The fact that Euphoria is still played plenty on the radio (at least here in the Netherlands) 11 years later just shows what this song did for Eurovision... I think she pulled an ABBA! ❤

Actually Alexander Rybak won his semi, making him the only artist winning his first two appearances in a row.

Cascada finished on 21 out of 25? Man, Germany was on *fire* that year.

I never like these type of songs but it’s just impossible not to feel happy and full of energy when tattoo builds. And no one else would be able to perform it like Loreen does!

Constracta "In Corpore Sano" should win. It's the Best ESC song EVER.

North and Southern seas actually works for Loreen, who's of Moroccan origin (and Morocco borders the Mediterranean!)

Euphoria is just a classic. An eurovision moment that won't be forgotten. And I'm always thinking how it would be if the Euphoria moment was nowadays? Now that Eurovision is more World than Euro, Loreen might hit the sky in the charts! However, Tattoo is not a amazing song as Euphoria, even being so similar ... I think that Loreen as a performer deserves to be recognized and be part of the pop music charts all over the world, she is waiting for this since 2012 and she deserves that! Hoping that some tiktoker brings Euphoria back to life in some video to show that Loreen has a lot to offer since 2012! 🎉

I’m really sorry for the Eurovision artists and the fan base when it comes to the vocal few who feel the constant need to prove that Tattoo is “overrated” or “overhyped because it’s Loreen”. I wasn’t even a fan of Eurovision when she won but I can easily tell that she’s a kind soul and gets along very well with the other contestants, so I wish everybody good luck. I only come here to be entertained, and what it Eurovision if not entertaining? Thanks for the video, Matt!

Johnny Logan (and ABBA!) were also referenced by Dustin The Turkey

The superfans only control what gets out of the semi into the final. The outcome of the final Still depends on the song on the night & the ordinary people voting for it on its merit. There are plenty of casual viewers who don't even know who Loreen is, even if they watched in 2012 (trust me, I know some people I had to explain it to). Tattoo is good, it's getting trendy to say it isn't. It won't be surprising if it comes anywhere top 5, and it'll be really enjoyable to watch it happen.

Glorious and Euphoria have a big difference: the genre. While on one hand Euphoria was a well thought pop song, which was a breath of fresh air to the music industry and to a too gimmicky and silly eurovision, Glorious was the EDM remix that nobody asked for.

I tried to explain to my 76 year old mother how big Loreen is in Eurovision and she didn't really get it until I showed her the interview where Mae totally loses it and becomes starstruck because Loreen enters the venue.

I heard Satellite in a store in Istanbul the summer of 2010 - the joy was great! :D

Tattoo is just altogether too similar to Euphoria to be the true best song this year. I can't dispute how good Loreen is live and how she could create a wall of sound by singing an advertisement for a plumber but I just can't get excited for a nostalgia act when we could have had Statements a few years ago. If she wins I'll be ecstatic but it will be tinged with a kind of sadness that it's not with a better song.

Loreen CAN be considered queen of North and Southern seas She is Swedish (northern sea) with Moroccan ethnicity (southern sea)

If you have ears, a heart and soul, you know

I'm going to pause the video at about 9 minutes in to tell you that Glorious is to this day one of my most regularly listened to Eurovision entries, to the point where I don't listen to it in a Eurovision context. As you said, Euphoria as a song? It's alright. As a union of music and performance? Legendary. Glorious as a song? An absolutely fantastic example of its own genre that ages extraordinarily well.

Yesss i immediately thought of Sia! Loreen is my favorite entry this year. The staging and camera work helps it a lot!

Loreen. Omg. I love her so much!!! 🇸🇪❤️

Thank you! This question has been on my mind tbh

Excuse you, "Believe" by Dima Bilan was played to death in Russia, you could turn on an iron and it would play that song

You've articulated exactly what I've been saying since I saw Loreen perform Tattoo in Melodifestivalen. Loreen elevates whatever she sings and performs into something truly special, and that's the strength of Euphoria in 2012 and Tattoo now.

There is a drawback for legitmising Eurovision through radio hits. Different countries tries to do the same and they end up with generic and the most unoriginal songs that perform well in focus groups as they can appeal to average listeners. I don't want such type of Eurovision. Besides it doesn't matter that much in the era of streaming.

I think this will be a very close Eurovision. I don't see a runaway winner, I see like 5 acts that will split the juries and 5 acts that will split the televote. Jury favorites for me are (Tattoo, Cha Cha Cha, Evidement, Bridges, Eaeaea) and televote heavy will be (Cha Cha Cha, Tattoo, Who the Hell is Edgar?, Unicorn, and Heart of Steel). It's a crowded field of great performers, and a lot of the songs get better with multiple listens... except most ESC watchers will be hearing these songs for the first time. It should be exciting, regardless of who wins.

