Why Rare Beauty by Selena Gomez is Gen Z's Brand of Choice

Why Rare Beauty by Selena Gomez is Gen Z's Brand of Choice | Fast Company

Рет қаралды 59,342

8 ай бұрын

Selena Gomez has placed mental health at the core of her brand since its launch in 2020.
‪@RareBeauty‬
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.
Follow us on:
/ fastcompany
/ fastcompany
/ fastcompany
/ fast-company

Пікірлер: 167

@alltoowell69 8 ай бұрын

I am so proud of her !! She's been my idol for a very long time and I really adore her. She inspire me to be real and vulnerable. I love you selena ❤️❤️

@azraprinceza 8 ай бұрын

SAME ❤

@angelcastro6216 7 ай бұрын

Me too. ❤❤❤❤

@xyzpdq1122 8 ай бұрын

She seems like a genuinely good person. Graduated from Disney shows, has overcome a lot of health issues and landed on a critically-acclaimed, mature show.

@user-ze3lk1ov5b 8 ай бұрын

I don't think you need to catalogue these stuff to understand that she is a good person only follow her from time to time

@nanunanu9385 8 ай бұрын

Couse I love 💘 you 💘so much ❤ so you're beautiful always 💖❤ love you forever 💖

@SuperMarkizas 8 ай бұрын

Only Murders is such an amazing show. I became Selena's fan through it, also really love Rare Beauty products

@ceciliadominguez8250 8 ай бұрын

❤

@markuse3472 4 ай бұрын

@@user-ze3lk1ov5b What?

@gagofo11 8 ай бұрын

Absolute queen!!! Congratulations to Selena and Rare Beauty for these 3 years of success.!!!

@armyot7purpleot7 8 ай бұрын

Most kind hearted genuine woman❤ selena gomez

@crystalt0628 8 ай бұрын

a RARE celebrity for sure! Keep making them mad and jealous…..❤

@k.h6267 8 ай бұрын

Selena look absolutely gorgeous 🥰🥰🥰

@melissacalderon1515 8 ай бұрын

She’s a GIRL BOSS 💗💗💗

@simonesewitt1040 8 ай бұрын

WOMAN BOSS

@markuse3472 4 ай бұрын

@@simonesewitt1040 Both.

@maria7104 8 ай бұрын

So proud of you Selena Gomez you are blessed and you deserve everything that’s coming to you. You are the chosen one May God bless you .

@adrianellyhernandez415 8 ай бұрын

So happy for Selena she is really trying to change the world with everything she is doing and giving back to society.

@TheoneAlice 8 ай бұрын

She's a real icon. Actress, singer, businesswoman. She can do anything she wants. She inspires everyone.

@kickzyoung2384 8 ай бұрын

She’s truly such a gem of a human

@cece5088 8 ай бұрын

Selena found ways to maintain a truly high level of success from her teen years. Really impressive..Being a hardworking and kind will get you far!!

@lauraboredom2168 8 ай бұрын

So so proud of Selena and everyone in the rare beauty team they have really created something incredible, happy 3 years✨

@user-ze3lk1ov5b 8 ай бұрын

That's my baby ❤👑 🌺🌹😊

@selenurrrrr 8 ай бұрын

prettiest 🥺🥺🥺🥺🥺🥺

@maureenmcgettigan7641 8 ай бұрын

Shes a very rare young lady deserves everything that comes her way 😊

@DoctorMercykenya 8 ай бұрын

That's why am always a selenator for life

@euniceotieno-bi7kv 8 ай бұрын

I love her and the rare beauty ❤

@blairmcauley2497 8 ай бұрын

I love Selena so much and that she cares about mental health

@PercyOranda-wv9qm 8 ай бұрын

I'm so happy n proud of her, she encourage me to push my self into reality that in every trails that we have,in every person criticizing us, use it as a tool in ur life to strive more in order for us to survive n be successful in life ❤️ thank you miss Selena Gomez ❤️ keep safe always 🙏

@dianavenega3230 8 ай бұрын

love this!! Rare beauty has such a good products!! que sigan los exitos sele!

@LOTTIE.91 8 ай бұрын

There is no one else in Selena Gomez's Lane, and that's a fact. She has an incredible down to earth, girl next door vibe to her. ❤

@rossitossi3016 3 ай бұрын

Rare Beauty products are always high quality. I have not been disappointed.

