The whole story behind BlackBerry failure resumes into hold up to things, not realizing the world is moving forward, then just realizing it after it's already too late

next year Rene will drop three ads in that pause between “this” and “is vector”

Although I love Apple and use an iPhone as daily driver, I find it quite sad how Blackberry has fallen. The phones RIM made were great.

I love how Rene throw them arms around like he’s dropping bars off the dome.

Great video. I love your chill and informed style. RIP BB. I currently use an iPhone 11 Pro. It is my first iPhone ever. I love it.

Worked for RIM, a strange company. The right hand did not know what the left one was doing.

Eveyone laughs at Apple when they do something... Until those who laughed are too late, too bankrupt to compete.

BlackBerry killed BlackBerry

Companies laughed at apple for removing the headphone jack, now look at them all doing it.

BlackBerry isn't dead, they just need to find a new manufacturer partner to produce their phones. The most likely reason why TCL ended the partnership was because BlackBerry wanted to have too much input on how the devices were designed, which is a good thing for us because it means they care about the phones that are sold in their name and will find a better partner next time. I have a spare KEY2 still boxed and sealed for when my current one eventually wears out, so I should be good for a few years while they get it sorted!

More videos like this Rene. This was excellent! Great job. Keep up the great work

They really could've killed iMessage, and Whatsapp in one felt swoop

I never owned a BlackBerry device, but from the videos I've seen though their OS was actually really good. A lot of things made sense, when they went to Android they kind of lost part of their identity and they lost a lot of their relevance.

RIP blackberry, you will be missed. I hope someone can pick up the legendary brand again in the future with truly innovative products.

I picked up a Key2 last week for £300. It connects to my GT2 smart watch, whereas my 3A XL wouldn’t. It’s got a headphone jack, and a notification light! I like it as it’s not just another boring slab.

I love ur content man. Great work

This is one of the best videos to date by Rene Ritchie. Watched it second by second with intrigue. Love it.

I remember when The iPhone came out, arguing with blackberry supporters, telling them, the blackberry is dead.

Still using my blackberry key2 now, brilliant device, sad they gave up!

I don’t think BlackBerry was a big thing over here in Europe, at all; in fact, I’ve only seen a very few of them recently when the brand was pretty much already on its deathbed. Here, Nokia phones were much more relevant. Interestingly though, both brands met the same fate in the end…

Jern from FPT sent me. Although ive been a subscriber for lore than a year🤣 you are amazing Rene🔥

I was devoted to my BB, even had the Storm and wanted so much for it to succeed. But I too transitioned to AT&T for the iPhone and have been here ever since. Livin’ the iLife! 😍

Here’s my take. . . Blackberry “missed the boat”. . . actually, burned the pier. . . when, a few years ago, the introduced two versions of the Blackberry were released. . . The Q and the Z. . . If only. . . if only they had put these two devices together, back to back, with task switching in between. Sometimes, you need a real keyboard. I believe it would have been a killer.

Jern sent me... LOL Great video Rene. RIP Blackberry

You create some of the most interesting videos

I sure miss my BlackBerry. My last one was a Bold 9900. Fond memories. It did some stuff better than the iPhone when I moved over. My current phone is an iPhone 11.

Oh yeah! I used BB. I went from Palm Treo, BB Curve, BB Pearl, BB Bold and even the BB Z10. I actually liked the BB10 OS. But I also went from iPhone 3GS to now iPhone XS and Google Pixel variants as well (except 4). Funny how we all talk about these features and all but the bottom line is, they are just phones and they all make calls. 😉

Excellent video👌

At the launch of the iPhone, no IT department was poised for BYOD, in fact, they didn’t see it coming. The iPhone drove the executives to the IT departments to just “make it work.” I was working at T-Mobile at the time and BlackBerry was one of our best business sellers. It began an absolute destruction of the BB ecosystem, as IT departments raced to figure out alternatives to BB server.

Nice take on it. Thanks

Having worked 20 years in the industry through the introduction, adoption, death of BB especially in Enterprise, a comp,ex answer made simple is this. BB - let’s lock down everything, BES software, minimise data consumption, more biz, less fun etc. It’s strength was control, it became its weakness. iPhone - Enabled more multimedia, fun, allowed users to do what they wanted when they wanted more, easier to use, apps, less restriction and polar opposite approach. THEN they caught up on Enterprise and Mobile Device Management tools etc.

