Let's be honest. New car price increases far surpassed real wages. They have made almost every car out of reach.

An $80k RAM losses $30k in value the second the dealer gives you the keys. I'm done buying new.

The sales are still only down by 4%. I am shocked they are holding up that well. They should be down about 50%!!!

My 69 F 250 4x4 brand new was $4600.I still have it. I still drive it. Easy to work on and dependable. Piss on the new trucks.

These prices are nuts! I bet the quality of these trucks hasn't increased the same percentage as the cost.

I just got a 500.00 increase in my auto insurance policy. No accidents no tickets. My vehicle is 20 years old and paid off. Im not looking for a rolling mortgage.

I was part of the auto industry for over a decade from the late 90's to the late 2000's. A brand new fully loaded Silverado LT3 (LTZ badge not available till 2007) 1500 crew cab 4x4 employee price was under 34K the sticker was $39K. Reg cab work truck sticker was $15K.

Yesterday, I purchased a taillight assembly from local GM Dealer for my 2018 GMC Sierra SLT 1500 truck. The parts manager told me that if I bring the broke one to them I would receive a 50.00 core charge discount? (WHAT)! I thought core charge benefits only existed for batteries or rebuildable parts. Anyway, the total price for this ripoff was 860.00! So before anybody commits on why I didn’t buy something off Amazon or some other website, I’m over a barrel with traveling and pulling a trailer so waiting for someone to ship the part to me was no possible. My story has been shared by others who have run into this and it’s really taking a toll on truck or brand loyalty. Remember the days of going to a parts store and getting 1156 or 1157 bulbs and replacing them. So just remember these issues when purchasing vehicles and put sales people on the spot!

I've given up on owning another truck. Can't justify the cost. They made the blue collar vehicle unaffordable for the masses.

Turns out people don’t want to spend an entire year of their life working to pay for a damn truck.

I sold my pickup years ago and bought a trailer for behind the Expedition I already owned. Eventually sold the big Expedition and bought an economy car. If I need a pickup there is UHaul. Much cheaper than ownership.

The US auto industry is getting EXACTLY what it deserves!😂😂😂

Until they drop 40 to 50% I ain't buying and am more than willing not to.

cost is higher and reliability is lower. Great deal for them.

The problem with corporate America, their marketing strategy 1- Price gouging. 2- Cut their pay roll. 3- Cut the product quality and offer you less for more. Just in every sector you see these marketing strategy , Companies CEO's have no new ideas to bring to the table, they got by with it for years and now it is catching up with them, they don't understand average consumer wages is not at the same level or as much as their earnings. Plus not to forget the Auto insurance doubled and tripled recently which makes consumer take that in consideration before buying a car or truck. Also not to forget the fuel cost it keeps going up as well interest rates, with do respect if they don't understand these factors they should not be CEO's or be in this position. Also not the Auto insurance increase would not help the Auto sales.

Not only are full sized trucks over priced. They no longer last. Seems like they all have issues. It's sad that these new vehicles won't last 100k. Many are in for repair before 30k..... What's the auto industry doing?😢😢😢😢 Sad times.

"Crew cab" trucks with a 5 ft bed= SUV with open air porch.

People want affordable vehicles. Automakers need to stop their monopoly on expensive only cars and sell us what we want. Or no bailout next time.

I've been following you guys for years and your information has been so helpful the last 3 cars I've bought. Thanks!

Never bought a new vehicle and with current trends I likely never will. Simply put modern day vehicles are just over-priced jumbles of computers stapled onto a few mechanical bits relying on a hap-hazard style of networking (Token ring) to hold it all together. Probably doesn't help that nearly every truck out there is the size of a barn. I've got a 93 ford truck lifted 4" on 35s and this has become quite apparent when I'm in traffic looking up at modern pickup trucks. I think I'll just stick to my 20-30 year old Ford and Toyotas.

The consumers are done.

Ram initially gained market share because it was a good value compared to Ford & GM. Now it's more expensive plus you get that Stellantis build quality as a bonus.

Just bought an RST,3.0 Duramax,4x4 for 52k in Texas out the door most dealers were 62-71k

People are crazy to pay for these truck! It's insane!

I'd like to have another pickup truck. But they're costing more than my house did. Not acceptable

Yes, they are unaffordable. I remember as a kid when my dad bought a 1966 Dodge pickup. It wasn’t even 2k but had no options. Why did trucks become a rolling apartment on wheels, and costs just as much? The first house I bought in 1984 was 73k. Many vehicles are above that. Insane.

Love how you prepare and present data today.

I just drove passed a few dealerships. Inventory is high just waiting patiently on my part.

These new 'mid-sized' trucks are pretty much the same size as my '82 F150. These new 'super-sized' pickups are ginormous!

