Why Ather Scooter Failed? 😱 Ather Energy Case Study | By Sahil Verma
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Discover why India’s OG electric scooter company, Ather Energy, faced challenges despite its innovative product. Dive into the case study, explore negative gross margins, and learn about their strategy to win. 🛵🔍
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@rythemcrazy 5 күн бұрын
Ather is the best scooter in the market. Problem is it's expensive and not practical for Indian market. Better it would market them in European countries
@ANY_WHERE_GENZ Күн бұрын
And it has range issues because it gives only 1 hundred only ....after completing 20K kilometres the range was so disappointed and the vehicle issue like handle wobbling,shaking & dancing and belt sounds too bad 😞 The ride experience was so so crazy ...I loved Bcz of its rideing experience ab braking and controlling too
@rajeshpramanick5557 16 сағат бұрын
Europeans hardly use scooters
@AtherGuy 7 сағат бұрын
@@ANY_WHERE_GENZbro it's giving 120-130 kms easily
@ANY_WHERE_GENZ 7 сағат бұрын
@@AtherGuy in starting it gives like that only brother and after our riding speed changes( I drive my ather 450x GEN3 at 60/70km speed in city, here it's self the acceleration and brakes are mostly used ) & range , Charging changes from time to time 😄🤣
@ANY_WHERE_GENZ 7 сағат бұрын
@@AtherGuy and that price segment 100km is less but I prefer ATHER for feel the ride in heaven ,so crazy experience ❤️❤️❤️❤️ and brakes are damn good 💯😊
@exsecular9179 6 күн бұрын
Ather ka scooter best hai, aap use fail nhi bol sakte, Ather scooter ki selling km hone ka karan uska price high hona hai, Other companies ke scooter Ather se saste hai. Ather ke scooter bahut costly hai
@jeetankumar8704 6 күн бұрын
Costly hai isiliye to koi nahi kharid raha hai
@tulsikumar_24 6 күн бұрын
Warranty also is less while Ola gives 8 year warranty
@SachinTawaleS 5 күн бұрын
मैं खुद ather यूजर hu aur ather स्कूटर बेस्ट है , साले तू तेरा थंबनेल चेंज कर
@krishnagour3909 5 күн бұрын
Jab bajaj chetak apna price kam kar sakta he quality maintain ke sath Then ather q nahi kar sakta Sayad usko ghamand tha hamare takar ka dusra koi nahi bana payega Or Ya current market ko kya demand he customer ki Kese sales karna usme wo fail ho gya
@Visible_Reflected 5 күн бұрын
रिजता का वेट कर रहे हैं कस्टमर फेल नहीं है हा थोड़ा कॉस्टली है और सभी जगह तक पहुंचा नही पाते
@nileshphegade8413 5 күн бұрын
This is the first company who brings slow charges (12 hrs to 14 hrs) concept in the market which is killing their own market.
@Satya-Keshav-gaming 6 күн бұрын
Who wants to be a successful businessman😊👇
@Bidya224 5 күн бұрын
Chahte to sab hai..
@Shivohamism 5 күн бұрын
@@Bidya224continuation, Pr bante bohat Kam hai..
@Shivohamism 5 күн бұрын
Pr Mai banunga
@Bidya224 5 күн бұрын
@@Shivohamism dekhte hai 10 year baad iss video ke comment me reply karna agar bane to
@Shivohamism 5 күн бұрын
@@Bidya224 No bhai... 2 years... I am on my way already.
@shobhittyagimusic 3 күн бұрын
Ather is no. 1 right now. They have quality. Only they need marketing
@Nano143 4 күн бұрын
Govt should help them .They are really gem
@SauravKumar-he1eh 2 күн бұрын
People give priority to cheaper things not to qualitative product. No doubt Ather is best in the market with quality. Hope 4 good...
@vikranthari1956 6 күн бұрын
बीना गाली कह रहा हूँ तो गंभीरता से लेना विडिओ कि बीच मे अपना चेहरा मत दिखाया करो. 2.ये पेड प्रमोशन ऐड मत किया करो समय खरब होता है हमारा. 😡😡
@Pem8888 5 күн бұрын
Yes . Bohot hi Gussa aata hai yaar
@user-su3lb5wl8w 15 сағат бұрын
He should add these ad wisely where the ad can actually fit... i think 'think school' does it's ad placement in much better spot... & most of the viewers tends to watch it..
@rahulvalsangkar8684 3 күн бұрын
Ather ne removal Battery launch karna chahiye, that can be gme changer.
@niranjankumarsingh6529 6 күн бұрын
New Ather Rizta S & Z launch
@ak2005 5 күн бұрын
I think ola se jyada Tvs iqube bestselling electric scooter hai...