I’ve used so much blackberry devices I really can’t remember all of them

Brooklyn College Hospital in Kings County New York, February 2007, my daughter is born. I’m visiting the hospital virtually every day for a week, not to mention the pre-birth visits months prior to then. I noticed, every staff member is using a BlackBerry, every staff member. I’m back in that same hospital in May 2012, my daughter is having surgery. I noticed, not a single staff member is using a BlackBerry; everyone is on iPhone. I did see one BlackBerry; it was a vendor, a guy who either sold or repaired medical equipment. I distinctly recall that being the only BlackBerry whereas the last time I was in that hospital BlackBerry was the standard, now it was iPhone.

Thorstein Heins killed Blackberry Blackberry 10 was an incredible OS that showed up too late to the game. It was far ahead of of android and iOS in terms of notification handling, multitasking and gesture based navigation and among other things. Unfortunately it didn't have the ecosystem support to carry itself and Blackberry was pretty irrelevant by 2013. Still, the q5 was one of my favourite phones until I got my iPhone X.

This is when you are not open to new changes in industry and updated..... Why can't black berry can produce a iPhone with topclass camera quality and also options in Android.... 👍👍👍

Those were the days. I was on my Curve 8310. Lots of my friends had it as well. It was my door to the world, there was nothing it couldn't do. I didn't even take the iPhone seriously until the day I got to hold one and use it myself. There was nothing like it, I switched immediately just for the smooth UI/UX alone. Still miss the physical keyboard and the little things about the BB universe, like being able to set it to mute automatically when upside down or to vibrate when in a pocket.

As a former customer, I miss Blackberry. I wish they would’ve had enough foresight to last, at least for the sake of being a third option instead of being locked in our current binopoly of a mobile world.

First smartphone was a Palm Centro, ice blue, from AT&T. Loved the color. Next one was the Palm Pre Plus, also AT&T, so I could keep my SIM card. Used that until it finally stopped keeping a charge, then bit the Apple with a 4S.

If blackberry didn’t slack off I would still use them today. The Bold is still my fav phone.

The timing for me was beautiful. 07 I bought a white Macbook on a whim, hoping to have a mobile device for school that worked. I fell in love. Had an iPod in 08 and heard the phone rumors but had a new sanyo...Then someone stole my Pink Blackberry in 09 (Verizon), used a loaner for three months and when Verizon was surely not going to be an iPhone carrier I decided to make the same leap I did in 07 and never looked back. 3gs in 2010 ATT. I HATED ATT and missed the high quality seamless Verizon service that worked deep in basement lecture halls but the iPhone made it worth it. I remember the extra iPhone fee too. With Apple devices everything worked so easily that sometimes I felt stupid for trying to do things the Windows way like downloading drivers or typing with a delay.

I used BlackBerry phones for a long time before I went to iPhone. Used several iterations of the curve. I loved them when they were the big thing, but then they started to rapidly fall behind and missed many new features and things that the new phones were getting. Eventually, I made the switch,

I went shopping for a new phone the other day and they all looked the same. Like no difference whatsoever. Made me think about buying an old blackberry from ebay or something.

The walk down memory lane was great. Went into a box and pulled out my BB World phone. Great industrial design, until the iPhone showed it was antiquated. Back in its little leather sleeve and back in the box. The trip lasted 5 minutes but it was fun. Thanks

Jern sent me! 😆

I started with the 8330 Curve, then 9900 Bold, 9800 Torch, Z10, Z30, Q10. My first iphone was the 6 plus and I liked it best. Missing the physical keyboard prompted me to switch to a KeyOne (I don't like Android). I now have an iPhone XR and love it.

This is like a jam packed book report. Great info, but what’s the hurry? It’s your video on your channel after all. Take a breath, take a pause, let it breathe.

In a short version... their late responses to changes on the market was what kill the BB company.

Yeah my dad is such a business minded person who so patriotic that he has to drink Canadian beer where ever he goes. He always bought PC computers, his first handheld device was Playbook then a Z10. But since there is no successor he ultimately made the plunge into iOS iPad mini 2 mostly because his two children were iPhone users. He still has the Z10 but now just upgraded to a iPad mini 5.

