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Established in 1978, the VIP sign as you see it here today has changed over the years. Beginning life as a liquor store sign, once VIP took over the space on PCH and MLK, the sign began its now famous look as a the VIP Records Long Beach beacon. Made famous from the Snoop Dogg "What's My Name Video", it has appeared in numerous video since then and is a landmark in the city of Long Beach.