Logo Design - How to Improve Your Letterforms

Рет қаралды 136,375

5 жыл бұрын

How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography?
In this episode, Chris Do, carefully adjusts the details of this “devote” logotype.
0:46 - problems with the logo
0:54 - What are overshoots?
1:18 - Matching thicks and thins
1:44 - Aim for optical balance
3:18 - Finessing the letter thicknesses
3:40 - Comparing to Bauer Bodoni
4:50 - Study well-drawn typefaces
6:30 - Simplify your illustrator curves
8:05 - Compare each logo version
8:23 - How to draw an "e" in Adobe Illustrator
#LogoDesign #Tutorial #AdobeIllustrator
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Host- Chris Do
Content Director- Matthew Encina
Cinematographers- Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors- Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor- Jona Garcia
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Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song- Adam Sanborne

Пікірлер: 167

@fancylogic5285 5 жыл бұрын

The "e" walkthrough changed my life.

@TheFuturAcademy 5 жыл бұрын

Yay!!!

@YungPreist 5 жыл бұрын

Whats so cool to me is how when you first look at a logo and think hmmm thats pretty solid, and then when you get in there and really start giving it some love and making things more consistent and you compare the two you immediately see the difference, number 3 was definitely the way to go. Thank you so much for this video it reminded me of how important the small details are. Great job!

@TheFuturAcademy 5 жыл бұрын

Paul Scott small details add up to a bigger compound effect

5 жыл бұрын

These videos are brutally helpful. Keep 'em coming! Thanks.

@MalaysiaNewsTV24 5 жыл бұрын

*yes*

@AlexPresa 5 жыл бұрын

Honestly agree, this channel is soooo helpful, useful and brilliant. I liked the option #3, most well-balanced piece of type in my opinion.

@ProfNomis 5 жыл бұрын

Great video. I personally really like these type of videos where you go a bit deeper into the technical stuff. And my favourite is #3, each letterform looks connected to the others and it has a beautiful balance.

@farhadmammadov21 4 жыл бұрын

Process of correcting was so impressive, but at the end of the video, Chris' creating process of letter "e" was mind-blowing. This guy know what he does man!!!

@platypus85 5 жыл бұрын

Super stuff, learning something everytime I watch these videos! Love from Norway

@philippschumann4556 5 жыл бұрын

Love how you focus a bit on type design and recommend looking for reputable foundries (a daunting task in and of itself imho), which is super important when doing anything typographic whatsoever. You don't wanna be using a bad typeface, ever 😄 Also if you want to really improve your type designing skills, I think you wont get around drawing whole alphabets. It makes you understand the whole concept and the relationships between letterforms way better than just drawing one word. Great video, much love from Germany! ☺

@Artist77osi 3 жыл бұрын

Love the changes, I never thoughts about those while creating letterforms for logo design. thanks lot

@diegocastillo6470 3 жыл бұрын

What an amazing video, loved the presentation, style, music, wow, really nice pleasurable video

@manpreetkansla1007 5 жыл бұрын

Number 3. it's much more balance than other two. Great Work.

@franciscoleyva4378 5 жыл бұрын

Best content ever! Can't wait for the event.

@ArmandoVazquezvazmoen 5 жыл бұрын

The change is brutal. A few minor but very vital improvements.

@TheFuturAcademy 5 жыл бұрын

Armando Vazquez it’s all in the details

@fatherodd7344 5 жыл бұрын

YOU AND YOUR TEAM & THE COMMUNITY YOUVE INFLUENCED ARE A GODSEND!!!!!

@hiyduhgg 5 жыл бұрын

Wow I love this channel so clear and helpful. Also you could try putting a poll on the video so we can vote our choice?

@jwalzer 5 жыл бұрын

I like the balance of the terminals in #3

@medbouchi 5 жыл бұрын

Number 3, feels very balanced and all the contrast of thick and thins have been fixed .

@11Virgo11 3 жыл бұрын

I love your videos. And the background music makes it even better! Thanks you guys are AMAZING creat/ures/ors/

@mohamedlabeeb7162 5 жыл бұрын

This is awesome stuff ♥️♥️♥️

@rivagess 5 жыл бұрын

A guide to typeface and how to use them depending on the context (web, print, subject) would be really helpful.

@riseagainstfanatic88 5 жыл бұрын

I like the third the most you really made some great changes there on the "d" and the "e" but I would keep those little courvy elements on the e"s to give it something more unique for the brand.

@t.t.cooperphd5389 5 жыл бұрын

Love these videos

@DesignMedium 5 жыл бұрын

Another very informative video. Nice. 👍

@crea2rs133 5 жыл бұрын

Very informative Thank you

@colleenstudio 5 жыл бұрын

love it, THANKS

@MalaysiaNewsTV24 5 жыл бұрын

*amazing work*

@JeezJeezy 5 жыл бұрын

If you skewed the square at 4:18 it would match the diagonal stroke. So, the horizontal width of the stroke is consistent. And three is best, the elements are more in harmony.

