Why Gucci’s sales are falling

Рет қаралды 40,416

Ай бұрын

Gucci, owned by Kering, had its sales fall 20% this month, continuing an ongoing downtrend. Why the company having a rough time right now? But other fashion houses aren't struggling. So why this brand? Why now? And who or what is to blame? In this video I explore these questions using data and analysis.
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@thedevilwearsdata Ай бұрын

If you'd like to stay in touch beyond KZfaq: I have a newsletter where I may reach out when I upload new videos, and provide additional data/news: thedevilwearsdatanews.beehiiv.com/subscribe You can also join the community on Reddit: www.reddit.com/r/TheDevilWearsData/ Instagram (which I'm not posting on yet!): instagram.com/thedevilwearsdata/ Let me know where else you'd like to see the DWD. I really appreciate you watching!

@Annietekke Ай бұрын

You need a discord too!

@alostkoi Ай бұрын

A fake Gucci and a real Gucci look almost the same: ugly and cheap. It feels too tacky to use such a brand.

@phoenix5054 Ай бұрын

Same with LV. They had the audacity of selling $2k plastic bags, but they still grew last year.

@khadyadjisall5708 Ай бұрын

Gucci's quality is just as bad. A Gucci bag will last as long as a Primark bag. And when you check who made it, you'll see that the goods are all made by marginalized and impoverished communities in India, Pakistan and Cambogia. And the workers are often children and very young women working 50+ hour a week. The only thing that is made in Italy is the tag. Those who buy Gucci are the same contributing to luxury fast fashion garbage.

@Seb2900-uq8wq Ай бұрын

@@khadyadjisall5708 Haha spoken like someone who hardly knows anything about the fashion industry. Lots can be said about Gucci, but it’s one of the few brands at either LVMH or Kering that’s produced in house, in Italy - Gucci hardly use subcontractors, and if they do, it’s for cheaper accessories, and some of its denim, that’s produced in Japan. Apart from that, the fabrics of a primark bag doesn’t come close either - is it worth the markup? Probably not. But is there a major difference? Yes there is.

@davidoffsal Ай бұрын

@@Seb2900-uq8wqyou’re late to the news that Dior is using external factories and is currently under investigation for workers exploitation. What you say is right but I think in the last 10 years many of the designers have started running the brands like fast fashion. If you look online people are selling their designer goods and constantly reducing the price because the interest is low, I stopped buying in December

@coolida23511 Ай бұрын

It hasn't been the same since Tom Ford left.

@TheNinjaKiwi1 Ай бұрын

Tbh, Gucci is just way too flashy and kind of gaudy and ugly for me. Even if I had the money, I’d invest it in something a bit more classier. Great video btw! Keep up the great work! 💜

@thedevilwearsdata Ай бұрын

Thanks for sharing your insight, I wonder if others will agree. Thanks for watching too!

@kennalime5644 Ай бұрын

Agree! It´s too on your face...

@clairea7647 Ай бұрын

Frankly I do have the money for Gucci, and I still won’t buy it for these exact reasons.

@ttjoseph1 Ай бұрын

Gucci is trailer park fabulous. Makes the wearer look insecure imho

@Sept1973 Ай бұрын

Clearly these comments aren't seasoned Gucci customers they are clearly only referencing Allesandro's designs and are clueless of Guccis history.

@harlan5102 Ай бұрын

Gucci is struggling because it’s brand messaging is confusing, rtw is un-inspiring, and directionless

@MC-kl5mp Ай бұрын

and their previous seasons are actually going straight to outlet for huge discounts

@ricci_x_richie Ай бұрын

Two words "Allesandro Michele"

@CelloMachachillo Ай бұрын

I love Gucci but the new men’s clothing by Sabato de Sarno are targeted more towards the male homosexual customer. Alessandro may have promoted androgyny and unisex looks but Sabato is fully pushing out the masculine consumer. They’re going to lose a huge portion of their clientele this way. Rappers won’t even promote it.

