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There was a time when McDonald's restaurants all over the globe basically looked the same. And when you saw the huge red and yellow M logo you always knew what to expect. Today the situation is different: In Europe McDonald's buildings look like cafes today - no longer like fast food restaurants. And the company also changed its brand design: Instead of red and yellow McDonald's today is brown and green. But why? And why is it still red in the USA?
A film by Matthias Schwarzer.
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Sources for the video:
Google Street View links that prove McDonald's in Europe is actually green:
/ mcdonalds-really-11039...
Study about the colour red:
www.sciencedai...
Study about how the brain processes shape and colour:
www.sciencedai...
How the colour red influences our behaviour (Scientific American):
www.scientific...
How the colour red warps the mind (BBC):
www.bbc.com/fu...
Why all the food signs are red (Business Insider):
www.businessin...
U.S. is top contributor to plastic waste, report shows (Washington Post):
www.washington...
More Europeans are taking climate change seriously. In the U.S., not so much. (NBC News):
www.nbcnews.co...
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Intro song:
MÆT - Start Again
Music:
Epidemic sound
#usa #mcdonalds #europe #fastfood #food