@kapilarsivehiclespvtltd4709 2 күн бұрын
More FUNCTION, more MAINTENANCE Post BY TEAM KAPILARSI COMPANY
@sudeshsurpur 5 күн бұрын
Ather can still survive if n only if it copies the successful beautiful models available globally redesign the models with good looks send them for approval to me once finalised 5-6 different models then see how it would emerge as the successful company.
@Shivohamism 5 күн бұрын
Who are you sir ?
@ram_09-02 5 күн бұрын
Ather is best in terms of their quality marks my word they will not bankrupt. They have already good trust and channels on market and costumers so they just need a scooter to boost their sale
@birshu1234 3 күн бұрын
Who told u ather has failed?? They r doing very good work....they will increase market share through rizta
@mayurteli91 4 күн бұрын
Thank you for sharing this ❤️
@munnaabhai-kf4yn 4 күн бұрын
Already ordered rizta/450 both 5 pieces each , to give to my employees, i believe in their struggles,and their products are great,next best is Bajaj chetak ev,then tvs icube
@DeependraTube Күн бұрын
1 Ather को लोन कंपनियों से tieups मजबूत करने चाहिए । और 2 swap battery launch करना चाहिए। 3 Product मे क्वालिटी और सर्विस है, range बढ़ानी चाहिए, भले ही थोड़ा महंगा और हो जाए। क्यूंकि जो इससे लेगा, वो 10-20k aur khrch कर सकता है, लंबी रेंज के लिए । 🤔
@Findingpakistanisongs 4 күн бұрын
कंपनी को चाहिए की वो विज्ञापन के बजाय लोगो तक सीधे पहुंचे ,खामियों को दूर तो कर ही रही है पर लोगो के रिव्यू को ज्यादा ध्यान दे और स्कूटर के दाम भी बाकी से बढ़ाकर रखे आप भीड़ में शामिल थे ही नही तो भीड़ मत बनिए अलग रहिए ,असल में दोनो के दोनो सिर्फ आईआईटी स्टूडेंट ना की व्यापारी
@pramodpatil1733 4 күн бұрын
बहोत दिन बाद व्हिडीओ आया 👏👏👍👍👍
@SiddharthPatel-f8i 5 күн бұрын
Ather scooter ने बहुत मेहनत करके अपनी ईवी को आगे बड़ाया
@yogeshpatil2635 4 күн бұрын
Tork motors aur Ather energy dono indian brands ko tie up kar lena chahiye.
@ankushsharma677 6 күн бұрын
Sir plz make a video on reality of tech sector
@anricosangma 5 күн бұрын
I dnt know how business works but I would not love to buy ather bcz of its low range and high price. Ola is cheaper and higher range. Even TVS Iqubes has much better range and cheaper. Damn care about features. What customer care is range, price, after sale service and reliability and I dnt knw when these company will learn.
@prembanerjeecivilengineer5370 2 күн бұрын
Sapna to India me ek Samsung jaysa electronics brand khada karne ka hay but ye to sapna hay😢😢😢😢😢😢
@saraalikhanfangirl489 5 күн бұрын
Ather Ko Apne Scooter Par Bahut Kaam karna hoga taab Jakar Yeh Ola Scooters Ko picha Kar Sakta hai BTW Ather Ka Naam hi maina 2022 mein Pehli baar suni thi😅😅😅
@neerneer886 16 сағат бұрын
Good information bro
@sahidshaikh786 6 күн бұрын
Revolt ki b history bata ya na plizzz sir love you sir
@rahulkhapekar6529 4 күн бұрын
Ola is best bus men power kam hai isliye service de nahi pa raha lekin abhi men power badh raha hai aur service bhi acchi ho rahi hai
@dkwatch8450 5 күн бұрын
Perfect
@abhisheksingh7793 16 сағат бұрын
In our family we have 4 scooters it's a fantastic performance and very best in service+ the new App is top class
@vijaykhoday 2 күн бұрын
I am a early user of Ather, even after 5 years its giving me full range. Its a pride of India, Their research is amazing. But Ather is premium and not commercial ! Their focused more on value but passive on sales and scalability. even if you see any of their advertisements you dont get clear picture immediately.
