Why I Switched My Business to REAL Broker (The Truth)

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Why I Switched My Business to REAL Broker (The Truth)

Рет қаралды 6,001

Күн бұрын

✅ Learn More About Joining REAL Here www.joinreal.c...
I am very excited to announce, after 5 years at Keller Williams Realty, I have now left and joined REAL Brokerage! REAL is a cloud-based, online brokerage partially owned by the real estate agents within the company. Because they do not have franchises, regional managers, and traditional offices like most old school real estate brokerages, REAL can afford to charge their real estate agents far less than old school brokerages ever could. The focus on technology, the convenience of being cloud-based and being one of the cheapest brokerages out there are just some of the reasons I decided to join REAL Brokerage, LLC.
✅Think joining REAL is a good option for you? Send me an email to Malcolm@LivingInMaryland.com to set up a video call with myself and we can talk about what it is like being part of a next generation of brokerages like REAL.
Read the full article as to why I left Keller Williams to Join REAL Broker, LLC / why-i-left-keller-will...
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--------------🔻For Real Estate Agents🔻--------------
Learn More About The Benefits Of Joining REAL www.joinreal.c...
Sign up for my KZfaq Lead Gen For Real Estate Agents Course here
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Schedule a 1 hour KZfaq consultation with me here
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Join the Real Estate KZfaq Mastermind Facebook Group
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✅ The camera I use: Sony A7iii amzn.to/2YH1zbn
✅ The lens I use: Sigma 16mm f1.4 amzn.to/3lkSuP4
✅ The microphone I use: Rode Videomic Pro amzn.to/2D5JGva
✅ The live Stream Mic I use: Blue Yeti X amzn.to/3gDNsd5
✅ The lights I use: 2,000 Watt Soft-Box amzn.to/2QA1MbX
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Malcolm Lawson
The Lawson Group
Real Brokerage, LLC
📞C:410.443.8140
📞O:202-335-7325
📧malcolm@LivingInMaryland.com
🖥www.LivingInMa...
#RealEstate #REAL #RealEstateMarket #Realbroker

Пікірлер: 42

@MalcolmLawsonREALTOR 3 жыл бұрын

Learn More About The Benefits Of Joining REAL www.joinreal.com/malcolm-lawson/refer

@juliuszacariasvelasco 3 жыл бұрын

I recently joined Real. What really did it for me is the culture. Great video!

@MalcolmLawsonREALTOR 2 жыл бұрын

yeah, the culture is what really separates them from the rest.

@markblacknotalkriddlermoor3686 Жыл бұрын

Glad to see you doing well man!

@MalcolmLawsonREALTOR Жыл бұрын

Marques, do I know you? Name sound familiar.

@spsmith1965 3 жыл бұрын

The most antiquated aspect of the real estate industry is the commission system. Here in Georgia, I pay 6% to sell a $100K home or a $1M home. It's an extremely old school and inefficient model. I look forward to the day when realtors bill hourly like lawyers.

@MalcolmLawsonREALTOR 3 жыл бұрын

There are plenty of agents who charge a flat fee instead of the commission model. The problem with that though is their incentives are just not in line with the sellers, they get paid no matter how much the home sells for so they are actually incentivized to just get the home sold instead of selling it for as high as possible. With the commission model, the agent is incentivized to sell the home for as much as possible because their commission depends on it. In Maryland, $1M+ homes typically pay a 4%-5% commission instead of the 6%.

@spsmith1965 3 жыл бұрын

@@MalcolmLawsonREALTOR The market controls the price. The realtors involved have very little influence on price. Thank goodness for sites like Zillow and Loopnet that give buyers direct access to listing (price transparency). In the old days, before easy access to listing information, realtors did have more control. Glad we are moving away from that, but we still have a ways to go to modernize real estate.

@PalmBeachesPaul 3 жыл бұрын

ya thank goodness for Zillow, an app that consistently provides bad outdated info with appraisal values that aren't even close to being correct and let's not forget every time a client calls me and says I found this great house on Zillow and then when I go look in the multiple listing service the the house has been under contract for a week. quite honestly I'll be happy to start charging people $500 an hour for my service because there's times when I spend an entire month working for someone only to get to the week of closing and the buyer has something stupid come up in their credit history and they couldn't get loan approval from the lender so I wasted an entire month of my time and didn't get paid. I'll probably make a ton more money if I bill hourly.

@peppersghosttheater 3 жыл бұрын

@@PalmBeachesPaul absolutely agree. And I've just viewed a Zillow house in my neighborhood. They bought it, painted the inside only with a crap color. The basement is flooded after the rain and tornadoes a couple of weeks ago, it's awful. The are charging an extra 30K for that. At least an agent would see that. Their stats are old etc etc

@norcalrealtor 2 жыл бұрын

All I hear is you are putting down the brick and mortar brokerage. You should talk about what kind of support and technology you offered to Agents. What kind of CRM you provide to agents how many hours a week of cloud training available for agents. How do you earn a rev share. What is the CAP. and what Lead engine Web and IDX. Are agents have their own website free for Real agents? Can you compare eXp vs Real? Real is 90 % owned by Foreigner and only 10% to agents while eXp agents owned 70% correct me if i am wrong. I want to hear what Real offer to agent like me before i join or even consider.

@MalcolmLawsonREALTOR 2 жыл бұрын

Hey Celso, thanks for the comment. I have some another channel for real estate agents where I talk REAL in more detail. Here is a video I have answering many of your questions kzfaq.info/get/bejne/Zpmbo7GGrtHWlqs.html. Shoot me an email if you ever want to talk more.