@CarlosGuerrero-xz7ui 8 күн бұрын

@@ricci_x_richiesorry but Alessandro’s is not there anymore and sabato's new collection dropped in February soooo…

@Seb2900-uq8wq Ай бұрын

Fashion has always had periods in which minimalism was in and periods in which maximalism was in. Right now the choice of most is minimalism, which clearly pose a problem for brands like Gucci. But surely Prada especially is doing well. Prada has been at the forefront of outsourcing production and the quality is probably the weakest of the big fashion houses. Kering has stood firm on keeping production in Europe - and Gucci is one of the last big houses with in house production and a very limited use of subcontractors. That should be applauded.

@phoenix5054 Ай бұрын

Hermes market cap is now 6x of Kering... and it's just a single brand. Shows that 1 brand well-cared of is worth more than a dozen trashy brands.

@kurisuchan07 Ай бұрын

Exactly!! The level of consistency from Hermes the last 7 years cannot be compared to Gucci and THIS is showring proof that maximizing and capitalizing on your brand isn't always the best route. It's good for short term profits but not longer term. I knew Gucci was heading here, it was just a matter of time.

@Seb2900-uq8wq Ай бұрын

@UC3_eApzc0OMFcPM271MEnEA The quality/price ratio at Hermès is even more skewed than at Gucci.

@Serena_9 Ай бұрын

Yes, when you think of a single birkin bag cost multiple times of a Gucci bag. Hermès doesn’t need to pay celebrity for endorsement or brand Ambassador all that. So the company could gather more revenue from all sales. Something that lower brands can’t replicated.

@BocookSecunda Ай бұрын

If the *esluxy* makes no difference, why pay more?

@GrayHuska Ай бұрын

I remember around 2012 here in Canada a Gucci t-shirt was around $200 & sneakers around $400 (both on sale for over 30% sometimes) - now just over 10 years later a t-shirt is over $1000. Inflation isn’t 400%. That’s why nobody’s buying.

@Adovian_ Ай бұрын

Alessandro revived Gucci only for Sabado to dismantle it. Minimalism is a trend, not indicative of class. Most ppl that claim otherwise have no ties to any of these brands. Hilarious

@ST-cv4fc Ай бұрын

I last bought a Gucci Dionysus bag in 2020 and also planned on buying a Diana bag later, but the prices went up by US$ 1000-1200 over 2 years & were not worth it to me anymore. I chose to buy from other brands then. Maybe they fell victim to their own greed? Even Saint Laurent had to drop their prices recently.

@BowieValheru Ай бұрын

Imho Gucci has the same problem now as Burberry had in the early 00's (the Chav culture in the UK), no longer being associated with style and luxury, but more as a "status" symbol for people who werent able to afford it in the past (and seeing the amount of fake stuff, they still can't). It holds absolutely no prestige, is gaudy and just screams look at me while low income youth has adopted their style by the Buckethat loads.

@curlyhairdudeify Ай бұрын

If you look at the history of Gucci it was already Chav in the 1980s to 2000s+, and it was Tom Ford who fix the brand and all it took to destroy it was Alessandro Michelle.

@DanielHomeImprovement 17 күн бұрын

lol exactly, Gucci is quite popular amongst the "new french" from the suburbs

@narekzo Ай бұрын

My suggestion is to buy vintage Gucci pieces. I bought a 60s gucci belt. Saw it on the movie house of Gucci

@kallymavromatis123 Ай бұрын

Yes! Love my vintage Gucci all-leather bag: no logos, no canvas; just a well-made leather bag with “Gucci” embossed on the leather. Simple, elegant, quality.

