I'm much more informed about my 1964 luxury car buying options now! I feel confident enough to make my purchase.

1964 was the last year for the push button automatic transmission. I think this was the most beautiful car ever built in this country.

I'm convinced. I'm going for a 1964 Imperial.

The 413 wedge motor in the imperial was a beast of an engine. That motor and the tourqueflite transmission, push button, we're bulletproof. The 64 imperial was my first car. I loved it. After that I loved the big land yacht's. Bought a 73' olds 98 after that with the 455 motor. The imperial was the better car

True...1964 was essentially the final year for the 1959 Cadillac styling series...Caddy was all new for 1965. I'm a GM guy, but if I was around back then and saw this video, I'd probably have bought the Imperial.

The Imperial was a better engineered car. it's frame was so strong they were barred from the demolition derby! Styling was always unique and elegant. Imperial was for the man who didn't want the status quo Caddy

I remember when I was only 9 years old, a young boy growing up with a deep healthy love for American cars,trucks, motorcycles and most everything else. I remember my Dad coming home in Sept 63, with a brand new beautiful gold Lincoln 4dr. That was big and roomy with lots of chrome. But I also remember Dad having a lot of trouble with that car, three times he was forced to take Moms car to work and have the Lincoln towed back to the dealer, the third time it never came back! But Dad brought me with him to pick up a new car! An amazing 1964, Imperial Crown Coupe! In metallic aqua, with black top that had different type of vinyl than I’ve ever seen and the softest black leather bucket seats in front and huge back seat, that seemed bigger than the Lincoln? I remember there was enough room for me to lay down across the shelf under the rear window over the seats! But not in the Lincoln. That was Fads pride and joy, other than his growing family! I had a second sibling born the following year, but when Mom told Dad she was “expecting “ again, he was forced to trade his beloved Imperial in on a new 9 passenger wagon! Not just any wagon was gonna replace that Imperial! NO! dad special ordered a 1968 Chrysler Town&Country Beach Wagon! That I remember was loaded, very big, powerful with a 440/4 brl Dual Exhaust! That was gorgeous! In met maroon in an out with leather and “wood grained Siding”, lots of chrome! That was the car I learned to drive in and later on I live was my daily driver, as Dad kept that wagon for all 6 or us to learn how to drive! To this day I love big American vehicles! Especially pickups! New cars do nothing for me!

I miss the intelligent narration from this era of film.

I am going down to my Chrysler-Imperial dealer today to take a look, if I can only find my hat...

as a young teenager, my grandmother had a 63 imperial crown, fabulous car. we had a 64 CADILLAC 4 door hard top. I loved both cars, and would love to have either one of them today!!

Imperial was way nicer than the Cadillac or Lincoln.. and it always was... better looks better engineering

the 64 Lincolns and 64 imperials were designed by the same person, elwood engel, and were stylistically quite similar.

3:54, Imperial's bucket seats recline and Caddy's don't. "Hey Dad, can I borrow the Imperial for prom?"

The 64 Imperial was a vast styling improvement over the 63 model. Caddy was still hanging on to dated fins. However, it was the 1961 Lincoln that set the new, cleaner trend in styling. Soon GM would abandon the inferior X-frame.

The narrator here is William Schallert.

Imperial and Lincoln were both head and shoulders above Cadillac. To have a full sized Imperial today would be an amazing thing.

The “pilot episode” of the early science fiction TV series, “Voyage to the Bottom of the Sea,” featured a 1964 Imperial.

I used to build alot of models when i was a kid like the Munster Coach and Coffin Dragster. Among them was this Imperial. I have no idea why this car appealed to me as a 7 year old kid but i'll never forget it.

I like Imperials, but a '64 Caddy convertible is gorgeous.

Well that was a surprise they offered a 5 yr or 50,000 mile warranty

I love the Caddy, but I'll always go for the Imperial if given a choice.

