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This report overlooked both RAV4 Prime (which delivers 42 miles of EV) and UX300e (which is an electric-only vehicle), both for sale already. Also not mentioned is Toyota's focus on longevity, a priority for their customers over range & acceleration.

Still, Toyota is making the only decent plug in hybrid on the market with best range and performance, meanwhile other brands still struggle, offering a good mpg and all. They still sell thousands of Corollas and rav4.

This assessment may be wrong. Toyota recognizes that long charge times, an inadequate electrical grid, and changing battery technology makes early entry into this market segment risky. They are playing their cards close to their chest to see where trends go. Don’t fool yourself that they are not experimenting and can jump onto any bandwagon within months. I know Toyota has research into solid state battery technology. I got news for people; nuclear power plants are the only energy dense solution to replace coal and advance our power grid for electrical vehicles. Solar and wind is a joke. We also need government to mandate standards for EV plugging stations and subsidize (rather than subsidize oil) a new infrastructure of charging stations. Consumers will not enter a market where they think their $50k purchase is obsolete or non standard. Lastly, gas prices rising will need to occur so that behaviors change; people will need to rethink mass transit, long distance travel and recreational driving.

We don’t have the infrastructure to support a large amount of EV on the road yet. Toyota strategy is the right one. People forget that electric batteries cause damage to the environment as well, and the amount of precious minerals required to manufacture batteries are very limited. Soon manufacturers will have a big struggle trying to find the raw material to mass produce batteries. Not everything is black and white like this videos portrayed.

Nice level of bias in this video! Shall we look at the actual facts: - bZ4X WLTP range of 311 miles requires 4.5 miles/kWh to achieve, more economical than the VW ID4, Hyundai Ioniq 5 and Kia EV6... - Toyota are not against Tesla, Lexus are - wait for the specs of RZ450e! - RAV4 Prime is comfortably achieving over 40miles per charge, why not mention that?! - Toyota have a Solid State Battery vehicle under test and are the first manufacturer to achieve this - You failed to mention that there has recently been an earthquake in Japan plus a major component supplier had a fire at their factory - both outside of Toyota's control!! - Tesla will NOT build 20 million EVs per year by 2030 - people who believe that are either stupid, gullible or a share holder!! - Hyundai and Kia also think they will be around the 3.5 - 4 million mark for EVs by 2030 - I know which company I believe 😉 - Toyota haven't had to in with EVs as their gamble on Hybrids has meant their fleet CO2 average emissions figure is low enough to avoid big fines - VW aren't rushing EVs to the market to protect the environment, they're trying to avoid big financial penalties!!

I think the uncomfortable truth that people don't want to accept is that our power grid simply isn't ready for 100% adoption of electric battery vehicles. Until we completely change the way we generate power, moving from fossil fuels to nuclear and other renewables, it simply isn't going to be practical to flip a switch and put everyone in electric cars. The power blackouts would be insane.

Toyota has common sense. We should learn from them. Anyone can go back and forth a billion times and argue over the goal. It's not going to happen overnight, probably not in our lifetime, but it will. Forcing the goal will have negative effects on the cause. I'm all for renewable energy, but from where I sit, it's only going to be devastating to the planet to rush into so quickly. If it happens three years from now, the grid wouldn't be able to handle it. Furthermore, all the power to support it would most likely come from fossil fuels. Sit back and think about it. It's a catch 22. Making batteries has negative effects on the environment as well, disposal, recycling etc. We can see anywhere on the web, look what's happening just to plastic, nobody wants to recycle it anymore. Now take all the hazardous materials involved with battery recycling. Countries start just dumping that into rivers and canals? What's the impact of that?

For many, a plug-in hybrid is actually a greener solution, because it offers sufficient EV range for day-to-day usage without having to lug around an unnecessarily huge battery that's under-utilized 90% of the time but required lots of rare earth to produce. The most concerning part is that, with EV, people will have less freedom, not in the sense of charging, but I am talking about electricity grid being a highly centralized infrastructure. The authority could pretty much halt the whole nation simply by limiting the supply of electricity and everyone will be stuck. That's what a big government would love to see.

