What Happened To BlackBerry?

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Күн бұрын

For years, BlackBerry was the most popular smartphone brand in the U.S. After failing to adjust to the rapidly-changing industry and falling to competitors like Apple and Google, the company pivoted to an entirely new direction. Now, it’s focused solely on software and cybersecurity - trying to leave the iconic cellphones in the past. CNBC visited BlackBerry's Autonomous Vehicle Innovation Center and interviewed CEO John Chen to see what the company is up to now.
Produced by: Liam Mays
Supervising Producer: Jeniece Pettitt
Additional Camera: Magdalena Petrova and Sydney Boyo
Senior Producer, Post Production: Erin Black
Chapters:
00:01 Introduction
2:05 Early days as RIM
2:59 Prime Era
4:53 Downfall
7:16 A new era
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What Happened To BlackBerry?

Пікірлер: 1 100

@yuzhang2755 Жыл бұрын

The biggest problem with Blackberry is that they wanted an absolute control on their phones.And they treated the developers as their enemies. They had first mover advantage and had the niche, and lived well for a while. Then the market was flooded with iPhone and Android that could do so much more than Blackberry through apps. There is no way Blackberry was able to compete. They started to change the altitude towards developers, but it was too little too late. I guess Microsoft didn't learn the lesson, they wanted a tight control on Windows' phone, and followed the Blackberry path to failure.

@teren60 Жыл бұрын

well Apple doing the same recently?

@yuzhang2755 Жыл бұрын

Blackberry was at a whole different level by themselves. At the time iPhone came out, Apple actually encouraged developing apps for their phone and ipod. Blackberry didn't want others to develop apps for them, so they made the setup cost extremely high and there was a vetting process, don't remember the details now. I remember the barrier was so high that I didn't think any individual developer could jump the barrier to develop app for Blackberry.

@CreatingAlong Жыл бұрын

Same with that Amazon phone

@Dan210871 Жыл бұрын

@@yuzhang2755 My Blackberry Key2 runs Android and supports the same apps as any other Android phone. That openness may have come too late to make a difference, but it's still a heck of a device.

@navenlaben Жыл бұрын

Shut up BlackBerry is the best

@lilPopper Жыл бұрын

I miss having my BlackBerry Curve. Many can talk crap about the company. But BlackBerry paved the way for the smart phones. Their security software on their phones at the time were even more secure than the early years of Android and iOS that corporations, entrepreneurs and the governments were using them. And now, for them to no longer manufacture phones anymore and focus primarily on software security, it was the right decision. If they can't compete in hardware, they can compete in software.

@martinwest6400 Жыл бұрын

I had a blackberry that parents gave me during late night dinners to make games on it. Good old days 🎉

@lilycruz8711 Жыл бұрын

Not really

@sbradshaw1886 Жыл бұрын

BB is still more secure than iOS and Android. If people believe those iOS commercials and popups just because iOS now asks you first, they're idiots if they think there is more privacy

@thomaswagner3885 5 ай бұрын

I have the priv and I love it greetings from Germany

@johnschubarth2000 Ай бұрын

Black Berry Classic was the best.

@azaz911c Жыл бұрын

The problem was how important apps became on smartphones. Developers picked iOS and Android. BB was late to the game in app support, and by then most customers had abandoned them.

@Sh3lly12 Жыл бұрын

Apps compromise data security which went against the BlackBerry vision. They refuse to allow data mining across app platforms.

@azaz911c Жыл бұрын

@@Sh3lly12 good point, but people wanted Facebook on their phone.

@Sh3lly12 Жыл бұрын

@@azaz911c Very few people know that BlackBerry has moved into the UEM space. Protecting corporate data within a container environment in their iphones/ androids. Encrypts data both at rest and in transit, plus many other security policies. They are DoD accredited.

@azaz911c Жыл бұрын

@@Sh3lly12 I've used their UEM. It's pretty good but not as seamless at the old Blackberry Enterprise Server, which I really liked.

@navenlaben Жыл бұрын

STOP BlackBerry IS TRASH NOW

@admiralbeez8143 Жыл бұрын

Still rocking my Blackberry Key2. At five years old now the battery is still running at about 70% health. It's robustly built and as a 50 y/o I started my career with physical keyboards on my Palm Treo and BBs.

@rajveerkohli6590 Жыл бұрын

I just got rid of my KEY2 was just getting slow went through 3 of them :( still the best phone

@brianlacroix822 Жыл бұрын

you started your career when you were 50? trust fund ran out? props to you for starting so late, i guess all those decades of relaxation made you super ready for the work force!

@prosperquasi190 Жыл бұрын

words of wisdom , Sir

@gewglesux Жыл бұрын

Palm treo was king!

@admiralbeez8143 Жыл бұрын

@@brianlacroix822 Sigh.... as someone who is currently 50 years old, when I started my career (like most folks in my early 20s) the smart phones at the time (in this case 1990s) had physical keyboards, mostly on Palm Treo and BBs.

@psychedelicspider4346 Жыл бұрын

As much as I love and rely on my Android smartphone for daily tasks and communication, I still remember Blackberry phones fondly, my mom's Blackberry was basically the first phone with an internet connection that I used.

@adamtajyar Жыл бұрын

Yes but it wasn’t the first true smartphone. iPhone was the first true smartphone with multi touch, an actual web browser among other things. Blackberry wasn’t a true smartphone but it got it started.

