6 Logotype Mistakes You DON’T WANT TO MAKE (Logotype Tutorial)

Рет қаралды 148,061

5 жыл бұрын

Logotype mistakes can truly ruing your logo design. A professional and functional logo design needs to work in harmony with both the symbol or logo mark, and the logotype itself. So dive into todays video tutorial on logotype, and learn what to avoid in your very own designs.
The logotype on a design is just as important as the logo symbol. The symbol is the aspect that is memorable of the logo, and the logotype might given context but also validation to the overall design. It should be as thought out as the other parts of the design, and so the logotype is not something to be taken lightly. Find out why it is so important in the tutorial, and learn what mistakes to avoid.
If you found todays tutorial on logotype in Illustrator enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
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• 6 Logotype Mistakes Yo...

Пікірлер: 168

@budster8 5 жыл бұрын

Not related to fonts, but I always pack logo files for my clients with various sizes/formats for print and web, including JPEGs and PNGs and a small e-mail signature logo. They are organized into folders and labeled accordingly. Most of my clients have no idea what formats to use and this keeps them from calling me every time they need something. ;-) Well worth the extra 15 minutes to do this.

@budster8 5 жыл бұрын

I do send a PDF and ai file but never thought of a white file - great idea! Thanks! I always enjoy your tutes and pointing out my pet peeves! ;-)@@SatoriGraphics

@BoxxZero 5 жыл бұрын

I do this as a photographer as well. Several folders with crops and resolutions suitable for print, web, social platforms, etc. It's a tiny amount of extra work initially but saves so many phone calls and work later.

@eshavjy 3 жыл бұрын

Could you please link which standard resolutions and formats are usually used?

@alisher5596 Жыл бұрын

@@eshavjy for print a mostly a pdf file with 350 ppi and in cmyk formate And for web a jpeg or png with 80 ppi in rgb color formate

@sumonangelo 5 жыл бұрын

Informative and definitely helpful. Thanks a lot for sharing :)

@phelix920 5 жыл бұрын

Hi, I’m just discovering your work on the tube and I’m loving your skills. Your approach and logic behind the methods are sound and well-thought out. Your end products are clean, neat, eye-catching and crisp. Loving what I’m seeing. You’ve got the goods to back it up. Great work. 👍🏾 Phelix

@MrPhilsAlabamaHotSauce 2 жыл бұрын

Wonderful advice! Those of use with good computer graphic capability, but who lack a practical grasp of the art, really appreciate this type of "how to" instruction. Again, thank you for the content and effort.

@maximusdoomed 5 жыл бұрын

Great as always, Tom. Really good examples of what not to do and why.

@motionmarketer4762 5 жыл бұрын

I love these. Makes me a better design than just knowing how to use illustrator

@BernardWilliams 5 жыл бұрын

Great information on what not to do when it comes to logo designs. Thanks for sharing. As always have a great day.

@IsionIndustries 5 жыл бұрын

I love all of your tutorials. Yo You explain concepts so good. You constantly mention "less is more" and I am trying to work on that but it is rather difficult

@LoganPinney 5 жыл бұрын

Tom great video this am bro. I like the laid back style and having yourself in the corner - def feels more like having a coffee and chat with you. Love the points. "KISS - keep it simple stupid!" 😎👊

@moumenbaghdoud2275 5 жыл бұрын

Great work 👏👏....thank you Satoriiiiiii

@XMattingly 5 жыл бұрын

We had a font "wall of shame" at a publisher I used to work at. Hobo and Comic Sans were of course displayed prominently! 😂

@XMattingly 5 жыл бұрын

@@SatoriGraphics We did. Many of those tacky fonts that were around when desktop publishing took off might have been cutting edge at that time, but from a pure design perspective... they all deserve to be mocked and ridiculed. 😁

@rishabhgupta9619 5 жыл бұрын

Hey Tom your contents is really helpful.I use to hate illustrator now I can work work easily in it, all because of you thanks a lot.keep up the good work.

@ventoroverso 5 жыл бұрын

Bravo! Thanks for sharing your professional skills!

@TheBrandC_J Жыл бұрын

I'm so excited to meet you here. Your contents are absolutely brilliant

@charleswokocha116 3 жыл бұрын

Love you Satori🥰

@mero0149 5 жыл бұрын

can you make more videos like this, I love this, there is a high value to train the eyes for logo mistakes, thank you :)

@lauvaber5629 5 жыл бұрын

Very useful tips, thank you :)

@cristinalgh 5 жыл бұрын

Love it!

@morkizdance 3 жыл бұрын

Great tops - thanks 🙏🏾

@speterlewis 5 жыл бұрын

Extremely helpful!

@jordanruth0809 5 жыл бұрын

Wow! I actually see the difference in each. In other words it may look good to the eye to the designer but to the viewer it can be complicated. I thank you for this tutorial. I took notes.

