Spurs fans look at the benefits, at least we got a HITC documentary and secondly it wasn’t a ‘What on earth is going on at Tottenham Hotspur’ 😊😊 (Add that to the trophy cabinet)

The most baffling decision to this day was sacking Mourinho days before the League Cup final. They basically sacrificed an opportunity to end their trophy drought for stupid reasons. They should of waited until after the final to decide Mourinho fate, had they lost, then sack him, had they won, keep him around for a few more months at least to see if there is an improvement in League form off the back of the Trophy win. What they did was one of the worst choices they could of made.

Video Idea: Top 7 Promising Seasons which ended in disaster

I was talking to a Wigan fan the other day (myself a Pompey fan) and we both agreed that we wouldn't swap our respective FA Cup wins and subsequent relegations for remaining in the top flight. Both clubs have been in serious trouble since those days but the high of winning the FA cup couldn't be forgotten.

I actually admire their ability to get to the stage where they are now very organically. It takes great players and little bit of fortune to be consistently successful, Spurs are well placed to do so with a manager for the long term, signing promising players like Vuskovic and Bergvall and growing revenue each year. The time for winning will come eventually.

6:40 Just to emphasize your point about Spurs' "Big Five" status in the early 90s: when they won the 1991 FA Cup, they actually set the record for the most FA Cup victories (8). That tally has since been beaten by Arsenal and Manchester United, equalled by Liverpool and Chelsea (who had only won it ONCE before 1991), and Manchester City are only one win behind them.

Klinsmann on loan from Sampdoria makes you realise how hard they fell, there was a time when Sampdoria had the likes of Vialli, Mancini, Gullit, Pagliuca, Mannini, Pari, Vierchowod, Mihajlovic, Carboni, Briegel, Toninho, Jugovic, Atillo Lombardo, Montella and Angelo Palombo. How far they've fallen. Even they have won a European trophy more recently than Tottenham.

Saying it was Poch who made us a consistent top 6 club is not only false, but also incredibly disrespectful to Harry Redknapp. It was Redknapp who took us from the relegation zone to Champions League qualification in not even 18 months (also our first ever time qualifying for the UCL). From that point on we finished top 5 every year under Redknapp.

The Answer: Its fucking hard to win things and a lot of luck/being fortunate goes into winning, especially in tournaments

Spurs - much like Liverpool in some respects, and Everton too - had the worst sense of timing when it came to the dawning of the Premier League era. If the Premier League had begun in the 1980s, the notion of 'The Big Five/Six' would be more recognised for the fluid idea that it always was. Instead of Man Utd and Chelsea, you'd have had Everton and Forest. Tottenham also had a poor sense of timing in regards to their renaissance in that it happened just as Man City were being super-charged financially. All clubs found it hard enough to compete during the 'Sky Four' era, Man City joining and quickly surpassing that group just made it all the more difficult. Under the 'bad luck' ledger, I think 2016-17 stands out. A points tally of 86 would have covered the vast majority of 1990s Premier League winning teams - for instance, Mad Utd won the title in 1997 with 75 points and a G/D of nearly half Spurs' effort in 2016/17. And they didn't just win the league that year, they won it by a clear seven points ahead of Newcastle. Arsenal won the league the following season with 78 points, Utd won it in their treble year with 79 points. Becoming English champions is more difficult now than it has ever been, Leicester City's miracle notwithstanding. Part of Spurs' fans gripes with ownership is that they didn't capitalise on momentum at the time and finance a couple of signings when Poch had the team purring. The stadium move, while ultimately beneficial, probably happened at the worst possible time too in a football sense - again, that poor sense of timing. The 2019 CL Final was also one of those days when you knew that it wasn't in the stars. Having a marginal penalty awarded against you in the opening minutes of the game really sucks the air out of the occasion.

It really is mentality. And I think we’re seeing it now with Kane at Bayern. He’s said how it’s “different” in Bayern…how losing even one game is a “big deal”. But *thats* how you win titles. In the words of Mourinho “When you start accepting defeats just because your team plays well…big clubs stop being big clubs” and Tottenham just never reached that mentality

I'm a Newcastle supporter. We make Spurs' trophy drought look like an oasis of titles. Though we do seem to beat them quite frequently, weirdly

Honestly as a spurs fan i can truly say that getting a whole video from hitc 7 dedicated to us is a trophy in its own right...and thats the depressing part.