@snramadhan Жыл бұрын

same

@djddirty Жыл бұрын

@@adamtajyar You're absolutely right, the Blackberry was not the first smart phone, but neither was the iPhone. We have to remember that the definition of "smart phone"/what was considered a smart phone was constantly changing and evolving in design, specs, and features until Apple and Google became the dominant players in the game. Before the keyless touch screen design, coupled with who could create the most favored end-user experience became a thing, there actually flip phones that were consider smart phones during they're time.

@brianlacroix822 Жыл бұрын

that's cool do you still live in 2010 or are you in 2022

@MarioMartinez-tt9ly Жыл бұрын

I had a blackberry in high school back in 2012 . I enjoyed it so much.

@yeman9884 Жыл бұрын

Still hoping it makes a comeback for us die-hard BlackBerry users.

@mynintendogamingfeed5208 Жыл бұрын

BlackBerry hardware and software are put out to the pasture; smartphones and touchscreens are kings now. It's time to move past the BlackBerry company; they are the lowest peasants!

@JamaicanMeCrazy Жыл бұрын

Delete all the pics and move on. Like a relationship

@instanoodles Жыл бұрын

Im still using my Key 2 LE and have some spare parts if things break.

@user71285 Жыл бұрын

You're wasting your time. The video clearly showed they've pivoted to cybersecurity and software.

@Booz2020 Жыл бұрын

Never Say NEVER 😎 Justin Bieber

@MsHobbies87 Жыл бұрын

Nothing can beat BB’s keyboard man. I miss the physical keyboards

@user-eg3zs6oi7c Жыл бұрын

I prefer voice dictation. it is much easier and faster

@Kessoku Жыл бұрын

their design is so cool, timeless, and functional. I hope BlackBerry will be a cool things again in the future.

@umair8641 Жыл бұрын

Simple : They were too slow to react and didn’t perceive Apple as a threat

@Booz2020 Жыл бұрын

They saw Google Android with Samsung, HTC and other manufacturers as non threatening newcomers 💯 Just like Nokia did

@Kenneth_James Жыл бұрын

They didn't want to get rid of physical buttons. They thought that was their thing that differentiated them. By the time they went touchscreen people already adjusted to the dominate software still used today.

@Aggie4life77 Жыл бұрын

This!

@nicholasbabeaux2052 Жыл бұрын

Very similar to Nokia

@AlbheaStaana Жыл бұрын

@@nicholasbabeaux2052 but Nokia is far away more resilient

@untouchable360x Жыл бұрын

Can't wait for "What happened to Meta?"

@santoshadhikari9933 Жыл бұрын

Should happen and happen soon.

@Lkb5555 Жыл бұрын

Won’t see that for at least another 40 years

@basketballsteve54 Жыл бұрын

Or who was this guy, Elon Musk whatever happened to him?

@mazibukomail Жыл бұрын

@@Lkb5555 Twitter

@theparamountparamount913 Жыл бұрын

Good strategy. Blackberry realized that it was too late to catch up in the smartphone market and the competition was very intense. Instead, they shifted to automotive technology, an industry that is booming and has a huge room to grow.

@blackumbrella6199 Жыл бұрын

Their stock only worth 5 bucks though.

@BlueSparkzVideos Жыл бұрын

@@blackumbrella6199 ...but they didn't go bankrupt. If that happened then they wouldn't have any stock

@navenlaben Жыл бұрын

Shut it BlackBerry is trash now

@brendanzhang7488 Жыл бұрын

@@blackumbrella6199 there very lucky they didn't go bankrupt since smartphones were their company only source of income before qnx

@evalangley3985 Жыл бұрын

@@blackumbrella6199 It is the risk of the investor... either you believe it, or you don't. I do believe this company is going to be big again.

@siuabc Жыл бұрын

Beautiful shift from hardware to software. Chan did similar with a database company in the 90s. The company did not follow the path as Nokia and other tech that got destroyed by tech interruptions, as this is the norm now.

@ramirenriquez6795 Жыл бұрын

Despite how BB failed in the smartphone arena, they're still an inspirational company because of how they're turning things around. Samsung, I believe, was also not a tech company before but a grocery store. Businesses should know how to be liquid during uncertain times.

@user-cu3xo8yz2w 6 ай бұрын

Turning things around? They haven't increased revenue or profit in a decade.

@rhysioeren3203 5 ай бұрын

It didn't failed, they had their time. Would you say Google have failed if they went down tomorrow by a different company?

@carlospulpo4205 Жыл бұрын

Blackberry did well before app stores where a thing, back then you used email , text messages or web browser on a phone. The Application Programing Interface (API) was so archaic (modified Java) and could not handle the apps , particularly games. As soon as other handset makes met near equivalent FIPS / BYOD device management security requirements, it was all over for Blackberry .

@photosbymiketm2461 Жыл бұрын

The low blackberry sales wasn't because of their hardware or software. Their blackberry 10 devices were awesome. Their Passport was awesome. What killed Blackberry was the lack of app support with their blackberry 10 devices which is why they couldn't compete against iPhone and Android. Then when Blackberry switched to Android software their blackberry supporters left because what made blackberry a blackberry wasn't the same using Android software. If Blackberry had exact same app support of all apps that iPhone and Android had, blackberry would of still been in the market today. I actually really liked blackberry 10 software while using blackberry passport, but what kept be from using blackberry device was the lack of app support.

