Let's dig into a tale from my own corner of the world.
My partner is a stickler for order and precision. I usually grab a bottle of fizzy water from the fridge, take a few sips, and then return it without screwing the cap on just right.
This minor oversight invariably sparks a debate. It's as if he has a sixth sense for any item I leave slightly ajar, yet he overlooks the myriad things I do secure properly.
It's a classic case of selective perception at play, where he only notices what aligns with his expectations.
Your customers, too, might be doing the same.
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