Toyota is smart, they have the biggest research and development department in the automotive industry, and they have recognized Motorsport is integral to automotive development. They will probably have the best EV’s on the market for an affordable price for a high volume market. Once they start to realize Toyota has a better value, and they are more reliable, people will buy them.

Getting solar for your house is about break even depending on where you live. Once you get an electric car it makes a lot more sense since electricity is typically incrementally more expensive the more you buy. Instead of investing to increase the current electrical grid the next step is everyone becomes decentralized producing their own powered through solar. This won’t work for everyone but it could work for most.

Hybrid cars are electric cars, just with a generator onboard so you don't have to carry it separately like when your Tesla runs out of juice in the middle of nowhere 🤣

Toyota’s timing was definitely off in entering the BEV space. But for big companies it often makes sense to wait to enter new markets until it reaches a critical size. Apple for example didn’t enter the mobile phone space until it was well developed. They may actually know what they are doing.

If car companies go all in on electric vehicles they will completely cut themselves out of certain markets. Here in certain parts of Africa power infrastructure has been moving backwards in the last couple of decades. Toyota is the largest car company for a reason, they understand the global perspective and how to manage their risk. Tesla has nothing to lose, they are an electric car company, I think they are a great company, but they a bit of a one trick pony when it comes to the global car market. Toyota on the other hand has a much larger global foot-print with a much more diverse customer base with diverse needs. They have good reason to still make combustion engine cars for the markets that can't do without them. Tesla might be the "Apple" of cars, but here in Africa you can't even find Apple in certain parts. What you do see are a lot of Toyotas...

I get why though. They invested heavily in their hybrids and it payed off now people want to go to electric right away? I personally think that hybrids are still superior to electric cars because the world is not ready to become fully electric but they are at becoming fully hybrid

I strongly feel you support Tesla over any other company. Your admiration seems very biased

Dream on - no way in hell can the U.S. grid be upgraded and rebuilt for less than a couple $Trillion and that is saying nothing about the power plants that will be needed!!

Well the distance you can go with a plug in hybrid daily on just the battery alone probably covers the daily commute of over 50% of drivers. My drive to work is long, but its mostly standing still.

General motors not thinking there's is market for small cars Toyota: dominates Toyota not thinking there's a market for electric cars Tesla: dominates

Electric car adoption in the US will be exponential

Keep your vehicle in good running condition!! We complain about spending $250.00 for one battery! Imagine all the fuel cells 😳 and it still takes coal to make electricity, so how do they propose to charge your battery laden vehicles, still takes oil to make steel and tires and paint 🤔

Kidding me they won wrc twice, won lemons 4 times consecutively and Dakar this time. Build a homologation car . If that's what successful car companies do I don't know what it is

In 10 years most traditional car companies will be a skeleton of their current self. Tesla, Ford, VW, and a couple Chinese companies will own the market.

I drive by 3 auto shop on the way to work every day and all I see is American made trucks and cars at the shops

Just last week Honda launched a hybrid in India - this is not plug in , but in this hybrid, a gasoline engine (Atkinson cycle) runs a generator to produce electricity and store in battery - the car mostly runs in pure EV mode. Toyota, Honda, Suzuki - all have similar strategy of Hybrids for India !

Toyota stands with the greatest like Nokia, Blockbuster and Kodak

If a long winter blackout occurs in a land of electric cars most of the population will perish in the freezing cold. The gas powered car that would provide cabin heat for many days will not be there. The electric car could only supply heat for a short time and would quickly discharge its battery making a trip to a shelter impossible.

Imo, industry ecosystem as mentioned in 4:30 is one of the biggest reason. Toyota parts come from suppliers within it's group. Then, imagine the damage of shrinking 2000 parts to 20 parts. With a very interweaving business model of Keiretsu, shifting to full EV is like shooting own feet ... with a shotgun. But staying with ICE is also not an option in the long term.

Cindy--congrats on the new sponsor. I think it validates the quality of your work.

