Why Netflix Is Betting Big on Latin America

Why Netflix Is Betting Big on Latin America | The Circuit

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Күн бұрын

With the streaming wars hotter than ever, Netflix is doubling down on its global ambitions. It’s a strategy that’s already reshaping the entertainment world, with series like Squid Game and Narcos becoming smash hits far beyond their countries of origin. In an era when entertainment companies are scrambling for dwindling revenues and attention, the future of the industry could depend on reaching a truly worldwide audience. The question is, can Netflix do it, and stay the king of streaming? Emily Chang travels to Colombia to visit one of Netflix’s most ambitious productions ever in Latin America, and gets a closer look at its global strategy with Vice President of Latin America Francisco Ramos and Chief Content Officer Bela Bajaria. With new series on the way such as One Hundred Years of Solitude (Colombia), Senna (Brazil), El Eternauta (Argentina), and Pedro Páramo (Mexico), Netflix's ambitions are setting up for a bold new future in Latin America - and beyond.
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Пікірлер: 157

@emilychangtv Ай бұрын

This was such an epic adventure! I’m so grateful to the people we met from Colombia to Mexico, and in awe of the talent on the set of 100 Years of Solitude. Are you excited to watch the real thing? I’d love to hear your thoughts on Netflix’s strategy to win Latin America.

@petepotr4078 Ай бұрын

Netflix is being smart and bold!

@suvivares Ай бұрын

Great great job!!

@aaronlazaro7226 28 күн бұрын

One Hundred Years of Solitude is one of my favourite novels and I look forward to watching the TV adaptation which Netflix had clearly done an excellent job in making as faithful as possible to the original source material.

@alexgranados8719 16 күн бұрын

As a half Mexican half Colombian I can tell you thanks for sharing this amazing story.

@TobinOsusky 12 күн бұрын

Pura vida!

@JAndrade389 Ай бұрын

Finally a Colombian story that has nothing to do with the Narcos BS that does not represent the majority of Colombians and causes so much harm to our country’s reputation and image

@josephj1973 Ай бұрын

To be fair, many people will always associate Columbia with narcos, drugs, and violence. Sorry that's just the way it is.

@agme8045 Ай бұрын

I mean, it is a big part of Colombia. Just like it’s also a big part of Mexico. Or how mafia was (and still kinda) is a big part of Italy. Just because you don’t like foreigners having that image of Colombia, it doesn’t mean it’s fake or any less real.

@JAndrade389 Ай бұрын

⁠⁠@@agme8045did I say it was not a big part of Colombia? Did I say it was fake? It has nothing to do with me liking it or not, I think most people get my point but let me explain to you…Of course it is a big part of our history….what I’m trying to say is there is thousands of stories that are also part of our culture and history such as this one, at one time “One Hundred Years of Solitude” was the book that sold the most copies ever after the Bible, but foreign media always focuses on feeding the world ONE single story about Colombia, that of drugs and violence over and over as if there is nothing else to tell there and that does that not represent most Colombians, I find it great that other stories that do not glorify criminals and genocidal maniacs that caused so much harm to our society and people are finally being told

@ericktellez7632 29 күн бұрын

@@agme8045The problem is that you are ignoring why it happened, it involves the United States in the entire region they are the biggest consumers and the ones funding them in the 80s during the cold war but no one mentions that, the US doesn’t get smeared despite the CIA using Colombia to fight communism and then using Mexico to do the same, those weapons came directly from America and they dont get represented constantly in the media the same way Colombia does.

@DueceSpice 28 күн бұрын

@@agme8045NOPE DRUGS ARE A BIG PART OF AMERICA CULTURE..

@dosgringoscroata 14 күн бұрын

As an expat living in Colombia, and having lived in certain rural zones in the "Eastern Plains", there is a huge possibility of stories to be told that isn't Narcos vs DEA. Hopefully this initiates a new wave that focuses on the rich and fascinating culture this country has.