You are forgetting one more item, making the 65K+- pickup trucks prices 'untrue': SALES TAX ! Averaging 8.5 to 9% in place like California. So, the real price of a $67K pickup is really $72-$73K Insane.

100% agree with Ray's early comments - I'm shocked it took this long to get to this point.

Trying to buy a trak and none of my local dealerships have any and one is even putting the dreaded “market” adjustment on them 🤦🏻‍♂️🤦🏻‍♂️

Trucks are too expensive. Screw that noise.

My brother-in-law's 2000 Tundra loaded SR5 was totalled by a F3 tornado in 2014. I bought it for $1500. It has a computer, the new trucks are computers that have wheels. It's fast, smooth, is a reasonable size and gets 15 mpg in town and 25 on the highway. It doesn't talk to me or have annoying bells and other sounds. I park it outside because it's already been thru a tornado. The drive train will probably outlive me and if it doesn't I'll drop a new engine in it. My point is there is nothing in a new truck that I want or need. Twenty four years of improvements have complicated the trucks and only slightly improve gas mileage. I can buy one hell of a lot of gas to make up the difference for $70,000.

I don’t know where these companies get off. No one wants to pay 50k for a base model truck. And few can pay 100k for a loaded one.

Hearing we are going to have quite a few down weeks this year at Fort Wayne Assembly. (Silverados/Sierras LD)

it’s not just pick up trucks. It’s all vehicles that are overpriced because the fact is that’s what’s not selling that’s what’s gonna stay not selling.

People are tired of everything being so damn expensive, cars, houses, rent, food, utilities. I get so mad when i hear the news say wall street had record profits and yet cant afford to pay people a half assed decent salary. Noy asking to be a billionaire, i just want to make enough to afford a comfortable little life for myself

I purchased a three year old truck in 2007 for $10,400 and drove it for 14 years. You can imagine my level of sticker shock when I begin looking for a replacement in 2020!

I remember my grandparents buying a nice 3 bedroom two bath house in in 1979 for $35,000.

I'm a one ton truck user, need them for work to haul my tools and parts to various jobs. I was due for a new truck in 21, but prices were absurd. Now my truck is well past its operational life and I'm spending weekends fixing it to nurse it along. Last week we went truck shopping. Stuff is down from peak, but still 25k higher than late 2019. Sadly it's probably as low as it's gonna get with baked in inflation over the last 4 years. One we looked at was a one ton 22' that had been on the lot more than 470 days....

Good time to recall that GM and Ford have stripped down their business to focus on these large vehicles. Self-inflicted wound.

Same reason as before, when they were closing down plants and laying off tens of thousands of people! They are charging WAY to much money for a vehicle that is NOT worth it simply because they are paying the plant workers WAY WAY WAY to much money to do the work! Congrats UAW ya working yourself RIGHT out of a job again!! I worked there I know what the problems are, and it starts at the plants with the executives and the assembly workers! Lowing your effing prices and pay people a reasonable salary for their qualifications!

please make more dealership role plays!! i love the channel, thank you Ray and Zach :)

emissions standards and gadgets are a big reason for this; even the baseline trucks have to have a ton of stuff under the hood to meet standards. They are going with smaller engines with expensive superchargers, Turbos, and other things to get the same HP that a 5.7 would have gotten on its own. Then add all the same quality of life things that are in a BMW and bam...80k.

I won’t be buying a full size pickup until the msrp for a mid level truck is 40k, where they should be. It’s beyond ridiculous.

Dealers and manufacturers STILL refusing to lower prices even though their trucks aren't selling. Total joke.

$9000 every 180km for a transmission sucks as well.

Trucks, pickup trucks, have morphed into something that has nothing to do with actual work. They're mostly luxury vehicles and there is no reason to stock these things in the numbers that they do. I worked at GM truck assembly and even before I retired I was astonished and asked myself, "who is buying these things?". The sticker prices were outrageous even then.

Throw in the interest on an auto loan, combined with the decline in quality and the average buyer just isn’t buying anything.

Where i live in rural north central texas on I 20. The lots for the most part are still empty. One or two half ton truck. Lots of 2500 and 3500 work trucks.

I need a 3/4 ton truck for my business. I haul trailers easily over 10k lbs. I’ve been looking for a new one so I’m not renting box trucks or asking people with trucks to pull my trailer but with these prices (and the used market prices), I’m going to have to wait still. It’s sucks they have priced people out who really want to use them for work. You can’t even find a basic 2 door, long bed for anything less than $45-50k. That’s ridiculous

So much for building only "most-profitable." Most buyers don't want to pay $80,000-plus. Those willing already bought theirs.

This happened when pickups changed from work vehicles with a single row of seats to Country Cadillacs with 2 rows of seats, leather upholstery, carpeted floors, high tech radio, a height so high that you need a boarding ladder, and tonneau tops.

