Y2K Millennium Aesthetic Analysis - Techno-utopian futurism of early 2000's

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Aesthety

Aesthety

Күн бұрын

A visual nostalgia trip back to late 90's / early 00's. Today we're discussing the art, fashion, architecture, interior design, technology and pop culture - all obsessed with the silver clad, 3D rendered, liquid-infused visions of the distant imaginary future so prevalent throughout the era.
Whether you're looking to relive your childhood memories or to simply find out more about the Y2K due to the aesthetic's current revival - immerse yourself in the world of cargo pants, crop tops, alien-like music videos, blobjects, frosty tips, inflatable chairs and silver eye shadows while learning about the history, the context and the inner mechanisms of the Y2K millennium style.
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Chapters:
0 - intro 00:00
1 - the basics 02:38
2 - the origins 07:05
3 - visualising change 22:49
4 - music videos 29:02
5 - fashion 34:32
6 - architecture & interior 38:00
7 - art & design 42:44
8 - the demise 48:46
9 - conclusion 55:54
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Get in touch:
mr.aesthety@gmail.com
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Follow for more:
Twitter: / _aesthety
IG: / _aesthety
Tiktok: / _aesthety
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Plain Bagel's Dot.com Bubble video:
• The Dot-Com Bubble - 5...
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Y2K Aesthetic Institute:
/ y2kaestheticinstitute

Пікірлер: 1 900
@Max25670
@Max25670 Жыл бұрын
9/11 definitely killed the Y2K aesthetic. Y2K represented what people imagined the 2000s to be, only to be quickly replaced with a surge of "MURICA" and military iconography one year into the millennia. People's vision of a perfect utopia was broken with the constant fear and war mongering of the "War on Terror".
@lboston4660
@lboston4660 Жыл бұрын
STEEL FUEL CAN'T MELT JET BEAMS
@andrewrodriguez7727
@andrewrodriguez7727 Жыл бұрын
I guess the same could be said about 2020. Was looking foward on what the 20's would bring, but. No, at this point i suspect that this is all flawed by design.
@matheusgabry2113
@matheusgabry2113 Жыл бұрын
I think you are right. Here in Brazil I remember Y2K aesthetics lasting far after 9/11. I think Frutiger Aero only became popular here after the release of Windows Vista in 2007. I'm was born in 96 and I clearly remember everything here still had the Y2K vibes until mid 2000's.
@hernandez4856
@hernandez4856 Жыл бұрын
yeah blame that on the us for attacking itself
@JelloFluoride
@JelloFluoride Жыл бұрын
This is ridiculously true. Well said. It's when our government seized too much control and destroyed the evidence of it's theft and corruption of the American people. And it's been all downhill from there.
@markrobber5252
@markrobber5252 Жыл бұрын
For me Y2K is all about trance music, ace combat series, Nokia phones, Playstation, Oakley sunglasses, spiky hair, G-Shock watches, futuristic electronic bgm
@wiegraf9009
@wiegraf9009 Жыл бұрын
Surely Ace Combat 3 ELECTROSPHERE?
@quarol732
@quarol732 Жыл бұрын
​@@wiegraf9009Master piece
@keithcalvosa5894
@keithcalvosa5894 Жыл бұрын
Darude feel the beat bom funk mcs
@keithcalvosa5894
@keithcalvosa5894 Жыл бұрын
I'm blue if I was green I would I
@faustinuskaryadi6610
@faustinuskaryadi6610 Жыл бұрын
Actually Sega Dreamcast shell looks more Y2K than either Playstation or Playstation 2, unfortunately it was failed in market.
@The_Florida_Man
@The_Florida_Man Жыл бұрын
My favorite trend was the semi-transparent electronics. From N64 controllers, to Tamagotchis, to computer peripherals. I also loved the late-60s/early-70s revival in everything, from Austin Powers to the Spice Girls. Also, I loved Jnco jeans. Oh and trance music. Seems like everything was better back then. 1999 was a peak year IMO.
@0c7ober7
@0c7ober7 Жыл бұрын
So was 2019 lol
@santicheeks1106
@santicheeks1106 Жыл бұрын
I remember I liked all the transparent, clear coat, different colored electronic stuff so much
@mrberee
@mrberee Жыл бұрын
the 2020s are really bringing back a lot, and introducing a lot of charismatiacy.
@Shaggii_
@Shaggii_ 11 ай бұрын
What’s your favorite 90s trance track?
@frost8077
@frost8077 11 ай бұрын
Those need to come back in my opinion. Nothing looks quite as good as my Jungle Green N64.
@MigueTK
@MigueTK Жыл бұрын
It's very difficult for those that didn't live during this time to imagine the actual optimism and hope for the future, Y2K fear mongering notwithstanding. Can you imagine witnessing a new MILLENIUM !? Combined with the rise in new technologies afforded by PC's and the internet, it was clear that a new era was dawning leading to an explosion of creativity surrounding this aesthetic.
@TomSidProductions
@TomSidProductions 11 ай бұрын
Now we're in subscription hell.
@bradleylovej
@bradleylovej 10 ай бұрын
It's kind of funny that all the stuff we were excited for has kind of turned on us. Digital technology, the internet, cell phones. It felt like 3d, faster speeds, and infinite ability to communicate instantly was going to be amazing. What we got was a games industry mired in triple A games with amazing graphics but no substance, social media, and phone addiction. Oh, and the ever-increasing subscription model to pay for it all. I miss 2000.
@adamant5550
@adamant5550 10 ай бұрын
And then 9/11 happened
@Krystalmyth
@Krystalmyth 8 ай бұрын
@@adamant5550 9/11 saw everyone beginning to become happier and happier and boom. New timeline.
@Vishnu_Karthik
@Vishnu_Karthik 5 ай бұрын
​@@bradleylovejA 10 yo me would be mind blown to find out that in the future mobile phones would be strong enough to play ps2 games but in reality, graphics stopped being impressive after Ps3 and Social Media feels toxic instead of being this amazing method to connect to the world.
@talkingheadzzz2449
@talkingheadzzz2449 Жыл бұрын
In art and design, nothing happens in a bubble. This was the culmination of 60's pop-art, op-art, 70's futurism, 80's Memphis, Minimalism, etc. I am an industrial designer and graduated in 1999. I am also a design teacher. This is the very best breakdown of Y2K ever. To me, this was the closest to a quasi art movement of the turn of the century, and it was magical to me. This whole thing runs deeply in my veins.
@one.ebrown
@one.ebrown Жыл бұрын
Just checked out your techno playlist, I believe you brother.
@talkingheadzzz2449
@talkingheadzzz2449 Жыл бұрын
@@one.ebrown Thank for checking it out.
@Kipplz
@Kipplz Жыл бұрын
​@@colinsteeley what are you here for, if not to geek out about aesthetics?
@talkingheadzzz2449
@talkingheadzzz2449 Жыл бұрын
@@thotslayer9914 Too many to list. Rave clothing, industrial design, and graphic design.
@QuixEnd
@QuixEnd Жыл бұрын
Yeah designers were given unlimited geometry potential and within 24hrs went whack with it😂 I love these moments of unadulterated and totally unexplored art. We always go way too far before feeling it out
@DonutGuard
@DonutGuard 8 ай бұрын
Crazy to think about the fact that Michael Jackson pioneered the Y2K aesthetic with his Scream Video in mid-1995. Dude was a whole 2 years ahead of the curve.
@llmtime2178
@llmtime2178 Жыл бұрын
I think the Y2K aesthetic was more defined by the years BEFORE 2000 than after. It started in the mid-90s with the internet boom and anticipation of the new millenium, which was viewed as a futuristic event. As someone else said, it all died in 2001.