@mlaudisa Ай бұрын

Great story, music, visuals, and interesting interviews. We have spent extended time visiting Mexico, Colombia, Chile, Argentina, and I'm so glad S.A. gets to be highlighted in a positive way because there is so much richness and warmth in their history, art, architecture, and tradition.

@kikispalermo 13 күн бұрын

Mexico is NOT SA

@Atlasdearles_8888 Ай бұрын

I was considering quit Netflix, but now I will wait to watch all those productions. As a Colombian, I have to recognize that they are making a huge effort.

@Malik-Ibi 5 күн бұрын

Same here

@sgroque9325 27 күн бұрын

La ventaja que tiene Netflix en nuestra región es que somos países muy parecidos y a pesar de nuestras pequeñas riñas especialmente en redes sociales, nos apoyamos los unos a los otros. El contenido mexicano gusta a un peruano, el colombiano a un panameño, y así con todos. Siempre teniendo en cuenta gustos específicos. Por ejemplo a mí series de el narc0 no me gustan (no me gusta esa temática), pero el resto de series de mi región me gustan mucho.

@Hir655 26 күн бұрын

La verdad es que solo nos hacé ver iguales y no hacen las marcas...por ejemplo XD 100 años de soledad es algo que transcurre en él Caribe por los montes de. Maria no en los andes

@ROCKNROLL947 26 күн бұрын

Falso, el contenido mexicano es terrible

@sgroque9325 26 күн бұрын

@@Hir655 Al momento que usaste eso "XD", dejé de leer tu comentario. Gracias.

@Hir655 26 күн бұрын

@@sgroque9325 gracias al momento en que dijiste que somos iguales deje de leer es claro el mal mensaje de producto que quiere Hollywood

@Hir655 26 күн бұрын

@@sgroque9325 pero tengo razón 100 años de soledad no es algo que transcurre en los andes si no en el caribe las únicas montañas que tienen pueblos como los que describe Gabo se encuentran en los Montes de María, departamento de bolivar ejemplo de eso los municipio de el Carmen de bolivar,San Jacinto y san Juan de Nepomuceno...se de lo que hablo así sea que este "mamando gallo"

@naydeepolanco1603 21 күн бұрын

COLOMBIAAA! The most beautiful country I've ever visited, not just the land and climate but the people are truly amazing.

@taopanda98 24 күн бұрын

More stories about Latinoamerica and not about drugs and cartel war is CRUCIAL! We are tired of these horrible stereotypes when there is so much to offer!

@obando83 Ай бұрын

Thank you Emily and Bloomberg, this will make us Colombians very proud.

@HKim0072 12 күн бұрын

The sneaky underreported Netflix strategy is overwhelming "youngish" directors will large sums of money to do their magnum opus. Film budgets are way smaller in other countries. Netflix will plunk down 2-3x a healthy film budget and let these directors do a long series. The Squid Game guy got $15-20M to do his series. Dude had been thinking about that series for 10 years. And, the average film budget in Korea is

@ramlozz8368 Ай бұрын

Another factor they missed to mention is that the Hispanic/ latino, community in the United States keeps growing, is already at 40% in California

@ericktellez7632 29 күн бұрын

It used to be 100% not too long ago wonder what happened 🗿

@gibememoni 25 күн бұрын

@@ericktellez7632 no it wasnt. Hispanics are mestizo meaning spanish european and indigenous mixed together

@Becky_Cal 23 күн бұрын

I agree. American-born Latinos have been a huge influence and market for this new content and through the export of Latino-based music, food, culture which has been exported via the U.S. first and foremost and opened the door to the many Latin American countries like Mexico, Cuba, Colombia, Brazil, etc.

@MilipTichaelPhomas 21 күн бұрын

I love how this lady is never on the same wavelength with the people around her, or even with her own words

@MrSantiagotri Ай бұрын

I’m glad they’re finally showing the magic of this wonderful country, and not that bs from Narcos

@someyoutuber99 21 күн бұрын

Storytelling in this is incredible. The map visuals, interviews, macro economic insights, etc.

@amilton1015 Ай бұрын

Congrats Emily...for you is the best marketing for Netflix! I hope they (Netflix) think the same.