@lsteiner Жыл бұрын

BB10 IS the best OS ever. Ridiculously easy to use. The Z10 is still my daily driver. Blackberry made 2 mistakes when they had loads of cash. The price point was too high, and they spent nothing on advertising. With 3 players in the game, we could have had real competition in the market. Too bad for all of us.

@adidascanada416 Жыл бұрын

Plus they (BB) did not promote app development. Had they had apps this would have satisfied many consumer clients.

@oneilbuchanan8377 Жыл бұрын

@@adidascanada416 that's a mega point.

@brianwang8546 Жыл бұрын

I loved my Z10... I wish it still worked.

@carlosnwabueze227 Жыл бұрын

I think that Blackberry didn't evolve as fast as they were supposed to. Their innovation started pretty late after iPhone and other screen smartphones started flooding the market. However, after they tried to get back into the game and discovered they couldn't, they had to transcend into becoming a software only company. To be honest, it was a good move. Finally, to think that the culture and priority for security didn't change with transcendence is amazing. Great job CNBC, I got value from this masterpiece.

@fredericlaffont2674 Жыл бұрын

. M

@jeffreyhuston2017 Жыл бұрын

The BB app store was awful. If you bought an app after the trial period, you had to dl it again and all of your trial period data was lost. That and crappy support for consumer email like Hotmail hurt BB.

@WSK9002 Жыл бұрын

Something that a lot people do not mention, but should, Google CEO Eric Schmidt being on the Apple Board of Directors gave Android a Booster, they would not have had if Schmidt wasn't on the Apple Board of Directors.

@gamej7946 Жыл бұрын

Apple iPhone with their appealing features became a banger, making the Blackberry unappealing.

@cwg73160 Жыл бұрын

That’s what you THINK. Oh ok lol I’m glad to hear that it’s your opinion instead of a general consensus of what actually happened

@faisalshahid6152 Жыл бұрын

Blackberry QWERTY phones need to make a comeback. Somehow John Chen has to find a way to make it happen. For then humanity shall have hope.

@hassanellamey9880 Жыл бұрын

The problem with BlackBerry in the past was that it did not listen to customer opinions and the response was slow and that marketing was very, very weak to promote its new phones in the past. high specifications I still use Key2 until now as a basic phone with me, and I hope BlackBerry will return to manufacturing phones that support a new physical keyboard with high specifications

@bennetfox Жыл бұрын

I loved my Blackberry 8800 and I was really sad when the day came that I had to switch to another phone! Crackberry for life!

@ruckusroke Жыл бұрын

Facts. I don't care how good iPhones get (and I LOVE them) -- the only phone I've ever thought was inseparable was my good ol' Blackberry 8330!

@navenlaben Жыл бұрын

@@ruckusroke Shut up BlackBerry now sucks

@jaysherman2615 Жыл бұрын

I loved Blackberry and the other keyboard phones so much. I could not use virtual on screen keyboards. Thankfully Unihertz has taken up the mantle for Blackberry and made a phone with a keyboard that I use every day. Solid as a rock and feels a lot like the Blackberry Passport.

@jasoncoreas9432 Жыл бұрын

As a BB share holder, I’m bullish on their future. They should consider going in to telecom infrastructure. They can be the anti-huawei.

@KB-ke3fi Жыл бұрын

I still hold about 1,000 BB shares. I held not for the phone anymore but the new direction they are in now...and that's ok.

@melroydsouza409 Жыл бұрын

I have used almost all the blackberry models n I still use the blackberry key 2 silver edition till today.i can't do without Blackberry n I love it from every corner of me.

@haweater1555 Жыл бұрын

The irony is I'm watching this video on a BlackBerry Key2. My primary phone that I carry around is a BlackBerry Q10. (And yes, it still works, it still usually runs KZfaq, but website surfing not so much.)

@enadegheeghaghe6369 Жыл бұрын

Seems like you are punishing yourself. LOL

@haweater1555 Жыл бұрын

@@enadegheeghaghe6369 The small size and rounded corners of the Q10 are attractive to me (don't want a huge screen) to easily carry it around in an industrial environment and not risk damaging it. The browser security is painfully out of date; most webpages outright refuse to load.

@enadegheeghaghe6369 Жыл бұрын

@@haweater1555 the app compatibility is terrible and the browser is awful. Like I said you are just punishing yourself for the sake of nostalgia

@SharkFishSF Жыл бұрын

@@haweater1555 lucky man. Why did phone makers even make giant screens the norm? I loved typing in my small 3.5 inch Samsung galaxy phone.

@haweater1555 Жыл бұрын

@@SharkFishSF I love typing on the physical keyboard. On the Q10 you sacrifice screen size for keyboard room, and the screen is square and non-rotatable.

@muhamadazri3404 Жыл бұрын

Me Smiling while watching this on blackberry Key 2

@Jammilogy Жыл бұрын

I believe that Blackberry can still rock the smartphone world if they do things right to the new algorithm of the modern world.

@richierich890 Жыл бұрын

and better graphics

@husseinkhafaja103 Жыл бұрын

Loved the build quality. I wish I had my BB passport

@delta2500 Жыл бұрын

Agreed. The passport was the pinackle of work phones. I miss it every day.

@hbarudi Жыл бұрын

The microphone died on my blackberry passport phone and could not continue using it.

@tambulee Жыл бұрын

Blackberry and Windows Phone were two tragedies that didn't have to happen if their leaders were able read which way the winds were blowing.