@thesrndude6588
@thesrndude6588 5 ай бұрын
Correct me if im wrong , the futuristic approach was lot more popular in Europe and asia Than on America, so i don't think 9/11 was the only thing which was giving fuel to the end of this mentioned trend? ive been following to learn about this y2k topic for a while cuz im born in mid 2k
@llmtime2178
@llmtime2178 5 ай бұрын
@@thesrndude6588 Yes it was more popular outside the US, but 9/11 was a global event that quickly ensnared Europe and had much of the world fearing a kind of world war. As an American the most anger I experienced at America right after 9/11 was in Europe, especially after 2003
@asdf9890
@asdf9890 3 ай бұрын
Yep, as a Gen X kid, it was early 90’s techno clubs where I saw it all begin in a way. Afterwards, bands like Prodigy, NiN, and others who were part of that techno genre, became mainstream.
@javianjohnson8746
@javianjohnson8746 Жыл бұрын
Y2K seemed like a really cool era to just be alive and exist within the culture. Someone made a great point in the comments on how 9/11 swiftly ended the potential of what Y2K could've been since the new culture was one of war and fear. We should bring this aesthetic back because even today, it still seems so futuristic
@greycat111
@greycat111 Жыл бұрын
talked to a genz coworker recently. She only knew Y2K as a fashion trend, and not as the theory that computer systems would crash bc it wouldn't recognize 1999 becoming 2000. She was dumbfounded when i told her what the real Y2K event was. Never felt older lmao
@ghivifahmi4252
@ghivifahmi4252 Жыл бұрын
My father told me he was mad during y2k because he spent the day upgrading stuff in his office and then he found out the ones that weren't upgraded in time still ran fine
@chilliam00
@chilliam00 Жыл бұрын
​@@ghivifahmi4252 Dude got mad that he upgraded his computers? 😂 It's like getting mad that you went from an iPhone 6 to an iPhone 15. Yeah, you spent money, but it still an improvement nonetheless that would happen inevitably
@ghivifahmi4252
@ghivifahmi4252 Жыл бұрын
@@chilliam00 it's his company's devices, not his
@allydeath
@allydeath Жыл бұрын
​​@@chilliam00 that improvement was not like a Windows upgrade or like upgrading Android/iOS apps: it was something so unnecessary since, as his father stated, the computers without an upgrade were still running fine and didn't need an upgrade. Money and time spent unnecessarily. My home computer was running perfectly after Jan 1st, 2000, and I didn't need to upgrade it in any way. Nothing happened at all, we were somewhat disappointed since we were expecting all tech to have a breakdown and everything was as normal as before. It was frustrating since people were getting ready for something that never happened (and wasn't even going to happen; it was just collective hysteria).
@baby1648
@baby1648 Жыл бұрын
I was born in 2002 and I was aware of the fear of planes crashing but I never the origin of it until this video.
@WhiskeyThieves
@WhiskeyThieves Жыл бұрын
The "Frutiger Aero" period is the evolution of this aesthetic. I think a video covering this period would be a great addition.
@The_Florida_Man
@The_Florida_Man 11 ай бұрын
I personally believe Frutiger Aero is more of a "devolution" of Y2K, a more dialed back version. But yes, an equally fascinating period deserving of a vid.
@christofthedead
@christofthedead 10 ай бұрын
there's a great video on it floating around youtube already, and it's full of visual content rather than a static selfie shot of the creator, which is very 🥳
@exzardoz3532
@exzardoz3532 10 ай бұрын
@@christofthedead ...link plz
@kingcoveryepic
@kingcoveryepic 10 ай бұрын
@@exzardoz3532 kzfaq.info/get/bejne/pLJnnrd-2dzJkoU.htmlsi=vcnB-FxHBBcEDBbY Undefined’s video has been very popular in reintroducing ppl 2 Frutiger Aero.
@kingcoveryepic
@kingcoveryepic 10 ай бұрын
@@christofthedeadwas it by the channel “undefined”?
@scottgardener
@scottgardener Жыл бұрын
Personal web pages. I miss those. MySpace pretty much killed them. Before everyone migrated over to social media accounts, we each designed our own personal pages on sites like GeoCities, using clipart, backgrounds, and crude animations that seemed cutting edge at the time. We started with basic html and gradually worked in Java applets and links to Flash animations. There were blogging sites that were partially pre-formatted, but there was still a lot of creative flexibility. And then, once we were starting to learn programming language, suddenly everyone was instead setting up MySpace pages that had very limited customizability and a growing build-up of ad banners. Facebook and Twitter then took over, with cleaner looks, but the creativity was gone, and we were down to posting paragraphs of text and uploading pictures, rather than designing whole experiences.
@ChutneyGames
@ChutneyGames Жыл бұрын
Funny hearing this perspective I've heard a lot of Myspace fans talking about how much customization was possible relative to modern Social Media
@maxpayne69.
@maxpayne69. Жыл бұрын
Even until Orkut there was some customisation available. Orkut died & that aspect died with it entirely.
@Thr33Sh33ts
@Thr33Sh33ts 11 ай бұрын
BlackPlanet, MiGentente, AsianAvenue also allowed you to customize pages. Tagged still allows you to do this - but the site is way too grimy for my tastes. We were literally flirting with 6-figure salaries and didn't even know it at the time.
@TheSpecterRanger
@TheSpecterRanger 11 ай бұрын
It was actually an intentional social engineering move to make social media "bland" and non-personalized. "Face Book" was intended from the beginning to create a database of all citizens and their personal lives, especially social networks, and collect pictures of them, for use with facial recognition technology. This would eventually become extremely valuable data for anyone wielding it, whether to profit by it's sale, or to use the data themselves for massive manipulation power. It took away people's online personality, and turned everyone into simply a list of information and photos with a common interface. This allows the digital medium of the socialization to manage and control those participating, by altering how we express ourselves and communicate online. The more you realize how controlled the internet actually is, the scarier this all seems. Almost every digital technology to evolve has been required to leave security backdoors for government (or unscrupulous actors) to secretly access. Every bit of data that's ever existed online is stored on private servers that secret networks of "government" have access to. When you look into Facebook and Zuckerberg's history and network, along with it's evolution, many have reason to believe that it was a ClA operation from the beginning.
@mijavera
@mijavera 11 ай бұрын
I miss livejournal and how everyone had a blog with in depth updates. I definitely felt closer to online friends in the 2000s vs following someone cool on insta.
@Mandalaaxo
@Mandalaaxo Жыл бұрын
I was born in 84 and started high school in 99. Art, music, tech, and movies made the world seem promising. Although everyday life was honestly bland in comparison, art and culture made the world look so big. Before the internet, your life was your neighborhood and town and you'd hear stories from Other Places, but the internet makes you realize how BIG the world actually is. I remember fondly this aesthetic (not even realizing it was an aesthetic at the time), making collages from my teen magazines, Teen People and YM, desperate for Delia's "futuristic teen clothes", wearing rave meets space clothing. We were very aware of the 70s as an inspiration for our fashion. We wanted bell bottoms, lava lamps, black lights, funky music, funky clothes, small shirts that had yin and yang and "groovy" on them, sci fi, platforms, athleisure, etc... Speaking of the 70s... Love, sex, and rock n roll. I also want to point out that the era was very sexual. And since our parents were teens and young adults in the 70s, most (I'm saying most, not all) of our parents weren't so scandalized by sex in our collective culture. And some of this to a detrimental effect - it was completely normal for girls to be sexualized and to date much older boys/men. I look back at many things back then and it's a big YIKES. (I still have some of my Yikes branded notebooks, by the way.) Rushing home to watch TRL because there wasn't a collective place to watch music videos and interviews with your favorite musicians besides MTV. The era seemed exciting and full of potential. I wish this era as the "love letter to the future" could have kept pace with us into our actual future. 😕 Great video but makes me sad to see how little our actual future represents the hope we had.