Fire-desire, pain-rain, thats all I know about melfest

You make so intelligent content! Can't wait for the follow up. But meanwhile I'll look at other "Overthinking It". 👌🏽🤗👋🏽💋✊🏽

Love your dedication you try to explain, understand and compare. Its very advanced but overlooks completely the most important thing; law of attraction; energy, journeys and authentic struggles, storytelling and staying true to core intuition of the artist…would love to have a separate chat with you giving my interpretation of why certain winners win and why certain things repeat succesfully why many people don’t understand it rationally/consciously - its more complicated than your analysis; which is already in-depth and interesting. Reach out and we’ll exchange views and analysis

Few songs bring tears to my eyes by just listening to. Euphoria is one of them.

Loreen is an incredibly talented and superb performer with the ability to elevate a mediocre song into something much more powerful. For that I give her credit, and she certainly deserves to do well this year. However I don't think the song is a worthy winner. The charming eccentricities of Finland, Serbia, and Spain feel more refreshing and worthy of recognition to me. I'd much rather see any of them take the trophy.

GREAT analysis

It would be a pleasant surprise if Loreen lost this year

New subscriber, just wanted to say I love your content!

I'd probably go on record at this point and say that Tattoo is my favourite Eurovision song ever

What especially made Glorious so crass was the context. Bringing a song with strikingly similar chord progression to ESC the very next year from when its possible inspiration became a giant success, meaning it was the contest hosted by that country whose artist made the song. Had it been 10 years later, it would've probably been met with nostalgic comparison, but surely the clock was ticking for Cascada already in 2013.

The song "Tattoo" is not bad per se, but compared to "Euphoria" it falls a bit flat. Loreen is for sure a good performer, but I'm really interested in how Käärijä who is the runner-up is gonna place.

It's funny that you talked about song plagiarism and the similarities between different songs because when I first heard Loreen's Tattoo, I couldn't help but to think some parts of it sounded like something I have heard long time ago, but I couldn't quite remember what it is. I wasn't sure about Tattoo at first because of this, but believe it or not, I love the lyrics, it's relatable to my current life. And my personal bias has led me to love Tattoo so much that I put it on my playlist. Euphoria? Not so much.

I love this thesis!

10:05 Not 25, but 26 countries*

4:20 In Wallonia (french speaking part of Belgium), "Running scared" reached #7 on the bubbling under charts. It never reached the general charts (top 50).

Honestly, LUKE BLACK is simply a WORLD CLASS ! 🌍✌️

I would really like to get in on the hype around Tattoo and Loreen, but I really don't get it. The lyrics are ordinary, the music is repetitive, many people agree on that, but will say that her performance elevates it. However, I'm not sure if we're watching the same thing, since as a trained musician I hear a singer with a forced vocal timbre and discutable articulation, who is out of breath and off pitch for a considerable portion of her performance. I get that she seems to have a nice personality and has lots of stage presence, but to me it doesn't make a great song nor a great performance. However, I'm ready to change my mind, as last year it took me a very long time to get warmed up to "Hold me closer", which I fully appreciate now.

Will the overthinking of Tattoo cover the pain as the needle hits nerve? Compare practices of Japan, Polynesia and Western such as Sailor Jerry? Or what newton forces upon the diaphragm as a singer performs on her side opposed to singing standing up? What are some other difficult things would she encounter while singing on the ground? Other difficulties as the huge mass hovers above her in a reverse Giles Corey death? And why were her nails way long? Seems like a chav thing to wear...

ahahaha the running scared roast was -- unlike the song itself -- peak

HEY! Cezar is a treasure! And his pipes are impressive!

Tattoo is the type of song that will last for decades. And it is Loreen that makes it so special.

0:30 Clearly Cleopatra was missing here as well as Hatshepsut

I had never heard of Loreen before this Eurovision unfortunately the UK never took it seriously and any winning Eurovision song barely makes the charts. We don’t get to choose the song or the singer we just get it on tv. For me Tattoo has 90’s Ibiza style music to it (been done before ) and I just don’t get the hype.

