I was ahead of QL because I was broke. Worked out that wearing a small palette (basically navy) on clothes as smart as I could afford (not a lot) and a decent handbag (charity shop) would help with confidence and poise in job hunting. And...if the smart black trousers were from ASDA, they fit well and were brand new...and let's face it I was hardly going for Old Money jobs. :-)

“Where did you get that suit!” “My tailor on Savile Row.” “Which one?” “My father’s tailor.” “Great shoes as well! What size are they?” “I don’t really know. You’ll have to ask my bootmaker.”

In my experience it's not going anywhere. My circles aren't the uber rich but I've had a lot of experience with circles of top professors, artists, and local wealthy business owners, and ever since I was a kid everyone dressed in nice fabrics with very minimal or no logos. The thing is though, if you have the means to do this, it's more financially responsible to buy high quality items that if you take care of and repair will last for years and years or decades to come while being much higher quality and more comfortable to wear! I would also say that a lot of wealthy people don't just buy from the 'quiet luxury' brands mentioned, a lot of people get them from small fashion houses nobody has ever heard of like filippo de laurentiis, ferrante, private white v.c., brands that have no logos on anything, but are handmade in Italy and England with amazing fabrics and attention to detail. Honestly, brunello cucinelli and loro piana are very overpriced for what they are, small houses have the best in between, and you're supporting smaller businesses, lots of which may still be family run! Again though, this might just be my circle, and this was mostly in the past when I lived in the city in Canada. In the town I'm in high end sportswear seems to be more popular, and in the city I go to school in it's a massive mix of a ton of different trends. Just buy and wear what you like and buy high quality, and learn to take care of your garments for decades of well worn use!

I think we're missing the big picture here. Why is quiet luxury en vogue during a recession? Because it keeps you from being a target. Kim K. got robbed of her jewellery in her hotel suite in Paris. Her younger sister embraces the understated quite luxury style. I think they learned wearing flashy items is like a red flag to a bull.

Nothing quiet about it. Luxury lost its lustre with the viral surge of LV decades ago. When my dry cleaners started wearing LV, I lost interest. In order to to ‘know’, you have to spend a lot of valuable time finding out, and if you fill your head with that pap, how’s it any different to H&M or Zara? Give me people who,shop thrift, who work from cut, quality of fabric and fit, and who know themselves their bodies and lives, and dress accordingly. They have time to put into what matters, and what will last. Most hotel housemaids know all these brands, so what? If it only was quiet, but it’s so shrill it needs noise cancelling headphones.

Let me know - which of the kit items resonate with you the most?

Excellent tips, thanks for sharing ❤

❤❤❤❤

Lucian is the dude who gatekeepers with Diddy, right? "The devil" according to Ye

Always be true to yourself and your style

How come fashion never, ever talks of the EXTINCTION CRISIS?????????

I have neverm ever cared about what celebrities wear if I like the clothing brand I like them. If I do not like the brand then I do not. End of story.

SMALL BUTTONS!

FOR ME I WANT QUALITY FABRICS, SMA;; BUTTONS, NATURAL FABRICS AND NO POLYESTER!

I like my Brooks Brothers. I am not concerned about the latest fashion mania or impressing strangers.

Oh please, the only reason people are gravitating towards this is because if they go out flashing a bag with a brand on it like LV or Dior, they will get mugged, paint thrown on them by jealous social justice warriors! Lets face facts, these days you can't be rich or be proud of your hard work that enable you to buy the brands anymore! Sad but true!

imo this 'quiet luxury' craze is 100% a response to the flex culture of the hypebeast era, logomania and streetwear's dominance over fashion trends during the 2010's. The pendulum has well and truly swung. What's interesting is that the type of flex culture that came out of the hypebeast era, as well as streetwear, all derived from Hip-Hop culture [I'm envisioning rappers covered in logos, flexing gaudy jewellery and loud designer brands while spectators try to emulate their lifestyle]. There's been a lot of talk over the past 12 months about Hip-Hop's declining sales and it's chokehold on popular culture loosening, it seems the same is playing out in fashion too. Enter 'Quiet Luxury' and 'Old Money Aesthetics' to serve as the antidote to nouveau-riche entertainers and influencers, and spectators seem to be flocking to imitate them now instead.

Very educational documentary. If I had $1800 to splurge on, I would buy a Longines, or just save until I can afford an Omega

Well done!

I love the quality of this video! The "quiet luxury" is just a counter reaction to the couple of years of some desperately vulgar/loud/ridiculous styles, promoted ( only God knows why ) by some major "luxury" labels, that ´ s It :-)

Even we dress like old money we will never be one. It’s just pretending to be something you aren’t. It’s okay to dress like them but, It’s not real us. Just wear what you like stop flowing with trends that will never ending and end up never fulfill yourself tfor the rest of your life.

I subbed so fast to your channel. Amazing video essay!

What is the bag in the thumbnail???

If it's so quiet, why do I Fing hear about it?

Very good video.

Saying that this style is racist is lazy and stupid. Not everything is racist. It is actually racist to think that Al black people like logos. Gross.

