Loyalty programs have been proven as one of the most effective tactics for increasing revenue and inspiring customer loyalty.
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Customer loyalty programs reward customers who repeatedly interact with a brand. It’s a customer retention strategy that encourages customers to continue buying from your brand rather than competitors.
The more a customer buys or engages with the brand, the more rewards they earn.
Companies can offer points or benefits to customers. And in return, they redeem points for discounts, free products, rewards, or insider perks. The goal is to motivate repeat purchases and build trust between customer and business.
Here is what we’ll cover in this video:
00:00 Introduction
03:57 Types of Loyalty Programs
04:13 Points-Based Loyalty
05:21 Tiered Loyalty
06:22 Paid Loyalty
07:22 Value Loyalty
09:12 10 Examples of Loyalty Programs
09:34 Blume
10:38 Thirdlove
11:39 Sephora
12:15 DSW
13:15 Starbucks Rewards
14:06 Amazon Prime
15:02 The North Face
15:57 Nike
17:00 REI Co-op
17:58 Apple
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