@Cantseemuch Ай бұрын

While i am not a fan of maximalism, Alessandro Michelles Gucci was interesting to look at and creative. Now it’s boring. I already have the clothes in my wardrobe and there is nothing that makes these clothes desirable, so why buy them. I also don’t like logos on clothes so 3/4 of the collections are not for me… For a few years i wanted to get a Jacky bag but it’s almost 3000€ now, that’s far beyond reasonable for a bag. I like the idea of the old Gucci, the 70s Jetset vibe but todays gucci doesn’t represent that for me anymore. But i am definitely interested to see if and how they turn it around, I hope they manage it.

@caviarandchampagne Ай бұрын

I’m hoping gucci lowers its prices like ysl recently did. Then maybe I’d drop the money. But at current prices, their items are not worth it.

@flux928 Ай бұрын

A lot of Luxury brands have a diffusion line for younger shoppers who want good design but don't have deep pockets. Gucci doesn't have one, so when It tries to make items for teens and streetwear, it drags the high end stuff down to that level. plastering your logo all over everything doesn't help either.

@bryanordaz1841 Ай бұрын

Gucci will struggle. Current direction is so based in reality that their is no appetite. True Luxury is about selling a story, a fantasy.

@Iquey Ай бұрын

They ought to pick a country other than USA. Go to countries on the upswing, not the downturn.

@matthewgreen8264 Ай бұрын

I am so happy I saw this in my feed! A few weeks ago I had even checked that KZfaq had kept me subscribed because I had been missing your style of videos. Informative and insightful as always!

@thedevilwearsdata Ай бұрын

Thanks so much Matthew! I'm so happy you saw it too, and thank you for sticking around as I took a bit of a hiatus. I'm excited to be posting again!!

@user-mp5ww2bt7q Ай бұрын

In Denmark LV is starting to betone a working class brand too, there is a constant line of people outside, but none of them are rich. Might be Hermes is doing well as preferred by many, but financially it’s VERY far from Gucci to Hermes, most Gucci customers won’t be able to afford that swap.

@notwal7976 Ай бұрын

Omg I almost thought u left the platform I was literally so sad I’m glad you are back love urs videos

@thedevilwearsdata Ай бұрын

Aw thank you :') I'm so glad you're here!!

@bubbleknip Ай бұрын

the new creative director is lacking in design. dosent make people want to buy the product.

@jakewilly8891 Ай бұрын

I've been waiting to buy shoes from them for years. The last time a pair of their shoes spoke to me was over 10 years ago.

@blinkingbat7447 Ай бұрын

Omg you're back!

@thedevilwearsdata Ай бұрын

Yes! I’m back after a hiatus due to life stuff. I’m excited to be making videos again and thankful that you’ve stuck around and left a really insightful comment!!

@xionxiv9293 Ай бұрын

Thank you for the new video! Seeing it in my subscription box was a really nice sunday morning surprise ❤ 😊

@thedevilwearsdata Ай бұрын

Thank you for watching!! :)

@ShweMyaukMyauk Ай бұрын

Sabato brought nothing new. All the analysis aside if there’s nothing that people want and hyped then the merchandise won’t move. Bottega was a sleeping giant for decades until recently with hits after hits of new designs

@Viviano_Magami Ай бұрын

They should just keep michele and hire sabato bc michele can cater toward maximalist people and sabato go for minimalist people.. like nicolas and pharrell, people who manage kering is idiot

@SoCalDreamer91 Ай бұрын

It’s so frustrating and puzzling to me why Gucci can’t seem to retain or keep creative talent that really drive demand and sales for them. Tom Ford really revitalized the brand and made them sexy again coming into the new millennium before he left the brand due to Gucci becoming too “controlling”. Michele was the next designer since Ford to really overhaul and rebrand Gucci in a way that really capitalized and made Gucci desirable again in time for the post-2010s leading up to the pandemic. I’m trying to understand why Gucci decided to go with Sabato de Sarno for a new rebrand but honestly it is just so boring and lackluster to me. To even think that they can slap on a new “luxe” aesthetic and compete with the likes of established luxury houses like Hermès as such is delusional as Gucci never that kinda brand. Will see how long Sabato lasts and if this new era at Gucci will do the brand any favors

@Viviano_Magami Ай бұрын

@@SoCalDreamer91 i think they follow the quiet luxury a bit too late, people already going back to bold fashion. Another thing is if u look at Mcqueen and ysl used to be couture house now all the brands look the same. Most of their creative director used to work for either jonathan anderson or phoebe philo.

