Wow Asmongold reacted to my video. I’ll have to have a $2 steak and microwaved potato to celebrate tonight.

Wait...does this mean that when my aunt paid $10 to buy a star for me when I was 8, that didn't give me the legal right to refer to myself as "Starlord"? I've been living a lie 😞

Growing up playing runescape in the early to mid 2000s has taught me to never trust anyone online. That has worked very well for me over the past 15 years.

Like literally half of YTs creators have been sponsored by this scam, this is massive lol.

This isn't the first time this has been done, so i'm actually surprised creators fell for it AGAIN.

Being Scottish myself I find it hilarious that people would honestly think it would be easy to become a Lord or Lady 😂

If a company claims they plant trees you can 100% asume its a scam

Established titles is negligible compared to how much of a scam Kamikoto Knives also mentioned to be run by the same company is. They sell what is a $5-10 knife for hundreds of $$$ using marketing like "Japanese steels" etc

Get ready for the apology videos. Mutas was pretty good. Someone should make a tier list when this is all done from best apology to worst (established titles edition)

Shadiversity debunked those Kamikoto knives in an extensive review.

To shed some light on the knives bit. I'm training to be a welder at school and we just talked about how metallurgy works. Specifically in steel. So in order to make steel you need to have carbon in iron. In order to control the amount of carbon you have in the steel so it's not too brittle or just having more carbon then there are iron molecules for them to bond to and you get shitty cast iron, you need to get it hot enough so you get pure iron. But those ovens didn't exist back in the days where steel started to overtake copper in viability. So how did the control the amount of carbon in the blade to make it weapons grade steel? Simple. You brought the carbon to the surface by hammering in and folding it a random amount of times, wrote down how many times you folded it and if it was good steel for a blade and did it again with more or less folds. Now how did they make steel in Japan? In order to get the metal they cooked sand from the beach and then found the dark glass that had higher amounts of iron and then cooked those down. This made _HORRIBLE_ steel. It was _garbage_ The reason Damascus steel is so impressive is not because it makes stronger steel. It's because the amount of dedication and craftsmanship it takes to turn that level of shit iron into steel by folding it hundreds of times to get an adequate level of carbon to the surface to make a viable sword is impressive. Not because the result is better then other steels.

The whole Deal Dash type company was a HUGE thing 12-15 years ago. There were TV ads and everything for these companies that were charging you per bid and they always showed huge items sold for "99%" off.

Most people probably saw it like the "Buying a star" type gag gift that's at least a decent donation to a good cause + sweet sweet cash. Like I saw at least 5 KZfaqrs today release videos with them as a sponsor.

damn everything is a scam nowadays, my trust issues have skyrocketed

I would love to see some KZfaqr/journalist to buy this "land" and then demnading the right to actually physically visit it and record the reaction of the scammer company.

I looked into it for a family member, but decided to email asking a few clarifying questions. To their credit, they did respond saying that they are technically “souvenir plots,” and that the legal ownership stays with the company, but that Established Titles “takes their customers ownership very seriously.” But when I asked another question about “is established titles a Scottish-owned/operated company?” …they ghosted me hahaha

The fact that the script given said you could have lord or lady added to legal documents here in the States from getting this is what made me go. Okay. This isn't real haha

Kinda reminded me of Better Help, which was another sponsor that fell into controversy for it's shitty practices. actually remember seeing an sponsored ad for them again recently, guess they hoping people forgot about all the BS.

I was literally at the dinner table last night asking if this would be a good gift idea, and I got roasted by my relatives for how dumb it was. Safe to say they were right lol

As a seminarian, I can attest that while I do not know why Asmon’s dad was awarded those titles, a Reverend Doctor is a Christian academic who has been both ordained in the Church (usually Episcopal, but meaning that they are a priest, or reverend) and been awarded a doctorate certification in a subject, presumably something related to the Church. Again, no idea how Asmon’s dad achieved that certification, or if he was awarded an Honorary doctorate, but those words do have meaning within academia

How many companies at this points are just scams or horrible people

"You can buy land in Scotland and become a Lord!" "Can I become a Citizen of Scotland with a Lordship?" "No. You must remain in Detroit."

I've never thought of these as scams but always as gag-gifts, but I guess when you start advertising this the way they did it's only fair to call them out.

Many successfu youtubers are scammers themselves and aren't going to care if their sponsors are scams, as shown by Asmon's reaction

Ironically, I just got an ad for Established Titles having a Black Friday sale... while watching your video about it being a scam/lie lol

And Established Titles have made the rounds this holiday season. SO many KZfaqrs where sponsored by them. But I honestly never took ET seriously its like buying land on the moon or a star. It's BS and a total gag. But they don't advertise like that so its crummy among other reasons.

