World Industries - The Rise and Fall

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Modern Business

Modern Business

2 жыл бұрын

Do you remember a company called World Industries? In the early 2000's this company was HUGE. And if you were into skating in any capacity, you were constantly bombarded by Devil Man, Flameboy, and Wet Willy.
But these days, not so much. Why is that? Today we're going to take a look at the rise and fall of World Industries.
Also you may have noticed I used a lot of footage from a particular source, and that source is a documentary called Steve Rocco: The Man Who Souled the World.
I was very inspired by it when making this video, and I honestly hope this video helps the documentary get more views, because it's AMAZING. If you liked Steve's antics I talked about in the video, you'll love hearing about the rest of his life. He's such a gnarly dude. Nothing but respect.
If you enjoyed this rise and fall on World Industries, and want to see me do another company, comment it down below!
Thank you so much.
Email: modernbusinesschannel@gmail.com
Twitter: / modernbusin

Пікірлер: 1 900
@RonsonLambert247
@RonsonLambert247 2 жыл бұрын
I turned pro for World! And it was an honor skating for them. And the fact of how much skateboard history they have, is amazing! Being able to grow up in the era of the old world days and to ride for them all them years later. Good times!
@bent52telecaster
@bent52telecaster 2 жыл бұрын
I remember seeing ads for you in skateboard mag
@bg.jolily298
@bg.jolily298 2 жыл бұрын
Ronson ! I was a skate rat growing up . Your part in the "- forecast " changed My child hood . Also your part in "time to shine " I'm 30 years old an don't skate any more but you gave me the best memories of my life watching your parts an go skating for hours . Your a legend in my eyes. I cam garentee iv spent atleast 40 hours watching your parts younger
@therealhaterhater6507
@therealhaterhater6507 2 жыл бұрын
Loved your transworld part
@bg.jolily298
@bg.jolily298 2 жыл бұрын
@Corey Gonzo It better be . I just told my entire family an friends that me and him had a conversation. Everybody thinks I'm friends with a professional skateboarder so this better be his acount fuck
@bg.jolily298
@bg.jolily298 2 жыл бұрын
@Corey Gonzo you don't even known him
@ohdagee
@ohdagee 2 жыл бұрын
I remember back in elementary, around '01, every kid was wearing World Industries gear. I always wanted something, but tbh my parents couldn’t afford it. Eventually my dad, not knowing, bought me a bootleg hoodie with the Flame Boy and Wet Willy “yingyang” logo in front. Rocked that almost every fucking day throughout 3rd grade. In retrospect, love my dad for doing what he could back then to see me happy. Great video, made me reminisce some great days!
@gnarlytothemax
@gnarlytothemax 2 жыл бұрын
I can totally relate to this.
@sandhanitizer15
@sandhanitizer15 2 жыл бұрын
Dude, skateboarding clothes were and still are expensive. To be fair, nowadays the clothes are at least pretty good quality, especially brands like Volcom.
@Joshuajames310
@Joshuajames310 2 жыл бұрын
@@sandhanitizer15 the quality has only gone down since then, not gotten better.
@tylerlienau7548
@tylerlienau7548 2 жыл бұрын
@@Joshuajames310 this is true
@reallyriley123
@reallyriley123 2 жыл бұрын
Thats soo cool back then those hoodies or the ones with just wet willy or flame boy were sooo based
@codyfsw
@codyfsw 2 жыл бұрын
"Steve Rocco is credited with inventing the frontside pop shuvit, and has had a number of death threats over the years." What a fucking rollercoaster of information!
@danielyeary148
@danielyeary148 Жыл бұрын
To be fair, inventing the front shuv is worthy of a death threat
@WuvPain
@WuvPain Жыл бұрын
@@danielyeary148 fucking true
@wild4509
@wild4509 Жыл бұрын
@@WuvPain y’all don’t like front shuvs? I think it’s one of the most fun and stylish tricks
@frankwhiteiv831
@frankwhiteiv831 Жыл бұрын
@@wild4509 only if they’re switch
@julienleborgne2220
@julienleborgne2220 Жыл бұрын
😂😂 i was thinking the same !
@snarp408
@snarp408 2 жыл бұрын
I never skated world, but I had a lot of their clothing and had an obsession with drawing Flameboy and Wet Willy all over my notebooks in school. Their brand was so damn iconic at the time! This channel has been making me nostalgic for my middle school/HS days. Thank you for covering these topics!
@FoolisH409
@FoolisH409 Жыл бұрын
Spitfire too!
@nelsonhoffman5922
@nelsonhoffman5922 Жыл бұрын
haha. Same, bro. Didn't ride World, I but was obsessed with their art work and was always doodling Wet Willy and Flameboy in school notebooks!
@snarp408
@snarp408 Жыл бұрын
@@nelsonhoffman5922 hell yeah! Their shirts had really cool designs also
@shawnmacmurray2562
@shawnmacmurray2562 Жыл бұрын
lmao i did the same, I skated alot of Black Label and suffled brands alot but actually never owned a World, yet you find doodles of the their graphics all over my stuff.
@Prof.Pwnalot
@Prof.Pwnalot Жыл бұрын
Fuck yeah dude. Thumbnail triggered me to fuck. Literally did the same thing, was obsessed. Had them as finger skates, the rubber characters, shirts, pants. Only thing i didn't have as far as i knew was the board since i already had a few haha. Was hoping to fuck my board up and then have a reason to get one, but i take pride in things i own. So that never happened. Wondered what happened to the brand.