I learned to drive in a 1964 IMPERIAL le Baron. It's regal unique design drew so much attention it seemed to confer immediate celebrity to the driver.

the 1965 Caddy was a stunning styling move. Hard for imperial to beat the look of the 65 Fleetwood , Coupe DeVille and the Convertible

I want a 64 imperial. not so much for the looks, but mostly​because I know I'm inside a giant solid steel boat rolling down the street

1964 Imperial is the most beautiful American car of the decade of 1960’s

at 1:15 they mention Imperial's "classic spare tire shape...." in its rear end styling. Guess they couldn't call it the "Continental look," could they?

1964 Cadillac was one of my favorite years. Still love the styling. Cute little fins, graceful proportions.

Of the top 3, Only Imperial was "bespoke". The Lincoln was a mildly stretched Thunderbird, And the Cadillac shared it's body with Buick and Oldsmobile. Imperial's body and Chassis were shared with NO other Chrysler product from 1960-1966. It was a "one-off", built in its own plant. Kind of the American Rolls-Royce. One can say, "it used the old 1957 body..." YEP. But in 1964 The Rolls Royce Silver Cloud was using a 1955 body! "Worse" the Rolls (in Cadillac/Buick fashion) shared it's body with Bentley. Imperial stood ALONE! 😲

Boss,we got an idea, a hemispherical type of combustion chamber design. For better volumetric air breathing with higher compression ratios. Room for bigger valves. Yes I like it boys, green light, work close with the carb and intake dept. and run with it. If all goes as planned, the guys at Ford and G.M. will be playing catch up for years. We'll name her "Hemi".

Cool video. I always like to see the old marketing stuff. Cadillac changed the style the next year. I still like this style better than the Chrysler. The grill never did anything for me. I always like the Cadillac fins too.

The heck with a Cadillac, I'm buying a 1964 Imperial!

Cadillac sold about 165,000 cars that year, while Imperial sold 23,000. I don't know why they never could come close to Lincoln's or Caddy's sales numbers.

i love the 60`s marketing. so silly.

3:55 This was one area the Chrysler Corp. cars used to ALWAYS do better than GM or Ford. Even on the lowest priced Plymouth, you got real GAUGES. This lasted into the 1990s! My GM loving sentiments would be toward Cadillac. And the Lincoln WAS beautiful (but small), But in retrospect, The reality IS that the Imperial WAS the best of the three in 1964.

excelente, parabéns.

Extra hat room? Consider me sold Jeeves. But wait, are there cigarette lighters in the rear ashtrays? Don't want my company to feel less than welcome when we pass around a pack of Luckies.

Did the ad' work?

5:33 "...but of course you'll never know for sure, because you could never afford a Rolls-Royce!"

I'm still going for Cadillac!

Once Virgil Exxnes was gone it was all over for Imperial. That 1957 to 63 was the great era...after that they lost their way as a corp until the muscle cars arrived in full in 1968....but thats another story......

I'm a Mopar Guy but in '64 the Caddy was the only way to fly... (Look up the sales numbers!)

My Uncle George had a black LeBaron 1964

Up until a couple of years ago, I had a black 1964 Imperial Crown convertible, a red 1964 Lincoln Continental convertible, and a white 1964 Cadillac Eldorado convertible. Hands down, the Imperial was the best of the three followed by the Lincoln. I put all three cars up on side by side hoists. What Chrysler did with that frame, and the number of cross bars welded into it, made it indestructible unlike the uni-body Cadillac and Lincoln. You ride in a Cadillac, you glide in a Lincoln, but you float in an Imperial. Oh, and those organizations that have members whose names end in vowels? The Imperial's trunk was far larger and could hold more bodies.

Beautiful Imperial. It wasn't exactly all new as it was basically a 1957 w/a new body and interior. The windshield was from the 1957-63 model.

They don’t write songs that mention Imperials. They do for Cadillacs

GM was the one who could get away with sharing one body with three brands.