@TheShadowPerson.
@TheShadowPerson. Жыл бұрын
I hate being born in 2002
@UltraDonny5000
@UltraDonny5000 Жыл бұрын
Also born in 84. You nailed it. This description was much more accurate than the video's.
@Alchemizingg
@Alchemizingg Жыл бұрын
We wanted star trek and got robocop
@theRPGmaster
@theRPGmaster 11 ай бұрын
@@TheShadowPerson. I was born in 2000, at just the right time to be alive but barely remember any of it. Everything after that has been ugly and soul-less.
@3choblast3r4
@3choblast3r4 11 ай бұрын
yeah people forget how fkn boring the 90's were compared to now ...
@brainwheeze6328
@brainwheeze6328 Жыл бұрын
I was a young child during the transition from the previous millennium to the current one, and so I really do associate the Y2K aesthetic with optimism with regards to the future. It's funny how I can look back to those years and think of them as somehow being more "modern" than the ones that came after. The late '00s and early '10s feel a lot more "dated" to me.
@faustinuskaryadi6610
@faustinuskaryadi6610 Жыл бұрын
2010s was the era of piano black aesthetic, that's why it feel a lot dated.
@renosance8941
@renosance8941 Жыл бұрын
Because it really was new... not just trend-hopping, but trendsetting. People were legitimately trying things and taking bigger artistic risks. The 2000s and 2010s everything is just commodified, rerun, and copy-and-pasted...
@theblah12
@theblah12 Жыл бұрын
It’s probably because those years are still too recent. There’s a lot of styles of the late-00s and 10’s that are still considered contemporary - the industrial chic aesthetic found in countless coffee shops and modern studio apartments seemingly isn’t going away any time soon, neither is the Jony Ive school of glass and aluminium product design, or the Great Flattening of UI and graphic design. Though in all those cases the aesthetic has been refined over the years to the point where there’s a distinct difference between early and late examples, they are still very much part of the same design trends that have been ongoing for the last decade or so. The “y2k” design trends on the other hand feel distinctly old fashioned now, and we’re far enough away that we’re now seeing a revival of these aesthetics in many areas of design. There’s an alien-ness to it that wasn’t apparent when the style was still new, before a bunch of bloggers on the internet coined the phrase and grouped somewhat separate design movements into one convenient label.
@Kudo716
@Kudo716 10 ай бұрын
The late 2000's were horribly hurt by the Great Recession, and so companies had to compromise on build quality while making it look "modern" resulting in a lot of late 2000's gadgets and cars just look.... Cheap.
@KaiserMattTygore927
@KaiserMattTygore927 Жыл бұрын
That black, white and Dark blue aesthetic is how I view the entire year of 2002, always have.
@arturocas90
@arturocas90 Жыл бұрын
ME TOOO!!!! I have color palettes in my mind per year 2000: It is indeed very Gray/Silver/Aqua 2001: To me is mostly Red and Orange 2002: Is Blue 2003: Is very Green
@Zeagods-CyberShadow
@Zeagods-CyberShadow Жыл бұрын
YEEEES, And with Linken Park playing in the background too
@DexxxxT
@DexxxxT Жыл бұрын
What sums up this era the best in my memories is the Satellite album cover from the band P.O.D
@JSSMVCJR2.1
@JSSMVCJR2.1 Жыл бұрын
Estonia-Style.
@aaroncarr3413
@aaroncarr3413 Жыл бұрын
Don't forget the blue ballz energy drink
@brewcrewster
@brewcrewster Жыл бұрын
I miss the electronics that were transparent so you could observe the components inside. We had a telephone like that, I loved that phone!
@ClarkyWarky
@ClarkyWarky Жыл бұрын
I'm 33 now and still stuck in this era. It's a huge part of my inspiration and aesthetic. 2002 was top teir in everything.
@radio-future
@radio-future Жыл бұрын
This is the official y2k aesthetic case study of KZfaq. The one and only one you’ll need to learn y2k. Awesome work brother. I enjoyed this vid with my breakfast
@CockatooDude
@CockatooDude Жыл бұрын
Long breakfast you had huh.
@logia7
@logia7 Жыл бұрын
ha, i'm eating b-fast too
@radio-future
@radio-future Жыл бұрын
@@CockatooDude breakfast platters go hard
@hamcheeselettucemayosandwich
@hamcheeselettucemayosandwich Жыл бұрын
Totally agree. fantastic presentation. He could create an amazing documentary on this subject.
@Elohim100
@Elohim100 Жыл бұрын
No it isn't.
@RivetFreak0777
@RivetFreak0777 Жыл бұрын
That description of y2k being so alien and otherworldly is ironic. I was born 1998 so I didn't get to experience it as the adult that I am now but I have faint memories of it and a kind of fascination and almost strange nostalgia for it. It's like remembering being in another reality which feels more distant when you look around in the one you are living in. I remember having a flip phone with those aero graphics, like o2 with their blue water theme. I remember silver being perceived as a cool colour. The 90's movies like X-Men and Men in Black. It was definitely a part of my early child-hood and I saw it as a form of escape from reality.
@CJayyTheCreative
@CJayyTheCreative Жыл бұрын
Same with me 98, never really like the y2k aesthetic but it’s always been nostalgic for me and now suddenly it’s interesting to me as an adult years later
@johnindigo5477
@johnindigo5477 Жыл бұрын
Especially seeing promos on vhs tapes of 90s movies. Some tapes had previews before the movie started and they were of shows that aired around 1996 to 2003.
@dustyoldhat
@dustyoldhat Жыл бұрын
men in black was a 90s movie bruh
@ENigma-um8zw
@ENigma-um8zw Жыл бұрын
Honestly imo the “decades” blend a bit between their transitions to the ‘beginnings’and their ‘ends’. So fair play. That said, X Men also came out in the year 2000, not that that’s the point. The point to is I think a lot of the generation that was born in this era are experiencing what GenX to millennials and onward experienced by having this wave of nostalgia for pop culture / fashion of the time and era of their birth some 20 years and some change later. Great observation!
@dustyoldhat
@dustyoldhat Жыл бұрын
@@ENigma-um8zw Nostalgia is the lowest form of culture
@jaxafrass7873
@jaxafrass7873 Жыл бұрын
I can vouch for cds being magical to hold back in the 2000s. As a kid every time I’d pop in the matrix into our dvd player I’d marvel at how something as cool as movies and games could fit inside such a weird lil circle.
@candicraveingcloude2822
@candicraveingcloude2822 6 ай бұрын
Was a kid in the....Mid-late 2000s??? I loved the holographic look in them too, seeing all those colours in rainbow form made was very cool, and almost felt magica. It was also mine, not a borrowing, not a rental, but mine.
@turnipbeybladespinner7836
@turnipbeybladespinner7836 Жыл бұрын
idc if i sound like a typical 90s kid reminiscing about the past, but the 90s and early 2000s were truly a magical time; great music, great movies, great fashion, great tech progression, great aesthetics.