@christopherconte27
@christopherconte27 2 жыл бұрын
this brings me back to the mid 90's, a lifetime ago. There was nothing like getting a new deck or even a whole new board and getting home and putting it together and that first skate on it. Getting home from school and seeing the new ccs catalog in the mail. I miss those days.
@savonic2112
@savonic2112 2 жыл бұрын
Yes!!! CCS!! When I ordered they still had C.O.D..loved getting new clothes or boards/wheels ect via CCS ....Definitely the good ol days
@teelewis644
@teelewis644 2 жыл бұрын
and taking the ccs to school and thumbing thru with your friends talkin about all the gear you wanted lol yeah those were the days alright
@winstonpratt604
@winstonpratt604 2 жыл бұрын
Wow ccs 😆 that's old school
@winstonpratt604
@winstonpratt604 2 жыл бұрын
CCS was great like a Powell or shuv it blank just plain and straightforward
@teelewis644
@teelewis644 2 жыл бұрын
can't forget about active
@KniteGraffiti
@KniteGraffiti 2 жыл бұрын
as a 90s kid, world industries, darkstar, and blind were my favorite companies growing up skating. looking forward to deep diving back into the past with this video!
@rickybobby1055
@rickybobby1055 2 жыл бұрын
How about Consolidated? That was a great board company.
@ameninsurgency
@ameninsurgency 2 жыл бұрын
Alien Workshop 👽 & Toy Machine too
@mervunit
@mervunit 2 жыл бұрын
spitfire with bones bearings?
@GracieBarraCT72
@GracieBarraCT72 2 жыл бұрын
@@mervunit Nah...Black Panther bearings with Venture trucks bro
@DWBmotorsports
@DWBmotorsports 2 жыл бұрын
Anti-hero boards and thunder trucks were my jam. First boards were a hand me down world and my first new to me was a blind. Man those were the days.
@wakeup3581
@wakeup3581 Жыл бұрын
My first pro deck was a world industries. We were not a family with money but on Christmas my mom made it happen. She didn’t know anything about sizes so it was a 9 and I was a 10 year old girl but I learned to ollie on that heavy @ss board and I was so proud to ride it every single day. The memories are priceless. Thanks mom! ❤️‍🔥
@brettfrimmer6567
@brettfrimmer6567 Жыл бұрын
Got stronger faster. Thanks mom
@blind377
@blind377 Жыл бұрын
bro exact same shit, I had this 8.5" i was 10, checker devil, slugging round that heavy ass board, having to use so much effort just to get that shit off the ground. Loved it so much though
@lucasfernandezlopez1858
@lucasfernandezlopez1858 Жыл бұрын
😢 It was precious
@crovax17
@crovax17 2 жыл бұрын
I remember being in third grade and sitting with my friend drawing flame boy and wet Willie. We would sneak thrasher and Big brother magazines in and just stare at the boards learning how to draw the characters. We even came up with our own characters marshmallow boy and peanut boy and made comics. Man the nostalgia. Lol
@jacobyflower3344
@jacobyflower3344 2 жыл бұрын
My first non Walmart board was a world industries, way back in 02. When I bought tech decks I bought world. This company will always have a spot in my heart
@nicktorres4064
@nicktorres4064 2 жыл бұрын
Same
@CANControlGRAFFITI
@CANControlGRAFFITI 2 жыл бұрын
Probably not even real World Industries from Wally
@jacobyflower3344
@jacobyflower3344 2 жыл бұрын
@@CANControlGRAFFITI who said anything about buying the deck from Walmart?
@kevinrasmussen1319
@kevinrasmussen1319 2 жыл бұрын
Hell yeah World tech decks all day!!!
@snicklefritz8202
@snicklefritz8202 2 жыл бұрын
Same bro, started out with a toys r us board and then my first legit setup a world deck, grind king trucks, spitfire wheels and speed demon bearings. I remember my first reactions was enjoying how smooth and fast the ride was after skating a toys r us board for so long
@SQUIRTGANG
@SQUIRTGANG 2 жыл бұрын
I’ll never forget going to my local skate shop for the very first time when I was 8, and the shop owner giving me and my brother two jumbo world stickers of the ice and fire flame dudes, such an influential company back in the day. Man I miss the early 2000’s :(
@drunkweebmarine9492
@drunkweebmarine9492 2 жыл бұрын
Flame boy and wet willie!
@joebone3151
@joebone3151 2 жыл бұрын
Facts
@jordanflores5687
@jordanflores5687 2 жыл бұрын
Ice and fire?!?!?!? It's flame boy and wet willy
@asperbergers7136
@asperbergers7136 2 жыл бұрын
They had some of the sickest deck designs! Them, Blind, and Toy Machine were my go tos in the early 2000s
@brianm7057
@brianm7057 2 жыл бұрын
Those and Shorty's were the best
@brad8179
@brad8179 2 жыл бұрын
I loved the blind logos and forgot about toy machine. I had a lucky deck
@artvandelay5749
@artvandelay5749 Жыл бұрын
Don't forget about the hook-ups boards with the honies on them.