You can change your name or even go by any alias you want...so never understood established titles in the first place. I am fascinated by this because I didn't think people actually bought these sleazy sponsors. I thought it was some part of the video everyone skipped, and that it was just a "status quo" that creators were forced to take on sponsors because youtube stopped "paying enough."

This lord and lady thing blew up a while ago too, but not on the level I have seen this last week alone, its wild, every single person I watch is advertising this. People never read the fine print. When they first did this some years ago, a lot of people were using this certificate they got to try and change their name here in the US to show lord or lady on their legal documents such as driver license and stuff, when it came out that you were not a real lord or lady it went quiet for a while and no one was talking about it anymore (they didn't advertise planting trees originally).

FINALLY, someone is FINALLY covering this!! Whats deeply ironic is that the Content Creators who are promoting this nonsense are youtubers who research & examine shady companies & groups. It's like exposing a criminal syndicate while not knowing you are being sponsored by a criminal syndicate lol

Anytime it's based in China, Jamaica, India, Taiwan, or Nigeria... it is always a scam.

Being from Scotland I assumed everyone knew it was a gag. It’s the kind of thing staff would buy their boss at Christmas for fun 😅

Hong Koong Resident here, English a common language and everyone speaks it. However, a lot of mainland china companies will structure overseas companies into HK markets to gain access to its stock exchange and be relevant in overseas markets, as it is still considered to be a special administrative region with a currency linked to the US Dollar and ties to international countries, it gives legitimacy to potential scams. It's unfortunate, but that's how it is.

I saw this ad thought it was weird how they are giving random plots of land lol

The thing that grinds my gears about Someordinarygamers is that he's roasted scams just like this in his Dark Web Browsing series he knows better.

It took me 10 seconds of research to figure out this was a scam when they first started promoting it over a year ago. It's crazy that about half of the KZfaqrs I watch were promoting this again over the past month

“It’ll work itself out” about the steak knife made me genuinely laugh out loud. Not sure why. 😂

I fell for the scam with the Chinese guy who draws a portrait of your soul mate based on your birth date and place. Somehow i knew this was not possible, but the story was good lol

4:30 About why is this even a law: Imagine you're a company that builds some form of infrastructure, like electrical cables. In 10, 20 or 30 years some city starts developing near the plot of land that has 50 different owners for each square foot. You need to lay down 5 meters of cable, crossing said plot. Suddenly a simple job for which the paperwork would be handled in like a month becomes a job that will take years, because you need to contact and receive a written agreement from every single owner under whose land your cable would be passing. This effectively means that a plot of land will become completely useless and the city will be never able to develop it in any way, shape or form.

I was actually thinking about buying this for my brother and father for Christmas. Glad I watched this before I actually bought it.

I would guess the reverend doctor title may have come from the same place where I was ordained as a minister myself, the "Universal Life Church". It was a popular wat to get a title that would allow you to perform a wedding (after registering with your state or whatever method is required where you live) They are still around, and seem to be more legit than this "Lords and Ladies" scam.

Yeah I remember watching something about the Kamikoto knives and they were showing that yes they are very sharp but after cutting a few things they lose their edge really fast and so need to be resharpened all the time. They tested them just cutting single pages of paper and they lost their edge almost immediately and the other just plain high quality knives don't.

This reminded me of how the Supermega boys (Matt in particular) bought a "star" and named it Ryan Magee for like 100 bucks. The certificate never came and the actual star never changed its name lmao

My first name is Laird. It freaks me out hearing my name said this often and zack saying it. It's a pretty uncommon name in north America and most new people I meet screw up my name because it doesnt register properly. I usually get Leonard, Larry and Lars

I came from a family of farmers who owned land. My mother works as an administrative officer in our local government's land assessment office. It took close to 20 years to divide and tranfer land ownership from my great grandfather to my grandmother and her siblings. It took around 10 years for my mother and her siblings to divide and transfer land title from my grandmother to them. The transfer process took around 3 months. 2 months to process all the papers and 4 weeks to post the transfer to the local paper. And she had to take a leave from work since she's one of the officers in the department that process and asses land.

Everyone knows that it is a gag gift or something you do to flex. Therefore it can't be a scam. Like carnival games. You know that it's rigged against you but you pay anyway.

The amount of youtubers I've seen advertising this scam in insane LOL

its like back in the day when they used to sell "moon rocks" for just $19.99

Asmon talking about his dad getting titles, I got drunk one night and paid for a "course" that gave me the title of "Reverend". I complety forgot about it until 10 years later when that Australian government sent me a letter in the mail with the title in front of my name. It's gotta be real if the government recognises it right?