I had several Blackberries, ending with the Torch. The email and other communications were smoothly integrated, and synched well with my work devices. But I could see BB was faltering, and decided my way forward would be either iPhone or Android (tough choice at the time). I moved to an HTC M7, and have been using various Android devices ever since.

I entered this market just at the end of the iTunes phone at Verizon. I almost went that rough until I (with the help of a friend) held the first iPhone in one hand and a blackberry in the other. It was over, my decision was made in about 60 seconds. iPhone and I’ve never looked back. Android (Google) has done a great job coping the iPhone, and now make some of the best phones you can buy, but none of them that could or would make me leave my Apple ecosystem. I now own i, everything from my iMac/Apple TV/macbook/ iPad /iPhone / Apple Watch/ and just about every Apple subscription you can subscribe to, and it all works like a charm.

Back in the day I had an iPhone 5S the office I worked for gave me a Blackberry Z3 with BlackBerry OS 10.3.1, had to carry both phones (one for home, one while at work) the Blackberry was a very competent phone, good quality built, and above all very good reception - phone call sound, battery did not last as long. Where it really distinguished them was in the common Apps, the Blackberry's were not as polished, or simply loaded slow in compare to the iPhone. Currently I have a Samsung S10e, a very solid phone

My dad had a Motorola SLVR! It was a phone a music player and connected to the Internet! With the L9 keyboard you could text faster than Apple’s iPhone! And cost $200. When Apple came out with the iPhone the only thing it had was an extra big touchscreen! It was $200 with a two-year contract through AT&T!

I really liked my BlackBerry Passport, still have it, but is not charging.

This is the most accurate analysis I ever heard! I am a BlackBerry fan, but not uncritical. And not primarily because of the keyboard, but because of many engineer minded features. To this day the BB10 OS is superior to anything currently existing on the market, except that it's dead. Despite packing many features into the BB10, it was basically unfinished, it did have some heavy bugs, which caused me a headache and ultimately pissed me off. (That was when it was all going downwards and they didn"t bother to keep up). But besides them not keeping up with smartphone trends, I also noticed in 2010 that not only did they shoot themselves in the knee, but to me it felt like someone had started some rumors that they are dead long before they actually were and people were just repeating the mantra without being informed. A seller at AT&T in 2010 was just advising me to buy either iPhone or Android (which at that time only had a 5% market share and also not many more apps than BB did). He did not try to sell the BlackBerry Storm which they were also selling. Argument: apps. I currently use a BB KeyOne, but needed a year to get used to the imperfections of Android and I still hate the system to some degree, because it is inferior (because it's not a coordinated OS but a platform where anyone can drop whatever they want on). Even Apple is better (and similar to BB, in that it's a centralized system). But I hate that one for lack of freedom and too much simplicity. But I am not the average user. I basically want all features (business and fun),but prioritize ease of use (shortcuts, gestures, many many less steps needed to execute anything), intuitivity (in BB10 any setting was in all locations immaginable, while in Android I need to Google it to find it.), reliability (texts, phone volume etc), multi-tasking (hard on Android), .However, most people prefer all the non-serious/fun stuff (videos, social etc) and not the business one. And that is what everyone else was focusing on.

I used a Palm OS Handspring through Treo and I thought the last Treo was the greatest thing I had ever had. Until the day I saw the first iPhone. I didn't buy the iPhone until the iPhone 3G came out (2nd version) and never looked back.

Totally agree, Blackberry killed Blackberry. Failure to innovate, failure to upgrade the interface and the worst part, failure to pay attention to or anticipate oncoming trends. Hence the failure of Blackberry, Blockbuster via Netflix, etc... btw, ef Verizon and their management strategic planning and policies... Their arrogance has always been their 800lb ankle weight... lastly, what I appreciated about Apple and the iPhone is that it shifted the "use" of the phone to the consumer and not the service provider dictating what could be used...

Funny thing - I had an iPhone 4 in 2010 (first smartphone) and at first was blown away by it. After a while I got bored with it and in 2012 got a BlackBerry Bold 9900. I loved its complexity but it was embarrassingly slow. So when BlackBerry 10 arrived with the Z10 I eagerly bought each one as it came out. I loved the smooth interface and gestures. I had people asking me “is that an iPhone?” and proudly said “no, it’s a BlackBerry!” But time marches on and it was getting obvious that the big apps were never coming and BlackBerry had slowed down development. New features stopped coming and BB10 was just getting security and performance updates. I loved the Passport. It was the best phone I’d ever used. But when BlackBerry went to Android I looked around. I saw iOS 9 and 10 and wanted in. So back to iPhone I went and I’m still here. And while I miss BB10 I see enough of it in iOS that I don’t regret my decision. Looking forward to the next iPhone.