@patrickjoseph3412
@patrickjoseph3412 Жыл бұрын
Powell blanks are the only thing I ever skated
@SD_13_
@SD_13_ Жыл бұрын
Whatchu know about ZERO
@alfonsoruiz5844
@alfonsoruiz5844 Жыл бұрын
I went pro for world back in the early 2000's. Wow what a blast it was. Such great memories I truly miss those times.
@XboxJoint
@XboxJoint 2 жыл бұрын
I remember seeing world industries decks and gear being sold at Big 5 sporting goods around 2005 and thinking yeah this company has definitely died and now feels lame. However they really were big in the 90’s and 2000, you couldn’t go anywhere without seeing a kid wearing a wet Willy or flame boy tshirt with cargo pants lol
@darrenedwarddolhanty6814
@darrenedwarddolhanty6814 2 жыл бұрын
It was the same in Canada but I remember seeing their boards at Canadian Tire, an automotive/sporting goods store. I knew they had gone way down hill. They were still better than the regular box store boards but not by much.
@jerrellwinn2855
@jerrellwinn2855 2 жыл бұрын
Same here in Vegas. I remember loving them, a couple of my first early pro decks were World Industries boards. & had only ever seen them being sold at skate shops at first..then seen them being sold inside Dicks Sporting goods, in a section of the store that they set up to look like mini skate shop!..I remember initially getting excited seeing them, bc it had become a rare occurrence to find them in skate shops. There were A LOT of them too & I remember thinking “yooo, it’s gunna be hard picking one!”bc there were sooo many of them. Then I picked one up, & was thoroughly confused..it felt NOTHING like an ACTUAL pro board & came with shitty grip tape already on it ..thinking I must have grabbed a dud, I picked up a couple more & that’s when I realized the company was no longer what it had been before. The boards felt like Walmart boards :( just shaped a little better..then got curious of the parts they were selling separately (trucks/wheels/etc) & realized that they were barely a step above Walmart quality as well. I would always go back inside dicks in hopes that they would start selling LEGIT boards/parts, just to get even more disappointed as they had eventually removed the entire “skate shop” from the store & started only selling complete boards. Who’s quality only seemed to be getting shitier🙁RIP World Industries.
@zzDylvn
@zzDylvn 2 жыл бұрын
I miss my flame boy shirts
@dwwicked4706
@dwwicked4706 2 жыл бұрын
Once I seen them at Walmart I know that was a wrap
@johnnyvalencia4599
@johnnyvalencia4599 2 жыл бұрын
Bro you are right 💯
@megalowdonny3152
@megalowdonny3152 2 жыл бұрын
“Steve Rocco is credited with inventing the frontside pop shove it, and has had a number of death threats over the years.” I mean they’re not the steeziest trick but damn, chill guys
@jeromeandre4915
@jeromeandre4915 2 жыл бұрын
lol, that's good man.
@loveandnapalm
@loveandnapalm 2 жыл бұрын
FS 3 shuv on the other hand....
@L_M_C
@L_M_C 2 жыл бұрын
And I bet the inventor of pressure flips got away scot free. Where is the justice in the world 😅
@FontMasterFlex
@FontMasterFlex Жыл бұрын
I did my internship for World Industries under Mark Mckee in 2000ish. It was when they moved from Huntington to Redondo. It was surreal working there and being a part of the culture I had spend my teens in. Still, 20 some years later, I've never been in a more rad art room.
@Michael-gj7kn
@Michael-gj7kn Жыл бұрын
The devilman and wet willy boards really hits the nostalgia hard. It truly was lightning in a bottle with everything from the time in which skateboarding was getting really popular and alot of attention.
@Jhayes14590
@Jhayes14590 Жыл бұрын
Flame Boy and wet Willy lol bought my first one at mr rags
@peteblackburn7850
@peteblackburn7850 8 ай бұрын
@@Jhayes14590The devilman was iconic as hell.
@jeromeandre4915
@jeromeandre4915 2 жыл бұрын
Having worked at World/Dwindle Dist. in 97/98 I can confirm this is an accurate story, however there's much more to the story and you could make 10 videos like this about the various phases of the brand. The team was fantastic, including Steve, Scott and Franck. Anyhow, great video, keep them coming.
@bretsmith2492
@bretsmith2492 2 жыл бұрын
Any way of getting some of the old original boards still?
@33lifestyledesigns
@33lifestyledesigns 2 жыл бұрын
Please write your own experience
@PeepGamePopoff
@PeepGamePopoff 2 жыл бұрын
You should upload some videos about it
@damionmarkham9835
@damionmarkham9835 2 жыл бұрын
Jerome do you have any idea what happened to Mike Smith and Liberty boards? Smith was a friend of a friend and really hooked me up back in the day, I even got to go Rocco's house when Rodney lived with him and got hooked up with a couple boards and stickers. it was real ego booster meeting the cool older dudes. I gifted most the stuff away over the years but still have a old madrid smith duck board he rode in contest possibly the one in the acid drop photo
@jeromeandre4915
@jeromeandre4915 2 жыл бұрын
@@damionmarkham9835 liberty had gone belly up years before. So unfortunately I can’t help you with that. You could however ask Marc McKee (he’s on FB) as he drew the Liberty logos and graphics. Take care.
@hugovai89
@hugovai89 2 жыл бұрын
Nostalgia... Was drawing the logos in all my school books with my bleached tips spiked hair listening to Americana on my yellow Walkman
@dannycanfield3038
@dannycanfield3038 2 жыл бұрын
Could never skate but was obsessed with those characters for awhile. Got a bunch of little toys and all. And didn't know this history. Thanks for the vid.
