Why Companies Spend Millions Changing their Logos

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Why Companies Spend Millions Changing their Logos

Рет қаралды 15,467

Күн бұрын

Why do companies spend millions changing their logos and brands?
In this video we dive into the reasons that trigger companies like Fanta, Dunkin, Burberry and many more go through this costly process.

Пікірлер: 89

@itgav Жыл бұрын

I thought this video would be from a person with 500k or a million sub channel. But I was WAY off, this is good video. ❤

@sketchymedia Жыл бұрын

Thanks for watching and your kind words, appreciate it!

@Dragonten312 Жыл бұрын

I have to start a graphic design agency

@sketchymedia Жыл бұрын

There’s no better time than the present!

@mysticsnippets. 11 ай бұрын

Are you yet looking for designers?

@tomveijmeren Жыл бұрын

Keep this up and you’ll end up big. I watch a lot of these kind of channels and you’re quality is up there with the biggest. Ease of the photo / glare transitions though :) you don’t need it.

@sketchymedia Жыл бұрын

Thanks so much, I appreciate that and the feedback. Agreed on those transitions 100% 🙌🏻

@SigmaQuotesForRealSigmas Жыл бұрын

How can you edit so well? Wow. You need like 50 times more subs.

@sketchymedia Жыл бұрын

I’m hoping we get there. Thanks for watching - glad you thought it was good 👍🏻

@lilsneady Жыл бұрын

This is actually a super good video! Keep it up!

@sketchymedia Жыл бұрын

Thanks a ton! Appreciate you taking watching

@z3nk1n47 Жыл бұрын

this is so well made ! looking forward to more content from you

@sketchymedia Жыл бұрын

Thanks so much for watching and commenting - I appreciate it. Yes, there’s more to come.. I made a few more before launching this time 😅

@walloheen6690 Жыл бұрын

This has definitely been said before, but the visuals and fast-paced script make this video seem like it came from a million-sub KZfaq channel! Great work!

@sketchymedia Жыл бұрын

Thanks dude. Appreciate the feedback. It’s defiantly not easy to dial in but worth it for feedback like this 🙏🏻

@ihatefashion8 Жыл бұрын

i like this guy

@sketchymedia Жыл бұрын

And I really like you, thanks for watching!

@mustafakhaled92 10 ай бұрын

keep it up with these videos at this level of information and edit man, great work

@sketchymedia 10 ай бұрын

Appreciate that, it’s a lot of work so I’m glad you found value - keeps my energy up to do more!

@user-ir1xx7eu5n Жыл бұрын

Underrated video

@sketchymedia Жыл бұрын

Thanks man appreciate you watching and commenting

@adenanonthysene Жыл бұрын

you gonna blow up bro, keep at it!

@sketchymedia Жыл бұрын

I appreciate that, and hope so!

@logicmaster756 Жыл бұрын

such a high quality video needs more views i subscribed

@sketchymedia Жыл бұрын

Thank you so much! Appreciate it

@logicmaster756 Жыл бұрын

np@@sketchymedia

@aniketlimani4853 Жыл бұрын

Good Job

@sketchymedia Жыл бұрын

Thanks for watching dude

@Col_Crunch 5 ай бұрын

Great video! I did notice some pretty extreme autofocusing issues on the talking head shots. Since you aren't moving it might be a good idea to turn off autofocus and just manually focus if possible (if filming on a DSLR/MILC)

@sketchymedia 5 ай бұрын

Yes, very much a pain. New camera and focus modes have fixed this though thankfully!

@teameemoses3115 11 ай бұрын

Good video. The video was enlightening about why companies rebrand and the positive & negative sides of it.

@sketchymedia 11 ай бұрын

Thanks for watching!

@johndray4135 Жыл бұрын

Looks like a great video, finally another channel to watch. Subscribed mate.

@sketchymedia Жыл бұрын

Thanks John, great to have you here

@obamalv Жыл бұрын

i watched this, and thought it was from a big youtube channel, but no, less than 800 views and 60 likes. damn. this is worth a subscribe

@sketchymedia Жыл бұрын

Thanks so much for the comment and watching, I appreciate you!

@obamalv Жыл бұрын

@@sketchymedia no, thank YOU for the amazing video.

@stefanbumbaugh793 Жыл бұрын

This has such great editing i cant believe you only have 1k subs

@sketchymedia Жыл бұрын

Thanks Stefan, appreciate you watching!

@Geniusproduction 10 ай бұрын

This is excellent man, wow.

@sketchymedia 10 ай бұрын

Thanks so much! Hopefully the KZfaq gods help me spread it 🙏🏻 thanks for watching and commenting!

@danielmalinen6337 4 ай бұрын

I remember when many publicly funded broadcasting companies started doing the same thing in the 2010s and renewed their brand and image once a year. In the end, the countries were forced to intervene in the operations of their own broadcasting companies because large amounts of public money were spent on these brand and image reforms. So I could believe that at some point the shareholders will start interfering with the brand and image reforms of private companies in the same way so that these reforms don't burn companies' money too much.

@sketchymedia 3 ай бұрын

Can’t disagree with that. BBC have done a lot of expensive rebranding, most companies should only do it in certain circumstances, and shareholder approval will only follow when that makes sense

@Connoroh_8 Жыл бұрын

I thought you would have more subs with this kind of video quality, keep it up!