I was said to see the fall of Blackberry. I didn’t switch to iphone until the 6s. But i knew it was time to let my beloved BB device go.

I remember when I had the first iPhone and people in France would literally stopping me in the street asking to try it. And it was during an entire year

A story about laurels and hubris... I switched from Treo to BlackBerry then in 2007 went to iPhones till today. And from BBM to whatsapp the game was over then...

This video will be funny when BlackBerry contracts with a new company and continues to roll out devices.

I'm still on a BlackBerry 10 device, the Classic, although I have to use other devices to access some sites.

i used an 8300 back in the day, and at that time blackberry was the most cost efficient in terms of data usage, not to mention its keyboard was a joy to use. i think bb10’s highlights on touch interface in its early days was meant to convey a message that a business handset can be used for leisure (games & watching videos) as well. At the start of ecosystem race between apple, google, microsoft and blackberry i thought bb10 will be a solid third option over windows. but it seems that both users and devs consider 2 is enough 😅

I moved to Android when I had the Blackberry from Verizon that was supposed to be “better than the iPhone”, but the ball movement kept getting stuck and very slow. I wound up getting a Droid 2 on prepaid. The first year I had it was cool, then it got slow. After that, I have been loyal to iPhone ( and even switched to AT&T because it was supposed to be the best network for iPhone. Nope, it was trash. I have been loyal to iPhone ever since.

Yes I had a BlackBerry back in the day, and I am on an LG Android device now.

Had too many blackberries to remember to be honest. To this day my favourite phone was probably either original Motorola razor and the BlackBerry 9900 - can't decide. BlackBerry killed themselves with the inability to adapt to iphones in the US and android throughout the rest of the world. Sad story really but a cautionary tale for current companies that think they are untouchable.

I hope amazon buys the rights of manufacturing BlackBerry devices. Just imagine if BlackBerry released BB10 during 2010 and made a laptop during their heyday.

Wow - I just realized that “Purple” is/was in the URL for certain iTunes Connect features.

Thx jern

I remember this tech quickie title

Well nearly bought a blackberry in the day, but then the iPhone 4 came along and that was it. I was mostly been a Nokia person before that but those days are such a world apart. Now days an iPhone 11 Pro Max.

I used the Blackberry Passport and i would have bought the Passport 2 if it had come out. Camera was bad and appd were almost nonexistent. But damn was i sold on the Blackberry Hub and the physical keyboard that supported swipe gestures.

I had the BB Pearl, Storm 1, and a Treo. The Storm was great other than having to be reset (battery pull) 1-2 times per day. Ha ha. Memories. I forgot about the no WiFi thing. But that wasn’t a big deal, actually a feature, we didn’t have WiFi at the house yet and it was cool to have mobile internet. Lol

the first smartphone (so they say - Steve Jobs) was BlackBerry Curve 9300, 6 months later the worldwide BB messenger servers failure happened, and on the second day of the second fail, I was testing the new iPad 3, after using it for a few hours, I wiped and restored the BB to factory settings, put it to sell. Later that year got the iPhone 4s white. It was nice to have a BB until you tried apple, just as Steve Jobs said when on the days around the iPhone announcement "the software is at least 5 years ahead of the competition" - It really showed. Probably it was two things that closed that gap. 1. the passing of Steve Jobs, undoubtedly Apple didn't died, just entere into a stupor, that they went out around 2 years ago, completely understandable. 2. android and the other brands had this time to catch up the work they haven't done yet, due to the rush to put something "look alike" to the iPhone external and internal appearance in the market. Probably the BlockBuster and BlackBerry cases are too alike. Never even give themselves the chance to think about change and new ways to do things. They only allowed themselves to think that people will always want and do the same thing in the same way.

I wonder what would have happened had they opened up their messaging up to other platforms before the markets passed them by. I wonder if Apple will ever need to consider this with iMessage.