Feels like an evolution of the "buy a star" scam

The funny thing is another one of their "successful" companies kamikoto knifes is also a scammer company that shadiversity did a video on.

i think that if it was clear that the lord and lady thing is actually a gag gift and they actually plant trees, then maybe its not an issue. the way it stands it doesn't look good.

They literally tried to smear this guy as a racist just for mentioning that theyre based in hong kong. Quite a stretch

I seriously need to rethink my subscriptions. Almost all of them have tried to sell this so clearly they just take money and ask questions later.

I usually have pretty good scam radar but I didn't even question this because so many content creators were advertising this

A lot of Scottish woodlands are already protected by the government, I believe the ones Established Titles bought are already protected and they cant add any extra protection. So it is protected regardless of who owns it.

I'm Scottish and ive called this out on other videos, chael sonnen does this ad far too often and I could tell it was a scam! Feels good being right!

The system Dealdash uses is the way I ran some GDKP’s, things sold for a low price but in the upbidding part the pot got stacked. I am actually impressed someone can get away with it outside of a game

I remember seeing Deal Dash commercials when I was younger.. wild stuff.. they would advertise for cheap electronics lol

Kamikoto knives are also complete scams. They're worse than a $10 knife from Wal-Mart yet they cost over $100. The Japanese steel line alone is enough to tell anybody who knows litterly ANYTHING about knives and blade steel that they're complete shit. Who gives 2 fucks where the steel is from, I can make steel in my basement but it doesn't make it worth a fuck. And saying it's made the same way Japanese swords were made 1k years ago is NOT anything good, metallurgy has advanced a thousand years since then, nobody wants a modern blade made in the same way they did back then. Ppl didn't have any idea what was actually in the materiel back then and it made for steel full of impurities. In tests their knives dull with a single slice of a tomato, even a bargain bin knife lasts longer than that. At least it comes with a decent sharpener cause you'll definitely need it if you wanna use it more than once. But most ppl also don't know how to correctly sharpen a knife, it takes LOTS of practice. But that just shows they know just how bad their knives really are.

@13:00 I visited Hong Kong once for work, and was surprised to find that almost everyone there spoke better English than the average American. By a lot.

The skippable ad that played by YT right before I could watch this video was a company selling this exact same thing, lol.

It's like star registry.. even if they has a section for you, how do you know that section wasn't sold to someone else or many other people.

this ad has been a thing for years, I remember seeing one like 10 years ago but maybe it was another company

Yeah I was surprised to see cinnamon toast ken start using them a sponsor. I always knew it was a scam years ago

big thing here is that the guy, from the look of what he showed, that he tried to contact most if not all of them to see if they knew about the scam which allows the ones who didnt to do a clean break

This Established Titles shit is a really good scam scheme in terms of the "get away with it" aspect. I think people buy it in a meme way only and the charity part is just yeah ok whatever, when they have this mentality even if they know now that it's a scam they wouldn't really care or be that upset.

Its just like naming a star... It means nothing but the scam part is the lord, lard, or lady. They do plant some trees but they have a team to set up trips to your plot and then they make a map to a spot and change the district to match your tittle they send you.

Lmfao, ‘like for me, if I see a knife and it cuts a steak, that’s the end of the knife search’, comedy gold right there.🤣🤣🤣

A ton of ppl are doing the komikota knives as well

i mean established titles sounded like a scam EVERYTIME i heard an ad about it. its kinda funny ngl.

I first saw this and was like oh cool I never heard of that (I'm from England but I'm sure I would of heard of a law like that before) then I started to see so many different creators who took the sponsor and the more I saw the more I thought it was shady, no charity will be giving all these people sponsorships like it was a mobile game, if it really was charity driven they couldn't afford all these ads

Let's fail together is actually a good slogan for startup founds company as its totally OK for most of projects to fail

Oh man just recently I did research on this 😂 I never fall for any scum but really pisses me of how they are never punished, planting tree companies another very big scam, people pay them for their forest.

lol I knew it. I had a suspicion this company was a scam. I was surprised to see famous KZfaqrs promoting it

Anybody noticed how all fo the VPN services have those countdown timers too? and if you just go and delete the assocated cookie and the timer resets? 🤔

I'm shocked people are NOW realizing its a scam. Shit was shady the moment they mention what the fuck they were selling... A piece of land that you cannot even physically go to and for a charity will little recognition. Like, that's just a bad deal, and the whole "Title" thing is just fucking stupid if you have some knowledge on how land ownership works. Any KZfaqr who took the money and advertised their "product" should be fucking questioned on their legitimacy as this should have been an obvious scam.