@ABBYMATHEWTEAM Жыл бұрын

Great Job

@ChrisMolenaar Жыл бұрын

True enough! We have to adopt the technology!👊🤗

@LivinginNorthernNJ 3 жыл бұрын

Congrats on the move! Curious if you looked at eXp at all? If so, what was it about Real you liked better? I so agree with you about KW. Was there for not even a year because they hooked me on the whole "we're #1 crap". I saw through it after about 6 months or so. Thanks for your insights and love your channel!

@MalcolmLawsonREALTOR 3 жыл бұрын

Thanks Bob. I did look at EXP and REAL has a lower cap, better rev share splits and better branding in my opinion. I have always hated the EXP logo. So what company did you settle with after leaving KW?

@LivinginNorthernNJ 3 жыл бұрын

@@MalcolmLawsonREALTOR eXp hah hah hah! I agree about the logo, although they tried to modernize it recently. Do they not have a monthly fee (Real?) eXp's is $85/mo. I see their cap is 4K lower too. And everyone's on the same level playing field, right? That's something I couldn't stand about the bigger brokerages - so many behind the curtain deals to attract agents - with free stuff for a year, or 100% commission for 6 mos, etc.

@MalcolmLawsonREALTOR 3 жыл бұрын

@@LivinginNorthernNJ Yeah, there really was a lot of behind the scene deals at my past brokerages with KW which always bothered me. I really do believe that cloud-based brokerages are the future The traditional brokerages just can't compete because they are beholden to their franchise owners.

@winz1697 2 жыл бұрын

where u go

@auggiedoggiesmommy1734 3 жыл бұрын

What would you consider “better marketing?” What other marketing can you do besides MLSand the sign in front of the house? Do you still do the 6% commissions 3/3 split? Is better marketing just better photos? I’d love to hear a couple of your ideas and if you can recommend an agent with REAL in Denver and/or Boulder area I’d love to check them out for buying. Bit of a complex situation so I’d like a more experienced agent who has moved to REAL rather than a brand new agent. Thanks! Just say email me as an answer to this part of my ? and I will know you have a connection for me!

@edstulak 3 жыл бұрын

Welcome 👋🏼

@reuvenraimundhuber6664 2 жыл бұрын

Interesting. I'm pretty tech savvy too but I prefer the idea of having an office and in person trainings as well. I need to be constantly out in the public and I prefer that face to face experience. I'm very mobile and can't stand sitting at home all day. One thing I'm noticing now that the pandemic is winding down is that so many people are coming back into the malls, stores, offices, and other public places. Pros and Cons to the all virtual model for sure. Nice video though! It sounds like a good fit for you.

@MalcolmLawsonREALTOR 2 жыл бұрын

Hi Reuven, I can understand and we have a lot of agents who are the same way. They rent office spaces so they have a place outside of their homes to work. I was concerned about the online training as well but actually do find it more convenient. They have 3-4 live trainings a day and have a database of over 400+ recorded training sessions. If you do want to attend in person training, there are other sources such as your state or county association of REALTORS which probably hold a lot of in person training. Here is a video I have on my agent focused channel which goes into more detail about REAL kzfaq.info/get/bejne/Zpmbo7GGrtHWlqs.html and feel free to email me if you are interested in talking more.

@ZEN-LENS 2 жыл бұрын

Always learning about the #realestate agents and brokerages I serve :) Hope you weather the storm recently 🌪

@johnsayre2230 3 жыл бұрын

Very curious to learn more. Emailed.

@sandycrush6836 3 жыл бұрын

(Krisskrohn@gmail.com)

@ownsilver 3 жыл бұрын

There’s and old saying the best cure for high prices is high prices. Me I’m waiting for this to play out then I will buy my house with property for cash or maybe trade some of my precious metals along with cash just need to wait it out should not take more than a year or two

@sandycrush6836 3 жыл бұрын

(Krisskrohn@gmail.com)

@chiefkeef8902 2 жыл бұрын

Is Real brokerage wholesale/investor friendly?

@MalcolmLawsonREALTOR 2 жыл бұрын

We do have agents here who do wholesaling, flipping homes and rental properties but I believe you can't do it as a representative as REAL, you need to sign a form stating you are doing it as your own entity. Email me and I can send you some more information about REAL and set up a time for us to talk more. Malcolm@livinginMaryland.com

@YouTubeRealtor 2 жыл бұрын

REAL Broker rocks!

@MalcolmLawsonREALTOR 2 жыл бұрын

sure does!

@igotthis4167 2 жыл бұрын

Hi, what is starting fees and running fees for joining REAL?

@MalcolmLawsonREALTOR 2 жыл бұрын

Hey, sorry for the late response. Shoot me an email and I'd be happy to answer any of your questions about REAL and even hop on a zoom call with you if you like. Malcolm@livinginmaryland.com

@auggiedoggiesmommy1734 3 жыл бұрын

Did you get knowledgeable on KZfaq or through your brokerage in the beginning?

@MalcolmLawsonREALTOR 2 жыл бұрын

Hey, no. My biggest KZfaq channel is about 150k subscribers and is where I learned about KZfaq. The channel is about Emergency Preparedness and is called Survival Know How.

@leonrigdon2788 2 жыл бұрын

Why not just get your brokers license and open your own shop?

@MalcolmLawsonREALTOR 2 жыл бұрын

Sorry for the late response. There are alot of benefits that REAL offers I would not. get. Such as free stock in the company, additional streams of income through revenue share, networking with agents around the country, tons of training and great technology. My revenue share already more then covers my cap so I'm essentially getting all of that for free. Shoot me an email if you want to learn more malcolm@livingInMaryland.com