@silmaracristina3060 8 ай бұрын

Selena é maravilhosa, inspira milhares de pessoas amo ver o quanto ela superou e nos mostra que podemos ser vulnerável e procurar ajuda saúde mental o mundo passa por isto e desmitificar é ótimo ❤❤

@tahminaramahi8539 8 ай бұрын

So proud of you, Selena 🥺❤️

@costealucia5357 8 ай бұрын

Love the oversize jacket....seems inspired from someone ;)...

@jyn88 8 ай бұрын

I don’t like oversized look but some can pull it off like Selena.

@rosegamer188 8 ай бұрын

ELEGANTLY DRESSED ❤❤❤👩‍🎓👩‍🎓👩‍🎓👨‍🍳🙏💋💋💋

@Ha00al 8 ай бұрын

Good job.good luck

@LiquidPink94 8 ай бұрын

❤❤❤Bravo🎉

@rosegamer188 8 ай бұрын

GROWN UP,LADY OF SUBSTANCE ❤❤❤❤

@simonesewitt1040 8 ай бұрын

I believe when she's 41 & 51 your still gonna be saying "grown up" do me a favor and GIVE IT A REST SIS. #CircleOfLife

@lauraboredom2168 8 ай бұрын

i love Selena wholeheartedly

@jimmyeatworldandselenagome8156 8 ай бұрын

0:14 Selena looks so foxy in orange in this video 🧡

@sashasasha2395 8 ай бұрын

So inspirational ❤️💎.. You are so awesome but humbled 😘💯.. A rare super intelligent & gorgeous young lady 💎❤️🌹😍😘.. ❤️ love you Selena 😍

@ireneowensby4034 5 ай бұрын

Business woman! Serious about her work and career!❤

@KygoCalvinHarris-xu4kv 8 ай бұрын

She makes use of every opportunity given to her

@Tonimaroni2BeKindToAnimals 8 ай бұрын

Her makeup is light, refreshing and fragrance free. Perfect for my 63 yo skin ❤ . I also love that she’s a wonderful human.

@lithungohumtsoe6955 8 ай бұрын

Congrats sel ❤

@teresagranado9114 8 ай бұрын

Love you Selena you are such an inspiration God Bless you!

@user-ep5xn5fj8u 5 ай бұрын

Great product and really nice packaging

@monicapink9147 8 ай бұрын

Superrr well earned and loving this for her 💯🪄🫶🏽👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾

@silviabenavidez178 8 ай бұрын

Beautiful queen Salena. Rare is super special. Love it

@FashionistaStreet 8 ай бұрын

This woman has so much passion in everything she does. She's so ind and dow to earn.

@rabiatuladawiyah0008 4 ай бұрын

I love her product!! ❤ keep fly high selena!

@snehasingh8892 8 ай бұрын

Thank you for showing new Rare beauty products 🙂

@jarjatsawm5223 8 ай бұрын

I love Selena❤❤❤

@sandywilliams2561 8 ай бұрын

You are so inspiring ❤️ help with mental health and loving yourself ❤ so proud of what you have accomplished and your wonderful Women!! Love Always ❤

@ChinaGerona 8 ай бұрын

beautiful inside & out.

@Rosesandchocolates7777 6 ай бұрын

Proud of Selena. No matter what, she soldiers on!!!!

@edithbj 8 ай бұрын

So proud of her and her beautiful way of expressing herself... She's sincere and goofy while being fun and sexy. She's everything we waited for in a huge star! A business woman and a true girl. ❤

@edithbj 8 ай бұрын

Even if her story is not the same to ours, she's still a real person. A real human lol

@judestephvens 8 ай бұрын

Thank you Selena thou am in Africa,you truly inspired me,God bless you.