Toyota loves hybrids, because it's a better fit for most of the markets they are in, outside North America and Europe. They also know that until EVs are TRULY affordable by the masses and charging times are a consistent 10 minutes or less, there is a huge market that will continue to rely on ICE vehicles. This buys time for Toyota, and all the other Japanese manufacturers, to develop EVs that most consumers will embrace. In a time when North American and European manufacturers are focusing on the production of high end ICE vehicles, because the margins are better, Japan, Korea and China are in a good position to fill the gap. They are experts at building cheap, reliable and economical ICE vehicles. That future grid you talk about is not going to happen over night. Brushing off Toyota's concerns over availability of electricity, not only in Japan, but many many other countries, is a mistake. All-too-often, people tend to think local, not global.

Toyota president thinks like an engineer. Too bad, consumers think like a fool. They will use the "green" excuse to buy a new EV, without realizing that an EV (especially large EV like SUV and trucks) is much worse to the environment, especially in those places where electricity is generated by coals.

My non-plug in hybrid 2022 Corolla get 60mpg so with it's 11.4gallon tank I have a 684 mile range. Any BEVs have that kind of range?

Toyota is the biggest and most successful automaker in the WORLD for numerous reasons.

In Europe we commonly say German cars are the standard of durability In Asia we say Toyota is that

Absolutely nobody thinks of 'decline' when they think of Toyota

Toyota uses it brains unlike other car makers

I think we are still far away from having majority of cars electric on roads. Personally I would still go for a hybrid.

Toyota lagged in EV production. It will be the Achilles heels for them.

Toyota has Seven new electric cars with solid state batteries!

What people don't realize is that oil needs to be refined and that uses A LOT of electricity. So, as we transition to EVs the amount of electricity required will be offset by the reduced oil refining.

There are still many years to explore ICE or Hybrids, so Toyota is maximizing it exploring , while maybe creating a solid base a for consistent and reliability making EV.

Great presentation Cindy. My take on EVs is that it still only for those rich enough to exploit them.

Munro pointed out that making a hybrid makes you research batteries. So Toyota solved two problems, how they capture the transition phase and meanwhile learn about electric cars.

Toyota wasted too much time and money on hydrogen cars. The Mirai had to be practically given away by Toyota with the insane incentives. Toyota should have focused more on battery electrification earlier on. The Toyota Prius is just not keeping up with the times. It's too slow (0-60 10 seconds, 120 hp) and the MPG figures aren't that impressive anymore in 2022. Even their own Camry Hybrid LE gets about the same MPG while it has around 200 hp. The 25 miles range EV range for the Prius Prime would be impressive if it's 2010 right now. On the other hand, Toyota can't seem to make enough RAV4 Prime CUVs. Why do people buy it? It's because it's a crossover with 40 miles EV range and 300 hp AWD. I think Toyota should make a Camry Prime and Sienna Prime with the same powertrain. How would a 50 mile EV range Camry or 35 mile EV range Sienna sound? Toyota is riding on their reputation of high reliability and attainable cost. Tesla cars are still too expensive for most people. Heck, their prices keep going up all the time. We are moving further and further away from that $35K model 3 Elon had promised years ago. Now it's $47K for just a SR!!! The prices are trending up. How am I supposed to believe that EVs will the affordable in the near future? It won't matter how long Tesla's powertrain can last if the batteries dies. The car is effectively worthless by then. Also, how are we all going to charge our cars without killing the grid? I doubt we can power our own neighborhood even if every house has solar panels. Can you power your house with those rooftop panels alone? Well, maybe if you are rich and you have a big solar array on your big lot and battery storage. So, most people will still need the grid. The problem is that the grid can barely cope already. Utility companies are always asking customers to cut back on power consumption on hot days due to all the ACs running only periodically as they are cycling to maintain set temperature. Now imagine if everyone wanted to charge their cars at home after work when they sleep and the cars are drawing power continuously for hours. Oh and let's not forget those solar panels aren't going work at night either. Also, even during summer peak usage season not every place serviced by the grid's network is going to be hot at the same time. So if the grid operators can't even deal with air conditioning loads with the help of solar power, how are they going to deal with high demand at night without the help of all those rooftop solar? I suppose I can charge my car at home during the day while I'm at work. For those that don't live in a home, they can charge their EVs at public charging stations for a few hours after sunrise when the solar panels come online before going to work.