Forget Sia and Bjork, Loreen's performance in 2012 was clearly inspired by Kate Bush and her video for Hammer Horror. As far as legendary performances that legitimized the contest, well that has already happened with another Swedish entry back 1974 by a group you might have heard, I think they are called ABBA. Following that win, even the Brits were dead serious about the contest. Loreen's return feels more like a case of self indulgence mixed with a desperate attempt to reignite her career that went nowhere after Euphoria, her only hit. Once again this year, the ESC "bubble" has already decided who should win just as the oddsmakers did - Sweden topped all odds long before a song was even selected and that tells you all you need to know about where the contest is these days. This is the problem with ESC and as someone who has been watching the contest since the 70s, I find this disappointing and for the first time since 1977 I have no interest in watching the show. Why bother if the winner has already been decided ? Even worse, her return takes away the opportunity for other younger artists from Sweden (or elsewhere) to have a chance at winning. What's next, the return of Ell & Nikki or Conchita?

10:08 I hope that wasn't a dig at Cezar! That was one of the most amazing performances we've seen in 70 years!

Laughing out loud, stuck on a parade float love it!

Regarding the seas maybe there‘s a Quaithe thing going on. To go north you must journey south. To reach the west you must go east.

Basically in Italy nobody cared about eurovision. It was considered an outdated show with terribly dressed singers performing cheesy and horrible songs. After Loreen's won with a contemporary and classy song, Italians started appreciating eurovision

Euphoria was good. Honestly, when I heard Tattoo I forgot it right after. I think it’s dull. Loreen is a good singer

Honestly? If she competed with Statements and not Tattoo I would 100% vote for her.

You are wrong, i dont think that many people thinks Loreen is interesting again, she had her victory that time, now she is doing a Cascada and copying Loreen. Great channel by the way, you make Eurovision much more interesting then it really is 😁

Love love this channel! And Loreen of course - I dont know if Tattoo is better than Europhoria but it sure is than any other song this year (and I am talking about the wholr package) - whoever denies this is just makinb themself a joke

The song itself MUST be great if it's high in the charts, man! But you're right, the lyrics aren't as deep as some other songs I've heard. However, I believe that if you search the lyric video for Loreen's 2017 Melodifastivalen entry "Statements" and later the Mel. performance of it, I think you'll find there is a deep meaning behind it. Do the same with her 2022 song "Neon Lights" and its official video too.

I mean Tattoo is a good song, super well produced, Loreen is an amazing artist. No hate here. BUT does it deserve all the hype? I believe other great songs are not even given the proper chance this year. Plus, Tattoo is nothing too groundbreaking, it’s a 2023 version of Euphoria, which back then was something. But now? Idk..

I don't know if it's fair to insinuate Euphoria (if anything) was plagiarising Cascada and not the other way around because Euphoria is electronic pop and so is Cascada - that's a reach. Just to assume the position of neutrality anyway. But then again, I suppose this channel is called "Overthinking it" so that's exactly what was done here lol. Well played!

And now the irony is that "Tattoo" is being accused of plagiarism as well.

Liverpool is north of Baku. Alessandra isn't wrong.

I will not rest until "to have the chutzpah to go the full Björk" (my new favorite phrase in the English language) is a dictionary entry.

I really want us to win ❤️🇸🇪

I have an idea: since Loreen is so special why dont each country pays her million to represent it? 😅😅😅she won’t have to worry about anything then. And this way all the countries who haven’t won yet, will have theri win. And she will be paid million each year only to perform on Eurovision! P.s never was a fan of here, even of euphoria. But whoever votes a singer just because of his name and not because of the actual song then the problem it’s him. If Loreen got on stage and sang only aaah aaah , would you vote fore her just because it’s her? Jeez

I agree with many critics that Loreen is wonderful singer but Tattoo is just worse song than Euphoria. Euphoria was catchy and easy to remember. Tattoo has less earworm potential. I feel very disapponted if it wins. I like My Sister's Crown or Queen of Kings much more.

She is iconic

I only heard Euphoria when Floor Jansen covered it.

Still bitter about Statements 😢That would have felt to me like artistic progression for Loreen. Tattoo feels stagnant in comparison.

Tatoo she doesnt try escape a cage but a tomb... read lyrics

Deberías comentar la película Fire Saga y los guiños al real Eurovision

I think, she is a big think, because her personality is very pleasant, her aura is very warm and dearing. Plus, euphoria is one of the most memorable ESC winning songs, which has also become a hit beyond Eurovision, something that seldom happens. Plus, she represents Sweden, the most favourite ESC "kind", a "big" ESC country. I really think out of all these reasons and not because of her mediocre mid pop ballad "Tattoo"...

Euphoria followed the 90s MTV lesson of ''the video/staging complements the song'' and nailed it. Her staging elevated the song, but the song on its own is average. The same thing happened to Fuego. Now, do we need Loreen to win again? Heck no. Times have moved on and her current contribution is below par, mirroring her first one more than a decade ago.