@jairunet Ай бұрын

Excellent idea, I agree with the locals here, Latin America has so much talent, they just need to be guided the correct way, they are humble and hard workers when the motivation is there. I can't wait for the next round of specials, football, baseball, women's beauty, nature, farming, and more and more, everybody wins, keep it up Netflix, I may join in some way or another in the short future.

Ай бұрын

Because 100 años de soledad is awesome!

@MsCatwoman13 Ай бұрын

Amazing work you're doing @emilychangtv! So proud of you. Colombia and Mexico run deep through our families veins. Can't wait to see how Gabriel García Márquez novel comes to life.

@xiomaramatarritavasquez5020 Ай бұрын

I'm impressed, I already want the series start

@Ollerismo Ай бұрын

I hope they do not destroy the set after they are done. It would be a tragedy.

@liothomasart Ай бұрын

Goddamn the color grading in this episode is so good! Lord Emily! Where am I?

@jamescifuentes8403 Ай бұрын

Thank you Netflix. Great journalism! And Colombia!!!

@richelletvforyou8324 Ай бұрын

Why can't they wait to show these like a day before the production releases...now I have to wait😭

@maryfranceschiloenoble4728 Ай бұрын

The town looks like Disney Encanto . And it's true it's in Colombia 😊

@ignaciopazgarcia5370 26 күн бұрын

Bloomberg Originals are stepping up. Fantastic work!!!

@armandothiagodasilva4704 18 күн бұрын

PQP!!!! 100 anos de solidão??????? Caralho! Quanto mais devo esperar pela estréia?

@ca8rio8ca Ай бұрын

Waiting for Senna! 🇧🇷🇧🇷🇧🇷

@bhaskarvishwajeet226 Ай бұрын

Very interested in seeing what LATAM churns out. They’ve got amazing stories to tell

@luiscader Ай бұрын

Excellent Show! I love the circuit always showing different perspectives of the world 👌🏻

@heyaswinp 20 күн бұрын

Man, Emily is back.

@vedantkale1163 5 күн бұрын

A truly interesting documentary. Not at all frivolous or vain.

@darwinmolina8531 Ай бұрын

this was amazing. thank you

@joseville Ай бұрын

11:00 wow, that set is incredible!

@michomapeter7522 Ай бұрын

I love what you are doing Emily chang ,great journalism ,i love the circuit

@vhol93 Ай бұрын

Great video! !

@tetrakoop Ай бұрын

emily chang is the G.O.A.T.

@zaxlee01 Күн бұрын

Betting on Argentina is a great choice. The 2000s proved that Argentinian soap operas are very popular. I don't know why they faded off in the 2010s, but there is undoubtedly a ton of potential there, especially with teen shows made by Chris Morena. If I was netflix I would have that woman on a permanent contract just making one series after another.

@tony_mac Ай бұрын

Emily’s astonishingly great

@special-t-419onurbandictio9 Ай бұрын

nice stuff as usual emily just put out more, more often

@nicholasleclerc1583 Ай бұрын

3:29 "...So that they become global hits & crank out more global hits later on" X D

@imaginerofx Ай бұрын

Tremenda producción 😮😊

@Ramen-Doodlezz 13 күн бұрын

Betting! I see! My brain really thought for a second that you misspelled "getting" hahaha I'm dumb.

@hagodi Ай бұрын

Brilliant!

@amyamnguyen 17 күн бұрын

This is the most beautiful book so interested to see how they adapt it!

@MrArbl1234 Ай бұрын

Bravo 👏🏼

@TobinOsusky 12 күн бұрын

Ready to be cast for projects in Costa Rica!! Please Netflix casting, lets work together

@os2171 27 күн бұрын

As a Colombian I say to the world… please read the book first! And I really hope Netflix do respect the Majestic power of Cien Años de Soledad.

@itsnotfine_ 22 күн бұрын

Macondo, we'll see you soon! 😄

@senti2175 Ай бұрын

Whos the actress on the thumbnail on right?