Toyota knows that the EV craze if just that, a craze bound to fail.

Japan doesn’t have the resources of Nickel,Cobalt and Lithium needed to produce batteries if all of this will be imported the cause of producing new car models would become expensive.

I drive a hybrid Prius C and I'm very happy with it best of both world. The draw back however is the low range in EV mode and after a certain speed it just switches on the petrol even if you're fully charged. I think Toyota can really fill the gap in the market for those who want the best of both world by just increasing the battery capacity, more efficient motors and an upgrade option. Currently the older Prius models can't take advantage of the better batteries as they only can use the original battery designs.

Loyal Toyota customer since 1983. I have owned five Toyotas in my life and now I drive Tesla ever since they decided to sabotage electric vehicles

They probably remembered the whole VHS vs Betamax thing and said: "well, let's wait and see which battery wins before we jump in the pool". I don't blame them for going slow. Battery technology is changing too fast to go all-in on what will likely be the wrong horse.

Some parts of Australia, all you see are landcruisers, land cruiser prados and hilux’s

Toyota has been a market capturer since its day one as they overcame the quantity of vehicles sold in North America and left GM behind in the production of small cars. Similarly, trends change but sometimes can repeat so if toyota wants to overcome Tesla in battery powered electric vehicles(BEVs), they need to produce a class BEVs with provision of more mileage on their electric infused cars.

If Tesla is the Apple in auto industry, Toyota (or VW or Mercedes) could very well emerge as the Andriod :). With so much buzz around EV cars, please make a video on the impact (social, economical, environmental, etc) due to the demand in high performance auto batteries. Could this result in petroleum price crash?

This reminds me of the start of world War 2 when the Mitsubishi Zero was the best fighter. Then Grumman came out with the Hellcat and the Zero was doomed.

I would keep my gas powered car until Toyota brings a good reliable EV that will be perfectly engineered like the Mirai, Prius or any other car.

They also lobby intensely against stricter emission regulations

I think Toyota is being smart not going all the way on electric just yet.

WoW 400K ! Great Cindy!

Hybrids are where the auto industry should be for quite a while. A lot of issues EVs to overcome. Seems like so many just gloss over those issues for some reason.

Mate have you SEEN the plans for their new line

EV's will become part of the 'grid" with vehicle to grid technology. The irony is it has already been proven in Japan.

As a person who works on Toyota cars daily, I do prefer the hybrid and plug-in hybrids just simply because it's a greener solution than most think. For an EV, you have to mine to get the battery material which is the size of the whole car. So for the lifetime of the car, essentially all that does is neutralize the environment from the pollution made from the mining. With hybrids, the battery could easily be made with recycled materials since it's way smaller. That's my viewpoint anyways

In my Florida county come this June electric rates age going up 23%. I don't see that being good for electric car ownership. First o all electric cars are very expensive. And highway charging stations don't exist in my area. Also we don't have flex rates that go down all night long, so the rates are peak rates.

Plug in hev could be the future.

I think the hybrid is actually the smart and best play.I agree with Toyota.

Toyota is working on EVs with solid state batteries. If Toyota can get a cost effective solid state battery to market, that would be a game changer.

5:08 the way that it spelled out SEXY

I think for the Global market plugin Hybrid is the future.

Toyota in North America forgot about its low income customers looking for affordable and reliable transportation. Their cheapest offering is a rebadged Mazda 2. We need a small car that costs $10k - $14k.

Toyota better get a move on in developing their own electric cars or they will be left behind. Look at what happened to Kodak, etc.

You pictured the 1998-2002 RAV4EV but then didn't mention it. What a missed opportunity to share the facts.

Not exactly, Lexus UX250 electric has been selling in China for couple years, and Toyota has signed deal with byd.