@ridewithari3952 4 күн бұрын
Ather company pay monthly subscription rs1400 main reason of failed
@haresh_gauswami 6 күн бұрын
*MasT Motaa Bhai* .. 👍🏿
@gamerzstudio3289 4 күн бұрын
Mind-blowing bgm❤
@user-ew5en6mw6o 5 күн бұрын
Make a video on Wardwizard innovative
@bladexgyroboy9952 6 күн бұрын
Pls make a video for unemployment
@flyhigh797 5 күн бұрын
There is no unemployment issue there is only lack of skill issue, so learn skill don't relay on college degree
@keepsmilingshorts3539 5 күн бұрын
I don't need job bcz Job can't give 100% happiness. Think big achive big🙏
@Bidya224 5 күн бұрын
Dusro ke video dekh
@tushar4133 4 күн бұрын
9th fail bhi job mang rahe h😂
@SuperApache160 2 күн бұрын
Good luck athor ❤🎉good products 👍
@arahman6914 2 күн бұрын
As a customer i realized it is Expensive and low range these are only 2 reason
@AtherGuy 7 сағат бұрын
Expensive because it provide quality and range is totally depend on riding style I get 120-130kms range
@harshi4254 5 күн бұрын
Best share Ecoreco share
@abhilashsahastrym1834 Күн бұрын
They are not failed , they are the best electric scooter makers in India right now , they offer well built scooters , they have largest charging infrastructure
@TenoGaming. 6 күн бұрын
Hello
@parthmistry6876 5 күн бұрын
I just recently cancelled ather rizta booking and they refunded my money after 1 month and 10 back to back emails. So pathetic for just 999/- rupees.
@dinkarpatil1243 5 күн бұрын
50का माईलेज पुअर क्वालिटी
@hiteshpatel8261 Күн бұрын
Ather is best only improve after sales service
@BhawaniSingh-zp9io 3 күн бұрын
आफ्टर सेल ये कंपनियां और डीलर सिस्टम अपडेट के नाम पर आपकी जेब ख़ाली कर देगी गारंटी नहीं warrenty मिलती हैं सारा सिस्टम आपकी location सब का एक्सेस इनके पास होता है मेरी सलाह ये हैं की हमें नॉर्मल इलेक्ट्रिक स्कूटर ही लेना चाहिए इनकी सर्विस कोस्ट बहुत ही कम होता हैं और कोई मोनोपोली नहीं होती बताने को बहुत कुछ हैं बाकी आप समझदार हैं 😮😮😮
@harshi4254 5 күн бұрын
Ecoreco beat share hi
@fastlane7614 5 күн бұрын
what about simple one?
@AtherGuy 7 сағат бұрын
Not yet in market
@satishkamble7636 5 күн бұрын
Itan bich lake ... marketing 😊
@shwetankarya9991 8 сағат бұрын
Ather is not a failure... they are just not as aggressive as Ola
@harshi4254 5 күн бұрын
Best share is Ecoreco
@maccmillan007 Күн бұрын
Who said Ather has failed. It will become the most iconic new age brand from India.
@vikrampatter1 2 күн бұрын
Quality matter karti hai..
@nilanjandastanoy1346 6 күн бұрын
To Helo Hunda Kaya Tha
@debasishghosh8306 11 сағат бұрын
I don't think Ather is behind. Ather has consolidated very well and will be no 1 in future
@navinshringi4608 Күн бұрын
China se kharab quality ki battery nahi aati indian companies sabse sasti quality ki order karte hain . Agar aisa hita toh ev ka sabse bada brand tesla kyun china main production karta . India main itna zyada tax hai ki dealer ke paas option hi nahi agar mehngi battery mangayega toh codt aur zyada badhegi na
@Bidya224 5 күн бұрын
Honda ko banana chiye idhar electrical scooter
@delinachauhan1168 2 күн бұрын
Ather ka sabse bada plus point uski service centre ka hai jo dusri no 1 company nhi deti ather 450 hai rizta bhi book kardi hai pesa bhale jada hai lekin bad me rona nhi padta jenuin review de raha hu jo dusri ev liye hai top 1 ki wo service k liye ro rahe hai hum nhi
@ROHITSINGH-wh1qt 2 күн бұрын
Customer ko range chahiye, tv, or speaker nahi
@nanalallohar1646 10 сағат бұрын
Ather is best scooter in India market It has quality It has fast charging stations
@ankit-travelandgadgets Күн бұрын
Best quality Ather
@prateek872 3 күн бұрын
I love ather mera pass ather h or main khus hun
@sumantbegrai6724 5 күн бұрын
Misleading thumbnail
@GCAVLOGS1124 2 күн бұрын
Jijaji yek video crypto currency ke lie ho jaye
@AtherGuy 7 сағат бұрын
Till today ather is much better scooter with pure r&d in ev
@anantghonasgi1051 5 күн бұрын
Too cost is the only reason
@ankitkr2207 3 күн бұрын
Rizta is a revolutionary scooter. Chapris like ola.
@ansumansahoo3606 2 күн бұрын
Who said ather failed 😂
@KumarHegdeLive 5 күн бұрын
Ather is the best and Ola is the opposite of it.
@atulrai2026 4 сағат бұрын
Very expensive....!!!
