Stop. Just stop. Plenty of young people are playing rock instruments. Your question should be, why isn't the music industry backing young rock artists like they do with the rap artists?

Check out Freeze The Fall. They're 15, 16 and 17, and creating top tier hard rock. The singer/guitarist literally started because of The Warning.

The Warning’s 7 month negotiation with Lava Records highlights their dedication to maintaining artistic control over their music and image. This approach contrasts with a trend among some newer artists who prioritize fame and wealth, often compromising on their artistic integrity. By insisting on staying true to their vision, The Warning sets an example of how artists can navigate the music industry while preserving their authentic sound and style.

24 years old. Started creating original tunes of mine which is hard rock when I went to college in 2022. Been creating for 2 years but I feel now I am into it more because I learned how to create using music theory and I know how to use DAWs now.

I don't like much modern music. I'm a 70s, 80s, 90s rocker. These girls are really special. They a modern yet kinda classic hard rock. And they absolutely flirt with the Metal. ❤ The Warning ⚠️

It because there’s no money in rock music because it’s not simple enough for the general population

Lots of people are creating Rock Music. Look at The Warning, or look at Japan that's giving us bands like Band-Maid, Lovebites, Nemophila and many more. The industry just isn't supporting it, because it's not being done by American men.

Because its easier to make a beat using technology than learn to play an instrument. These are my observations as a high school teacher.

Love their rock music! ❤️❤️❤️

Great interview. Smart questions and observations, unlike so many interviewers these days with the same old questions.

It has to do with who is controlling the narrative for what sells. If there was more marketing/promotions on the rock music genre in mass media it would get the same hype as pop and rap.

I noticed a few comments asking why the music industry doesn’t back rock artists anymore. Here lies the most important question and I have my own theory based on observations. The music industry still controls what is popular simply by support or lack of it. I’ve observed many interesting trends in the rock world die abruptly because of 2 things: it didn’t generate enough money and/or the industry didn’t see much future in it. Take psychedelia of the late 60’s; it was wild, it was powerful, and it opened your mind to how experimental music could be. However it was not super popular because only those who experimented with drugs (and they were a minority) were really into it. So in 1970 it abruptly disappeared in America. Then we got the golden age of Prog, ushered in by Yes, Genesis, and King Crimson. Again popular but with many songs stretching into the 8 minutes or more range, it did not have mass appeal. So by the mid 70’s the industry was promoting arena rock bands and singer/songwriters. By the 80’s prog and the rock bands were replaced with fruit for the masses: Commercial Pop. Pretty much every act out there was encouraged to crank out the pop hits or they might get dumped by the record label. You see how that worked out as the 80’s was one giant hit parade (but sadly with a lack of substance). Then the 90’s brought us Grunge which to me was bands bucking the trend of mindless pop and again producing well-written, powerful music that had meaning. The industry promoted this while the big money was flowing in but then around the early 2000’s, left what was remaining of the Grungers and Stoners and began promoting Pop and Rap. I remember when the industry celebrated “The Death of Rock.” That brings us to where we are today.

Plenty of young people playing rock music. Japan has one of the top hard rock bands of all time - Band Maid - plus a stack of others - Lovebites, Hitsujibungaku, Bridear, Nemophila to name a few. Plenty out there if you go looking.

Rock is not the $flavour for the industry, it’s just ❤ from the fans, and ❤ will rule!

As a lover of Metal, I still love The Warning, but I always have to laugh at those who say that The Warning play metal. Not even close.......But they do play fantastic Alternative Rock and regular Rock with some Pop music in their songs.

Lot's of young people do, it's just much more "underground" these days. Rock music just isn't getting as much mainstream exposure as it did (apart from the big household names of rock).

I’ve been a follower of The Warning for the past 8 or 9 years and I loved this interview. Thank you so much.

I have been listening to them they totally rock!

they have so much potential. please ladies, do not stop educating yourselves. lean into a niche and enlighten your audience

I create everything.

Check out the Fabulous South Korean all-female rock band ‘Rolling Quartz’, formed about 4 years ago. In addition to their own great songs, like ‘Fearless’(3.3 million views) they do covers of Metallica, Nirvana, Lady GaGa, White Stripes, etc. And they all look wonderful too.

Because pop and rap sells.

Mexico saving Rock Music. Thats wussup 😎

*Where* in Mexico seems to be a factor as well. My town (way up in Washington state, USA) has a lot of Mexicans, and most of them originate from places like Oaxaca and Michoacán, and you very rarely hear any of them listening to rock. Some have even told me that rock isn't popular in Mexico at all. I hear them listening to a lot of banda, mariachi, and norteno music.

Rolling Quartz from Korea are an INCREDIBLE all-female hard rock band. Their drummer is one of the greatest I have ever heard.

There is almost nothing in commercial music for music lovers these days...I love all kinds of music and bands like The Warning, among a few others give me hope for the future.