Cause they ruined any chance of beating the curse when they fired the guy that got the closest to earning them titles... Mourinho

I have the curse of being both a Pittsburgh Pirates and Spurs fan. Both of which are run as organizations the same way - Make The Money, first, second and always! Winning titles is well down the goal list. Daniel Levy = Bob Nutting.

May we have a Coventry City video before the FA Cup Semi Finals?

This will be on sale on BluRay and DVD in the club shop by Monday morning.

Was annoyed at first when I saw this, but you did an excellent job with putting everything into context. It makes no sense to me that when Man City, 🎉the richest club in the world, put their tickets up 5% this week ,nobody even said a word about it. But Spurs put up their tickets for the first time in 5 years and everyone loses their shit. Not that agree with the horrific high ticket prices,I don't. As you said many clubs in the PL have long trophy droughts, but generally they deflect that fact by mocking Spurs. Not that we should be happy that we've lost so many finals and semi finals, but they were mostly lost to better teams with higher wage bills and more transfer spending. Now there is a chance to break that cycle with the young exciting players at the club, with top talents like Bergvall and Vulsovic to still arrive. Hopefully Levy and the board stick the landing by finishing the squad with some top class additions next summer.

Plain and simple. We've got an ownership handicap. Our owners have done the maths and worked it all out, that as a return on their investmant, aiming to actually win the trophies is not a better financial return for them than just being in the mix .

Class video, I was fearing the worst but it basically explains where we have actually come from and how we are in a better place to challenge in the future. We’ve organically become one of the supposed big 6 and as a fan who has seen relegation battles in my lifetime I’m looking forward to see what can be achieved in the future

Brilliantly put together, some very interesting points raised and stats quoted - a spurs fan.

Very good video, thank you.. If this has been the Levy plan all along and that he has now put the club in the position to be realistic possible winners of the big trophies, then its safe to assume that we will see evidence of this in next summer's transfer window. From here on in, there can be no excuses to not build a squad that can possibly win every competition that Spurs are in.

Another entertaining and brilliant analysis - thank you so much: 👍👌👏!

Great video Alfie as always 💯

I'd love to see the second Spurs video that you wanted to make but didnt have time for

I will never understand why they sacked jose mourinho right before a cup final

I’m so glad I’m subbed to your personal channel, I love zero content it has!

Thanks Alfie!!! Great analysis🙌

If England / Gareth Southgate can continue to be praised for "making it far" then Spurs can surely also take some credit for regularly making finals too. Update : okay I made my comment before I saw Alfie make exactly the same comparison 😅

When Jose got sacked right before the final I knew the reason for spurs eternal drought is the owners .

There's some great use of images in this episode. I particularly like the '12 man' Manchester United champions League team photo and Wayne Bridge consoling an upset John Terry.

Fascinating as always 👍👍

As a big Spurs fan and HITC Sevens fan, I’ve been waiting for you to tackle a Spurs video for years now. Like almost all your videos, I think you did a great job Alfie. Thank you for all the quality content.

Well I just left this video with a massive amount of respect towards Tottenham

Definitely make the part 2 of the video Alfie.

I’m looking forward to part 2.

Aside from the (genuinely humorous) jokes we all make about Spurs not winning everything, or Spurs fans themselves agonising about it, see how their record since around 2009 or 2010 has been so solid otherwise: Multiple Champions League knockout stages A Champions League final appearance(2019) 14 of the past 18 seasons - top six finishes (as mentioned in the video) Harnessed some of the best players of different positions in our generation - whether it be Kane, Bale, Son, Lloris, Eriksen, Vertonghen and Alderweireld Surely fans of let's say Everton, West Ham, Aston Villa and Wolves must be quite envious of that. Or for that matter Wigan and Swansea too, they may have won a trophy each in 2013 but look where they are now compared to Spurs...

So Tottenham is the English version of Cruz azul. Even “Spursy”and “cruzazulear” are a one to one translation lmao

It's also important to remember that Spurs fought near bankruptcy for most of the '90s, right after the Premier League was formed. This set the club back a great deal and it took up to the mid noughties to put the club back to a safe financial footing.