Even if this was not a scam, it is still a scam. 😂

Even if they actually planted a tree, its still a scam. You're literally paying a company so you can feel good about yourself.

On dealdash assuming each bid increases it by $0.01 then if an item sells fo $1, $49.50 dollars have been bid. If it sells for two dollars then it is $199, or three dollars is $448. If it is ten dollars then it is $4995. So you can see how much of a scam it is, the company makes tons of money even if only 99 bids are made they get $49.50 and people will sit there spamming bids and ultimately losing lots of money without realising.

The moment I heard about this whole "become a lord or lady" thing, I instantly knew it was a scam. It sounds so stupid that I'm surprised that these big youtubers actually didn't research into this company and the "titles" they sold. It was really negligent on their part and makes me believe they saw nothing but dollar signs. Truly a shame.

Honestly, with how long this has taken to come out, I'm not surprised most creators wouldn't notice even when trying to do due diligence. Like Asmon said, they don't probably know what to look for. Maybe failed ventures should found a company which evaluates potential sponsors for youtubers . They do have a lot of experience with all kinds of scams!

Lmao. Coffezillq aint gonna cover this, he’s friends with muta.😂😂

He says that the land the company owns is protected land (where you can't build anything) so buying it doesn't do anything for the environment. As for planting trees, in the UK that's quite difficult, a lot of the land will just kill the trees.

Why did NOBODY from Scotland chime in on this when seeing those Established Titles ads?

Honestly they all should be ashamed of themselves and donate all the money they gained from it to a charity. They did literally no research into who the sponsor is. Not looking at who your sponsor is is not an excuse for promoting a scam

The title of the video is : "KZfaq's Biggest Scam".

BTW Kamikoto knives is also made from ultra-cheap steel out of China which is generally compatible with your grocery store quality knives but then are upsold for hundreds of dollars.

12:46 Fail Ventures is entrepreneurial satire, a play on the concept of fail fast in business startup culture and a nod to the fact that most companies fail and you never here of their ventures.

Stay safe guys, love you all

I think it's just paying them to plant a tree and get a meme paper, I'd be surprised anyone thought you'd actually get the title of lord, I've always thought of it as another version of world's best dad mug.

14:00 When I heard "Japanese Steel" I immediately thought "So it's really fucking low quality then?" Japanese iron is INCREDIBLY low quality, it's why they had to come up with their forging techniques.

This is just a modern example of the "Fool and there money are soon parted" But that guy took mini auctions and created artificial demand on in house created products, with a smattering of real products thrown in. Master class in scamming. I am in my 40s, and growing up, I remember seeing the donate a dollar a month to feed a kid in Africa adds in Time Magazine, and remember they would send you post cards, and pictures of that African child you helped. Only as an adult I find that you learn almost everyone is grifting, and you basically lose faith in most of society and withdraw to a few close friends.

Those who fell for the scam, get a refund from the website

Literally almost all of the KZfaqrs I watch promoted this company. It's crazy to think how much money they have to spend in promotion. It means that A LOT of people are falling for this scam.

Lol they're still running ads for it

last time I checked their website they were up front that it was a "scam". They used different words though. But you basically get a novelty title, the right to visit "your plot of land" that you don't actually own and they will plant a tree. That is all they actually promise on the site. It's possible it has changed. The youtubers however make it seem like you get way more than what the site actually tells you. Sometimes the youtuber will admit it is a novelty title but most don't

To anyone doubting established titles, I'd recommend checking out FactFiends video on them, since they've worked hard to be transparent about the sponsors they take on and do research on the companies they work with. Short story, no its not legally making you a lord, you don't own the land. It's a novelty gift, and it gives an amount of money to charity.

I almost bought one for my whole family! Glad I decided to wait before I pulled the trigger 😅

I do expect KZfaq to do this. It's insane how much rampant false advertising there is on this platform, or ads that would in the format of a video be ironically demonitized (sexual content)

Actually Hong Kong has one of the world's most stringent and vetted business laws in the world. The biggest financing and investing companies from the US and UK put billions of dollars into filtering and vetting their business through Hong Kong. In terms of business laws around the world, there really isn't anything they're doing that is unlawful with the exception of false advertisement through charity donation vs actual planting of trees and the supplying your own auction. The rest is shady but just because you've been tricked by them doesn't mean they broke any laws. Business laws exist not to make sure nobody loses but to establish standards. Unfortunately it's often the standard that one profits through another's loss.