$60K+. You used to be able to buy a good brand new home for that price. Signed-Richard.

Prices are INSANE for a working person.....that and when the supply was short, they charged OVER MSRP and folk have not forgotten that. Many pod casters and youtubers were saying these dealers were digging their own graves later. It's why I bought used last year and saved a TON compared to new.

My first new truck was a GMC. A few years later I wanted to replace it. The Chevy/GMC dealer laughed me out of the store when I told him what I wanted to pay. Dodge Ram trucks were nearly $10,000 cheaper on equivalent models. I ended up with a new Dodge pretty loaded for the cost of a Chevy work truck price. A few years later Dodge announced they were raising prices across the model range to keep up with the other makers. They got greedy and never saw a ceiling to pricing. Now they’re so inflated they’re in too deep. I’ve been a Dodge/Ram owner for almost 30 years. I’m about priced out on getting another full sized truck.

I bought a used 2014 Ram1500 in 2016 for $26,300 with 13,000 miles on it. It came in on a lease, and was a garage queen. Even had a carpeted bed liner in pristine shape, lol. I remember there were a couple Hellcats sitting in the dealerships for about $65,000. I was thinking, wow that's a lot of money for a toy, but I knew it was a niche market, so big deal. I never thought just a few years later, the average pickup truck would be the same price! So now today, with the CPI coming out higher, it's not going to help truck sales. There is still part of me that goes conspiratorial and thinks this is a covert effort to push people out of gas guzzlers and into more economical vehicles. Like you said, the average person realizes that you don't need tons of steel to get you back and forth to work for many jobs. I drive a 2019 Toyota Yaris for commuting. 45 mpg, and it's all I really need much of the time. However, I also carry construction supplies for projects, and tow a 20' trailer with a New Holland tractor with attachments, so I need a truck occasionally. My plan is to get a good full size truck, like a used V8 Tundra, and use it only when I need to haul, or tow, and basically hold onto it as long as possible. Meanwhile, I will drive econo boxes for normal transit.

70k for a Truck worth 40k was never going to last

Here's what I want and nobody has one. Short bed, SINGLE CAB, V8 auto with ONLY a radio and hand roll windows. ... oh yeah, RED please.

I cannot process paying that much for a Home Depot Runner…..

I got well over 30% off MSRP on a Sierra Elevation on the last day of Q1... that was the most I'd be willing to pay for a new Truck since the MSRPs are so overinflated.

YOU GUYS ARE AWESOME. THANKS. GOD BLESS YA.

When I was running a small construction business I bought a new Toyota Tacoma, stripped, bench seat, standard cab, 4 cylinder, for $8,888 from local Toyota's newspaper ad. For running around the city hauling paint, tile, lumber, it was perfect.

The average salary in the United States in 2024 is $59,384 it is recommended not to spend more than half your salary on a car.. and that depends if you're in debt..

Dealers are still asking more than $75,000 for Limited 1500 Rams in the Mid-South!!

I can see them breaking these unsold trucks up for parts, and making even more money keeping the existing sold trucks repaired.

A $69,000 truck in 2024 is equivalent to a $55,000 truck in 2018 when accounting for inflation.

And your not mentioning government telling these companies that they have to meet a certain efficiency. Get government out of private companies business. Our business.

Half way done on my Ram. Probably won't be spending this much on a truck again. 66,000.

the problem with the full size trucks is there the size of a semi truck with a lil 4 foot bed. if your buying a pick up truck you usually want a bed on it and not a giant 4 seat suv

I bought a 2009 GMC Canyon 2 wheel drive p/u truck the first day of cash for clunkers program - traded a 98 F 150 with a leaking gas tank and broken driver’s side window and 180,000 miles- Got $ 6600 total discount $ 224 k and still purring No new American car fir me

I haven’t seen a $61k truck on a lot in two years. Take out fleet sales….how can you have the same tech and luxury in a car for 1/2 the price of a truck? GREED

My brother had to ARGUE with Ford for battery and electric in a 22 Ranger. It was under warranty, yet they still argue. I reminded him, to never buy American 😂🤣

My 2014 F150 seems to have succumbed to the rust belt much quicker than my 2000 E150. Couple that with the insane prices and that’s a recipe for me to simply living with rust and for longer between purchases.