Make a video contrasting MicroLED vs MiniLED because I feel that many people feel that they are the same emerging tech. Maybe contrast what Apple might include in their upcoming product displays?

The only blackberry I ever had was the black berry curve 8520 I was in the 8th grade. Man I loved that thing. Couldn’t get on the internet with it but I felt very professional. Everybody else had the iPhone 4-5. And then I got a galaxy s2 and I was like “blackberry who 👀” then I got the iPhone 5c and from that point on, Ive been an iPhone user. I remember when the key one came out though and I really wanted it but I never got it. I was really hoping for a KEY3 but I guess not. I would’ve loved to see blackberry survived. It’s like each year, the phone market place is growing narrower and narrower. Now it’s just Samsung and apple with google and other manufacturers trying to catch up to them

Still use my old Blackberry Curve 9300 such a lovely beast

Had the Storm. I have the iPhone 11 Pro Max now. I've been an iPhone user since iPhone 6

I wonder will the price come down to get rid of old stock? Never tried one. Always had Nokia's. But always wanted to try one but they were too expensive

Blackberry was a great product. They never were junk, the iPhone was just better. I wish Blackberry OS phones existed today.

I think blackberry makes automotive touchscreen OS now

When iphone was launched they said “we’re fine”. Yeah it’s fine, until it isn’t.

I rocked a blackberry back in the day before android and iOS. I actually still have (and use) one of the microusb cords from it! That’s quality!

Great vidéo. Blackberry basically were too stuck up to move on when everybody was doing

Huh, I still have my Blackberry Bold 9900 in Mint condition.

Is it just me or isn't it really funny how hard the people in the blackberry ad press on the screen😂😂idk why that's the thing I notice

The market has been like this for over a decade Doubt Apple Bash Apple Meme their products Then love their products Then copy everything they do. And start over...

Is that shirt from Express? If so, I am currently wearing the same shirt! Weird!

work gave me one of those touch screen blackberry things (well, i was running the BES, so...) and I had an iphone 3g personally. The BB was a pita to type on but did have copy/paste, so depending on what I needed depended on which I’d use. However, generally the iphone was just funner to use. Before that point, I had a palm treo 650 (there was a windows version too) and either it or the nokia’s were the best thing on the market iirc. Now, I use a pixel (2) as a primary phone, an iphone (8 plus) as a fun phone (social networking and media consumption happen there - no contacts or email hit that phone), and I recently gotd an ipad pro. I like the android as a primary phone, I won’t get another iphone if it has a lightning connector (due to lint messing it up, it appears they totally botched that engineering), and the ipad pro is replacing my laptop (i may get an iwatch as a smaller screen accessory to it when I retire the phone if apple is still building them with lightning connectors - unsure yet). ps - most devices, i’ve got a tech/feature wish list for. I haven’t really come up with that many things I don’t have in the ipad yet. more multitasking options is about all i can think of - being able to multitask w/ kb shortcuts, having an alternative to alt+tab for a visual cascade view, horizontal multi view, more pip options than the side window thing. but, that’s really it at this point - i mean, i’d like a springlock keyboard carrying case that doesn’t look like shit too, but idk how you can buckle a spring in 2mm or so, so that’s probably not happening.

BlackBerry was not killed by iPhone, it was killed by Android. IPhone was an AT&T exclusive and the BlackBerry Curve line was outselling the iPhone. Now it may be a combination of both because the exclusive deal ended in 2011, but mainly Android.

It would be great to had see BlackBerry 10 early

I have had most of the BBs made. The Z10 running BB10 was a damn good phone. I guess thats why Im an Apple guy now, it most closely reminds me of it. I was also a devout follower of Crackberry lol.

BlackBerry killed themselves in the smartphone division ONLY.

A moment of silence for the BlackBerry faithful who may never see a Priv 2.

Lack of foresight kills businesses.

Churn baby, churn! - Rene Richie 2020

I'm still using blackberry cause i love blackberry

People bought black berries literally because of bmm being free messaging on a data plan... they were better phones out including the iPhone but people weren’t going to leave bbm for them... it’s really what’s app that gave people the flexibility to cross message for free so no one felt obligated to buy black berries anymore... that was my understanding of how they died

I had the iPhone 3G, then my friends pressured me to get a blackberry, but it was TRASH!! So I got an iPhone 4 and have been #teamiPhone ever since