@yogeshjadhav3669 Күн бұрын
Ather one of the best electric scooter ❤❤🎉
@mixmax61 5 күн бұрын
Lekin iska range bohot kam tha
@ujjwalprakash3170 3 күн бұрын
Case study ather ki or thumbnail ola electric k ceo ki.. Wahhhh
@Aapka_Apna_Abhir 21 сағат бұрын
Ola top pr 😂😂 bom bnane main....
@robinho0dsingh 5 күн бұрын
Imp h mileage with low prices islye ola success hai
@ConnectwithNature10M 3 күн бұрын
Olaa is best 🔥
@V.Vamshi. 5 күн бұрын
But thambnail main fail kyu lika views keleye kya ? Story' bolke bi liksakte . Main ab ather Lena vala hub tumara thumbnail dek ke dar gaya . 😅
@RoyalRobotition 2 күн бұрын
Ather is better then all electric scooter. Ather is king
@manojbarik6897 4 күн бұрын
Mere pass ola hai 1.5 salse magar me ather Ko boluga besh hai
@hiten29227 6 күн бұрын
Ather ke scooter quality me bahut ache hote hai bhai, and after sale service is also too good. Dusri side ola kam paise me ghatiya saman bechti hai, aur service ke name per 👍 dikhati hai.. mere yaha 4 ola and 2 ather hai... Ola abhi tak 12-15 times service centre gai hai bar bar problem ki vajah se aur ather sirf apne service time per hi service centre gai hai... So better to choose Ather not ola 😂😂
@Studyyou 6 күн бұрын
After sales Service maha ghatiya .... Lutere hain ...
@manishpandey8378 4 күн бұрын
loss me thodo bechegaaa ola jese
@abhinandankumar5078 6 күн бұрын
Cheap product attract more buyer
@prasannap138 2 сағат бұрын
12000 ka pro pack Lena padta hai 😢
@shovankhanra341 6 күн бұрын
Bajaj chetak history
@tonmoyborah9921 6 күн бұрын
Ather is much better than Ola, ola jast manipulate the market tbyeey not showing there fal L
@vijendergsp5690 2 күн бұрын
एथर की शक्ल एक रोबोटिक टॉय जैसी है जिसे जनता पसंद नहीं करती । इन्हें डिजाइन पर काम करना करना चाहिए ।
@manishpandey8378 4 күн бұрын
fail kaha hya h bhaii...??
@pgspatel7168 3 күн бұрын
IPhone is IPhone ather IPhone in ev scooter
@jamilhossain2003 6 күн бұрын
Ather is best but over price
@hyderabiker8151 4 күн бұрын
Who said it’s failed
@harshi4254 5 күн бұрын
Ecoreco share lo bhai logo
@premballavlaha4733 6 күн бұрын
Bro don't promote financial things in between the video
@techy.farooqui 4 күн бұрын
After your video, I got to know that Ather has failed😅😅😅
@kumar.ukumar.u7316 Күн бұрын
Bajaj..always
@iamreddy969 3 күн бұрын
Wtf who said it failed?
@vijayparmarvijayparmar1832 5 күн бұрын
Shri Krishna
@tusharsingh2206 6 күн бұрын
Bhot best scooter h ather😊 m bhi yous karta hu
@SharekKhan-jt9cp 6 күн бұрын
Jaldi jaldi comments karta hu like milenge 😂😂
@shivchopra519 6 күн бұрын
Bhai kisne tuje bola ki Ather fail hogayi hai,ola vishwas karne layak company nahi hai. Ather is a premium product & Ola is a cheap product
@LiveHindiFacts 6 күн бұрын
First watch full video....
@thedogspodcast 6 күн бұрын
@@LiveHindiFacts sun tera youtube channel khatam ho jaega tu or ghatiya content banaega, lekin ather company band nahi hogi mark my words.. sasta or ghatiya saman lene wale boht hai desh me lekin premium gadi chalane wale bhi kam nahi hai..
@V.Vamshi. 5 күн бұрын
Bhai first watch full 😅😅😅😅 . Arehhh sab log pura deke rehhh , main cha sak ta toh report kar sakta hun . But ni . Aur sab log ka comments ko reply to kar . @@LiveHindiFacts
@vcool920 4 күн бұрын
Agree he is some paid guy from ola who is spreading rumors about ather. Jealous ola
@thedogspodcast 4 күн бұрын
@@vcool920 in jaise ladke logon se desh badhega 🤣... etergo app scooter company ko kharidke india me bechne lage.. aur ab sudhar rahe ho.. this is the scenario " baap ke paise pe pal rha hai.. " bhavesh agarwal ke baap logon ne yeh gaadi banayi thi jo isko dahej me mili.. 😄🤣
@Sourav_Debnath 6 күн бұрын
Bhai, Ather failed nahi huya hai.
@ashintanath7545 3 күн бұрын
Ather is best 🎉
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