I can agree that the song alone is pretty Meh. Also she wasn't popular at all where I live 10 years ago, so her name means nothing to me, either. Let's wait until the semis to see what's all this fuzz about

Loreen is truly "the full package" in the best sense: staging, styling and the song. The problem with her though is that without appropriately elaborate staging, the songs aren't much appealing. Without the giant "panini press", Tattoo is a good enough hit, but that's it.

Gustaph should better meet La Zarra........

Euphoria is the best song in ESC-history. Period.

I understand how euphoric everyone was with Loreen in 2012, but I don't get the same hype this year. Sure, she is a fantastic performer, but the song doesn't deserve to win this year, IMHO.

Yassss Sia slayyyy!!!!!

Italy's Gigliola Cinquetti won in 1964 and came back ten years later, in 1974 placing 2nd. She placed second to ABBA's Waterloo, to be exact. Loreen is a gifted performer with stage presence and and an excellent voice. Her ESC entry is far from great though. The first minute or so is good, but the rest in numb repetition of the same theme. A bit like what happened last year with overrated Cornelia Jakobs who also had a very bland, very repetitive song.

Actual cannibal Shia LaBeuof

The fact that she can only win in Sweden with a song very similar to euphoria says it all! Yes she is good artist no doubt about it but she shouldn’t have to make almost the same song to be able to win, she has competed in Melodifestivalen several times after euphoria and did not even make it to the final and this song is not even that special and as a lot of people have said this year “she did only win because she is loreen, any other artist would not win with that song” and that is probably true as she skyrocketed the betting a long time before she even competed and no one had heard her song yet.

MenJOEny, LinKAIT 💀💀💀

Stop analyze. Lets all thats suppose to happen, happen🙏💕

We all know that there is only one Eurovision Royalty, and that's Valentina Monetta.

I am not a fan of Eurovision silly contest...but Loreen is another chapter. Real alternative artist with great voice and amazing performance... Euphoria was a great song but Tattoo is another level ... undisputed Winner

I still think Finland will win this time, even with the Loreen effect….

I'm just so annoyed with the Swedish songwriters for being so incredibly uncreative.. Using the corny line 'stuck on me like a tattoo' in MULTIPLE songs is crazy. And having so many songs in the Melfest final with the most default lyrics I've ever heard in my life. Like, seriously? You're rhyming pain with rain in MULTIPLE songs in the same final?

Euphoria sounds so dated even for 2012. The staging was nice, but other countries like Ukraine had been doing great stagings for years before Sweden won in 2012.

TO be bluntly clear about 2011 and Running Scared... by now almost anyone who really looked into it knows that it DID NOT WIN legitimately. ALiyev, the President For Life, paid off multiple small nation juries and that was the ONLY REASON it managed to beat out Italy's brilliant return number. Azerb. Even ANglicized the singers' names to avoid ... issues with someone named "Nigar". Neutral word in Azeri, but highly problematic for English speakers.

Never in a million years did I expect a random High School Musical: The Musical: The Series reference (don't knock it til you try it. It's actually really enjoyable and the cast is so talented)

NO.... she´s not going to win....

I think it's super ironic that you're calling out a guy for monetising his video about Loreen ..... while making a two part video on Loreen. Both monetised.

She didn't dominare eurovision 2023 at all, in fact all the stage was screaming for finland

Loreen is just the best🇸🇪❤️

Liverpool isnt on the Atlantic Ocean it is on the Irish Sea

Short version : while all the contestants sing for themselves, she sings for her audience. If she knows she can't give her all she would never climb on scene.

I'm just going to say it. Loreen's "dancing" is super cringe. Writhing on the floor is not real dance.

For 2nd year in the row Eurovision will be won by someone not because of the song, but because of who the winner is, last year Ukraine won just because it was Ukraine, they could send any other song and they would win anyway, this year Loreen will win just because it's Loreen and because she is loved so much by the fandom (I loved her too after Euphoria because it was great song, but now I literally want anyone else to win this year's contest because it would be much more fair)

The show is not the X- Factor 😂Loreen is a great artist the song and music & performance was great, it’s insulting people are saying it’s rigged or Finland should of won. If she wasn’t a good singer then fair enough but she is. I’d listen and play euphoria and tattoo on Spotify . I wouldn’t play cha cha at a club or party or in my Spotify You wouldn’t hear cha cha played on the radio either or queen of the kings but they sang well with great performances. It’s a competition so someone’s favourite will lose it happens every year this year is no different. People are too sensitive these days 😅

Great singer Great performance Eurovision royalty However the song is average and there’s far better songs this year. She’ll probably win but it won’t be because she has the best song.