@neetabudhraja 5 жыл бұрын

Thank u.. its really helpful.. All the 6 tips are useful n last one is really great..as at times people do use multi colors for their logo and deciding the color for logo type is challenging...

@ash.89 5 жыл бұрын

i like how you jump into the points and not waste time like some others do ... great content (Y)

@ash.89 5 жыл бұрын

@@SatoriGraphics keep it up

@schizogony 5 жыл бұрын

Thanks, this is quite helpful.

@TECsta76 5 жыл бұрын

Valid points there Satori... The distance factor...

@omaralshamy 5 жыл бұрын

Thanks for sharing your professional skills.

@ashishsoni2431 5 жыл бұрын

Thanks you helped me to improve my logo design

@nochistlanmx4350 5 жыл бұрын

Useful tips to keep in mind.

@saikatehossain9366 3 жыл бұрын

nice tutorial..learned something. thank you.

@fegorclintonb.3537 3 жыл бұрын

Thank You Satori

@henrymmene4470 5 жыл бұрын

Thanks Satori, this was very informative.

@henrymmene4470 5 жыл бұрын

@@SatoriGraphics same

@1048zo 2 жыл бұрын

Great video really helpful

@theamjolnir9641 5 жыл бұрын

Great video!

@vonettadevo 3 жыл бұрын

Another great video, not too long but thorough and well explained

@SatoriGraphics 3 жыл бұрын

thanks Vonetta, this is quite an old video as well

@saikatehossain9366 4 жыл бұрын

awesome!!

@RebrandEverything 5 жыл бұрын

I notice you've got a Canon 50mm lens I have one too really love the pics out of it and it was less than £100! Do you do a lot of photography?

@charifberzegane1126 5 жыл бұрын

Thank you man

@maddogjb57 5 жыл бұрын

I really enjoyed this video and I agree with you totally. In the beginning I believe I would overthink the design and to simplify was really hard to do but I got it now and I actually like it better. I'm in the sign business so depending on the sign it can get really graphical. I try to lead my customers towards Simplicity by using the KISS rule. 'Keep It Simple Stupid'

@freddyelijabdirfernandezar720 5 жыл бұрын

More please. Excellent

@W4ReLL 5 жыл бұрын

Great job, really miss the quizz part even I already know these mistakes ^^

@W4ReLL 5 жыл бұрын

@@SatoriGraphics Great :D

@mauriceingram Жыл бұрын

Came across your video by mistake but i am glad i did, i couldn't stop watching.....GREAT VIDEO Thanks Bro!!

@SatoriGraphics Жыл бұрын

Glad you enjoyed it and cheers for the comment

@desmondamada 5 жыл бұрын

Very useful

@ABDULSATARALBERTOIMPAGINA 5 жыл бұрын

love it

@LogoDuniya 4 жыл бұрын

Nice work, keep it up.

@SatoriGraphics 4 жыл бұрын

Thanks, will do! Have a great day

@saviodiviesti2370 5 жыл бұрын

The last logo "elements" is awesome, could you make a video how to make a logo like that with that type of colours and 3d effects... thanks so much

@matheusnobre 5 жыл бұрын

Good tips. I conffess I found the informative texts you wrote here and there hard to read on a phone screen. But the tips themselves, great. Thanks!

@matheusnobre 5 жыл бұрын

@@SatoriGraphics Yep. That's right. I watch KZfaq videos on a smartphone 99.99% of the time LOL

@multipurposechannel4912 3 жыл бұрын

nice job

@ytrpaz 3 ай бұрын

thanks big help

@cultmyk 2 жыл бұрын

2:54 Could the font be heavier in the revision side? Seems to me you scale it down and it will not be readable

@krystosnareofficial4473 3 жыл бұрын

Thanks Tommy, could there be away we can be sharing our work with you for review and simple guidance?

@CaptainHanneman 5 жыл бұрын

I agree with all of these. Hope to see you on Instagram more often!

@TheRealMissKae Жыл бұрын

Thanks for the video love your accent 😊

@SatoriGraphics Жыл бұрын

Hey thanks for the comment and compliment ✌️

@LoneWanderer686 5 жыл бұрын

3:39 And always watch out for the kerning and try to manually compensate. That "y" is still too close to the "t".

@lovv.profile 3 жыл бұрын

yep not arrnged perfectly. Neglected the y alone

@nanarts 5 жыл бұрын

This is useful advice

@FirnzauxBum 5 жыл бұрын

Hello, Could you possibly lead me to a video where I can make something as similar as the one shown in the "elements" logo? I would like to look up about the way the color sections looked pleasing. :)

@cyndicolzani235 5 жыл бұрын

Excellent tips! What is the name of the more sophisticated font you chose for the third example (One Crown)?