@theprimallorechannel5637
@theprimallorechannel5637 2 жыл бұрын
Cool video. I used to skate back around 86-99. It was fun learning what happened to World Industries. It would be interesting to see similar videos with the stories of the other popular skate brands from the 90s (Hook-ups, Creature, Alien Workshop, etc.).
@aldo5101
@aldo5101 2 жыл бұрын
Plz keep up the skate company vids
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
If y’all want vids on skate companies, well... then y’all are my dream audience. I’ll definitely still cover a range of companies, but I’m gonna do lots of skate companies and skate-adjacent stuff as well.
@gonzaloalpizar8619
@gonzaloalpizar8619 2 жыл бұрын
@@modernbusinesschannel dude pls keep them up fr fr
@MrRandomizer42
@MrRandomizer42 2 жыл бұрын
@@modernbusinesschannel ive subscribed looking forward to watching all your videos
@brocksamson9737
@brocksamson9737 2 жыл бұрын
I started skating in 1999. I remember world industries being every where! Definitely a big part of my childhood. Good times.
@Ben79k
@Ben79k 6 ай бұрын
I was in that target demographic when they made those characters. I remember wanting one of those boards so badly. I never did get one, but always had their stickers and drew them in my notebooks at school. Skateboarding was a big part of my childhood all the way through highschool. I look back at all these names and brands very fondly. Thank you for the recap of an interesting slice of history
@EmileFedeczko
@EmileFedeczko 2 жыл бұрын
Thanks so much for this incredible video! World industries was a huge part of my childhood. I was so inspired by Rodney Mullen and Steve Rocco when I was little. Devil man, flame boy and wet willy were literally scribbled everywhere. Tech decks & tech deck dudes were the only toys I couldn't part with when I sold my old stuff! Good memories
@milojohnson6068
@milojohnson6068 2 жыл бұрын
Ed Templeton, don't sleep on Ed please!
@Kari2025
@Kari2025 2 жыл бұрын
My mom passed away in 2020, and when I cleaned out my childhood room at her house, I found an inflatable toy of the flame droplet. It doesn’t have any holes or anything. I’m stoked I found it.
@railroadskater2896
@railroadskater2896 2 жыл бұрын
Sorry for u r loss
@illneas
@illneas 2 жыл бұрын
This company had slipped my mind, so cool to watch this. Awesome job and good luck with the new channel mate
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
Appreciate you my mate
@dutchybag
@dutchybag 2 жыл бұрын
@@modernbusinesschannel bro what was your previous channel? Thanks for the content I appreciate it
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
@@dutchybag it’s called Nate the Mate. I make videos over there similar to this, in a video essay format, but about music. And I still do it :)
@joemathewson4198
@joemathewson4198 2 жыл бұрын
Damn I knew you sounded familiar. I didn’t even know about this channel. Just found this video randomly on the home page. Nice content mate.
@illneas
@illneas 2 жыл бұрын
@Nedd Flanders I follow Nate on his other channel and I thought it would be cool to support his new endeavor which I genuinely like, I hope other people aren't as cruel to you as you are to them. Have a great day!
@ryotv1747
@ryotv1747 2 жыл бұрын
My first board was a flameboy deck. That thing got me into skating, sadly I moved onto Alien Workshop and mained them until my accident. What a time it was to be 8 years old in 98 and skating after school the homies.
@leolynch6663
@leolynch6663 2 жыл бұрын
I remember my first board being a Slogo World board. Back in 99. I watch a lot of your videos and this has been my favorite. As it sent me down memory after memory from a forgotten time. Very well done sir!
@skateboston420
@skateboston420 2 жыл бұрын
*Sluggo
@dons1932
@dons1932 2 жыл бұрын
I'm 34 and when I was a teen if you had a Birdhouse Falcon board (any kind) or a World deck, you were somebody. Their graphics were, and still to this day, some killer designs that have not been transcended. The stuff was so hard to find and so premium and expensive back then, here in Australia at least. Then randomly at some point a few years later, it was available at K-Mart for cheap as chips and the quality dropped massively. I'd assume that's when the corporates came in. But it became a kind of lame brand to be rocking considering you didn't even need to go to a skate shop to buy it, AND being in K-Mart for cheap, you'd have all manner of kids wearing it who weren't even skaters at all or didn't know what it represented. It'll never be back, but we can remember the glory days. Like most of these old companies - they should consider reprinting their classic designs on new quality boards, as people like me would certainly buy them - mostly just to hang as wall art.
@bmcshane80
@bmcshane80 2 жыл бұрын
Im a 41 year old Aussie who was only able to get a World deck (The famous Uncle Sam one) When my Dad took me and my sister to the States in the very early 90s and I bought it in a Santa Monica Skate Shop You couldnt get World ANYTHING in Australia back then and I felt like I was the King of the Skate Park with that deck as we'd only ever seen World Industries in Thrasher, TransWorld or in 411VM on VHS, I was the ONLY one with a World deck wherever I went. I remeber MANY years later walking into Big W and seeing World shirts there and shacking my head at how lame it had become
@joshkeen6558
@joshkeen6558 2 жыл бұрын
Came looking for this comment. world became a brand like bad boy, mambo, piping hot and all them kinda brands.