I love color too much so definitely not following the monochrome trend😉.Personally I won't wear any brand logos on my clothes as I feel like I am a free walking billboard for the company if I do.

I love the message of this video. It is so easy to get distracted by what others like. Wear whatever the f you want ❤

I have always dressed like the quiet luxury trend, and I used to think i dressed too old fashioned. Now this way of dressing is “in” so it’s kind of nice. It’s also easier to shop too.

so, depending on what you wear, you are racist? smh

What a thoughtful video!

The "quite luxury " you're talking about isn't accurate 😂 Quiet luxury is a bespoke 3 piece suit with a fabulous drape made by a tailor.......definitely not a factory or production line

I cannot stand the showingness of logo luxury products. Maybe because I know “those” people who use these products to pretend they have money or new money that flash the new wealth with these brands, and I think they all have their priorities wrong. I owned an emerging designer boutique once and it was such a struggle to sell things for a fair price because people didn’t know the brands. A friend 10:06 of mine that just bought a $1000 Mulbury bag, who thought a designer coat with a lot of design features and detail for $300. I always joked if I took a $2000 Gucci bag, took off the logo and put it in my shop, I wouldn’t have been able to sell it even for $150. I’ve always found the neutral colours more stylish, however it is a shame that colour is seen as trashy or over the top, maybe because it is hard to style colour in a classy way. To me it would be ideal if people appreciated apparel by less known designers that don’t mass produce and make things ethically. Somewhere in the space between overpriced luxury brands, and fast fashion

Great video! Thought this would just be another 'quiet luxury' surface video but was pleasantly surprised at your analysis, thoughts and sharing. Thank you! x

Then there's me where my earbuds are always worth more then any of my outfits lol

Logos are garish and spoil the lines of an otherwise beautifully made garment. In my opinion.

Excellent content and commentary! New subscriber. ❤🎉❤

New money or old money doesn’t matter there’s people with money and there’s people with out $$

The return to elegance. I love it.

I gotta say there is nothing quite as broke as trying to dress “quiet luxury”. Please take the boot out of your mouth, the rich can tell you’re poor at a thousand paces regardless of what Zara linen shorts you’re wearing.

i've gotten so much praise for my $5 cotton on shirts that i bought on a sale. and some other shirts at a thrift shop... but my income is in the top 97th percentile in australia.

I wear blue on denim, black on black often. Just like no decision making everyday. Sold all my logo handbags, I now find them embarrassing to wear.

Wearing clothes with designer labels is tacky. I like wool or cashmere that does not cause me to scratch and will pay extra. I prefer shoes that are comfortable when I wear them and don't take months to break in. I like clothes that fit well but that means having a tailor going over them.

Very well executed video! I appreciate the time and effort you placed into presenting this information and all without bias. Definitley keep putting videos out, you kept a great pace. Personally I love the quiet luxury look, as it exudes elegance and simplicity, though some people do take it too far as someone always does such as self proclaimed minimalists who claim that only a certain number of items is acceptable.

that didn't look like the same The Row olive green coat, the on Gwyneth had didn't have flap pockets. So much for "If you know, you know," lol

Everyone keeps overcomplicating this. The " old money aesthetic" and "quiet luxury" overlap, but aren't the same thing. More importantly, quiet luxury is as much a mindset as it is an aesthetic. Let's break it down 1) The quiet part: If everyone knows if an item is expensive, then it isn't quiet. easy 2) The luxury part: If it is easily attainable(either from price or availability) or it is not well made, then it's not luxury. Therefore, quiet luxury is about buying high-end "luxurious" products that YOU appreciate. The less attention the item receives the better. And for those who hate the "if you know, you know" aspect, I think you miss the point. Everybody wants to be part of a community. I can't stand Taylor Swift's music, but many people build connections over miscellaneous facts or stories around the nuances of it. Who am I to judge them for enjoying and connecting over something they know and that I don't? That would say much more about my insecurities than theirs...

All I know is this style's comeback means the clothes I love will also return on the affordable level ❤❤❤

Thank you for an excellent and clearly explained video! I myself see "quiet luxury" as simply another option to choose from. I would never be able to go "Steve Jobs" and wear the same thing every day because I need variety and color in my life. I am all about mixing and matching as only going QL seems boring and even depressing for me, with all these beiges, greys and dark tones. In life, as in nature, there should be many shades of color so just as with anything, I believe it is all a matter of balance. I have bought some LV pieces, not in order to show off, but because I genuinely love the classic monogram, but not so much the "hip" spin-offs of it, that try to attract Gen Z's. Recently though, after the insane price increases among luxury brands, I try to opt for mid-range brands that offer quality for a normal price, but in as many colors as possible...;)

❤ this! Ty

When I heard about “quiet luxury” I thought it was just as hypocritical as regular luxury. No actually- I think it’s the same thing, if not- worse. You’re basically asking for more attention by telling the world how you’re somehow better yet you’re doing us a favour by not shouting it out with a logo. It doesn’t matter. I’d rather wear one with a logo that’s more unique than some plain ass design that can easily be replicated. Too bland. Not for me.