@thecorpooration Жыл бұрын

20 years ago I was talking with one of the directors at RIM (long before it changed its name to Blackberry) and being close to the core management team she said that the two co-CEO's had surrounded themselves with "Yes Men" who were also fighting political battles among themselves. I'd be curious to confirm this, but also to find out how much of this led to the company's arrogance and blindness when it came to real innovation (i.e. the overtaking of their business by Apple and Samsung).

@AlanTheBeast100 Жыл бұрын

Distraction and disbelief did them in. Whatever "security" advantages they had were rapidly taken over by Apple/Google (took a few years)...

@joe97nsx Жыл бұрын

Didn't help that Jim was distracted chasing the purchase of an NHL team at a critical time.

@georgeklimes7604 Жыл бұрын

I heard that back then as well.

@AlanTheBeast100 Жыл бұрын

@@joe97nsx I was about to write exactly that and decided to drop it ...

@LauraKnotek Жыл бұрын

Check out the book "Losing the Signal" for a great analysis of how the co-CEOs, especially Mike Lazairidis, failed to recognize what was happening until it was too late for the Blackberry smartphone business.

@AlexNH56 Жыл бұрын

To this day! Sidekick,blackberry, iPhone. My top 3 but blackberry was definitely my favorite! I loved that phone!

@lorenfok1097 Жыл бұрын

Motorola razor?

@anotheran Жыл бұрын

Chen took blackberry from a market cap of $5.80B to $2.55B and took shares from $8 to $6.01

@nerdsheldon7843 Жыл бұрын

He arrested the rapid fall in valuation. Turnaround is just in the corner

@anotheran Жыл бұрын

@@nerdsheldon7843 as of now, just $2.4B (+71%) away from returning blackberry to what it was before he took over. And that share price just needs to go up 40%. Maybe if it became a meme stock it’d happen.

@jemilumanzor7049 2 ай бұрын

I still remember when BlackBerry was a must-have phone among classmates around 2010-12 and it was quite useful when we had to make group chats or even send emails for school stuff. I enjoyed BlackBerry and admit switching to an iPhone 4s due to BB being far behind in terms of app updates and compatibility in modern times. Still it had its golden age and will be remembered as a great phone.

@LoveHandle4890 Жыл бұрын

With the increasing popularity of iPhone and even Samsung, no wonder they’re not a thing anymore. R.I.P, one of the most iconic phones of all time.🙏

@LaSombraa Жыл бұрын

It’s now just Apple and Samsung, they’re the oil companies of the smartphone world lol they control everything

@hasibchowdhury1742 Жыл бұрын

Totally agree, back in the mid to late 2000s almost everyone had it at my school along with the usual flipphones. It started going downhill when IPhone got released.

@farhanatashiga3721 Жыл бұрын

If they adapted as soon as our current kind of smartphones starts to become popular they might've survived but they didn't Those who do not adapt with the times and competition quickly enough are doomed to perish

@Booz2020 Жыл бұрын

I remember back in a decade ago or so, Blackberry launched tabley by the name of Playbook 💬

@maximme Жыл бұрын

surprised they lasted this long...even Obama was using it...gosh...he is one heck of a dinosaur

@johnw4067 Жыл бұрын

I just found my BlackBerry Bold 9700 in a drawer from 2011. Do miss the keyboard....awesome messaging phone. Web and media is where they dropped the ball. Once iPhone came out it was a downward spiral for RIM.

@georginaclarke7937 Жыл бұрын

I was BlackBerry curve customer.... Really wat an amazing feeling it was.... Request team to come back BlackBerry with Android features n budget friendly smart phones ..... Love from India🇮🇳

@xlynx9 Жыл бұрын

After more than a decade of typing on touchscreens for hours every single day, it's still frustrating compared to Blackberry. What killed them imo was primarily a poor web browser and secondarily not competing enough with software APIs and app store.

@storiesreadaloud5635 Жыл бұрын

Exactly. But we can still get blackberry phones with a keyboard, I'm going to get one as a backup phone

@xlynx9 Жыл бұрын

@@storiesreadaloud5635 ironically they're probably pretty good now. I assume they use a WebKit based browser?

@TomCruz54321 Жыл бұрын

Touchscreen phones are the worst thing to happen in technological history. I freaking hate them with a passion. Even with predictive text and auto-correct it cannot salvage how awful this garbage is. With Blackberry I could type really really fast without a single error. If Blackberry released a smartphone with a keyboard I would buy it in a heartbeat.

@untouchable360x Жыл бұрын

App store was the nail in the coffin. I was developing mobile apps when iPhone and Android were released. My company had a choice to support only 2 platforms because it's very expensive developing for multiple platforms. We chose iPhone and Android and dropped Blackberry. Most companies followed the same direction. As they say, the rest was history.

@morlamweb Жыл бұрын

Ugh, I absolutely hate the tiny and useless BB keyboards. Give me a touch keyboard over tiny chiclet-size keys any day.

@paulstilwell9973 Жыл бұрын

The one worry: their main software markets are for auto. Currently every auto maker of note is trying to become Tesla, which means changing their automation process to becoming vertically integrated with their own software. That may prove to be their downfall if all carmakers decide they want their own software and processes; or, the company may get bought out to be exclusive to one auto maker.

@justheretowatch9451 Жыл бұрын

... no one wants to be like tesla.

@panathatube Жыл бұрын

Had they made BlackBerry Messenger a cross platform app, today they could be in Meta's place. But no, they wanted to keep it only for the BlackBerry platform. It was an advantage undoubtedly, but by no means a silver bullet.