@mykolaspetrusevicius3711 5 жыл бұрын

Awesome video!

@willpatersondesign 5 жыл бұрын

Love this video guys x

@AtmosphereDz 5 жыл бұрын

i like the 3rd one i've learnt so much thank you the futur

@55555harris 5 жыл бұрын

Learning daily something very useful.. keep doing..👍

@SD-ez8yo 4 жыл бұрын

Love Futur ,Thanks :)

@shakunlejohn2238 2 жыл бұрын

Thanks for the "e" walkthrough

@abdullahdesigns00 3 жыл бұрын

You guys are gems

@anika6558 5 жыл бұрын

GREAT GREAT I LOVE IT

@AnasAhmed-ib1my 5 жыл бұрын

Brutally Brutally Brutally Brutally Helpful!!!!!

@TheFuturAcademy 5 жыл бұрын

Appreciate it

@armenberejiklian4230 5 жыл бұрын

Useful 👌

@infographie Жыл бұрын

Excellent

@tanmaypanadi1414 5 жыл бұрын

The third logo attracts my attention little bit of fun and fancyness.

@rehanhayat 4 жыл бұрын

i wonder why this channel has such low subs - Great Work , keep on going (Y)

@IndrajaSalunkhe 5 жыл бұрын

Awesome...

@maryocecilyo3372 Жыл бұрын

Muito obrigado!

@yacoub7668 11 ай бұрын

i leared somthing new today THANK YOU.

@soejrd24978 5 жыл бұрын

Just a tip for the audio. In this video the audio is heavily compressed, which is typical when you're dealing with vocals or speech, but when you do that in a roomy-sound (room mic.), the audio gets really "pumpy" and brings a lot of "room-artifacts" to the front. Compressing vocals from a condenser mic is fine, but make sure you minimize the room sound.

@dinabro5739 4 жыл бұрын

very Thank you

@AbdulKarim-dk6vn 4 жыл бұрын

Awesome

@hamidmarji7677 4 жыл бұрын

I liked the option num 3 was such pure

@umastrategic9692 5 жыл бұрын

Master Do!!!

@sahilnambisan6461 5 жыл бұрын

I like the 2nd one the most.

@rainbow-er4py 3 жыл бұрын

i like the third one thanks for the video

@saurabht7987 4 жыл бұрын

All the time I was thinking, "This is not the way we indian designer think. Than at the end he says namaste. Mr. Chris Do I am in 🙏Namaste.

@munchingorange234 5 жыл бұрын

I like the third one but the D still feels quite funky. It just feels more cartoony and not as mature as the other letters. I think the round in the middle of the D needed some adjusting to make it a bit more sharp and a better curve in the inner circle.

@jfosterdesigns 2 жыл бұрын

Agreed

@elizabethdecena154 5 жыл бұрын

You guys are such cool beans. 😎

@Jakeurb8ty82 4 жыл бұрын

3. The second terminal gives it balance without being symmetrical. Alt/Option dragging a single anchor point duplicates the whole line for me... (UPDATE: because I didn't use the scale tool! You really do have to pay attention and watch full screen.)

@jonasauernhammer1886 5 жыл бұрын

really really strong video

@AntoineLanau 5 жыл бұрын

Numéro 3 for sure!

@MyLivingLife 5 жыл бұрын

This was an information packed video! Expect nothing less from the Futur team of course. 😍 I am a little confused about the letter 'd' at 6:16 . The 'o' should have flattened correctly into the 'd' like it did in the Bodoni font, right? Since you'd fixed the thickness of the 'o' earlier? So why didn't it? I feel like I need to know this so that I know how to spot stuff like this in the future. Thanks again for your amazing content and hard work @TheFuturAcademy!

@tailsmelv025 Жыл бұрын

I'm also confused about this. I'm hoping someone's answered somewhere in the comments.

@emilyjackson6409 5 жыл бұрын

Geezus, the meticulousness. Well done :)

@hi-xu5sk 3 жыл бұрын

Awesome✅✅✅✅✅

@AbualHassanPervaizAkther 4 жыл бұрын

i would love to go for 2nd sine its more simplified but i would take e from 3rd and put in 2nd one. may be it will make logo thinner but i will just try if it will work.

@seymourbeetle 4 жыл бұрын

My vote goes to the 3rd iteration, but I'd like that little ball on the "t" to get cut out so only the ball on the "v" is left. It looks cleaner and easier to read in my opinion.

@David-wi1ou 4 жыл бұрын

Can you form the "e" with Width tool?

@anika6558 5 жыл бұрын

nice

@anettechahalane7523 2 жыл бұрын

Merci

@janus1450 5 жыл бұрын

I prefer the "trois" (third). Love your videos

@TheFuturAcademy 5 жыл бұрын

Merci beaucoup

@brentmcdonald7319 5 жыл бұрын

I like 3 most.