Kat Lucas, a Spurs journalist, made a good point on the podcast Football Travel by Outside Write in that you have to compare Spurs with teams like Aston Villa and Everton instead of Chelsea and Manchester City on terms of lesser revenue and historical significance. As an American Spurs fan, I think it's better to support a team that can match its football results with its financial revenue; you might win the league one season and get relegated the other (look at Leicester). Appreciate the insightful video Alfie. P.S. It'll certainly be nice to see Ange becoming the first Spurs manager to spend a full season in the Spurs dugout since Pochettino in 18/19.

To be fair, when it comes to consolidating your financial position for future success, Tottenham has really been the most successful club in the Premier league. I say this as an Arsenal fan.

It's strange. While running a club the way they do is frowned upon by many fans, it's kinda amazing what a club can do just with time and luck.

One of the best and that is some statement given the quality of your output. I would be very reassured if I was a Spurs fan

Loved the video!

In the modern era only Man City, Liverpool, Chelsea, Arsenal and Man United ever win trophies. There's been odd exceptions such as Leicester, Swansea and Wigan. But those teams dominate finals and trophies. Has to be down to mentality, they got rid of Mourinho just before the league cup final which says it all. I would also argue lots of mid table teams could really go for it in the cups but just field weaker teams. The executive decision has been made to preserve top flight status over a cup run which is sad. Would you remember that season when you finished 14th and won nothing or 18th, went down and won the FA Cup.

Is there a reason the background music is at 0000.0001% the volume of your voice? I only noticed there was music when you stopped talking for a second

idk which was the bigger spursy moment: sacking their manager before a league cup he dragged them to, or chiellini stating in a post-game interview that juve knew they could win because "it's the history of the tottenham"

Thanks Alfie. As a spurs fan. Your research for your videos always impresses me. And that is as someone who works in research!

To Dare is to Do. And they dare not, as the shock and surprise, though happy, would be life-threatening to us fans after all these years.

Maybe Spurs should intentionally relegate themselves so they can at least win the championship 😭

Top class analysis.

One mildly positive HITC sevens video, you'll never sing that

As a spurs fan, loved this video! Hopefuuly good things to come

Excellent video Alfie😊😊

When Spurs last won the FA Cup in 1991, they arguably won it, in one of the last seasons, it was a big deal for all clubs, from top to bottom. Eight years later, Manchester United thought the FA Cup was that valuable, they withdrew from the competition to participate in a Club World Cup. And the FA Cup has been on the backfoot, ever since. When Spurs last won the UEFA Cup in 1984, the competition was almost on a par with the then European Cup - with more high calibre clubs in the competition. Spurs were never a ‘league winning club’, they were a cup winning club. A similar club to Chelsea in the years leading up to the Abramovich takeover. The FA Cup and UEFA Cup were the two competitions they looked to for silverware. Not even the League Cup was taken as seriously - a competition that didn’t increase on stature, until English clubs were banned from Europe in the late 80s, and top clubs needed to hype it up to recoup lost revenue. Both the FA Cup and UEFA Cup are highly devalued now. Especially as you get a CL spot for finishing 4th, now possibly 5th. Not for winning the FA Cup. Moreover the Europa League, is now a glorified qualification competition for the Champions League itself. It’s the European Super League Championship division,. Tottenham are now a club content qualifying for the UCL. That’s now their raison d’etre. Even if that means winning no silverware. There was always a risk that once the UCL was reformed to include four clubs in 1999, a club like Spurs would have happened. And if it wasn’t Spurs, it would be a similar sized club like Everton or Villa.

Tottenham's misfortune and bad luck has been a long running joke. They even made it as a line in a Chas & Dave song with the now classic and unfortunately accurate "Tottenham Hotspur couldn't get one in". I say this as a lifelong Spurs fan

This sounds pretty painful because I am Iranian, and I have been watching Tottenham Hotspurs. Yet their performance resembles more of our country's miserable record. Alfie, when will you make a video about Iran's decades of football failure since 1979? We just could not go further in World Cup and Asian Cup despite our status as an Asian powerhouse and World Cup participant.

Brilliant stuff!