I think it's because rock simply has been played out, there's nowhere else it can really go. What was once a genre largely based on youth, angst, passion, and rebellion is now primarily the sound of baby boomer and Gen X parents and grandparents, annoying hipsters and music snobs, and middle-aged and elderly has-beens living on their fans' nostalgia. Similar things happened to jazz, which is why jazz is no longer popular. And while hip-hop is king for now, it's been slowly declining in popularity since the late 2010s. It's probably just something that happens to all genres sooner or later, except maybe for country music.

Check out Die Spitz from Austin.

I love my wawas so much🥰

Rock Music was popular in the late 20th century. A lot of older heads, 50 to 70 and above gravitate to it. They thought it (hard rock) was dead. They gravitate to this vibrant trio. It revaltalizes. Now if the radio stations can show youths making a living off it ( yeah, there are parasites out there ready to capitalise and cannibalise). Unfortunately, many have to be given the encourage from the older generation that shows appreciation

i mean olivia makes pop rock music and a lot of artists are delving into rock, like d4vd

I mean young people are making rock and metal music, it's just that a lot of them are in way less popular and often underground bands. Spotify and Audiotree are great places to discover them.

It’s sad in a way that most new rock acts are not coming from America.

Vice and beatiful😮

Freeze the Fall would like to say Hello, check them out!

There are young people making rock music, they just aren't very popular. Some favorites of mine, along with The Warning, are The Last Dinner Party, The Beaches, Maneskin, Skating Polly and Ally Venable.

A lot of young people making Rock music these days. But the music industry sucks. It's all cost cutting and profit driven. Producing and touring a Rock band is extremely expensive

Mexico does seem to have quite a strong rock culture, even if not mainstream. I'm an admin on the facebook page of a small Korean female punk band, and a fifth of the members are from Mexico, despite them never having played there or have any connection to the country.

Lots of young people are playing rock... but they dont have the support that Warning girls parents gave them to do what they like and not care about working to survive

Maggie Lindemann is up there i guess

these woman would be a lot more popular when I was young in the 2000"s I think it's making a comeback tho, I've been hearing a lot of the new sum 41 song on the radio for example

They are many young rock artists . Even some of them: GVF , Babymetal, Maneskin etc are top artists. If some younger people have different testes then people 50+ people it's also okay, they have right for it

I got asked what genre of rock that The Warning is, and I said it's "Out of the Box" Rock! People will question what that is and I'll say it goes from hard rock to punk to techno to grunge to metal to classic, etc...that fits no specific pattern and gives each song it's own unique vibe! Not boring because it's always changing! It's Pau-werful!

Lalisa..👑

Rock isn’t going to be where it once was. Back in the day when huge rock festivals existed, the headliners were people like Jimi Hendrix, The Who, and so on. I asked my son, if these festivals existed today, who would headline! His answer? Taylor Swift, Billie Eilish. And he’s right! This is where things are now. Will rock be in the forefront again? Probably not. And isn’t it interesting, when you watch any Warning live video, what age group is commenting? Men in their 60s and above. The Warning is playing the music from their day! That’s why I watch them! I’m 69 myself!

100% onlynchecked thisngiybout because of what Trixie said. LOL

What a dumb question., I'm sure older people in the 60s asked why young people didn't make classical music anymore, which would've also been dump. Music changes and evolves, keep up.

Nowadays, it's more about big money. If I give Bruce Springsteen $500M for his catalog, I'm expecting $1B in revenue. The music industry's efforts are bent toward realizing that goal instead of putting money into ten local bands in the hopes that one will yield a few million dollars.

This question sucks, there are so many artists out there, your not looking enough, you don't even need to look hard

Same reason kids in the 70s weren’t forming big bands.

Nah, rock music IS being made. There are tons of great rock bands out there right now. It's just that the music industry, record labels, media outlets, etc. are too focused on other genres and only see potential in rock bands when the band members are hot.

The music industry and society is killing rock music along with American idol. Anyone who knows music rock, classical and jazz is true and takes talent. No one wants to take the time to learn their instruments and CREATE true music. Music today is disposable and hollow. The greatest band that God ever put on this earth is Led Zeppelin. No one can one close.

Rock music is cerebral. Not many of those folks out there.

They are... you're just not listening to it.

FIRST !

Lazyness, soft life, technology.....

I cringe every time someone calls rap and rappers art and artists. It had to be said.

Because there aren’t good rock bands around now. Common core education ruined music education and that’s been the major education component for 20+yrs. That’s how you get subpar bands like the Warning being WAY overhyped. Those girls are ok but their music now sounds like Royal Blood sadly. There’s no originality in what they are doing.

Cos real music takes talent and most people ain't got that. The world is too dumb now

Because the racist mainstream focuses on the glamorization of blac culture to the exclusion of other people especially of Mexicans/nativeamericans

Most of them dont know how to play music instruments they rely on autotune and digital stuffs. Thats why a don't listen to POP or Rap music im solid rock bands music playing instruments.

Team Dany. Ale is boring and Pau is annoying. Pau talks too much and doesn’t let her sisters speak

Thousands are in Japan. They are real musicians. The warning is a joke