@dhrumilshah9442 5 жыл бұрын

How someone disagree 😎. Thanks for video ✌️✌️

@MTajvidi 4 жыл бұрын

9:08 How come I can't do the same thing? when I select that anchor point with the direct selection tool and hold alt/option and drag the anchor point, the whole stroke moves to the right! my cursor show a + sign instead of double cursor icon when I hold the alt/option!

@robertfigueredo5481 4 жыл бұрын

He's selecting the anchor point and the path, are you just clicking the point or are you drawing a box over the path and the point?

@chrisanson243 4 жыл бұрын

I like no. 3 but there are still some issues with the spacing between letters.

@paulinemorare5509 2 жыл бұрын

Seems so easy, which software do you use?

@trevorayala7368 4 жыл бұрын

I really like 3

@Dan-lu7vi 5 жыл бұрын

You probably hate these comments, but at 9:35 you can drag the stroke color into the fill box. You don't even have to hold option!

@AvantGrade 5 жыл бұрын

I don't think we are eligible to disagree on the changes 😂😂 We like them we kinda know why ❤️

@Daani213 3 жыл бұрын

that a great

@DeepakRai-tf8un 5 жыл бұрын

Did he said "Namaste" ......... love from INDIA BRO .. both cahnnel are awesome ...

@TheFuturAcademy 5 жыл бұрын

Yes I did.

@DeepakRai-tf8un 5 жыл бұрын

namaste ! @@TheFuturAcademy

@AkshaySharma-sy9zf 3 жыл бұрын

what is the name of devote font

@funkypanda5700 2 жыл бұрын

you just saved me from trashing an assignment . Thankyou!!!!!!

@yashrotliwala5254 4 жыл бұрын

What to do if I want my logo to be critique?

@ebadfaiz6326 2 жыл бұрын

Have your any courses on skillShare? Kindly provide link if have.

@kevlawrence 5 жыл бұрын

Defo number 3

@andreswanepoel80 Жыл бұрын

3 years late, but definitely #3!

@haniyahejaz1434 5 жыл бұрын

I never understand people who dislike your videos. :/

@TheFuturAcademy 5 жыл бұрын

haniyah ejaz 🤷‍♂️

@VEE727 5 жыл бұрын

I hate that mosquito music. They did it again

@ryand76 5 жыл бұрын

Hi Chris and Futur peoples! I've been a Sustaining Member since 2017 and have been applying everything I have learned to my designs and they have been 100 percent better! Now I want to up my game and start charging more for my designs just because I already undersell myself and I know that. I need the confidence of "a formula" in the form of spacing in typography. I'm looking for some serious ways to train on type like this video. I just really want to be confident in my typography spacing and know how to spot it across a room like Chris. I want to buy a typography course with my tax refund and I am very committed to it. So the question is. which course should I start on? I am a failed animator with a degree turned to dust. I have rebounded in graphic design through your channel and others like it and have gained many clients since then. So really what is the best course to take if I'm looking for tight type design and have a basic concept of typography but not traditionally trained?

@TheFuturAcademy 5 жыл бұрын

Take our typography course. Thank you for your support these years.

@shakunlejohn2238 2 жыл бұрын

Still prefer the No.3. Just those slight changes have it a different feel

@manzarkhan3959 4 жыл бұрын

Sir, I am from Pakistan and i like the way you teach big fan of you, sir, I have a problem when I design a cv or letterhead and go to export save as jpeg and save it when I print letterhead or cv content is blur it looks low quality could you tell me for print how to save properly Thank you very much

@kitj2820 5 жыл бұрын

3 with the ball in the "T" off

@SilverAphelion 5 жыл бұрын

it`s weird how the first letter set the tone for the rest of the word, i dig number 3.

@allangomes529 5 жыл бұрын

Please put the name of the songs in the description. I always want to hear it more but never find it. :

@dvtrbl 5 жыл бұрын

Agree 3

@nasirraza6775 2 жыл бұрын

3 is look minimal modern and beautiful

@jerryyoung7871 3 жыл бұрын

omg, what's the name of the typography? D:

@jowelahmed6731 4 жыл бұрын

wow

@pennyohalloran449 4 жыл бұрын

I like 3

@saimusaddiq7787 3 жыл бұрын

Slight Changes made a lot Difference in it.

@SoloC852 5 жыл бұрын

Number 3 without the dot on T

@Bernarkdar 5 жыл бұрын

The overshoots for the rounded letters were DEFINITELY fine before. You said they were too big and then took them down to nearly the same height as the v. Obviously, this is a purely subjective thing, but saying that overshoots can't be that much taller than the x-height, and ESPECIALLY saying that they should be that close to it, is very dangerous misinformation to spread, especially when it's already difficult enough to find good information about what makes good and bad type. Overall, good video, especially when talking about thin and thick strokes. The style of font that you're referring to that has great contrast between stroke thicknesses would be a didone style font in case anyone wanted to look for more examples of this.