@aadi_c_official Жыл бұрын

Just like Apple

@okene 6 ай бұрын

@@aadi_c_officialApple's ecosystem is much better though, and bbm was different from SMS, so you couldn't message non-BB users the way you can with iMessage. NO green bubble, NO bubble at all😢

@Atchyut25 Жыл бұрын

I'm still ready to buy if BlackBerry makes a decent comeback like Blackberry Priv

@johnwaweru9142 Жыл бұрын

Am still using my BlackBerry PRIV since 2017

@shawnharris9142 Жыл бұрын

I’m still using my black berry PRIV AND BLACK BERRY PASSPORT . Yes, I also keep my iPhone btw . Those 2 phone I mentioned can live in any era along with the black berry key 2 .

@saswatab79 Жыл бұрын

Being an Enterprise BB user I would say typing emails on a BB was a tactile experience confidence of which today's touch screen smartphone cannot provide. I was also an BES administrator and their integration with MS Exchange was awesome. You recieved a new email in your BB before it landed on your MS Outlook. On the downside support for multimedia content in emails was aweful.

@orijul-vi4in Жыл бұрын

Blackberry is looking like a very interesting opportunity. the stock price is affordable, and the potential appears too big. the company has good amount of cash on hand, and the debt appears to be diminishing. also, they appear to be a well-known brand. the right moment or catalyst could possibly bring in a lot of investors. I like this company

@XTRABIG Жыл бұрын

it's over.

@ganesang5537 Жыл бұрын

Oh hello bot, how's your world?

@kmlgraph Жыл бұрын

Just think. In one or two years, all KZfaq comments will be AI bot generated like this one.

@jacobperez8921 Жыл бұрын

Sure but I’m pretty sure they are more than a well known company. I hope one day they come back with modern products such as smartphones, tablets, and even VR headsets.

@LonglivetheSovietUnion 11 ай бұрын

The Apple iPhone

@gregroles5638 Жыл бұрын

As a sales rep Blackberry and a decent contact manager was the bomb for daily use. Current phones just don't come close, have not personally used a CRM since they tanked. I still miss my Berry!

@malvasia17 Жыл бұрын

for mail editing BB is still the best for me.

@basketballsteve54 Жыл бұрын

People who miss their Blackberry phones should check out the Unihertz Titan line of phones. They make 3 PKB phones very similar in design to a Passport, a Classic and a Key2 and all their phones use Android 10 or 11. Very nice keyboards.

@hassanellamey9880 Жыл бұрын

I agree with you cause there's no other option ,, now i'm still using BlackBerry Key2 and want to upgrade my phone with pkb with high specifications and I can't find it in Unihertz titan ,, Unihertz pkb devices not like BlackBerry ❤️

@dfaro8453 Жыл бұрын

But blackberry was too stubborn to get on the Android market. They could have survived, just had to sacrifice their OS.

@hassanellamey9880 Жыл бұрын

@@dfaro8453 Their Os10 system was very easy , but they had to use the Android system much before, but it was too late.

@bapctech1 Жыл бұрын

As someone who actually still holds bb stock... This gives me hope

@brianlacroix822 Жыл бұрын

the best investment advice i ever received in my life: NBC. Never Bet on Canada. the best investment joke i heard in my life: how do you become millionaire in canadian stock market? start with trillion dollars.

@ShabazzStone Жыл бұрын

How many shares do you own, what price did you get BB? At what point will you sell?

@bapctech1 Жыл бұрын

@@ShabazzStonerecently bought 30 more at $3.30.. I don't intend on selling.. I have bb and nok because I have faith the company will never die. Bb is doing cyber security and nok I think recently got a contract to put 3g on moon. It's more about nostalgia than strategy.. these are companies I believe in growing up.. and they still got life left

@brianlacroix822 Жыл бұрын

@@bapctech1 wow so you throw away/donate your money based on nostalgia and failed companies you "believed in" as a kid. you sound like the government du canada 🤣3g on the moon? you know everyone else is working on 7g right? why does the moon need cellular? instead of losing why not buy winning stocks that have useful patents like QCOM? AMT? TMUS?

@sunnysideup6189 Жыл бұрын

@@bapctech1 $BB bought Cylance which was growing at leaps and bounds, didn't retain most of the sales team and executives who built it, and turned Cylance into a turd. That's just what John Chen has done at Blackberry.

@JoeAdrain Жыл бұрын

Had an Android Blackberry Key 2. Such a great phone, I would buy it again.

@user-zh1sd9wu8e Жыл бұрын

They should have kept their OS: BB10. You can have an android BB, but it does not make them stand out in a saturated market.

@smillertr8 Жыл бұрын

Blackberry never got the hang of treating the end user as the customer. Their customers were traditionally the telcos, and the entire organization was set up to service them, not us. That's why you had to get your patches from a telco, and that's why they took many months to roll out. There were multiple telco specific bringup teams for every new platform instead of one. Apple sold directly to the consumer, and the telcos had to fight for the privilege to sell iPhones.

@user-qz8xv6jo2i Жыл бұрын

CNBC: -What Happened To BlackBerry? Me: I was there. I was there 3000 years ago

@amirrezarezaie Жыл бұрын

I would give a kidney for BB phones to come back. Loved them to death. Such a classy brand.