@sanjaydave5021 Ай бұрын

DWD ….oh my god you are back, missed your VDOs and comments making decisions in fashion industry, please keep on sharing more information, your excellent way of analysis helps to make big decisions in investing , loved this gucci analysis..👌👍🏼

@thedevilwearsdata Ай бұрын

Thank you!! 😊 ❤️

@ginamorris4520 Ай бұрын

I have the Gucci Marmont small in black with red trimmings, sooo pretty! It can be flashy when you wear their prints all over i guess. Some people can pull it off. Nothing's wrong being a Gucci Lover.

@kutiek9699 Ай бұрын

The price increases were too drastic and the designs are not there. You would do better buying vintage. It’s literally the same design.

@katewithak892 Ай бұрын

Love love love that your back 💜💜

@thedevilwearsdata Ай бұрын

Love that you're here! Thank you!

@froggygirl111 Ай бұрын

SO happy you’re back! 🥰

@tuamigajordana Ай бұрын

You are back!!!!

@brookecuevas9461 Ай бұрын

It’s been a year!! I missed you lol

@thedevilwearsdata Ай бұрын

Aww wow, this comment means SO much to me. Thank you :')

@EnjoyingLife2024 Ай бұрын

TY for this video. I think the problems with Gucci are deeper than just cheapening the brand. Gucci lost its DNA. Each major design house began with a special aspect to its design. This special aspect (e.g unique(leather tanning, blend of the Italian and Mediterranean, etc.) plays out at the core of Gucci products. If this DNA is lost or forgotten or pushed aside then there's nothing Gucci can do to save itself. 😢

@antlerman7644 Ай бұрын

Good, trashy company producing poorly manufactured clothes for eye watering prices. Unlucky.

@anthropomorphicpeanut6160 Ай бұрын

And ugly and tacky too

@jananonim2354 Ай бұрын

Kering is much more then Gucci. I mean they have YSL, that I think is quite a nice brand with high quality products and the future, and also Balenciaga which I don't like on ethical grounds (strange children ads). (Gucci/Kering) is run by son François Pinault of founder. The reason why LVMH is so successful is that they bought out the "family" run companies and kicked out families, and as very inexperienced investor (but with some nice returns over years) I don't like state run or legacy family business as the finical/political aspect is more important often the finance. I don't like inheritance of business or that current political party say who the CEO should be as it not meritocracy.

@omgitsmypanda Ай бұрын

Great video sis, keep up the great research and pumping out more vids - content is stellar for the non fashion following financers

@thedevilwearsdata Ай бұрын

This is so kind. Thank you!

@espenbrathen7156 Ай бұрын

All the counterfeit items have killed the brand for me atleast. Why would I spend all that money on gucci just to look like I shop at Temu lmao

@paddyolten4031 19 күн бұрын

No chance im putting money in Kering now! They need to change Gucci and Balenciaga designers. That’s the first step. The house should consider using less influencers and celebrities marketing but focusing on designs and quality. Tom Ford was a miracle for them and they really need Tom Ford 2.0 to get them out of this rabbit hole.

@ronaldvitta7988 Ай бұрын

Cool video! the business behind fashion is something I’m interested in as I am interested in as a person who works in finance in the apparel industry. In regards to Gucci I’d think the changing of creative director and lack of new direction could be hurting the identity along with what you mentioned, the trend towards quiet luxury Hermes and Prada.