@Tetsu9701
@Tetsu9701 Жыл бұрын
I remember being about 11 years old in the 99' & everything feeling "futuristic". I am glad you pointed this out and I am not the only one. One of my fondest memories was sitting in my older cousin's Saturn (I mean even the car Brand name was about space/celestial object"). It first felt futuristic with the 3rd passenger suiciude door. Once sitting in there we were on our way to a friends house to play some games on the futuristic Sega Dreamcast, a video game console that had screens on the memory card that could go into your controller and actually went in the internet! On the way there I remember looking at the stars while listening to Sandstorm from Darude on a metallic looking CD and thinking about how we were in the "future". Edit: Phantasy Star Online on the Dreamcast really contributed to that future feeling with its aesthetics and being the first online console RPG.
@SteveAyanami
@SteveAyanami Жыл бұрын
This was beautiful. Sublime. 10/10 can relate.
@deflategate1297
@deflategate1297 Жыл бұрын
It’s still good but also underwhelming as hell
@Nicefoolkilla
@Nicefoolkilla Жыл бұрын
I remember being 11 in 91
@stefanssmellsvictory105
@stefanssmellsvictory105 Жыл бұрын
Damn, you had to go and mention the Dreamcast and Phantasy Star Online! Nostalgia so strong, it makes my heart hurt.
@sumosloths98
@sumosloths98 Жыл бұрын
I like that you mentioned the Saturn. One of my favorite cars growing up was the Mazda RX-8, and I ended up getting one for my first car, which I still have today. It has the same kind of doors as the Saturn, plus the stereo controls are arranged in the shape of a CD, with the volume knob in the center. The backs of the front seats are that smooth, silver-colored plastic. The speedometer is digital with those cool, italicized "alarm clock" style numbers. The tail lights have clear lenses. Lots of awesome early 2000's aesthetic; it's fun that I still get to experience just a little bit of that every day.
@misakiinuko8129
@misakiinuko8129 Жыл бұрын
'91 millennial here, thank you SO much for this video! As a person who deeply misses that decade, seeing your video popping out on my algorithm literally made my day... Damn, I almost forgot some of the trends from that era! Personally speaking, what I love and miss from those years is the general positive feeling about the future, the growth of technology in such a short timespan - I still remember how shocked I was when the ps2 was announced back in the days- and the fashion. Oh, and the music! Nowadays, I listen to all those from the past more than modern ones... Damn how I wish I could go back to those days!
@lboston4660
@lboston4660 Жыл бұрын
I'm right there with you brother. I'd give anything to go back and stay there, forever gazing at that bright future, even though in retrospect it turned out to be fake
@HollowRick
@HollowRick Жыл бұрын
92' millennial here the late 90s early 2000s are so nostalgic to me
@KaiserMattTygore927
@KaiserMattTygore927 Жыл бұрын
I still remember the news showing the Japanese release of the PS2 in 2000 and was surprised the news was talking about video games in a non-negative way, back then.
@KaiserMattTygore927
@KaiserMattTygore927 Жыл бұрын
@@HollowRick 93' millennial here and agreed 100%
@christmascat8076
@christmascat8076 Жыл бұрын
'91 millennial here. Also seeing this in my recommended was a blast from the past! I wanna bring the aesthetic back, it's much better than what we have now... Maybe so, maybe not. Such simpler times. Millennials! Let's travel back together!
@jadewukong
@jadewukong Жыл бұрын
I was born in 93, so I didn't get to be a teen during y2k. I still remember it grabbing my eye a lot when I was little. The silvery and space like and shiny and colorful and smooth. Really did something for my brain and was really fascinating to me. I was really drawn to games like ddr and music that was featured in it and the UI design style of those games.
@Studeb
@Studeb Жыл бұрын
I was born in 1975, and this look has aged really well to me, at least compared to the first couple of decades in my life. I grew up with wood paneling on everything, chrome would have been a dream.
@jazbean
@jazbean Жыл бұрын
The movie 'The Island' released in 2005 captures this aesthetic so well. I also think the y2k aesthetic is heavily linked to the 'frutiger aero' style of the mid to late 2000s, with the latter having more natural, organic visuals like grassy landscapes and wildlife (think windows xp wallpaper). Even as someone born in 2004, the y2k style and 2000s movies/music is very fascinating to me :)
@LeoMidori
@LeoMidori Жыл бұрын
They don't quite fit together copaceticly; Frutiger Aero feels like a comprehensive evolution of this look, but they diverge way too much to be completely compatible.
@habdman
@habdman Жыл бұрын
I was also born in 04. Like both aesthetics as I grew up for both but they don't compare all that much imho, Y2K doesn't care that much about organic stuff such as plants or water, it has a more synthetic vibe to it and also uses way more "man made" colors than FA. They share some traits though.
@chilliam00
@chilliam00 Жыл бұрын
The movie that made me have a crush on Scarlett Johansson 😍
@ShadyLurker16
@ShadyLurker16 Жыл бұрын
The Island was one of the first movies I ever watched high and it blew my fucking mind. When I watched years later I was like, "this is alright".
@viciousyeen6644
@viciousyeen6644 Жыл бұрын
That movie came out in 05!? Omg it feels like yesterday
@Ralphunreal
@Ralphunreal Жыл бұрын
early 2000's had amazing aesthetics.
@brwnhilarybanks9953
@brwnhilarybanks9953 Жыл бұрын
For us millennials born before 1996 this was normal to us by the time it came out. I LOVED it !
@Galidorquest
@Galidorquest Жыл бұрын
Most sources say Millennial years span from 1981 - 1996.
@SuperFlashDriver
@SuperFlashDriver Жыл бұрын
@@Galidorquest True. The beginning year of the Millennials are exact. But the last year of it is very debatable. Some say 1995, others say 1996/1997. Either way, I would also say after 1996 was Gen z. And 1996 and before are definitely millennials. Although I do feel that people born between 1994 and 1996 are usually Zillenials (Millennials+Zoomers) born in two generations instead of one. I'm glad my siblings and I were born in the 1990s and grw up in the late 90s and early 2000s. Such a time that even people from 2003 and onward weren't able to experience back in the day.
@cat-wi4un
@cat-wi4un 10 ай бұрын
​@@SuperFlashDriveri was born 1995 and i'm 90% zoomer
@SuperFlashDriver
@SuperFlashDriver 10 ай бұрын
@@cat-wi4un Yeah that's the thing, for those born between 1994 and 1996, we tend to be in the middle between millennial and zoomer generations. So that's why I call myself a "Zillennial" because of it.
@rhysiescups
@rhysiescups Жыл бұрын
I'm an '01 baby so I missed this, but my early childhood playing PS2, watching certain movies, and seeing some of it in things like science textbooks makes me incredibly nostalgic for a time I never really experienced. Love that Gen Z is kind of remixing it cause it needed a comeback!
@Allison_Hart
@Allison_Hart Жыл бұрын
i was born in '93, so being a relatively young kid when this was happening, i just thought of it as completely normal. like, this is how all pop artists and their album covers and music videos are just supposed to look! i also had one of those clear inflatable chairs, but, mine had a green stem intersecting the whole seat part, and a purple flower on top. i haven't seen any others like that haha
@LeoMidori
@LeoMidori Жыл бұрын
Everyone talks about the chairs and couches, but you touched on something; other inflatable knick-knacks were a thing too!