@Futuristbillpicone 6 күн бұрын

Awesome!! Freaking awesome!!

@ariavachier-lagravech.6910 Ай бұрын

I need Netflix documentary about Dragon Ball and Mexican Cartels

@Booz2020 Ай бұрын

Sinaloan Cartels : Ayy Amigo,hold our TEQUILAs 🥃

@scottpalmer1023 14 күн бұрын

If Emily ever interviews me, I will do everything I can to hear that awesome laugh as many times as possible.

@brendonlyons2605 27 күн бұрын

when is macando supposed to be released?

@summervibes9931 Ай бұрын

19:45 ouuuf rough pause

@Von199X 9 күн бұрын

Dang Colombia is so beautiful/

@hanerpelaezcorrales8704 13 күн бұрын

Colombia 🇨🇴🎉

@KazenoniKakuremi Ай бұрын

bloomberg is churning out so much content

@olafvonbraun7300 Ай бұрын

Can we just pause and acknowledge the beautiful camera shots of Colombia and the whole editing is simply bellissimo. On another note- go Netflix. Colombia, Ukraine, Poland… be different, be vibrant,

@brandondiaz9657 Ай бұрын

Another interesting fact about Netflix in Latin America is that they exclusively sold that region a disc that could be inserted into PS2 consoles.

@agme8045 Ай бұрын

They are mostly Mexicans, Central Americans, Cubans, Puerto Ricans, etc. South America (which does not include any of those countries) is where most of these productions are taking place. Half of South America is literally just Brazil. So I get what you mean, but I don’t actually think it’s as big as a factor as you (or Americans in general) would imagine.

@joseville Ай бұрын

Wait, so Netflix on a PS2?

@Ollerismo Ай бұрын

Bogotá has a tilde.

@jd-teilur Ай бұрын

🇨🇴❤

@matthewona 21 күн бұрын

Think globally, act locally

@joseville Ай бұрын

When is 100 Years of Solitude chilling out!!!???

@mafeuk 22 күн бұрын

9:20 talking inside the Garcia Marquez house and in front of his desk about "markets" and business strategies is so ironically cynical and tone deaf but it really represents what these modern entertainment businesses are all about.

@harsha2993 Ай бұрын

Looks like Bloomberg Billionaire Politician is watching a new TV show.

@phdonpigs Ай бұрын

This anchor woman is gorgeous!

@toddferguson7626 Ай бұрын

Bloomberg, you spelled "South Korea" wrong...

@PB-kf4qt 19 күн бұрын

Netflix needs to do a series in different Latin American countries. Pero for example, doesnt have representation in this platform.

@shankarbalakrishnan2360 17 күн бұрын

Latin america❤❤🎉🎉

@myopinion6092 15 күн бұрын

last thing we need.

@rarevidz100 28 күн бұрын

Say whatever you want to say, but netflix really brings the global storytelling only restricted to yt people

@ivandansigmun3891 Ай бұрын

Netflix Ad

@AsylumLunatic-ig5jh 23 күн бұрын

South America, land of shared passwords.

@SofieFurtwangler 19 күн бұрын

O maior mercado da netflix fora dos Estados Unidos é o Brasil,😊

@funkmachine9094 28 күн бұрын

it's south america not "latin america"

@JulianGarzon-zi4be 9 күн бұрын

Where is Mexico located according to you?

@sergiosantiagojalao4071 Ай бұрын

Just call it America.

@mtljin Ай бұрын

netflix should bet on Asia.

@donviajero2580 Ай бұрын

They are. I don't live in Asia and there is an incredible amount of Asian content on Netflix even in my region. A week doesn't go by in which you don't have 3, 4, or 5 Asian shows debuting on Netflix. And its not all just Korean content.

@PepeuHARDT 2 күн бұрын

Se a Bela Bajara é "negra", eu sou extraterrestre. Minha nossa, que necessidade ridícula é esta que as pessoas passaram a ter? O novo EGO agora é ser diferente do que antes era o padrão, mesmo não sendo.