@thedevilwearsdata Ай бұрын

Thanks for watching! That's really cool you work in the industry, I'm sure you hear a lot of interesting things everyday

@YWNBARW2 Ай бұрын

They should shift to their heritage pieces. Focuse on being preppy Italian clothes

@debbiemcnamara7059 Ай бұрын

They have dropped out of stores and you have to try to find a store if you can’t find what you are looking for in their on line store. I wish that they would not but cloth on their bags. Prices have gone up but their items are not better. This is all luxury items. I feel this way about Louis Vuitton too.

@dawnhunter2558 Ай бұрын

great video

@eddieg6436 Ай бұрын

Their NEW designs look like Banana Republic! 🤷🏼‍♂️🤷🏼‍♂️🤷🏼‍♂️

@candyperfumeboi76 7 күн бұрын

Ewwww

@stacyb6461 Ай бұрын

This was so interesting. Thank you

@thedevilwearsdata Ай бұрын

Thank you for watching!!

@sarahe6629 Ай бұрын

i think they played too hard into trends a few years ago so now in my head they’re associated w that, and the people who heavily buy into trends move on quickly. i feel like lowkey need to rebrand into more classic stuff and move away from the style that was in super trendy era. i feel like too much stuff has the red and green stripe over the “honeycomb” pattern w the double G buckle and they like need to think outside the box haha

@dimplesd8931 13 күн бұрын

In the past 20yrs, luxury goods have gone from exclusive to gaudy. Kerring and LVMH are all about the cash grab. I’ve been a LV girl for 25-30 years. My mom was a LV woman but I haven’t bought anything since 2021 because I feel like there’s no long term service anymore. A pull tag came off a bag. It took 7 months to repair it. 🤦🏾‍♀️ Now I’m using/loving my old bags and bags I inherited.

@pisceanbeauty2503 Ай бұрын

Whoa!

@stephh4140 16 күн бұрын

I see fake Gucci everywhere!! It’s really sickening

@kirbysaurus5670 5 күн бұрын

It's a lot simpler than that. Gucci had its turn and as everything once trendy it's now frowned upon. Gucci have always had a large set of "quiet" luxury in their collections so it's not just due to styling in that regard. They just had a great formula and overused it without updating to stay relevant. There is no point in buying Gucci in 2024 not just because others don't care about it but because the designs can't make you care personally either.

@Sept1973 Ай бұрын

Maybe it's Sabato's creative leadership just isn't appealing hence the drop in sales.

@iminacult1636 Ай бұрын

I think vintage/older Gucci is going to keep thriving, plus customs (like using damaged monogram as a patchwork detail. But the brand will lay low for the next 15 years. Seems exagerated but we've seen it happen. Also if they lose more of the Asian market, it's going to be hard to get back to green numbers.

@Brock2DotOh Ай бұрын

SOULJA BOY!!!! That was my junk back in the day lol

@debbiemcnamara7059 Ай бұрын

@mondoleon1471 4 күн бұрын

.. i think it’s the new creative director .. im not sure sabato is up for the job .. also we can’t overlook the impact of alessandro and the films by glen luchford

@Ivan-vz3cc Ай бұрын

We missed you grl❤

@thedevilwearsdata Ай бұрын

Awww shucks, I missed you too!! 💕

@13ikea Ай бұрын

They should focus more on key minimal pieces

@Lordlasagnaa 19 күн бұрын

Tom Ford Gucci was its prime

@SC_Lost 18 күн бұрын

Flashy prints are not in style at the moment, so it can be a trend problem.

@zeus_god6904 Ай бұрын

Yea tons of other luxury brands that look better and are more on trend these days..they don't make good looking products that's the main reason in my opinion

@JhonVaca Ай бұрын

Please do more videos!!!

@thedevilwearsdata Ай бұрын

I am! :)

@curlyhairdudeify Ай бұрын

Gucci was a glamorous brand under Tom Ford, and all it took to destroy it was Alessandro Michelle with it's wanna be Americana thrift store look, extreme logo mania, and going for the grandma appeal.