@forde2focus
@forde2focus Жыл бұрын
Thank you! always loved this aesthetic so much growing up but could never find any divisive videos covering it in depth also I've been kind of on a treasure hunt for as much media from this era that I could find so this is perfect timing
@Aesthety
@Aesthety Жыл бұрын
Thanks for watching! I’m glad you liked it
@Napsteraspx
@Napsteraspx Жыл бұрын
S A M E
@cameronkemp9742
@cameronkemp9742 Жыл бұрын
decisive
@kinglouie5000
@kinglouie5000 Жыл бұрын
Same here, been going on a nostalgic trip seeking out the simpler times as a pacifier for the discomfort that the current times are giving us right now.
@raiden6156
@raiden6156 Жыл бұрын
Divisive?
@arcadiaadair258
@arcadiaadair258 Жыл бұрын
I was so young in this era, old enough to internalize what i was looking at but not old enough to participate in any meaningful way. Looking at my art now I can see im still holding onto the feeling this aesthetic moment gave me. Thanks for the essay! Really lit up a fire for this and got me thinking!
@karolinatrepsyte9667
@karolinatrepsyte9667 Жыл бұрын
I know it’s not the same as it was used to be regarding y2k movement and aeathetics, but It’s making a come back in some forms and as a 90’s-2000’s kid I’m here for it. I’m strongly nostalgic about this. 😅❤
@aquagrape7839
@aquagrape7839 Жыл бұрын
I love how thorough this video is. I feel like you really touched upon every point of the y2k era. I was a kid during the 2000s so I didn’t grasp the importance of the internet at the time, I guess I was too busy playing pinball on windows. Great video essay!
@deliriumzer0
@deliriumzer0 Жыл бұрын
This video is WONDERFUL! Definitely sending it to everyone who calls mcbling "y2k" (Honestly it's SO frustrating to me when I search for y2k things and I see stuff from 2006-2008 lol). I turned 16 in 2000 so this era was absolutely magical for me. To be in one's teens during this "art movement" (and it really did feel like that) was so much fun. The Sega Dreamcast and its marketing was a huge part of it for me personally, I also got into asian pop music around that time and oh my GOSH did Japan, Korea, Hong Kong, and Taiwan really know how to do the y2k aesthetic! I was very much saturated with the look & feel of this era while it was happening. And that's not counting the emergence of the television channel ZDTV (later to become TechTV, and later G4TechTV after a merger, and then just G4..... boy that's a story) which was focused on technology at the time... I just left it on all day, basically! XD Thank you so much for the nostalgia trip, honestly the memories this video brought back are innumerable!
@jasminevirgil4975
@jasminevirgil4975 Жыл бұрын
Thanks so much for educating the people and talking about your experience! I have a question would mean girls be considered y2k or Mcbling?
@JSSMVCJR2.1
@JSSMVCJR2.1 Жыл бұрын
"The Asian Design Federation"
@user-ok9vw1zh6b
@user-ok9vw1zh6b Жыл бұрын
So jealous... 😳😳😳
@totaldeparture7848
@totaldeparture7848 Жыл бұрын
@@jasminevirgil4975 Mean Girls was during the early McBling days for sure. Still a bit of crossover with y2k of course though
@jasminevirgil4975
@jasminevirgil4975 Жыл бұрын
Thankssss !
@ErikVeland
@ErikVeland 11 ай бұрын
As someone who grew up and became an adult in this very era you absolutely nailed it. From the inflection point of the launch of the iMac to recognising the black artist and hype Williams influence of the era to just the grand overview that we may never have such a total blanketed art era again. Great insight all over and thoroughly enjoyed. I wish you many white wines in the future. You have earned them!
@codymoutinho
@codymoutinho 9 ай бұрын
Unbelievably thorough analysis on this aesthetic. Please do 70s/disco/ colorful psychedelic aesthetic
@purpleblastoise
@purpleblastoise 9 ай бұрын
I could sum up with LSD and mushrooms lol
@lux6058
@lux6058 8 ай бұрын
That would be amazing!
@benmcreynolds8581
@benmcreynolds8581 Жыл бұрын
I was born in 1989. It was such a interesting time to grow up. I'm glad I got to experience it. Before things changed to how they are nowadays. There was a sense of Retro-Futurism mixed with vintage vibes. McDonald's had Nintendo 64's, Blockbuster/Hollywood video, you could preview music before buying it. Magazines would come with demo discs for new games coming soon. There's so many reasons why the 90's ruled. Because it had a bit of a 80's vibe and attitude. Such awesome Aesthetics all over in such diverse ways. It was like "okay kids, go have fun, you might get hurt so watch out, but, have fun 👍🏻." Nowadays, it's like they completely got rid of any "fun, goof off, odd stuff." It's like everything is all modernized, minimalism, contemporary, bland, repetitive and if it doesn't make money 💰 then it's gotta go.. so all those old houses, old shops, drive in movie theaters, roller rinks, obstacle courses, bouncy houses, indoor fun zones with r/c speed boats, mini golf ⛳ with loops, bumper cars, ball pits, just weird random stuff. Random weird local shops, stores that you could play halo 1 on big TVs and link up LAN parties. Towns still had older run down sorta house's, duplexes, just unique "lower income living options ya know?") where I live they have literally gotten rid of all of that and just put in cookie cutter type places to live and everything costs ridiculous per month and everything is so bland and stale. I just miss the creativity, the quirkiness that's all. Being born in 1989 I was lucky to get to see the tail end of these things that aren't around anymore and I can't help but wonder what it must be like for kids that never got to experience the stuff the 90s kids got to experience. I wouldn't trade it for anything in the world. Getting to be a teen when wild Boyz, jackass, CKY was a big deal 🤘🏻 a kid when Steve Erwin was literally my idol! Growing up on magic school bus, bill Nye the science guy, captain planet, X-Men the animated series, all the animated series tv shows. All the classic animated movies. Like it was the best time to be a kid and a teenager. It had such a Vibe.
@HolyClownFuckarus
@HolyClownFuckarus Жыл бұрын
Well put bro.. born in 1988 I grew up with everything you did aswell, with an the extra twist of my first 8 years growing up in a third world country. Fuck man they literally took and killed Halloween lol glad we got to enjoy it while it lasted.
@benmcreynolds8581
@benmcreynolds8581 Жыл бұрын
@@HolyClownFuckarus Thanks man. I'm glad u got to experience things that really were such awesome things of a specific era. Imagine being born in the 2010's? It's weird how much things have changed since our childhood.. idk I wish a lot of things could have stayed around and continued into our current era. Society has become very bland it seems compared to how creative the 90s were.. *by the sounds of how u described living in a different country (I sometimes think that I'd rather live in a different country then how our current situation is in the US. It's crazy how unbalanced the cost of living is here. I really enjoy hiking and being connected to our surroundings so I definitely have thoughts of living somewhere else that is more interconnected to the environment than we are here in America. America seems like u need to have $ to even exist & there is no option if u don't have the amount of $ that life requires of u per month. It's exhausting honestly. I just wish we could have different ways we could conduct our society.)
@shakkeappeal
@shakkeappeal Жыл бұрын
‘89 baby too & everything you said was on point!
@HolyClownFuckarus
@HolyClownFuckarus Жыл бұрын
@@benmcreynolds8581 very true, it’s almost like we shifted timelines and now whatever the fuck “it” is, they are trying to numb, erase our past memories with such blatant and excesses multi and social media bs. Most words get drown out by the bigger voice with more sheep falling in order. It’s sad but my memories bring a smile to my face
@benmcreynolds8581
@benmcreynolds8581 Жыл бұрын
@@HolyClownFuckarus my memories bring a smile to my face too. (I just had a memory flash back of me as a kid going to safety town growing up. Then once I became I teenager I actually signed up to be a Safety town instructor and had a blast working with kids and other teens my age. I wouldn't change that for anything in the world) and that's just one aspect of growing up as a 90s kid
@Demokirby
@Demokirby Жыл бұрын
Sega Dreamcast vibe, design, and everything felt so connected to the Era for me. Brings a lot of nostalgia for that time.