@turbo_brian Жыл бұрын

I'm watching this on a blackberry lol

@raunak3005 Жыл бұрын

@@turbo_brian Which model?

@amirrezarezaie Жыл бұрын

@@turbo_brian What model? I had a passport till 2 years ago

@haweater1555 Жыл бұрын

@@turbo_brian So am I.

@haweater1555 Жыл бұрын

@@amirrezarezaie The Passport, due to size and shape of the screen, was known as the "American Cheese Slice" phone.

@pinkpandamiranda Жыл бұрын

I used an old blackberry phone throughout college and I graduated in 2019. It was my favorite phone besides my OnePlus 7 pro

@SavageBunny1 Жыл бұрын

Blackberry and Palm Treo where my favorite phones of all time.

@sudhanshuindoria6410 Жыл бұрын

I still remember using my BB Z10 in my college days. The feel that Z10 used to give is missing from phones nowadays. Blackberry phones were always classic in nature. I wish they could compete and survive. But it's too late now.

@h3684 Жыл бұрын

An era that I miss and was proud to be apart of . There will never be anything unique as a BB device. Rip.

@3ericato Жыл бұрын

I still remember my blackberry, my first smartphone in 2011. Back then it was the ish lol. It died on me & I switched to iPhone 4, I am still stuck with iPhone lol.

@abc89488 Жыл бұрын

Their devices are actually unique. The QNX software or the BlackBerry 10 software embedded in their phones was actually ahead of its time. Some gestures and functionality and the user interface of today’s iPhones and Androids are BlackBerry OS10 innovations. I hope someday they will consider a Smartphone comeback. The market is too saturated with these Android phones and Apple devices that you can't actually distinguish the differences with these glass slab screens unless you experience the phone itself. Using BlackBerry Smartphones with its iconic keyboard just standout.

@BlownMacTruck Жыл бұрын

QNX and other real time OSs are pointless (and actually detrimental) on devices like a phone. User interface has zero to do with why companies use QNX.

@BlownMacTruck Жыл бұрын

@@kendallevans4079 I could be wrong. What do RTOSs bring to the table for phone-like devices? Edit: annnnnd he deleted his comment, probably because it was extremely stupid.

@navenlaben Жыл бұрын

Shut it BlackBerry sucks now

@the_undecidead Жыл бұрын

You can't bank on nostalgia alone. Just look at Nokia nowadays.

@navenlaben Жыл бұрын

@@the_undecidead WHO THE HELL IS Nokia WHAT THE HELL IS THAT GOD AWFUL THING FROM HELL THAT MAKES ME WANT TO END MY LIFE WITH LYE DRAIN OPENER BURNING MY MOUTH TO HELL

@agsrealistic8079 Жыл бұрын

I loved Blackberry! I want it back 😢

@LeeLee-ux8gh Жыл бұрын

Me too 😂

@stevenirby5576 Жыл бұрын

I loved my BlackBerries back in the day 😍 I still, to this day think we need phones with physical keyboards again.

@basketballsteve54 Жыл бұрын

PKB phones still exist look at Unihertz Titan.

@ifur Жыл бұрын

Hope they will be profitable enough to stay afloat. I would like them to come up with a fan edition smartphone or a keyboard attachment

@neighslayer768 Жыл бұрын

I'm still using a KeyOne. Touchscreens can never hope to compete with the efficiency and accuracy of a tactile keyboard.

@ironfist7789 Жыл бұрын

Yup, I prefer full sized keyboard when I can. I really only use touchscreen when I'm not around a desk or an area to work on.

@joe97nsx Жыл бұрын

I am too.

@heatherhutchinson3625 Жыл бұрын

I am genuinely sorry for everyone who has lost their RIM jobs

@JohnsonLimerstine Жыл бұрын

🤣😂

@kensmechanicalaffair Жыл бұрын

RIM jobs are recession proof.

@dineshan Жыл бұрын

I miss my BlackBerry. Some of the best phones I owned were BB. Hopefully they come back. Android & iOS copied a lot design UI from BlackBerry OS X.

@LohansTube Жыл бұрын

QNX based BB10 was the best OS and the only RTOS of its time. Too bad they delayed the launch, and kept launching more legacy OS devices, because they were still selling. Lesson: the importance of pivoting even if it means killing a profitable product.

@WSK9002 Жыл бұрын

But with that comes a lot of risk as well, in hindsight that would have been a really good move, although in the moment, people had no idea how big Social Media would get and Touch Screen Devices. Also, something not mentioned here, the lack of Wi-Fi enabled BlackBerry Smartphones that really hurt them as well.

@LohansTube Жыл бұрын

@@WSK9002 They knew their legacy OS cannot compete with iOS and Android which is why they bought QNX. But somebody at the top was reluctant to let go of the short term profits legacy OS devices were making. BB bought QNX in 2010 but Z10 was released in 2014. I think that's 2 years too late.

@Sacto1654 Жыл бұрын

I think Blackberry should have given away _thousands_ of Blackberry Q10's to a big corporate customer like JP Morgan Chase or Goldman Sachs. That could have potentially saved the company because the Q10 was probably the last really good Blackberry phone with a physical keyboard.

@LohansTube Жыл бұрын

@@Sacto1654 Interesting idea. Many customers didn't know what the new devices were capable of so this might have worked to retain at-least the hardcore banking clients. Would it have helped all corporate clients? Hard to say. This was a time period when most companies were going for BYOD and that also ate into BB's market.