@kaunas88 Ай бұрын

After the excesses of the Covid era, we are now in a new cycle of more understatement and classical designs, but Gucci is caught between clown world (sneakers with fake fur on them) and being the choice of the ghetto rappers, which is not good for those looking for classy items. Eventually Gucci will turn it around, but now they are out of sync.

@Leukick 14 күн бұрын

I sort of still do like the brand and many of its designs, and even branding. But 2 things turn me off: 1. Unfortunately the brand has become tacky due to how played out people made it. Like any and every crumby, dusty dude can walk around with a Gucci bag and Gucci slides. And any and every teenager can wear a Gucci logo belt .... Overtime this just ruined the brand image for me, as I'd feel a little goofy being associated with all the other dudes wearing the same stuff. 2. A lot of the products have sort of a tacky or gaudy design. But that's only my opinion.

@amazonabebot Ай бұрын

the maximalisms of kering is done

@shopqueen Ай бұрын

Some people like flashy. Not all is gaudy. Its not interesting anymore and the price hike is stupid

@t1ll316 28 күн бұрын

In berlin every second immigrant kid is rocking that same fake Gucci cap haha

@ericmoore571 10 күн бұрын

I love my classic loafers and will always buy them, but there are sooo many fake Gucci products out there! It has to be the most counterfeited lixury brand there is. Times Square is full of them

@UnknownNetworkTV Ай бұрын

Cause Alessandro left! #Duh

@Kpophdvidfan Ай бұрын

Gucci has always been the “cheaper” and tackier luxury brand, ever since 2000s from what I’ve experienced as a millenial….it had a random resurgence in 2010s coz of younger millennials/Gen Z…. And Gucci don’t need our help lol. We need to help ourselves during these tough economic times!

@user-pl7lr5dn8q 29 күн бұрын

simple to many section 8 and lowincome housinv people started buying it. It became a ghetto fav

@junyaiwase Ай бұрын

Gucci don’t need shit from me

@Electra-xm7lu Ай бұрын

The riffraff gravitated towards Gucci to associate with the high class and, subsequently, the high class gravitated away from it to not be associated with the riffraff. That said, people with level look for quality, style, and comfort - not to simply flash a brand name.

@user-id6ex8yp3j Ай бұрын

Gucci got tacky over the years since Alessandro , now they’re paying the price, Gucci under Tom Ford and even Frida Gianini felt more luxurious more mature , with Alessandro new direction it became tacky associated with poor middle class Americans

@la3928 29 күн бұрын

When influencers started heavily promoted the belt and purse, I lost interest.

@angelaWATKINS03 Ай бұрын

The only thing Gucci is buy at this point is maybe eyewear but maybe not even that

@patientzero291 Ай бұрын

Competition and consumer sentiments about any brand.

@CanadaFree-ce9jn Ай бұрын

If I can afford expensive goods, I am not going to buy from those companies that also market a more logoed line to the lower classes. Why buy a Hugo boss suit when you can also buy a Hugo Boss t-shirt in the mall? Why buy Gucci when anyone can have even a real Gucci product as long as they are willing to pay for the lower priced line with the label plastered over it. I could wear my real Burberry coat, but you wouldn't know it was Burberry just from me walking down the street.

@ariefdharmawan7989 Ай бұрын

They pander too much for the hypebeast crowd and now that trend is outdated people don't want anything to do with Gucci anymore.

@xarnly 13 күн бұрын

But Why is this not happening with LV? I think it’s evenly if not more flashy as Gucci

@cap4life1 9 күн бұрын

Because investors trust Arnault’s leadership and decision making abilities.

@xarnly 9 күн бұрын

@@cap4life1 thank you for responding

@kevinsongxin2551 5 күн бұрын

I don't think this is an issue at all. Fashion is cyclical, Kering just needs to drop the new IT item in their Saint Laurent or Alexander McQueen brand and Gucci will swing back in 5 years when people become nostalgic again, that's basically how every luxury group does it. You can't be on top all the time, it totally fucks with the exclusivity of the brand and creates fatigue. Also the movie definitely killed Gucci.