@ciaran3629
@ciaran3629 Жыл бұрын
Dreamcast is the the first thing I think of when I think Y2K ❤
@NTEDOG561
@NTEDOG561 Жыл бұрын
plus Sonic Adventures Jet Set Radio
@faustinuskaryadi6610
@faustinuskaryadi6610 Жыл бұрын
​@@ciaran3629Agree
@albalog2449
@albalog2449 Жыл бұрын
Tony Hawk Pro Skater always felt very Y2K to me, even at the time they were out.
@hcirs9425
@hcirs9425 Жыл бұрын
I'm probably biased from being born in 1994, but this is one of the best videos I've seen in a long, long time. Seriously well done!
@panderz_gg
@panderz_gg Жыл бұрын
I was born in 91. So this is right down my alley. Thanks for this nostalgia trip
@candiigurl7893
@candiigurl7893 Жыл бұрын
Thank you for being one of the many talking heads on the internet who actually knows what Y2K is. Love this video!
@inkchariot6147
@inkchariot6147 Жыл бұрын
I love the futuristic chrome aesthetic, maybe the world actually became super advanced and stylish in an alternate universe.
@Yggdrasill8
@Yggdrasill8 Жыл бұрын
we got stuck in the wrong timeline The other one is a futuristic utopia by now🥲
@tHeWasTeDYouTh
@tHeWasTeDYouTh Жыл бұрын
this is a great video. I actually watched it twice. Please make something like this for the aesthetic that came right after Y2K. All the optimism and perceived future wealth of the 90s evaporated once the wars started again after 911 and clothing and style became more dark. This also reflected on a lot of the music that came right after Y2K.
@Galidorquest
@Galidorquest Жыл бұрын
27 year old here. I know exactly what you're talking about and I'm glad you brought it up. The dark aesthetic that came after 9/11 was mainly the Emo/Scene subculture. It surfaced in the Mid 00's. The Mid 00's was when you started seeing sideswept emo-hair, retro themes, skull designs and death-related themes in streetwear. Forgotten clothing brands from the Mid 00's like Ed Hardy and Affliction are a prime example. A *LOT* of people used to wear those clothing brands, especially the hood-types in Chicago. Album cover design also started getting flat & minimalistic in the Mid 00's. Early Blink 182 and Corinne Bailey Rae are some examples. Logo design started getting flat & minimalistic in 2006 too. It started with the Doritos logo in January 2006. Flat design & minimalism was partly inspired by the rise of Vectors, Flash animation and the Go-Animate program. The BP Invigorate commercials from 2007 & 2008 was the start of minimalism & flat design in corporate media.
@tHeWasTeDYouTh
@tHeWasTeDYouTh Жыл бұрын
@@Galidorquest it always felt to me like the pendulum had gone one way and then it had to swing hard to the opposite end. go from Y2K aesthetic to the emo/scene of the mid 2000s was crazy
@jermainerobinson7741
@jermainerobinson7741 9 ай бұрын
@@Galidorquest Yeah, a video of everything you explain here would be prefect
@Galidorquest
@Galidorquest 9 ай бұрын
@@jermainerobinson7741 Thanks. I've always wanted to do a post-Y2K Aesthetic Analysis. I also forgot to mention that the Mid 00's began the rise of first-person shooting-games like the Call of Duty series, Halo, Assassin's Creed, etc... All of which were released after 9/11. The surge in shooting-games was most likely an effect of the war in the Middle East. And maybe it was also a subtle recruitment tool for the military since these games mainly appealed to kids.
@jarrodcruickshank8742
@jarrodcruickshank8742 Жыл бұрын
I'm obsessed with this era and stumbled upon your video by complete accident, excellent work mate!
@penguin902
@penguin902 Жыл бұрын
As a '92 Millennial I ofc remember this. But it was very obvious when it came to a screeching halt. The late 90s early 2000s optimistic future died for many American Millennials when we had to deal with Columbine in 99, 9/11 in 01 and Columbia in 03. After those 3 events you basically felt like school safety, country safety, and science safety were not 100% secure. That said, it was a cool time before it ended. You did feel like you lived in the future. But EVEN at the time there was a level of performative future(aside from the CD's, Macs and DVD's. Those were actual improvements). The CGI was new but it wasn't destroying the 90s CGI yet(like Jurassic Park). The designs were future-y with the smooth curved shapes and the clear or chromed out appliances and toys. But we could tell a lot of it was cosmetic. There were no video phones, electric cars, drones or touchscreens or anything. It was a lot of 90s type of stuff given a retro-future(60s and 70s) overhaul. Anyway, good video and I agree with your thoughts at the end. Y2K was the last "total" aesthetic and we'll never see anything like that again because of the internet. Now it's microtrends that come and go. I don't think we'll have any more hardline 20/30yr nostalgia revamps either because once the 2010's are nostalgic there won't be anymore total aesthetics to copy. The world/Internet/social media really opened up everything in that decade onward.
@JSSMVCJR2.1
@JSSMVCJR2.1 Жыл бұрын
Once the '10s are nostalgic, how it will look like?
@dang8961
@dang8961 Жыл бұрын
@@JSSMVCJR2.1 Like OP said, the ‘10’s was dominated by micro trends mainly through social media, it made way for a lot of goofy dance trends, viral catchphrases, and the short form content we have currently. It’ll be hard to really pick apart decade defining characteristics of the ‘10’s. Hipster subculture might come back since it did gain some steam throughout the first half of last decade.
@nore5888
@nore5888 Жыл бұрын
@@JSSMVCJR2.1 they already are lol
@GenocidePanda
@GenocidePanda Жыл бұрын
i think the statement about 2010s being the last nostalgia could be spoken wrong. it’s not even definable as an era cause we’re still in it. however being born in 99 i miss 2008-2012. vibes like juno and superbad lmaoo
@notamoonraker
@notamoonraker Жыл бұрын
The last nostalgia would be 2015-2019, before COVID19 happened. F**k I can't even remember what popular songs during 2020-2021
@ROCKSTAR3291
@ROCKSTAR3291 Жыл бұрын
Very nice video ! As a person who grew up in the Y2K era, I can't really describe what it is, but when something looks and feels Y2K, I just know.
@lizardjr.7826
@lizardjr.7826 Жыл бұрын
I'm currently running a starfinder campaign set in a late 90's american city. This was very insightful even for someone like me who was there at the time. A truly magical time of optimism.
@JossyFoop
@JossyFoop 11 ай бұрын
What I find so fascinating about the zeitgeist of the time, is that it was as if society in its entirety had wholeheartedly embraced aspirations of a utopia in which one transits through public/private architectural marvels by day and at night one sips cosmos in glossy lounges. As though collectively we'd abandoned all aspirations exceeding - today will be like yesterday, just better.
@DARKCLOUDXERO
@DARKCLOUDXERO Жыл бұрын
It's funny when I was growing up as a kid, I hated this style. It felt cheap to me, specially when electronics were painted in silver colors. But this video and pretty much all of Pan Pizza's channel has made me find an appreciation for the era and the aesthetics of it. Perhaps it's because of nostalgia and well, just growing up and having different tastes now. Then again, when we look back at eras we tend to look at the best of the time.