@sketchymedia Жыл бұрын

Thanks so much. Glad you enjoyed it

@lakerskid2013 13 күн бұрын

As much as I don’t like everyone simplifying their logos (even sports teams are doing this too) but at least the ones who stay to their roots or go back to their roots like Burger King and Pizza Hut aren’t bad. There’s even some of them like Buick and Kia to where they wouldn’t look half bad at all if both of kept their iconic shapes around. I do believe there needs to be a sense of tradition still kept around.

@JohnnieVibes 10 ай бұрын

The quality of your video vs the number of views is astounding. Seriously in the 99th percentile of video quality.

@sketchymedia 10 ай бұрын

Thanks for the kind words Johnnie, I appreciate the feedback, it’s good motivation to keep going as these videos are tons of effort

@Justin-Hill-1987 5 ай бұрын

The JCPenney department store's rebrand to "jcp" in a stylized square logo made to look like the American flag proved to be unpopular, so they undid that logo and in a matter of months, reverted back to their iconic 1971 "JCPenney" wordmark, typeset in the Helvetica font. JCPenney -> [jcp]enney -> jcp (American flag logo) -> jcpenney -> JCPenney

@sketchymedia 5 ай бұрын

Thanks for commenting justin

@jimmywimmyhimmytheseal3274 6 күн бұрын

Dunkin should have at least kept the coffee cup

@visceralbrands5158 11 ай бұрын

awesome video! I love your glasses, where did you get it?

@sketchymedia 11 ай бұрын

Thankyou! These ones are from Ace and Tate

@theboogiewoogiebugleboy6983 Жыл бұрын

Wondeful editing for such a new channel! Very professional. Personally, my least favourite rebranding has to be when World of Books changed their name to Wob. Doesn't tell you anything about the company and doesn't even roll of the tongue well

@sketchymedia Жыл бұрын

Thanks for the kind words. Also, I completely understand that. That’s a poor choice and ultimately any real diversion from familiarity is too much of a change. Just Like the Twitter / X recent example

@Herman--- Жыл бұрын

Wait, how are you not a major channel?? Great video btw!

@sketchymedia Жыл бұрын

Herman, the plan is to hopefully be! Thanks for watching I’m glad you enjoyed the video

@ihatefashion8 Жыл бұрын

this guy nailed the video in only 6 mins. nice.

@sketchymedia Жыл бұрын

I’m trying my best to not fluff and go for video length

@justagalwhocomments Жыл бұрын

very well edited and the thumbnail is nice and simple. 817 views will turn to 817K views

@sketchymedia Жыл бұрын

Fingers crossed! Thanks for watching and taking time to comment ❤️

@johnbui5822 Жыл бұрын

burger king is called hungry jacks in austraila

@sketchymedia Жыл бұрын

It’s a franchise right? But never used the older branding scheme

@lmao_iris Жыл бұрын

literally thought this channel had millions of subs based on the quality but I got so surprised and sad seeing the actual count LOL

@sketchymedia Жыл бұрын

Thanks so much for the kind words! Kinda funny but kinda not lol

@obbyfus Жыл бұрын

KZfaq algorithm has blessed you or something idk

@sketchymedia Жыл бұрын

🙏🏻 I’m so hoping it has, thanks for watching!

@Stratelier 4 ай бұрын

I am kind of surprised he didn't mention the ill-fated Tropicana rebrand (2009?) . it went over so poorly with the market, they reverted it within two months. TWO. MONTHS.

@sketchymedia 4 ай бұрын

There was a couple I forgot about when writing the script and this was actually one of them! I wish I included it as it was an epic balls up! 🫠

@luketrusheim Жыл бұрын

not sure how this has so little views

@sketchymedia Жыл бұрын

Luke thanks so much! Really appreciate it

@DenyTheZeitgeist Жыл бұрын

I went to school for this. Now I fix chromebooks.

@sketchymedia Жыл бұрын

haha! I've got mad respect for repair

@HuntShowdownLab Жыл бұрын

I just found out Pepsi changed their logo again.

@sketchymedia Жыл бұрын

Yep wild, changed it back too. That was the other thumbnail option 😂

@actuallytortuous Жыл бұрын

i fully expected this video to have more views

@sketchymedia Жыл бұрын

Here’s to hoping! Thanks for watching dude

@Shnowz Жыл бұрын

The algo god smiles and the smile is deserved

@sketchymedia Жыл бұрын

And I’m hoping it keeps smiling! Thanks so much for doing the hard bit - clicking and watching! 🙌🏻

@Shnowz Жыл бұрын

@@sketchymedia thanks for making it easy

@robbiebalboa 4 ай бұрын

I must’ve been the only guy that read KIA when I read it.

@sketchymedia 3 ай бұрын

It definitely required a double take tho surely?

@robbiebalboa 3 ай бұрын

@@sketchymedia well if the misreading was so common, you’d definitely think so according to marketing teams.

@Monir1993 Жыл бұрын

Plaid is pronounced "plad" not "played" 😂

@sketchymedia Жыл бұрын

😂 at the point I caught that myself I was over fixing script errors

@NotLordAsshat Жыл бұрын

BP rebranded to BP lmao, that's pretty funny

@sketchymedia Жыл бұрын

Well kinda, yeah mainly a logo 🫠

@instantalper5494 Жыл бұрын

is this ai generated?

@sketchymedia Жыл бұрын

Which?