@madness5693 4 жыл бұрын

You are a saviour

@lorenzovizin1950 5 жыл бұрын

Great video. I have a question though. On the third logo revision is it possible that the font is too thin for the logo? (as explained in the first logotype mistake example?)

@lorenzovizin1950 5 жыл бұрын

Thanks for the reply man ;) Keep it up with the good work ;) i started to finally study more graphic design and your videos are helping me a lot. High five ;)

@BouncingDande 5 жыл бұрын

Great vid

@londonvideographer 5 жыл бұрын

Great video, I will apply your advice to create the logo of my new youtube channel

@lindajayneclark767 4 жыл бұрын

very good assessments!!!

@SatoriGraphics 4 жыл бұрын

Thanks a lot Linda

@zoepluz5145 4 жыл бұрын

You're amazing

@midventuremagic 5 жыл бұрын

Oh yes,really very very very useful ....

@wotjek1652 3 жыл бұрын

do we have to consider the logo and the color we design must be able to adjust in each background color that will be placed? or every logo that we design only or must have a special background color, so it doesn't have to be able to match all background colors?

@j4re 5 жыл бұрын

Thanks Tom

@dilshanchrishantha6548 4 жыл бұрын

informative. thanks.

@SatoriGraphics 4 жыл бұрын

Always a pleasure

@jeanpierre3061 4 жыл бұрын

I've been trying to come up with a logo for my personal freelancing for almost a year now and I'm just struggling because my name is so hard to create. I need a logo that works as an icon and can also be used as watermarks for my photos/videos. Not a fan of cliche photography logos like cameras or red dot recording buttons or cursive with my name. But this does help narrow down what I need to focus on.

@EdwardSeeber 5 жыл бұрын

The one about scaling it smaller was a really good point, like when ur reading the tag on clothes u don't normally see the text light u usually see it thicker so the brand can still be visible when seen

@N0STIC0 5 жыл бұрын

On the third logo you made the same mistake you mentioned on the first logo!

@Thesmus 5 жыл бұрын

The one crown one? It's still legible if zoomed out.

@Malanu00 5 жыл бұрын

The dude aint wrong, you did the exact opposite of what you said to do on the first tip. It's not about zoom or device... Next to your logo, the brand name looks way too underweight

@N0STIC0 5 жыл бұрын

@@SatoriGraphics Just what RealFoin explained. The font you picked belongs to a totally different world than the shape you made.

@user-eq3qf6ty6u 5 жыл бұрын

True

@kamsul4742 3 жыл бұрын

Your channel is so good

@SatoriGraphics 3 жыл бұрын

Thanks s lot Kamsul

@kamsul4742 3 жыл бұрын

@@SatoriGraphics can you give me some criticism on a logo I created?

@B3NGQwerty 5 жыл бұрын

Hi Tom, I have got a question about your new membership on the website. When you say "Free vectors for commercial & personal use" what sort of vectors are they? :) And can you still use them if your membership expires? Don't have to go into too much detail, thanks!

@B3NGQwerty 5 жыл бұрын

@@SatoriGraphics Thank you for the quick response, sounds like a very good concept, I will probably give it a try ;) And the page for it looks really damn nice as well did you design it?

@user-xj6qg1wz5c 5 жыл бұрын

BRAVO

@nositelle 5 жыл бұрын

thanks

@AshishSharma-xo6ig 3 жыл бұрын

Satori please correct me if I'm wrong. "Thin font's weigh is better not to use as logotype when combined with logomark or rather align logotype aside logomark." This is my own thought I consider while working. Also, I scored 70 as a beginner designer.

@DavidMFranks 5 жыл бұрын

SO GLAD you jumped all over the "one letter for two" at 1:24 . - I absolutely hate that

@LoganPinney 5 жыл бұрын

I chuckled good when he brought that up "i find it really annoying" was spoken fron the heart 😂😂

@Sandeepmanila 3 жыл бұрын

I have logo may u tell whats wrong with it. I think it needs improvement but don't know how. Thsnks

@MDMEHRABHOSSEN-hh4pp Жыл бұрын

well video .but my design has not enough quality but i don not find out this problem

@catrandle9439 4 жыл бұрын

Can you do a video about the use of colour and logo design

@SatoriGraphics 4 жыл бұрын

I have touched upon this before, not specifically on logo design. You can search into KZfaq 'satori graphics colour logo' and there will be something

@kazzanlaquinon1 4 жыл бұрын

Me: I wonder what's wrong with the design?, Looks good already also me: Oh, its the font face Great video btw!

@idaliakulik 3 жыл бұрын

Tom has no chill in this one XD "it looks tacky and unprofessional! Stop doing it!" said in a tone of voice of a Buddhist monk really made me laugh XD

@SatoriGraphics 3 жыл бұрын

haha! Yeah the voice didn't match the emotion there, I must admit

@ZaidanMhmood 5 жыл бұрын

You never explained why we should not use one letter for two words. I am not an amateur logo designer and I’ve made a logo with one letter two words, but the difference is the two words are the name of the brand but each in a different language that share one letter (S) which looks like the letter “e” in the other language. So what’t exactly the reason for not using one letter for two words? Thanks in advance.