@Clluthu 28 күн бұрын

The actual target market the poor middle class who can't actually afford these goods, are in a situation now where they really can't afford it now.

@brandonrobinson1460 Ай бұрын

Gucci’s opulence and excess is not desired in today’s fashion industry. It’s not going anywhere though, fashion is cyclical…they just came off a good run…they will be back. Personally I think Gucci has and will always be extremely tacky…but so will humans.

@VinylSkillz 5 күн бұрын

It's because they let 'those people' wear their product and that has driven the value of Gucci down.

@saint.hudson13 Ай бұрын

Gucci is selling $21 nail stickers…..😐

@LapOfLuxury009 Ай бұрын

Hermes is NOT quiet in any sense of the word.

@scottiehall8695 Ай бұрын

I think Gucci handbags are lovely but their clothes are hideous. I mean halloween ugly.

@manuvns Ай бұрын

I like coach cheap and best 😂

@Ruth-os4mi Ай бұрын

James Corden is a Gucci 'ambassador'. I wish I was joking.

@mrartdeco 25 күн бұрын

Even a brand like Kenzo who are supposed to be streetwear still looks more luxurious than the current Gucci 🤣🤣🤣

@pinkwhisper808 Ай бұрын

Outlet stores are the death of these brands

@KathyLipscomb-q2t 18 күн бұрын

I believe no girl can say no to #amzwatch ’s bags.

@alan17765 Ай бұрын

They need Kanye

@valentin19998 Ай бұрын

I always thought the absolute majority of Gucci items are ugly and not worth the price. I had a shirt seven years back that really was not that great in terms of quality. You look like a wannabe stunner in most Gucci clothes, they are just too loud and ugly. There are so so many designers brands that offer better quality for a lower price (Acne Studios for example)

@AlexaOleksa Ай бұрын

Gucci now try to bag or already bagged Jin from BTS as ambassador, so they will get a big boost if they really signed him. Cause as recent insight told, if you sign a BTS member you will automatically be promoted to VP position. BTS is most coveted IP as ambassadors because it translates to army buying things. Just ask Calvin Klein. Hyundai had 6 months backlog for cars when bts became their endorsers

@mrevilren6507 Ай бұрын

Majority of the world doesn’t care for bts or K-pop

@cap4life1 9 күн бұрын

Aspirational customers see gucci as cheap and tacky bc they can only afford the entry level items. HNW customers still see the quality Gucci brings especially in RTW. I think Gucci is trying to woo HNW and UHNW with their private boutiques.

@jag5798 25 күн бұрын

Gucci is a basic brand. I don’t consider it luxury anymore. Everyone has it, so who cares and who wants it - especially at that price.

@GenaoVanhouten Ай бұрын

First of all, the H Q D U P S materials used in this replica are top-notch. The leather feels soft and luxurious, just like the real thing. The stitching is impeccable, no loose or uneven lines. The hardware, including the signature CC twist-lock closure, is sturdy and well-made, adding to the overall elegance of the bag.

@AlexS-zh6vy 3 күн бұрын

You forgot one key factor, newer generations rather thrift. Even thrift for Gucci haha.

@coinvalley4611 19 күн бұрын

It's tacky and lost the appeal of elegance. I see most people who wearing Gucci T-shirts, bags, are mafia and wannabe gangsters. Rich people that I know doesn't want to buy branded stuff anymore. They choose to buy gold and house.

@nnamdinwadialo8118 24 күн бұрын

People black people have been financial educated# No more gucci gang gang gang gang 😂😂😂

@daliaa5294 20 күн бұрын

Yes with inflation I have so much money left to buy Gucci 😂. Reduce your prices maybe

@JackMeOffJarJar-vk8vw Ай бұрын

The reason is for what other companies they own. Have you heard about what Balenciaga did last year? Come on wake up. Get rid of that brand and people will buy it again.