@kiyoponnn Жыл бұрын

qnx is a joke compared to android, blackberry could have survived if they chose it early(same goes for nokia)

@jaehyunkwon3509 Жыл бұрын

I have a galaxy phone now, but I really really want to come back to blackberry. their OS interface and serurity level was so wonderful. also i liked it because many businessmen(like wallstreet traders) used it. it looked so professional

@Grasshopper.80 Жыл бұрын

I just found an old unit a few days ago and can’t believe how much smaller it is compared to even a new small smartphone!

@pliniogoiania 12 күн бұрын

People commenting here that hardware was fine in Blackberrys probably lived in markets where stuff is simply thrown away and replaced if it stops working. We actually used them in our team, and in our experience they were poorly built, easy to break and mostly unrepairable. We had to ditch Blackberry for the sheer cost of dealing with its shortcomings.

@peryole Жыл бұрын

I was a BlackBerry administrator at Verizon. When I worked at Verizon, RIMs biggest issue was the Storm. The Storm turned every customer that had ever bought one to a different device and manufacturer. Being that Verizon was the largest cell carrier at the time, RIM is kidding themselves and adding nails to their coffin for not admitting that the Storm was a huge flop. The phone was so bad that as a senior CSR I would let any customer opt to choose a different approved device after their second replacement. It was the worse device I’d ever dealt with in the entire time I worked at Verizon. Reps had started to tell customers to not buy them. Eventually you couldn’t give them away.

@rra022001 Жыл бұрын

I worked for RIM as a BES support engineer and hardware test developer. Yes the storm was a POS. For whatever F&&& reason, C level mgmt and above would not listen to the customer complaints. BB10 was 5 years too late in 2011. Should have come out in 2006.

@peryole Жыл бұрын

@@rra022001 hell, they wouldn't even listen to Verizon, but Verizon had been sucked in my the time all the flaws were uncovered.

@DragonKingGaav Жыл бұрын

I love blackberries! They are delicious!

@tookallyourmoney Жыл бұрын

Still rocking two of these.

@primodal Жыл бұрын

I remember using blackberry playbook. The OS was smooth and fluid. It's sad it didn't survive.

@ronbaltazar8773 Жыл бұрын

All the while, I thought Blackberry already ceased operating as a business after exiting the Smartphone market. Kudos to CNBC for this news feature.

@MatthewTheCCMA Жыл бұрын

I absolutely loved the one blackberry! When I was into blackberry I was on Virgin mobile back in the day, they only offered the curve one. By the time I switched to another carrier it was too late. I always prayed they would bring the BlackBerry Style to virgin Mobile but alas they never did

@theDanceStandard Жыл бұрын

I used my Blackberry Bold until October 2021! At&t sent a letter saying I had to get a 5G phone before February 2022. Everyday I used the phone after receiving the letter phone functions decreased. After losing access to my email account I was forced to switch. I am 'forced" to use a touchscreen "smart" phone.

@NO_OPEC_NO_PROBLEM Жыл бұрын

Get with the times Judy. BrokeBerry was dead back in 2010. What are you 80????

@good-tn9sr Жыл бұрын

@@NO_OPEC_NO_PROBLEM chill out

@Abhishek-kg3jr Жыл бұрын

People are bored with apple and samsung and have peaked in design. People would actually like it if nokia and blackberry re introduce old versions if not new ones.

@1erinjames Жыл бұрын

Never gona happen. The lack of ability for data to be accessed and kept track of by blackberry, was it's doom. We are never going to be allowed to go back. There is zero anonymity in the nwo.

@itsnotmily Жыл бұрын

people are bored yet apple and samsung make billions every year? mabe you're bored and poor

@iamjohnporter67 Жыл бұрын

Remember kids this WAY back in the day before the Iphone was invented. Back then we had to push buttons to use the phone.

@marcinorszulak5601 Жыл бұрын

Thank God those days are gone

@DanielPearson1 Жыл бұрын

My current phone is the Unihertz Titan Slim, it's like a thick Blackberry KEY 2. Android 11, and lots of features that approximate a modern Blackberry. Plus an IR blaster and many other features the phone market has lost.

@instanoodles Жыл бұрын

Any problems with it? I still use my Key 2 LE and have been interested in the Titan slim.

@basketballsteve54 Жыл бұрын

I can't speak for the Slim but i have been using the original Titan for 17 months (passport design) and it's a fantastic, solid keyboard and rugged phone.

@squirrellvr79 Жыл бұрын

This may be a strange question but does it have a flashing led notification light? Still using a BlackBerry key2 and can't imagine having to use another phone one day... the unihertz is the only other contender.

@DanielPearson1 Жыл бұрын

@@squirrellvr79 yes, and you can set blink pattern and color for whatever notifications you want. Red, white, green, blue. More importantly, you can turn off the BRIGHT charging led!

@DanielPearson1 Жыл бұрын

@@instanoodles no problems, I've had it for 2 months, and I'm rough on phones, no visible wear or problems so far. It is pretty thick, and can be slippery without the included grippy case.

@San_89 Жыл бұрын

My first smartphone was BlackBerry Classic and i still have it. I love it really and it is just a shame things went that way

@MrSdotbowman Жыл бұрын

Still have a curve, and a classic. If the classic had a better app store I would have kept it longer.

@normandraymond3905 Жыл бұрын

The Classic… still my favourite phone.

@deadlyhobo2323 Жыл бұрын

I miss Blackberry

@TheLinkwily Жыл бұрын

Hoping for a comeback!!!