@NTEDOG561
@NTEDOG561 Жыл бұрын
shoutout to Rebeltaxi
@dominikcunningham9079
@dominikcunningham9079 Жыл бұрын
Seeing this all laid out like this is such a mind fuck. I really wonder where aesthetics are going now ? I am a jewelry designer and it feels like my work is so different from other contemporary jewelry atm. Your point about the decentralized world of aesthetic islands we all live on is extremely interesting! I would love to see a global aesthetic based around the human body as its primary driving force. Human centric, like how Frank Herberts Dune is a world completely dominated by the human scale. In doing so humanity grows to a new height. I would also kill to hear your ideas about the potential consequences of AI taking such a dominant role in future design. Incredible video!!!!
@royareyzabal823
@royareyzabal823 Жыл бұрын
you're cool
@deflategate1297
@deflategate1297 Жыл бұрын
Prob going simple to save money and so dumb people and kids can remember the brand more if it’s fun looking
@amalija11
@amalija11 Жыл бұрын
You should be so proud of yourself. I would be if I had made this video. I have always been interested in this topic, ever since I was able to conceptualize the shifting of/contrast between aesthetics, past to the present. Thank you for this interesting video that helps me reflect on my childhood and adolescence. I could cry just from feeling immersed in that time period watching this.
@ourielzeboulon
@ourielzeboulon Жыл бұрын
What a beautiful video, from start to end, you nailed it !!
@DevineInnovations
@DevineInnovations Жыл бұрын
This is one of the few aesthetic trends I was consciously aware of and possibly the only one I actually appreciated at the time. I was actually saddened that there would be a time in the near future that this style would no longer be in fashion. It's also jarring to remember how optimistic we could be back then compared to now, at least before 9/11.
@kevinlewis9369
@kevinlewis9369 Жыл бұрын
Lived it. Was in my mid twenties during y2k. Interesting to hear the perceptions of someone who came along afterwards.
@adtoag
@adtoag Жыл бұрын
Now I understand why the Ultraviolet movie had such a weird look haha. I had never realized everything that was intrinsic to this aesthetic. I always remembered it as "what movies were like when I was little" without realizing how specific it is. Suddenly I can think of a large number of media that follow this aesthetic.
@ghostline9927
@ghostline9927 Жыл бұрын
this is the single greatest retrospective on this era yet, thank you
@chloechristinetube
@chloechristinetube Жыл бұрын
THANK YOU for this video. I think after a couple of years of 2000s fashion being ‘in’, people are finally starting to learn what *genuine* Y2K is - I’ve certainly developed a new appreciation for it. There’s evidence to suggest elements of the fashion are making a comeback in 2023 but obviously we’re never going to have the full movement again. Which makes me sad as I was a young child and never really got to experience it 😩
@Betmas2
@Betmas2 Жыл бұрын
I’m so glad you made this. Thank you!
@aaasssvvv
@aaasssvvv Жыл бұрын
Amazing, i can confidently say that this is the best aesthetic analysis video essay i've seen in a long time. Very vast, very throughout, and most importantly, very eye opening about some crucial details about this movement that a lot of people don't know of. I can only say, thank you, for making such an interesting dissection on a very important time period for design in general. Lots of love ✌
@isengrim99
@isengrim99 Жыл бұрын
Yep, one of the aesthetics that stand out as particularly nostalgic and memorable to me. Was born '94 myself. It was everywhere, from music vids to movies, technology, interior and more
@kath9200
@kath9200 Жыл бұрын
ok normally i don't leave comments on videos but i feel like i HAVE to say something. you are a very talented writer and speaker, and I can feel how passionate you are about this topic. i can also tell how well-versed and educated you are in the field of art and design, and how excited you are to share your knowledge with all of us here on youtube. this was such a pleasure to watch (and made me very nostalgic). this deserves so much more love and attention especially since i can tell how much time and effort you put into making it. i hope your channel gets the attention it deserves soon!! i'd love to see more content like this and i look forward to what you'll upload next :)
@Aesthety
@Aesthety Жыл бұрын
🥲 thank you x
@DoporaBHe6o
@DoporaBHe6o Жыл бұрын
yes yes yes very based
@blondes-qf4uj
@blondes-qf4uj Жыл бұрын
wait y did i comment it here HELPP
@captainthunderbolt7541
@captainthunderbolt7541 Жыл бұрын
It was such a fresh look! I loved the PS1 and demo discs and Dreamcast and Mechanical Animals. I loved all the white and silver and coloured translucent plastics!
@dragonoverlord_2379
@dragonoverlord_2379 2 ай бұрын
Great video! So glad I watched it entirely and your sincere appreciation for the era made it even better.
@DreamtubeCAM
@DreamtubeCAM Жыл бұрын
This was so good, love hearing about this side of y2k. What reminds me most of y2k is the movie zenon and the bubble bags. Caught up on your Dune video but had to watch the movie first loved that one too. ❤
@Aesthety
@Aesthety Жыл бұрын
Thank you! Oh yeah, bubble bagsss! Bonus y2k points if they're in METALLIC finish! I loved them as a kid
@vlad4evar
@vlad4evar Жыл бұрын
I'm so glad I found this video. I could never put my finger on why so many parts of the Y2K aesthetic were the way they were, they just 'felt' right, but you put it in words and it's much easier to understand now
@o_nazim
@o_nazim Жыл бұрын
You've done a wonderful job with research into this video essay! Thank you!
@MattePurple1
@MattePurple1 Жыл бұрын
This is so astoundingly well executed. I'm glad KZfaq finally got around to recommending it.
@GuilhermeDea
@GuilhermeDea Жыл бұрын
Absolutely amazing! My mind was blown watching this. Suddenly, so many things from my childhood made much more sense. Thank you so much for this!
@lizzypandora6986
@lizzypandora6986 Жыл бұрын
It’s nice to see someone being just as (if not more) obsessed with this stuff as I am, haha. This video covered so much of what I’ve also been thinking & researching, and it offered a lot of new insights as well. Very impressed with your level of research and analysis! The way socio-economic factors influence pop culture and design is one of my biggest interests, especially when it comes to the ‘90s and ‘00s-as well as the’ 60s and ‘70s (since we can see so many elements from these earlier decades referenced or mirrored in the later decades, as you mentioned). I love that both space age and flower power aesthetics had their own reimagined versions in the millennium era. That “groovy”, kid-oriented version of Y2K is embedded into all my childhood memories, along with Groovival / Curly Girly kind of aesthetics. I’m actually currently working on a sort of research project/write-up about the films that came out in the year 1995-which in my opinion was one of the most interesting years in cinema history, mainly because it was such a watershed year for technology. I’m not sure yet if I’m gonna publish it as a letterboxd list or a blog or something, but when I do I’ll definitely link to this video!
@moskva-kassiopeya
@moskva-kassiopeya Жыл бұрын
Brilliant video! Actually I’ve never even thought this was a thing until I watched the video and fell into deep nostalgia and memories. This aesthetic was everywhere around us at that time. Thank you for bringing these memories and explaining in such an informative way, you really nailed it! ❤
@AlojzJakob
@AlojzJakob Жыл бұрын
I really enjoyed this video. Thank you so much for your hard work!
@dominiclombardi5305
@dominiclombardi5305 Жыл бұрын
I was born 1991, and was in elementary school during this period of time. I remember very well the aesthetic of this era. The music, the fashion, everything, I thought it was so cool! When I got to middle school (2002-2005), it all eventually seemed to disappear, and I was genuinely confused what had happened. As a kid, I thought it was there to stay! I literally had a mini depression for a small chunk of time in middle school, not to mention middle school was just plain rough, period. But now that I am 31, I understand styles and trends come and go, but I will ALWAYS remember this era very fondly.