I always liked the design of these Engel-designed Imperials. However--it's not true that it's "all new". Not at all. Built on the '57 underbody, it's really noticeable by the height of the dash and the hood; it was tough for shorter drivers and most women.

Naturally it's a Chrysler film so they will try anything to downplay the Cadillac but the fact is, if you had a new Cadillac in your garage, nobody could ever claim they have something better. Nope.

Well no shit you can't get front folding armrests on bucket seat models of Cadillac....

'72 to '75 were the most beautiful imperials inside and out

Do you have the 1961 imperial comparison?

I'd still buy the Caddy

love this video, love the Chrysler Imperial's of this era, I could never warm up to the Cadillac's of this era (I personally thought Cadillac would get better during the 1965-70 run).

The best looking car ever...The 64 Imperial. But 9 MPG? Sure when gas was .45 cents a gallon. Imagine that weight at 2.79 gal.

All that luxury,power and 8 mpg.

I love the way they spoke in the 1960's, announcers today sound nothing like this.

But what if i want both Cadillac and Imperial

Thanks but I still prefer the Cadillac.

What you say : this is the imperial of shoes no when the peoples say for describe an elegant thing they say this is the cadillac of ......

BONE IN THE PASSENGER SEAT

The '64 Imperial redesign was really handsome but the windshield that interchanged with one from a '57 Plymouth gave the game away.

not in this day and age all three american companies like cadillac lincoln & chrysler are mid size now

Funny how they tried to claim that leafsprings are superior to coil springs...

Still rather have the Caddy.

I own a 61 Lebaron 64 Lebaron and a 67 crown , all much better then any gm or ford product

Cadillac vs the tank

"America's blue-chip car!" (1964) 1975: Cadillac: Adds new, rectangular headlamps upfront and some new colors in and out. Imperial: DEAD. 🐰 The End.

With exception to the Cadillac Eldorado up to 1965 all other Cadillac cars were nothing more than a glorified Buick and Oldsmobile. Eldorado lost it's unique look in 1966 when it started sharing body parts with Oldsmobile Toranodo. Imperial up to 1968 was totally and completely unique. Imperial shared no body parts with any car. That all changed in 1969 when Chrysler put all there cars under the fuesalage ( probably didn't spell that right ( design. 1969 Imperial looked like a glorified New Yorker and New Port

Dam good automobile's, I've had many cars like that in my life. Chrysler automobiles I mean.

Imperial sounds good, but, Caddies are still around.

I have 2 1965 imperials, one 4-door and one 2-door. Heaviest cars made, thats why im gonna use them for demolition derby's. HAHA. Toughest car ever made. Period!

The presentation emphasizes that whatever the Cadillac does the Imperial can do better. The idea is to help the dealer sell the Imperial. The more Imperials he sells the more money he and the motor company will make. The Imperial is a large luxury car. Only the upper crust members of the community will buy the Imperial. The Imperial is very expensive. The price was near six thousand dollars. A sale will line the pockets of the seller handsomely.

An other and more important question? Why do you compare a simple Cadillac 1964 Seville Model, with a very expensive car as the 64 Imperial Crown Le Baron? For the sake of fairness, the comparison should be between a Cadillac Fleetwood Sixty Special and the ugly 1964 Imperial car.

Too bad that Chrysler did not see the future of benefit of the Imperial in ensuring demo derby winnings. I'm sure if they did, they would have thrown that in there as well.