Wigan currently in the third tier has won more major trophys then spurs in the last 15 years

Best…. Thumbnail…. Eveeeerrrr!!!!

Great video alfie

Great research 🙌

As an Arsenal fan, I seriously have respect for Tottenham fans. Supporting a team which rarely wins anything means you really love that club. I can't hate on that. I can have a conversation about football with Spurs fans. I cannot - and will not - have a conversation about football with fans of Liverpool, Manchester United, Chelsea or Manchester City. I despise those teams with a vicious passion - and every fibre of my body - along with their so called fanbases, and will forever hate them waaaay more than Tottenham.

As an American Spurs fan... This was not the greatest thumbnail to open KZfaq to... But I love all your content Alfie!

Daniel levy got a 100million world record out of selling bale and managed to win nothing in 11 years. That's a flex

As a Football Manager player a love seeing perfectly run club like Tottenham. I appreciate it as a form of art.

Liverpool are the most decorated English club, not Manchester United

Ronaldo:" I won 5 champions leagues and the 2 first major trophies in my country's history" Messi:" I won the world cup" Gareth Bale:" I won a trophy with Spurs" Ronaldo and Messi:" 😨

I've been waiting years for this.

Speaking as a non Spurs fan, I have to say there is plenty to be positive about. A well run club with a large supporter base, and a fabulous new stadium. Try being a fan of Reading FC with a disinterested owner responsible for the liquididation of a club in Belgium and Thailand. They may not exist next season.

As an Arsenal fan, only by seeing the title I knew I'm in for a treat ❤

Even ange himself has said that their main goal is 4th position in premier league, they're not even trying to go for the title

Like the new push to subscribe to the second channel, the bouncing heart has pushed me over the line and I've finally joined the 20 odd thousand others.

On the one hand you have to respect how organically those Spurs teams of the late 2010's were built. On the other, you have to agree that Tottenham are only considered a "Big Club" because they play in a super modern stadium in London and make a ton of money. Being a money-making football club in one of the (if not THE) financial centers of Europe and having a major rivalry with Arsenal that is now competitive in the wealthiest league in the world really can't be overstated from a revenue generating standpoint. But you don't get a trophy for finishing top 4 and that's certainly more of a priority for Levy and ENIC. Problem is that I think that type of mentality permeates through the club culture and by extension the playing squad. Look at Real Madrid; if they make it to the Champions League Final everyone (including them) knows they'll win because, well it's Real Madrid and it's the Champions League. I think that lack of winning mentality and a culture of profits over trophies is more to blame for Spurs not winning anything than bad luck or poor timing.

Tl;dr: they're tottenham

Chelsea's inability to move out of SB is going to cause major pain. Tottenham is way ahead of the curve on the new stadium. Handled it way better than Arsenal/Emirates as well.

The video we've all have been waiting for....

Spending at Tottenham is definitely increasing. 8/10 of Spurs' 10 most expensive signings ever are current members of the squad.

They remind me of the england national team always overhyped and expect to win everything before it's even begun.

Long time Arsenal fan here, just finding out about that unbeaten season (7:35). I can't believe nobody has mentioned this.

Only in the Premier League era have Spurs not been successful. 2 Leagues, 2 UEFA Cups, 1 Cup winners cup, 8 FA Cups, 5 League Cups. They were always called a cup team.

City did not sign up, they were against as early as possible and just included in a draft of the hypothetical teams, now tucking in for a great vid Alfie.

Arsenal fans just here for the vibes

The primary reason Spurs never won anything under Poch's golden era at the club was a lack of investment EXACTLY when they needed it most. The timing of the new Spurs stadium was so unfortunate and possibly the most spursy event in recent memory. Back in 16/17 Spurs had an incredible first xi. They went undefeated at White Hart Lane and got a historic 86 points in the league. All they needed was squad depth and they could make a genuine title challenge. However, as Spurs stood on the precipice of success, THAT was the moment Levy and co decided to build a new stadium. As a result, Spurs went 2 transfer windows without buying a player and over the next couple years that incredible core of players gradually declined or left the club, never achieving the success they deserved. In a way, it's the perfect analogy of Levy's leadership. Trading short-term success for a stadium that will grant them strong revenue in the long-term

As a Liverpool fan, I feel like that 86-point season is never given any credit. Most people don't view any non-individual achievements that are not trophies as achievements at all and would chalk Spurs not winning the PL in 2017 down to Spurs being "bottlers". Yes, the Mourinho sacking was inexplicable, to the point where it felt like Levy DIDN'T WANT to win a trophy, but Spurs have been on the up steadily for the past 15 years or so, (they did peak in 2017, yes, but they didn't come and go like other teams) and with the new stadium and Ange, who I rate, there is a lot to look forward to for Spurs fans.