@briancaulfield8397
@briancaulfield8397 Жыл бұрын
I’m 33. My first deck was World Industries Foolio. And now as my wall art, I’ve bought a Falcon 3 and Muska Red Silhouette. Those two decks basically sum up skate culture during the glory days of THPS1
@TravisVarga
@TravisVarga 2 жыл бұрын
Amazing documentary. Being a big GIRL fan in my skate days, I didn't know most of that team came from World Industries. I think, if you grew up in the 90's, World Industries has always seemed like a 'Wal-Mart' brand, but their roots show proof they were actually counterculture. Makes you think... Thanks for the brain food. And great filmmaking.
@Ma660t5andw1ch
@Ma660t5andw1ch Жыл бұрын
You should check out”The Man who Souled the World”, the documentary that this video was based off of. That’s killer.
@TheDkb427
@TheDkb427 2 жыл бұрын
This video was awesome man!! Please please more of this stuff! So many hazey memories and scuffed knees lol
@ian-blum
@ian-blum 2 жыл бұрын
I was obsessed with World Industries as a kid, my first board when I was 7 was a WI board 20yrs later and they completely slipped my mind Thank you for reminding me and doing such a deep dive into the company ❤️
@CaptainGnarkill
@CaptainGnarkill 2 жыл бұрын
This really took me back to my childhood. Currently I have an old world industry’s deck as a swing in my yard and was thinking about some of this the other day. Great video
@KyleAndersonSkates
@KyleAndersonSkates 2 жыл бұрын
I've been skating for nearly 17 years and didn't know all this. I remember in the 2000s World and Blind were everywhere and dominated the local shop deck wall. It's honestly super rad Rocco was able to do what he set out to even if the company didn't last past his hand off. World def died off for me when they started popping up in walmart. Sad to say the same seems to be happening with (or has already happened in recent years) with DarkStar. That's business tho I suppose! Side note, loving the video essay movement over to this channel Nate. Really dig the authenticity and personal feel of the car vlogs but the way you explain things in these videos is amazing (and obv past vid essays on mate). Really hope you are enjoying doing both channels! 🙏💞 Sorry for the long ass comments!
@justinsuydamjs
@justinsuydamjs 2 жыл бұрын
Now Blind is a company I forgot about.
@j_applejuice
@j_applejuice 2 жыл бұрын
I think I started skating somewhere around 2006/7 and my first (non-generic Walmart) board was a blind complete. Man, I loved that thing. The trucks even had the little blind dude under the axle. At that time though, Blind was still everywhere but World had already fallen off in scene I was in. I had one world board when I was 14 and still remember it being a terrible board. Granted, the dude I got it from was sketchy to say the least so it was probably one of their walmart runs.
@gnmosiah9728
@gnmosiah9728 2 жыл бұрын
90’s bro... since the 90’s
@severlst2293
@severlst2293 2 жыл бұрын
I saw Rodney Mullen skate at a demo at Diskworld in Ohio, early 2000’s.(I think he was skating for A-team at the time) The things he could do were incredible.
@milojohnson6068
@milojohnson6068 2 жыл бұрын
Mullen invented skateboarding in my opinion. I saw him in the mid 80s at a demo in Daytona Beach. Absolutely incredible!
@severlst2293
@severlst2293 2 жыл бұрын
@@milojohnson6068 I’d never seen anyone skate so cleanly before, and haven’t since. He was just nailing everything, handstand manuals to flip tricks. He was just on his own level, absolutely mind blowing. He really deserves so much recognition with all the tricks he invented etc. I think he’s the most important skater in history honestly.
@albinonarnar2600
@albinonarnar2600 Жыл бұрын
I don’t know anything about skating or any of the culture surrounding it but you my dude do a great job covering it and make it super interesting for someone who doesn’t know anything about it keep up the good work love the content!
@aaronreid558
@aaronreid558 2 жыл бұрын
I remember in the early 2000s my older brother loving World Industries from their clothes to the tech deck models. They had such a stronghold on the skating community.
@masoudshairzadeh6820
@masoudshairzadeh6820 2 жыл бұрын
I remember seeing those rain droplet and fireball everywhere around 2000-2007
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
Spot on
@gingerkidmatt
@gingerkidmatt 2 жыл бұрын
Man im so pumped to see you move into some content that isnt music. I love natethemate and hope that channel doesnt die but this is just great content
@sergioi7377
@sergioi7377 2 жыл бұрын
I used to have the little devil with the pitchfork as a little rubber toy, never knew where I got it or where it came from till now. Thank you for unlocking a deep memory for me
@thanksyoutubefortakingmyhandle
@thanksyoutubefortakingmyhandle 2 жыл бұрын
in the early 2000's I got my first board, a world industries board. Started drawing their logos too, my buddies and I went to school and shared our drawings. Was so much fun haha
@spl2238
@spl2238 2 жыл бұрын
Crazy, World was my favorite brand as a kid. I loved the graphics and now seeing that Rodney Mullen (my favorite skater) and Mike Valley just a complete badass were part of the making of World is sick. I remember when we played tech decks i'd trade everyone for their World decks. They were basically the only ones I had in my collection, still have like 15+ of them somewhere.