@ducky19991
@ducky19991 Жыл бұрын
Amazing video. This is why I find it so tragic when kids think anything that looks 2000s is “Y2K”. Also hearing you describe this all made me think of “the bean” in Chicago Millennium park, it makes so much sense
@SwainBjornstrandt
@SwainBjornstrandt Жыл бұрын
Absolutely amazing work man.
@LucasWende
@LucasWende Жыл бұрын
Incredible content, loved every bit of it!!
@kinglouie5000
@kinglouie5000 Жыл бұрын
The 80s/90s and Y2K aesthetic holds a special place in my heart. This video gave me so much nostalgia. Now I want to get a lava lamp and some Oakley Eye Jackets. Subscribed.
@ratchetheros
@ratchetheros Жыл бұрын
Ultimate, thorough, complete, deep analysis of the Aesthetics that began with the new century. The way it was contextualized gives you a great understanding of the overall situation of those times. This was definitely a documentary my man, a great work of art, everything mixes perfectly 🤯 Big support from Italy! 🇮🇹
@labeastboy
@labeastboy Жыл бұрын
I’m glad this one popped off for you! Really enjoyed the video.
@Imkiritai
@Imkiritai Жыл бұрын
I love this video so much. The aesthetic, atmosphere and environment the 2000's had. Was everywhere and now a memory to when this was.
@boriskozhiev1812
@boriskozhiev1812 Жыл бұрын
I was so drawn in and mesmerised by your narrating and storytelling it felt like a vaporwave album, not like listening to it, but being inside of it. What was an hour felt like a singular point in time. I spiritually want more. What about its direct progeny: "Frutiger Aero"?
@thomas18823
@thomas18823 Жыл бұрын
I second this
@Napsteraspx
@Napsteraspx Жыл бұрын
Also, I still love CDs and DVDs. Streaming is convenient and all, but physical media just hits different.
@OhMyScot
@OhMyScot Жыл бұрын
This is an extraordinary video essay. Just so well articulated right the way through. Well done 👏
@jandalight1598
@jandalight1598 Жыл бұрын
Amazing, amazing work. Thank you for this essay.
@pixelrunner2775
@pixelrunner2775 Жыл бұрын
I loved the iMac's marketing. "sorry, no beige." **shows a top down photo of five orange imacs in a semicircular pattern as if its a citris fruit** "yum." **every available imac color** "no artificial colors"
@royareyzabal823
@royareyzabal823 Жыл бұрын
I feel like 90's marketing was so funny and somewhat aggressive. At times horny.....
@s.s5933
@s.s5933 Жыл бұрын
@@royareyzabal823 bruhhh…
@avaliervilla
@avaliervilla Жыл бұрын
​@@royareyzabal823 Horny in what way? Any prominent examples?
@trevormoffat4054
@trevormoffat4054 Жыл бұрын
Excellent video. I was at university studying a Bachelor of Multimedia Design at this stage. You are spot on with the idea of everything feeling utopian and futuristic. I loved the whole graphic design aesthetic and in particular crafting my own animated hud graphics for my university projects was essential. I loved my silver PVC nightclubbing jacket and the ruby red lenses in my Oakley style sunglasses. I still remember around 2002, the moment i saw the whole movement crash came when I was looking through a department store catalogue and saw the new season dresses for the ladies- They were in loose, flowing cottons, with generous, layered and angled cuts and all in organic oranges and brown floral prints. My mind had a little meltdown as I thought to myself - “this doesn’t fit”. All of a sudden the glorious futurism we were rocketing towards came crashing down, and like the Apollo moon program, I knew we were never going back.
@springheeledjax
@springheeledjax 11 ай бұрын
Omg how have I missed ur videos for this long! I love this content !!!
@PrecociousFriand
@PrecociousFriand Жыл бұрын
Very tied into Afro Futurism. The first I remember seeing of this aesthetic movement was spearheaded by Hype Williams in videos he directed for various electro-RnB stars like Timbaland, 702, Missy Elliott, TLC, Mel B and Busta Rhymes.
@Obsiqax
@Obsiqax Жыл бұрын
This is an absolute love letter to one of the most interesting zeitgeists in my lifetime, one I remember only as a very young kid. Looking back the look and style was so innocent and humbling when looking at the corporatised, minimalist looks of today. It was all about being seen and being heard, nowadays it's corrupted by so much censorship and sanitisation that the optimism of the time seems so naïve.
@maximrukinov3101
@maximrukinov3101 Жыл бұрын
Your content is wildly underappreciated, damn you have a talent! I missed Y2K aesthetics mostly because it wasn't much of a thing in my country back in the days, but I find it very captivating. This documentary is pure gold!
@f0ry0u81
@f0ry0u81 Жыл бұрын
This is a topnotch video. Thank you for your time and work.👍
@laurisaarinen1126
@laurisaarinen1126 11 ай бұрын
This video is AMAZING. Fantastic job. I was born in 1992 so i grew up during this era. The whole timeframe and everything about it; the music, the movies, the video games, the fashion, it all stuck with me to this day. I tend to look at the years of 1997-2001 as the "perfect times" of course with nostalgia blurring my view, but it has a certain feeling i don't want to let go of.
@ploploplop2349
@ploploplop2349 Жыл бұрын
i'm amazed at how detailed and well researched this video is! the fact that you talked about pretty much every art form the style was used, the core basics of it and the thought process behind it makes it so fascinating
@liquidgeorge
@liquidgeorge Жыл бұрын
This is the beginning and end of the Y2K aesthetics study. Amazing work.
@jessedcampbell4411
@jessedcampbell4411 Жыл бұрын
This was such an incredible watch!! SO well made, so many wonderful talking points. Not only was it a nostalgia trip, but I learned a lot! One of the best analysis videos I've watched! I've come away with so many conversation pieces to share with my loved ones. THANK YOU!
@Skypad00
@Skypad00 Жыл бұрын
I've always talked about this and felt this about the 2000s I grew up in. Thanks for making a video on it to spread the knowledge to the others
@boijorzee
@boijorzee Жыл бұрын
It was a celebratory time for sure. All kinds of wild futurism fueled by pounding beats, XTC and Red Bull. It was a fun time to be out partying but it also felt it was like a thing that ended as soon as it started. All those transparent plastics looked great when new but tended to look pretty dingy after just a bit of real world use. The cool underground Techno look got mainstream so fast that those metallic sweatpants you wore at that ultra cool D&B party made you look like a complete Bombfunk wannabe a few weeks later (speaking from experience here). The paranoia and jingoism after 9/11 shut down the party for good. It's heartbreaking to me that we never really rekindled that spark again but instead seem to have devolved to a world dominated by a culture of division, dogma and pessimism. I secretly hope that the advent of AI will somehow make us lust for the future again but early signs are pointing more towards it leading us to a potential dystopia. But at least it has caused a change that goes much deeper then anything we have seen since the adoption of the Internet. I can only imagine the freaky fashion that will go along this revolution.😮
@youngop
@youngop Жыл бұрын
Great video, loved this era. The nostalgia is next level with this because it was such a centralized total design movement. I can’t imagine something happening like this again.
@jamesramirez523
@jamesramirez523 Жыл бұрын
Wow what a great channel!!So glad this popped up for me.
@clare3071
@clare3071 2 ай бұрын
Great work! Amazing research and analysis, so interesting, thank you
@LittleMissSunshine721
@LittleMissSunshine721 Жыл бұрын
This was a very well made documentary. You did your homework PLUS extra credit! Bravo! 👏🏾👏🏾👏🏾
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