They should've taken cup competitions more seriously during 2016-2019 period, they had their best squad in the last 40-50 years during that period but have nothing to show for. Even Leicester have a league and an FA Cup.

#thepeopleschannel a video on the Bangladesh premier league and the rise of Bashundhara kings would be good A team who went into the top flight after promotion and won the last four league titles now! Are they the next Newcastle? Are they a team to keep a eye on next few years? Thanks Alfie 😊

Genuine question, are Tottenham the smallest “big” club or the biggest mid-level club? In the context of top flight football of course.

Biggest take away from this is that Alan Sugar is the person who got me introduced to gaming.

This is one of the funniest videos 😂😂😂😂😂😂😂 I've ever seen - thank you!😂😂😂😂😂😂

Football fans aren’t known for being reasonable, that is a given. But even by the low standards of reason that exist within football, Spurs seems to be an exception in itself that they just say. You’re big, win something or you’re shite. I’m a Spurs fan and so I know all about this and it just seems so fickle

Alfie,can you please do a video about the disregard of History in football? I hate it when people just label anything as "dinosaur era" on social media and just wave off the bit of history.

I met Daniel Levy way back in 2007 when Spurs had just signed this young up and com'er from Southampton called Gareth Bale. I asked him if he was excited by the prospect of having one of the most promising young players in the league join his club and he just kind of shrugged and seemed very lukewarm on the whole thing. As a 'life-long' Tottenham fan I'd expected him to be at least a little bit excited. Other than that, he seemed like an OK guy.

Video idea. 7 Best positional changes in Football. For example, Çalhanoğlu's position change has worked really well this season.

Football in North London just works. Arsenal for the glory, Spurs for the memes. The world in perfect balance.

The Berlin wall was built and fell, man has walked in space and on the moon, wars have been fought, the USSR has fallen, Britain has joined and left the Single Market England has won the World cup, colour TV DVD's and computers have been invented , we've had the eras of social rights womens liberation and racial equality Rock and Roll and social media, particle accelerators have helped us understand the nature of the universe and the rise of AI has caused us to question the future of humanity and did I mention that I was born raised a family lived a full life and watched my beloved Arsenal go a season unbeaten since Tottenham last won the league?

Very very simply and succinctly put in the video. The club isn't there to win trophies. Its there to make money for Enic. That's all. Look at the lack of investment when Pochs team needed one or two players to really challenge. And net transfer spend is low. We also fail to pull the trigger on players like Fernandes who we were linked with for ages. Lost coint of the amount of targets we fail to buy and bigger clubs swoop in and take them. There js also the "jam for tomorrow" transfer policy. Jed Spence and Bryan Gil anyone? We buy four or five players at 15 to 20m and hope one sticks who we then sell for massive money a la Bale. We sold Kane. Not replaced. We should have had a replacement lined up. Ee never had any intention of replacing him. Can you imagine a big club doing that I cant. I repeat. The club is merely a business. Its not run to win things. Simple as that. A per the videos initial synopsis.

As an American this is hilarious because our Spurs (the San Antonio Spurs NBA team) are the polar opposite of Tottenham. They are a small market team that puts professionalism over commercialism and is highly successful. They have won 5 titles over the last 30 years (the second most of any team during that stretch).

Tottenham Hotspur are the Chicago Cubs of the English Premier League. But even the Cubbies finally won the MLB World Series. Spurs will eventually break their own curse and win something huge. And I am saying this as an Arsenal fan. Spurs will eventually win something and rub it in our face. But until then, they’re just Spursy.

I know you might have finished off your series on the greatest since 2000, however was wondering if you could the 7 greatest utility players since 2000? Idea sprung up after I saw a Copa90 post on instagram giving their top 10 greatest utility players 🤷🏼‍♂️