@brucewayne2184
@brucewayne2184 2 жыл бұрын
Vallely
@PatrickSwayzeOnDbol
@PatrickSwayzeOnDbol Жыл бұрын
I have a World Industries tech deck home here somewhere, had it for years. It’s the only one I have lol
@Andyrewk
@Andyrewk Жыл бұрын
This used to be one of my favorite companies, wet Willy and flame boy were two of my favorite characters to draw when I was in middle school and I miss that damn…
@BenCaesar
@BenCaesar 2 жыл бұрын
Loved this, adds so much to my skate world building
@ApexSkate12
@ApexSkate12 2 жыл бұрын
My brother had a world industries backpack in the mid 2000’s that was so sick
@Gnarcos
@Gnarcos 2 жыл бұрын
I wanna see a Skullcandy video! Great job man
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
Oooh good idea!
@GuardianPrepping
@GuardianPrepping 2 жыл бұрын
World Industries was such an awesome company back in the early 2000's that my late brother had most of his stuff covered in their brand. It's an unfortunate tale regarding their company. Here in South Africa skating has basically faded away, hardly ever see anyone skating street anymore and it was such a good time back in those days, I've shelved my deck, gone back into scouts/prepping but world industries will always have an important part in my history. Flame Boy and Wet Willy specifically. Very well made video. Keep well all, God I miss skating sometimes...
@TheDkb427
@TheDkb427 2 жыл бұрын
Wet Willy !!! Spitfire was coo
@Kaarna5
@Kaarna5 Жыл бұрын
Nutjob
@JC-kc1qi
@JC-kc1qi 2 жыл бұрын
Grew up on these in the 90s loved em
@voodlandroamer4543
@voodlandroamer4543 2 жыл бұрын
I always wanted a wet willy deck. I miss the way skating used to be.
@The_Wampy
@The_Wampy 2 жыл бұрын
I'm new to skating and love hearing about all this history. Can't wait for more no matter what you make!
@davidwasneverthere9301
@davidwasneverthere9301 2 жыл бұрын
I love being a skate nerd
@twitchcodtheaoer1014
@twitchcodtheaoer1014 2 жыл бұрын
Watch the battle at the berrics
@twitchcodtheaoer1014
@twitchcodtheaoer1014 2 жыл бұрын
Skate competition of all skaters
@kbske0618
@kbske0618 2 жыл бұрын
Watch photosynthesis by Alien workshop and habitat, video is a staple in street skating OG love park clips for days and rob dyrdek before he got corny that and baker 3 are must for any skater old or new
@Mr_Clean
@Mr_Clean 2 жыл бұрын
Watch the documentary on here called "the man who souled the World"
@Chr0mePisto1a
@Chr0mePisto1a Жыл бұрын
One hell of a video. Old school skater here, brings back a lot of memories !
@carlsoll
@carlsoll Жыл бұрын
Bro this is Insane! Love these Video Essays. I grew up Skating. World Industries is Baked in my Memory Forever
@modernbusinesschannel
@modernbusinesschannel Жыл бұрын
Thanks Carl!
@beanbag4982
@beanbag4982 2 жыл бұрын
I still buy world decks today I just love those graphics. I think Anthony Shetler is doing a great job at trying to keep the company alive
@bingbong1758
@bingbong1758 2 жыл бұрын
Where do you get their stuff? The website doesnt seem to really worm
@floppybeefcurtains7679
@floppybeefcurtains7679 2 жыл бұрын
Literally 2 days ago for the first time in over 15 years, I was thinking about the world board I used to have. I have no idea what happened with them but I will always remember world industries. I even had special tech decks that had wet willy and the other one with magnets on their feet. I miss these days with a passion.
@vincentmeredith2561
@vincentmeredith2561 2 жыл бұрын
Glad I grew up skating back in what I would describe as skateboarding golden era. The 90s and early 2000s
@OkieDokieSmokie
@OkieDokieSmokie 2 жыл бұрын
Talk about a blast from the past. Ty for this.
@ironhayden5263
@ironhayden5263 2 жыл бұрын
Great video m8! Loved the back story and history!
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
Thanks Hayden! I appreciate you
@HappyValleyCrawlers
@HappyValleyCrawlers 2 жыл бұрын
The nostalgia in just seeing the logo. Holy cow I’m getting old. Very first skateboard was a World. Great times
@machinesrus9212
@machinesrus9212 2 жыл бұрын
awesome video bro. that was cool to watch
@DozerMane
@DozerMane Жыл бұрын
what a great episode. i remember drawing flame boy and wet willy on all my school stuff lol
@thehandleiwantedwasntavailable
@thehandleiwantedwasntavailable 2 жыл бұрын
As a skater through the 90’s and early 00’s, I remember the rise and fall of World very well. The marketing never gelled with me though and always felt ‘big business’ - which is interesting given the story told here. Perhaps it was simply in the name; World Industries. A name that always portrayed the wrong message to me. I then remember seeing the brand appear in the kids section of a no-brand department store in the late 00’s and being shocked, while also acknowledging they were no longer a skate brand but rather a brand grabbing the last few dollars they could. Building a brand is hard. Maintaining a brand is even harder.
@mattl1962
@mattl1962 2 жыл бұрын
They banked off of skating but never branched out like DC did.
@skopulis2970
@skopulis2970 2 жыл бұрын
when i was 6 my dad got me a world industries tech deck that came with a bench. i didnt really know how to use it however that sparked my interest in skateboarding
@madweazl
@madweazl 2 жыл бұрын
loved Blind/World around '92-'94. Some of my favorited boards for quite that period.