@ZaidanMhmood 5 жыл бұрын

Satori Graphics I see. Makes lots of sense. Using one letter in that case surely shows no consistency in the name parts, so it’ll be separated in the eye and observed as two different parts. Thanks a lot for the clarification. Keep it up, we love these videos :)

@tharothrong3964 5 жыл бұрын

Mmm i know less is more, but i really want make a colorful logo for my imaginary game studio with color that represents joy & dream my problem is i just can't make a good looking logo. Is colorful logo too hard for the beginner?

@hinashehzadi2270 4 жыл бұрын

More vidio in this way plzzzz

@SatoriGraphics 4 жыл бұрын

I will try and make more videos like this for sure, thanks for the comment

@anushsgk 5 жыл бұрын

Your webcam is way too small mate, either make it bigger or not have it at all

@argenisjimenez8118 4 жыл бұрын

Agree. Maybe should remove it

@pathslesstrampled9906 5 жыл бұрын

And thank you for using the word “penultimate” correctly...

@mirandalyn3439 4 жыл бұрын

I am designing a logo for a client and I usually do more behind the scenes work and have been studying a lot of logos and I cant really find anything mazing to inspire me as far as designers who produce insane work. Any thoughts?

@93FilmsandMedia 3 жыл бұрын

I hate to sound like this but usually designers already have that inspiration inside of us… that’s why we charge clients to make them a logo.

@ZaddY102 4 жыл бұрын

i dont know why but i would consider it a creativity tbh the O represents both words .. just my opinion... btw love the video

@DanielDimov358 3 жыл бұрын

1:55 Isn't the icon also a bit complicated? Wouldn't it be too hard to read on a small scale?

@informalarefin 5 жыл бұрын

hello satori graphics i am a new designer and a daily follower of your channel. So i want to learn how to make any shape from image for logo without copyright

@alexyarally 4 жыл бұрын

Funny how half of the do nots i see in all the brand subway ads everywhere have them hahhaa

@SatoriGraphics 4 жыл бұрын

Interesting observation lol

@dushi1903 5 жыл бұрын

👍👍👍

@otiliapetrean9441 2 жыл бұрын

website not working?

@johncrestani8708 3 жыл бұрын

Design your future today with Satori. I could use with some help, just do not know where to start from.

@SatoriGraphics 3 жыл бұрын

research the design process, and also look into the graphic design principles

@93FilmsandMedia 3 жыл бұрын

You can hire me for consulting. Txt me or email and send over your design. I’ll either re-design it for you or tell you how to fix it. Invoice won’t be more than $100 either way. I like your videos so I’m giving you a discount

@-ross-7250 5 жыл бұрын

Doesn't example 3 & 5 break your first rule ??? Typo is unreadable when down sized ??? Its not a criticism, just a question. I love the logos, real nice. Great vid.

@lunaticz0r 5 жыл бұрын

How so? when downscaled the crown will be legible.

@al-tiro 5 жыл бұрын

Its barely legible and typeface looks nice but does not match the mark's bold geometric appearance

@StoryTeller25423 5 жыл бұрын

Hey satori on your website there is a mistake on the About section,3rd paragraph " My KZfaq channel as of 2019 has o ver" fix the space between the o to v

@zanrirossouw3512 5 жыл бұрын

Hi Satori - try to access your website but no luck. Is it currently under construction?

@zanrirossouw3512 5 жыл бұрын

@@SatoriGraphics Ok, can we find more tutorials and skills shared on any other platform excluding youtube for Satori Graphics

@richardoceannet 3 жыл бұрын

I noticed that your links are broken/not working as they are going to satoriresources.net instead of to your satorigraphics.net I'm guessing your domain expired and was picked up by someone else? Anyway, I've been in the domain business for 20 years so let me know if I can help out.

@sanjaytyagi3011 5 жыл бұрын

Sir, I'm form India. And I wanted to know that how do I start my graphic designing carrier? *WITH SMALL BUDGET*

@sanjaytyagi3011 5 жыл бұрын

Hope you will reply soon.

@sanjaytyagi3011 5 жыл бұрын

Yes, sir I found it

@renascienza.bazarclub 2 жыл бұрын

I think that typography with another purpose than compose the graphics should be avoided in logos at all. If you just put the brand name somewhere with your logo, it doesn't really is part of the design, and if the customer can't recognize the brand looking to graphics, will hardly do it by name. A lot of logos today need to be used on application icons, and subtitles doesn't work anyway. But if the brand name is part of logo (like FedEx), no problem.