@jacquelineremillard2400 8 ай бұрын

I watched her grow up😊 beutifulllllll

@yeniberlentorressoriacader806 8 ай бұрын

Wowo dios corazón bonita #selenagomez rarebeauty 💄👑❤️❤️🙏

@tivkaamary9963 8 ай бұрын

So proud of this queen 🎉

@MayaMiah 8 ай бұрын

beautiful queen

@nanunanu9385 8 ай бұрын

Congratulations 👏Queen 👑selena gomez ❤❤❤❤❤❤❤❤❤

@nanunanu9385 8 ай бұрын

From Somalia 🇸🇴 now I life ksa 🇸🇦

@yocelynlepe3693 8 ай бұрын

She is so incredibly sweet. I wish her so much love and success ❤

@manifest2203 8 ай бұрын

She is so gorgeous ❤

@mariechacon4484 8 ай бұрын

Amo a esta mujer!! Es tan bello ser humano ❤

@aziebba9897 8 ай бұрын

She is an amazing person inspired so many generations You deserve that success love you queen 👸 ❤

@deepthir503 8 ай бұрын

I have been watching her since barney and Wizards Of Waverly Place I'm really glad to see she's doing great after so long❤❤❤❤❤. Always and only wish her nothing but the bestest ❤❤❤❤❤❤.

@adrianamichellvlog4506 8 ай бұрын

Hermosa jefa❤❤❤❤ orgullosa de ser tu fan

@hudakhan2483 8 ай бұрын

Her voice ❤❤❤

@donaposkiparta8137 8 ай бұрын

Very talented and charming lady Selena

@merryml4027 8 ай бұрын

Selena's smile is unique and beautiful. A unique queen...🥰🌹👸👑

@nguripuja 8 ай бұрын

So proud sel

@glendapatterson13 8 ай бұрын

So proud of everything she has accomplished in life. Selena keep on shining ✨️ like the beauty that you are with your work in this world 🩷🫶🏼

@fredconnelly5846 8 ай бұрын

Holle Gorgeous Selena Gomez.

@zofnazof 8 ай бұрын

my queen

@saraphillips15 6 ай бұрын

Rare reflects her personality and compassionate personality. Not even fame has changed who she really is. Fans truly love her ❤️ 💕 💗 💖

@LavenderBreeze47 8 ай бұрын

I'm so proud of her ❤

@kaiohiguchi1729 8 ай бұрын

Queen

@KnockoutNarratives-ox4fu 8 ай бұрын

So cute 🥺

@dominiquemilord3484 8 ай бұрын

🙏🏾 Pray for Rare's continuous success! 🙌

@Evraya 8 ай бұрын

Stunning, in every mean

@zackven7296 6 ай бұрын

My idol selena ❤❤❤ and always will be

@user-jn5pl3xf4r 8 ай бұрын

Selena is A Boss Queen❤❤❤

@yanigonzalezf 8 ай бұрын

Queen ❤

@nejdepedro2559 8 ай бұрын

Congrats 👑

@u.p.n1203 8 ай бұрын

Her mental strength is another level 😮❤❤

@oliviafloreszalhes 8 ай бұрын

Selena 👑🌺💞💞

@user-he7ss5np8w 8 ай бұрын

She is unique❤😍

@c.sestefany673 4 ай бұрын

ICONO !!!!!

@kyeone9626 8 ай бұрын

My gosh lately selena has been looking very beautiful. Her style has just tooken a whole different level

@asmahaneabdouali3738 8 ай бұрын

Selena Gomez ❤❤❤❤❤

@northeastgirl3310 8 ай бұрын

Oh my god I'm crying 😢😢 she is so sweet I believe God is using her ❤❤❤ love you Selena you saved my life

@sorenkim2005 8 ай бұрын

Queen❤❤❤❤

@reneknox2469 8 ай бұрын

Well done🎉🎉🎉🎉🎉

@izabela4217 8 ай бұрын

Selana Diva❤

@ruthnalwadda9556 8 ай бұрын

Love u Queen

@asmahaneabdouali3738 8 ай бұрын

Fast company Selena Gomez ❤❤❤❤

@user-ep5xn5fj8u 5 ай бұрын

Best ever

@wilythougths7838 3 ай бұрын

Selena 😊

@zackven7296 6 ай бұрын

Selena is the best ❤❤❤

@jo-8958 8 ай бұрын

Linda ❤❤❤

@user-wr6hx4zs1j 8 ай бұрын

Hermosa ❤️👑🤍

@zackven7296 6 ай бұрын

❤❤❤ love

@m.e.5 8 ай бұрын

So proud of her-we’re watching a growing mogul rise 🥰

@DD.1264 7 ай бұрын

I grew up with her ❤😢

@ofeliahawkins9272 8 ай бұрын

Nice

@akshitayadav4247 8 ай бұрын

Mother 👑