@million36
@million36 Жыл бұрын
I didn’t even think it was still a company! But man I loved World when I was as young and this brought back a lot of nostalgia!
@elijahjohnson5577
@elijahjohnson5577 2 жыл бұрын
Keep this content up dude. I love this kind of shit
@BoyOnTheMoon-
@BoyOnTheMoon- 2 жыл бұрын
I remember being in 5th grad in 1995 and world industries was everything! The tech decks were awesome at the time. About 2 yrs ago I purchased a vintage world industries tech deck for a heft price.
@BAGAKOOS
@BAGAKOOS 2 жыл бұрын
Why?
@BoyOnTheMoon-
@BoyOnTheMoon- 2 жыл бұрын
@@BAGAKOOS Why what?
@solverfix
@solverfix 2 жыл бұрын
I met Steve Rocco on Lanai, HI back in 2007. He started a Land Rover rental business there because most of the roads on this island are 4x4 red dirt roads. The name of the company was "Red Rover". I was living in someones garage at the time and needed work so he paid me to drive the Defender 90 he used in his brochure. I just moved there and didn't have any board shorts so he drops his cammo Stussy shorts right there and hands them to me. I was a twig so I could barely keep them from falling off! And of course I got the Defender stuck in a deep rut but he was pretty cool about it and used the shot of getting it out in the brochure! I was a skater back in the 80's so I was pretty stoked to meet one of my heroes! Super cool guy!
@MelodiousMelodies7
@MelodiousMelodies7 Жыл бұрын
World Industries always had a place in the skateboard world. From their release until recently Its become obscure. Its crazy to think how many brands were influential to skaters, but also to non-skaters as well. Art & the expression of it in the skateboard world is something truly special. Very thankful to have been apart of it growing up.
@6door6four96
@6door6four96 Жыл бұрын
I was a bmxer growing up and I loved world industries clothing it was sick as fuck and my skate buddies had the decks I never got into skateboarding could never figure out how to Ollie LOL
@davethepius
@davethepius 2 жыл бұрын
Definitely brought back some memories. The point where I realized World was done was when their branded merch started appearing in Wal-Mart. The scene was changing a bit in general though, skaters were going more hip-hop instead of the skater-punk that dominated the previous era.
@MK4vDubbin
@MK4vDubbin 2 жыл бұрын
I remember starting to see their stuff at Olympia Sports and overnight the charm was gone.
@jimb3225
@jimb3225 Жыл бұрын
My first deck was world industries as well. Also, does anyone remember their website in the early 2000s? It was super cool and had a great chat room that I remember talking to other skaters from around the world on. Good times and great nostalgic content with this video!
@skatedurr
@skatedurr 6 ай бұрын
i remember all this, great video
@TeamPaidToDrive
@TeamPaidToDrive 2 жыл бұрын
I remember if you liked World Industries you were a “poser” in my group of skater friends. I didn’t feel that way though. Wet Willie and Flameboy FTW!
@Johner357
@Johner357 2 жыл бұрын
Classic brand. I was working at the local shop in the late 90’s when world was blowing up again. I remember seeing their snowboard ad with a 13 year old Ryan Sheckler throwing down and thinking damn maybe I could do this for a living. But then they started pumping out the “Monster Mold” with Blind and DarkStar and the quality started falling off. Great story! I remember my boss hating Rocco for selling out but they’re still around and they are iconic so hopefully as long as skateboarding lasts people will know the brand. I miss ipath and Shortys…
@stinkycheeseman1723
@stinkycheeseman1723 Жыл бұрын
Shorty's relaunched. They have a website.
@ALLiNEEDSKATE
@ALLiNEEDSKATE 2 жыл бұрын
Worlds killing supporting new arts and skate team 🤘🤘🤘
@timmckenney9012
@timmckenney9012 2 жыл бұрын
There he is....
@SnackPack913
@SnackPack913 2 жыл бұрын
This was a very well put together video
@andriesdupreez4170
@andriesdupreez4170 2 жыл бұрын
Gee this brings back memories I remember as a kid begging my dad to order me the flame boy deck as the newest skate park that opened up in our area I was crazy about world industries and blind can remember saving up for months to get a world industries deck after I saw the latest decks
@bonsaiwoodworks9518
@bonsaiwoodworks9518 2 жыл бұрын
Your on to something great with these videos. The vibe is right all the way through, your tapping into an audience of people that all can connect to the content at hand because we either lives through it, had these companies and logos and graphics around us as kids or some find it interesting from business angle. I grew up with flame boy and world was once cool as shit, than world seemed to be known as that pre built deck brand that someone new skating would ride. It lost its mass appeal the more it became watered down in the minds of us skaters. But I’ll still always have love for the graphics and idea of world being one of my first boards over 20 years ago. Looking forward to the next video.
@RyanDutchak
@RyanDutchak 2 жыл бұрын
Keep up the skate videos !!!
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
Gotchuuu
@RyanDutchak
@RyanDutchak 2 жыл бұрын
@@modernbusinesschannel w creator 😤💪
@markb1911
@markb1911 2 жыл бұрын
@@modernbusinesschannel Your coverage style is perfect for this topic imo, and does it justice by being accurate and bringing the skate vibes. Good work with these videos.
@SerHuntsReviews
@SerHuntsReviews 2 жыл бұрын
bro. this video was awesome!