@cszulu2000 Жыл бұрын

They had the best phones... Rock solid, great battery life, secure, voice quality was amazing.

@FareezKhan Жыл бұрын

I really miss the simplicity of blackberry, I personally carry 2 phones, 1 for business and the other personal(that would have been balckberry).I only use social media now for pleasure when I'm home on my laptop. 💔

@HamidA-to8vy Жыл бұрын

It used to be the safest device to a degree a government like India forced BlackBerry to hand over its code because they were unable to break into

@kiyoponnn Жыл бұрын

just because a poor ass country couldn't break into it does not mean it is safe.

@JaredVonBaren Жыл бұрын

They didn’t listen to what customers wanted for too long. They should have given us the Q and Z models like, 3 years before they were able to push it. I loved the Z-series phones, but they died so fast.

@EZPZ_Excel Жыл бұрын

I still have my blackberry bold, and its still working up to now. but I am rarely using it nowadays. Blackberry is such a reliable and durable phone

@dougedoug2105 Жыл бұрын

When iPhone debuted 16 years ago, I couldn’t have been any more uninterested in the device. I even snickered at the long lines forming outside the Apple stores during new product releases. Now, they’re the only phones I’ll pay for. - Formerly BlackBerry User

@jazevans1677 Жыл бұрын

I said n did the same thing😅😂

@kennethlaw7320 Жыл бұрын

I’d still buy one if they still made one!

@panickingoutsidethedisco2332 Жыл бұрын

Blackberry feels premium back then esp with the leather case 😅

@900milesfromnormal3 Жыл бұрын

I used to work at the in-bound call center / customer service dept. for a major car rental company. An older co-worker of mine had never heard of the Blackberry and got a call from a customer who left his in one of our cars. I heard her call the location and say: "He says he left some blueberries or something in his car...." Not my brightest co-worker.

@Beautenaturelle88 5 ай бұрын

Now that's funny lol 😂😂😂

@maxhypolite5388 Жыл бұрын

Make things simple. (RIM) Research in Motion name of the company. QNX or some creative name for software, and Blackberry exclusive for the phones they made. Apple>IOS>iPhone RIM>QNX or BB10>Blackberry Google>Android>Pixel Z10 & Z30 way ahead of their time. Privacy definitely killed the growth of BB10.

@magesnz Жыл бұрын

i honestly miss my rim, awesome phone and the keyboard was the best, i like my iphone but i loved my rim , best blackberry was the 9900

@TMXP87 Жыл бұрын

I'm happy to see Blackberry still kicking in 2022 I miss BB10 and my Blackberry Passport Silver Edition 😔

@uncriecrasant Жыл бұрын

Best portable device experience ever.

@Roaddog22 Жыл бұрын

Hey,I'm Still Using My BlackBerry Key2 To Write This Post,Love My BlackBerry.

@theDanceStandard Жыл бұрын

Who is your service provider?

@Roaddog22 Жыл бұрын

@@theDanceStandard Why?

@theDanceStandard Жыл бұрын

@@Roaddog22 I would switch to use blackberry.

@scottamano1259 Жыл бұрын

My BB Passport was the best work phone I've ever used. It was a flawless voice, text and email device to me. Great for typing long emails. Also a great antenna which was very useful as I lived and worked in a rural area on the edge of the cell network.

@michalholwek8832 Жыл бұрын

BB Q20 still doing well in 2022 (even after EOL). I am not an app user hence this phone is perfect for me. Also design and build quality is something that is worth mentioning. You can get those cheap, but demand is getting higher these days.

@michalholwek8832 Жыл бұрын

@@FluxApex 🤣

@michalholwek8832 Жыл бұрын

The thing is, i just need a phone. I don't need to carry a laptop in my pocket and I am well below 50. At the same time, I am sure that for some, not having a smartphone with them at all times might be a real challenge these days.

@MatthewWilson4428 Жыл бұрын

45 isn’t “well below”. BB is dead.

@user-zh1sd9wu8e Жыл бұрын

The problem is that the phone company isn't attracting any younger generations at all. They are not going to survive if they cannot create a new generation of buyers. Samsung has the same problem. The average age of Samsung phone users is higher than that of Apple iPhones.

@bobbymansfield9511 Жыл бұрын

Which network are you using?

@piyush3549 Жыл бұрын

Ignore the competition and suffer the consequence

@1erinjames Жыл бұрын

Have a platform that can't be tracked and traced, and your product is sunk.

@TheHonorableAngelinaNordstrom Жыл бұрын

I miss BlackBerry and my collection of BlackBerry devices.

@insomnia9999 Жыл бұрын

I loved my blackberry. It died in 2013 and that’s when I changed to iPhone.

@davidrodrick2109 Жыл бұрын

I wonder what would’ve happened if blackberry created the first touchscreen phone and App Store

@Ghazal23778 Жыл бұрын

It was one app that killed Black Berry .. it was the what's app ..the reason for sale hype was their messenger service

@ari.gold01 11 ай бұрын

Coming here after watching a movie about blackberry

@TheAb9211 Жыл бұрын

I used to love my Blackberry. I miss it everyday. I hate typing on these touchscreen phones. I think blackberry needed to revamp there user interface in their phones and make it simple and easy to use. If they cater to more business oriented people with emailing tools and organization etc tools they can still get into market but they also need support from small developers. Its so so unfortunate to see blackberry completely gone from phones now.