Japan may run out of electricity in the summer but god knows its importing all its oil forever.

4:03 "The grid of the future isn't going to be a grid at all. It will be more like the Internet." -Shuli Goodman, LF Energy This quote is easily my biggest takeaway from the video. (And I agree, Toyota has waited far too long to get serious about all-electric vehicles.)

I got a Nissan ad on this Toyota video lol

And you can buy a used Prius for $75.

They spent fuckton too much in hydrogen fuel cell

It seems like the auto industry is one huge Airshow & Elon is the only one flying.

Toyota are one of the only forward thinking companies to develop build and produce hydrogen cell powered cars. They were also one of the first manufacturers to produce petrol/battery hybrid cars. Full EV cars are not a lasting technology, hydrogen is.

5:41 - TRENDS (APP/LEARNING RECOMMENDATION)

What they need to understand is this as long as you have corrupt politicians in power that are pro oil and gas companies then the country won’t be ready and isn’t at a point to support this craziness for all EV switch over so Toyota is being observant and patient first not just jumping on board with trends. And plus because they still sell a good amount of volume in cars they have the luxury to afford time to continue to do research and improve be fore they adopt something.

This must be the most biased video I have watched in my opinion, and Toyota is not on a decline because of the chip shortage (especially when every manufacturer has been affected as well). Also every other manufacturer has been late to the EV market beside Toyota, and most of them already pushing for an EV by 2025. I don't see EVs as dominating the market as much as people like to say. It will exist and have a sizeable market, but I don't see it as the direction vehicles will lead to. At least right now. Hybrid may probably be the direction it will head to, unless they improve hydrogen. It's too early to tell, we'll have to wait and see where it will be 10 years from now.

Ever since the world transitioned from analog to digital, Japan coudln't follow the trend and started falling.

When Steve jobs first inroduced the smart phone people said there is infrastructure to support such a phone

Is everyone ready to buy a standby generator powered by gas?? You'll need one to cope with all the blackouts

I think it's slow because everything at a initial stage needs a improvement and toyota will learn from it's competitors that what problems does ev will face and then Toyota will enter the market effortlessly by learning through mistakes of it's competitors😉😉

Toyota can catch up, but it is not really possible, to say, the are a giant and not invovating is a equation for diaster but they could catch up , but the must act quick. Thanks for the video to open my mind to this topic :) (congrats on 400k 🥳)

Looked at the price at Toyota. The car was 48,000 plus a 10k fee to a total of 58k cause the car is new

The BZ4X wasn’t even given a name, painted fenders, or nice interior. It’s clear they don’t want consumers to want them.

Japanese car makers are far behind the EV wagon, not only Toyota

lets not forget that toyota has announce that regular car can be fueled by hydrogen with latest technology plugged in to the engine.. they still tested on GR Yaris & GR Corolla...

I think Toyota is playing it smart. Why force someone to buy what you want them to buy. Toyota is giving them a choice, everyone can’t afford a 50k ev

Imagine a country trying desperately to hold onto its legacy jobs (for petrol engine parts) rather than embracing the future (EVs). This short of economic myopia will be disastrous in the long run.

Japan runs on fossil fuels. They have not yet figured out that there is a Climate Crisis. It is time that Japan switch to wind and solar energy and all electric vehicles. Where are the environmentalists in Japan. Until recently Japan was financing coal power plants Asia. This is just crazy.

Everybody compares tesla to apple and the rest to Nokia but they fail to recognize Samsung, Toyota will be the Samsung in that story.

Gud video love ur work.

Imagine your full electric car becomes useless because of an electricity shut down!

The overwhelming majority of people don’t want electric cars and won’t buy electric cars for a very very long time. Toyota will be fine

Slow and steady wins the race. They’re gonna do it right.

So sad, but true. Sayonara Toyota.

Cindy you don't understand the underlying Engineering realities here.. For those of us who really know, the complex trade offs between HEVs, PHEVs and BEVs means no one of these options is really the best one. It's not a Kodak or Nokia type scenario.