Rolls Royce and Bentley cars used for many years a Buick V8 engine, with some modifications made by RR. For many years, RR and Bentley paid licenses to General Motors for using the old and very durable Hydramatictic Drive, the very durable Jetaway, and the excellent Turbo Hydramatic 400, which Chrysler's fallacious advertising aims to look at less. Inside GM, they used Hydra Matic box and successors, the cars Cadillac, Oldsmobile and Pontiac. European subsidiaries of GM used it for years, in Opel Kapitân, Admiral and Diplomat; Vauxhal models Cresta and Velox. The best Mercedes Benz models, 300 D and 300 E from 1956 to 60 used Hydramatic (or Borg Warner to choice). Sherman tanks used Cadillac engines and Hydramatic transmission, practically unchanged. Several prestigious American car brands, now missing, used for years the old Hydra Matic and Jetaway (Hudson, even the mighty HornetTwin H from 1951 to 55, Nash in all models, including the powerful Ambassador, Kaiser in his best model, The Manhatan). Outside the little-known, ugly and siutical Facel Vega HK-500 from 1961 with Chrysler Typhon 383 engine and Torque Flight 727 box, has any other American or European vehicle used Chrysler engines or automatic transmissions? Not that I know. If I am in error, please correct me. Who do you think this should be?

Ironic that in 1964, "Imperial body is designed only for Imperial," unlike the Cadillac's shared body because Imperial shared its own body (plus an extra few inches on its front deck) with the other Chryslers by 1969 (through at least 1971).

I'll take the Caddy please.

This should have been a comparison to Cadillac 60 Special rather than a Sedan deVille. Cadillac probably would have fared better on the roominess measurements, maybe even exceeded Imperial’s in a couple of areas. I thought the statements regarding engineering were appropriate as that was always Chrysler’s strong point. That and their full instrumentation. But where Chrysler lacked (still do) was in the longevity of their electrical components. I say that as the owner of 3 1963 Cadillacs and 1 1973 Cadillac and 10 Chrysler products.

Only Cadillac!

This whole promo was dedicated to the jealous people at Chrysler. They built an inferior product trying to measure up to Cadillac. What a joke. Cadillac was killing everyone as the sales leader. Nothing could touch them. Imperial never stood a chance. Good Video to laugh at

Cadillac is better looking than this imperial.. but for 1964.. Lincoln continental is most beautiful..

Cool video but I think GM won that battle... I like Chrysler,,,

Caddillac's styling was dated compared to Imperial and Lincoln.

Your car payed dividends back then, you actually made more money than you paid, the blue chip way.

The Imperial limo's of this era were nicer than Cadillac and Lincoln.

Cadillac was king of rip off. Still doing the same thing today with the escalade. Nothing more than a gussied up Buick or Chevrolet. Chrysler/ Imperial always had much finer engineering by far.

Imperial ha 12% more trunk space and 80% lower sales figures than Cadillac for 1964. That tells you all you need to know.

"No fear of crushing your hat in Imperial." Some possibility of crushing your head in a rollover, however.

Cadillac looks better

Well since the Imperial no longer exists (like a lot of Chrysler products), I suppose Cadillac wins. Good old Chrysler...always changing things up in an unstable manner in order to introduce something to discontinue three years later. I speak out of frustration because I like Chrysler.

they copied Lincoln Continental down to the rear tire hud.

A time when corporate America had sheeple convinced that a car was an investment based on head and foot room.

lol deceptive marketing for the win. when showing rear seat legroom they had the front seat all the way forward

My least favourite style, of a '60s Cadillac; sorry, "Tony!" It's okay; '65 is my favourite, of all-time!(so, they bounced, right, back, ya see!)

This is funny, the guy talks about Cadillac has similar body parts as Buick and other GM cars but later Chrysler will make an Imperial out of the disposable car they call the K car , the K car was a car that they made there cheapest and lowest quality car from and also added crap to and called it an Imperial. The K car was truly disposable.

imperial before 1967 was the last decent car chrysler made .beginning 1967 .unitized junk.

1 year 12,000 mile warranty. lmfao

G.M. JUNK

"Imperial makes good use of the extra space by providing a lot more roominess" Very poor English, and i say that as a continental European. It should be something like "Imperial makes efficient use of the slightly larger dimensions by offering a lot more room inside"

Lol Fleetwood was way bigger than the imperial and a lot more powerful.