“My” F-150 costs me less than $100 a year. The only minor issue it has are the big Lowe’s decals 😌

I'll never buy a new truck again until prices come down to 40K for a quad cab, long bed, tow package with good options

Prices went up, quality went down. Not sure how they thought that would be sustainable

The last new truck I purchased was a 2000 Silverado 2-WD Reg. Cab Longbox. LS trim, 4.8 V-8 5speed 3.73 G-80 rear. Nuttin' special. The price I paid was $19,900. That same truck today would be triple that. Only problem is I'm not making triple what I did 24 years ago. In fact I'm making less given cost of living and taxes, on all levels, never goes down. Plus the build quality of all truck brands is so poor. Here in the Rust Belt (South Western Pa.), I've seen 2 & 3 year old trucks with serious rust issues. And folks are paying 60K plus fer this. It's a shame

My 2019 rst loaded is almost paid for. I thought about keeping it since it has low miles, etc.. the issue now is the insurance cost.. It has doubled within the last couple of years.. I'm currently saving to buy several FOR SALE signs..

I'm so lucky I got in under the wire! I bought a new 2018 F150 in Oct of 18 on sale. STX model, extended cab, 4x4, 2.7 ecoboost. Sticker was $43,700, sale price $31,604. And that, plus the BS other fees is what I paid. Still got out the door a tad under 36k!

I bought an old high mileage 2000 Silverado a couple years ago. It’s cheaper to fix it than to buy a new one.

I bought a 2018 RAM 1500 4X4 EcoDiesel Big Horn with off road package and towing package for $34K. 2023 price for the same truck was $74k

The last new truck I bought was a 2004 Silverado extended cab work truck with a V6 for 18999.00 in early 2005.

Watching this while getting a notification that Ford is recalling nearly 43,000 small SUVs. 💀 Apparently gas can leak from the fuel injectors onto hot engine surfaces, obviously increasing the risk of a fire. The recall supposedly covers certain Bronco Sport SUVs from the 2022 and 2023 model years, as well as Escape SUVs from 2022 (All have 1.5-liter engines). “Fuel injectors can crack, and gasoline or vapor can accumulate near ignition sources, possibly touching off fires.” -Ford

I've had my Ram Classic for 4 years, the last one without the hybrid garbage. I will hang on to it instead of buying something else.

Its the same as what NVidia did a few years ago. Make GFX cards then sell them a 4 times the prices and say there are so little cards, so they can justify the super price hike. The problem was that people still bought the cards no matter what :(

I was discussing this with my wife last night lol. I told her im going to drive my truck until it is falling apart and then ill get an older Chevy Square body truck that has been restored. It will be less expensive and look better than a new truck

They raised prices on regular vehicles in order to Jack Up prices on introductory electric trucks...and the market imploded!

Got my 2023 for 41,623$ out the door before sales taxes. Chevy Silverado LT 2023 4x4 with the new 13.4 inch screen (Big screen model) and 6 seats total. Sometimes you gotta just shop around.

People would buy them but they are currently underwater in current truck, interest rates are too high and life is more expensive. People are just going to keep their current truck much longer.

I have been monitoring the prices on Ram 1500 Limited and the trucks dropped around the 70k range, well the prices just went up 5k for the trucks I was monitoring.

Soccer Mom's are to blame for truck prices. If they had stuck to vans...

Unacceptable prices. Keeping my 22yr old Gen 3 Ram. These ripoff prices make getting it repaired is my best bet. They can go bankrupt for all I care.

Here in Canada when I bought a 2019 Ram rebel reasonably optioned out was $70,000 and change. When I went to trade my truck the 2021 model was near $78,000. So I decided to with 2021 F-150 which had a price of $62,000 which was the XLT Sport with the FX4 package, by the way I had this truck leased for 3 years. Upon my lease ending the same truck only difference was it was 2023 was $75,000 so I decided go with just an XLT Sport without the FX4 and had the 3.5l ecoboost and 3.55 gears which my previous truck was the 5.0l and 3.73 gears and still cost $72,000. I looked at other trucks like the 2023 Ram rebel similar to the 2019 I had before and pretty much the same options as before was $91 or $92,000 and that's before tax and with 6.89% interest which is insane. 1/2 ton trucks aren't worth this kinda money.

That's nuts. I just bought a brand new 2023 5.7 hemi ram 1500 on friday for 60k with taxes + interest included, but that's in CAD. USD that would come up to about 44k

I like this one. Good quick and short. On your longer vids it would be easier to view if they were broken up in chapters.

I can remember when the Extended Cab was an (expensive) option. Does any automaker still sell a Standard Cab pickup truck? Two wheel drive? An eight-foot bed? Most of the trucks I see today are actually luxury cars with a tiny cargo bed stuck on the back so it can be called a pickup truck.

I bought my 05 F150 for $5000 2 years ago. It does have 200k but runs and drives beautifully. And i only use it when i need a truck. I only driven about 5k miles in the last 2 years. DONT NEED A $80K truck for that

I can't believe they found so many morons to buy these trucks at all. Rams and Fords were popular because you could buy them at a lower price point than GM. This was several years ago. My company bought eight Fords at a time because you could get them so much lower. than Chev. I can't believe manufactures lost their way so fast.