@luh.shmunky6182
@luh.shmunky6182 2 жыл бұрын
Yessir 1st baby wooooo been here since 300 subs
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
That means a lot, thank you!
@stevensrp2music985
@stevensrp2music985 2 жыл бұрын
I’ll never forget my first wet will deck! I use to draw wet Willy on all my papers at school. Shit was dope for sure. Rodney Mullen has always been my idol!
@damionmarkham9835
@damionmarkham9835 2 жыл бұрын
I found out were Rodney would practice above the redondo pier and i would go there to watch and skate. he asked me to stop skating when he was their because I sucked so bad it was really distracting him. dude is supper cool it was obvious he did not want to ask me but needed his space to practice.
@elitoro8244
@elitoro8244 2 жыл бұрын
Dude you deserve more subs
@whoknows1631
@whoknows1631 9 ай бұрын
Seeing a World industries deck at the sk8 park brought me here. I was that younger demographic that loved the graphics and characters. Us being in our 30's now will always love them. Big ups to ppl in their 30's still skating.
@shyguy640
@shyguy640 2 жыл бұрын
I'm not a skater or into skater culture, but this video came up on auto-play and I thought it was really well presented and organized. Nice job! Definitely interested in seeing more content. ☢
@aluckyshot
@aluckyshot 2 жыл бұрын
Yep, good little documentary, good enough to retain interest when not even into the topic.
@SkateboardingWithYerDa
@SkateboardingWithYerDa 2 жыл бұрын
My first proper skateboard was a World Industries deck with the Big Willie Style graphic, back in 2001. It's a shame to hear of their decline, but they're now back in the hands of skaters via Anthony Shetler who is doing an amazing job keeping the brand alive.
@greggwilson492
@greggwilson492 2 жыл бұрын
Awesome video!
@ThomasDaBombas
@ThomasDaBombas 2 жыл бұрын
I always wondered whatever happened to them. great video!
@siddharthrajan4020
@siddharthrajan4020 2 жыл бұрын
They literally used to be my go to for everything skate until I got older and people thought of them as an “introductory” brand as many of my peers did. Still some great memories form the 2000s. Hope they come back!
@SabiaCDO
@SabiaCDO 2 жыл бұрын
Once again, great documentary. Never a fan of Blind or W.I. I fell in love with GIRL in 1999. Stopped skating in 2001. Started again 1,5 years ago. Tried, Flip, antihero and JART. But also Girl and Chocolate. And I am staying with crailtap.
@MP-ix2jo
@MP-ix2jo Жыл бұрын
I still have a World Industries tech deck from the 90s. I'm happy thats the one that survived.
@dominatetheweight6437
@dominatetheweight6437 Жыл бұрын
wow. thank u for that explanation!
@boosterbrosllc4681
@boosterbrosllc4681 2 жыл бұрын
“Steve Rocco is credited with inventing the frontside pop shove it, and has had many death threats”………. Wait,,,what lmao
@sauce_aux
@sauce_aux 2 жыл бұрын
WI was definitely the popular board company when we all started skating. I had one friend a couple years younger than us, who would ONLY buy WI boards. Then, of course, we were the edgy metal kids and had to have Zero and The Firm boards. Then there was that one older kid-that always smelled like a skunk for sone reason, who rode around on his Hookups board 😹 there’s a company who would have a PR nightmare today. I think when a lot of these skate companies come out, there is a sense of nihilism and chaos to the appeal, and once board members (no pun intended) start picking things apart, the magic is lost. Much like musical instruments companies.
@sk8er25
@sk8er25 Жыл бұрын
Interesting, thanks for the research!
@johndoe4034
@johndoe4034 2 жыл бұрын
This was one of my favorite skate board brands of all time growing up, and when I see you could buy them from Canadian tire here where I life I was very upset. World industries, blind, and Darkstar were all my favorite companies for boards during middle school and some of high school, those were some great times.
@humanothumqn659
@humanothumqn659 2 жыл бұрын
I've always been under the assumption that they killed themselves by kicking off their team several times. I know they got bought out and everything, but they stopped catering to the actual skaters. If they would have left a team and looked at things in the long term, they would have a similar level of success to blind
@ZackDowdy
@ZackDowdy 2 жыл бұрын
The man who sold the world!
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
You got it! Literally my fav documentary ever. I hope this video points more people toward it
@Wetwilly87
@Wetwilly87 2 жыл бұрын
Good documentary, that’s where I got my handle. To this day I still use Wetwilly, and most people think it’s either a sexual innuendo or the act of giving someone a Wet Willy in their ear, I just smile and say to them, “It’s a skateboard thing”.
@aowbsx
@aowbsx 2 жыл бұрын
Say it with me kids. Vah lay lee. Dude, good video and you’re taking me waaaaay back.
@waltersobchek2465
@waltersobchek2465 2 жыл бұрын
What is this your school report project? You just recycled The Man Who Souled The World and just retold the story, narrating the same story over the same footage. What’s up Biter 👎
@modernbusinesschannel
@modernbusinesschannel 2 жыл бұрын
Sorry if it came across that way, I really do love that documentary and made sure to credit it in the description. My hope with this video is to bring even more people over to see the documentary. Because it only has 160k views and is age restricted. I was hoping with this I could possibly bring it to a larger audience. But I understand your perspective and appreciate your comment
@tmfaz1
@tmfaz1 2 жыл бұрын
Doesn't anyone give a damn about the rules anymore!?! 😉👍
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