Supreme, Off-white, Anti-Social are so played out by the hypebeasts, that they devalue the brand and have tarnished their image.

Funny, I'm a writer and we basically have the same thing with "show, don't tell." Deceptively simple-very Japanese.

Reggie the swami

wind and sea its super simple but the collabs they do are fresh

Wouldn't a video exposing unknown brands counter the purpose of keeping them grounded, free from becoming trendy and outplayed

Or it might help them grow so they don’t disappear into obscurity. There’s a fine line

@@THECASUALco Valid point, I think I just disagree with the reasoning as to why he would want a video like that. Exposing brands that you enjoy and want to see bloom is fine and cool, exposing brands to get into just so you can be in the know before everybody else is a little questionable.

Interesting to learn more about Vietnam trend, thank you for sharing.

Sounds a lot like OFF-WHITE.

@@Durgenheim atleast offwhite is nice quality and has unique pieces

@@tim0339 nahh its bad quality stuff too. Shirts are thin, accessories are the same quality as the cheap stuff you can get at department stores.

@@MrSyngamer I’m not saying offwhite is a brand known for quality but there stuff is nicer than your average hm mall clothes

Ugh 😩 I agree. It’s so tacky now.

Nebrvskv

Vlone

@@lepew6422 vlone is fire

Almost as corny as your pfp

@@luhchromie5403 if u like to support abusers yeah

Hell yea

lmao ong

I worked at pike place in Seattle for a couple years and I legit thought it was a brand only for Asian people.

Apple: Hold my beer

Rolex.

​@@goldengun9970 Rolex uses scarcity to increase the value of Rolex. Less in circulation makes demand higher. As far as apple. I would say they are one of the most consumer friendly brands. That's why they got so big all of their designs are simple straight forward

And many "green" brands are just using sustainability as a marketing tool. It's the perfect excuse for criminally high prices

Anyone who actually believes that lives in a bubble or is a gen z. Everyone in suburbia in California has always done that look. I grew up in the 80s and 90s and that was the staple. Bieber wasn't even born yet. Only people who are racist saw it as "thuggish"

@@leestrz4153 You're right , Now u see all the hipsters who are crazy about Dickies , 501 Levi's, Carharrt, Ben Davis, Pendleton, Lee, Champion, Russell Athletic and Champion. I'm old enough to remember when white kids who wore these brands were sterotyped as ' Wiggers '

Lee I’m from California and yes this was something that was worn in California BUT those from California tend to forget that outside of CA the world is different. In the South in the 90s and 2000s that was considered inner city hood clothing. And that’s the truth. And it’s always rich when people say something was considered “racist” when they don’t necessarily experience the brunt of it. Being called a thug for ANYTHING from the way you wear your hair to how you wear your clothes isn’t just something to give the “California Exception”. Kids were called thugs in California for wearing the same damn things. The LAPD was one of the most notoriously corrupt law enforcement agencies in the 80s and 90s and singled out the very same kids for “looking the part”. Simple fact is once white kids wore something it was okay in their neighborhoods but in Compton, Carson, Inglewood, Watts, S.Central, and even kids who lived in the inland Empire, that Garb on black and brown kids screamed “Thuggish” to white America. So yes “people like” Bieber normalizing it did in fact make it more comfortable and for the stigma to change. Especially in other parts of the US. You can’t tell me how many black kids who wore the same thing didn’t get stopped because “they didn’t look like they live there”, in CA or otherwise.

@@THECASUALco I see your point but I still find it incredibly misguided. Sure Bieber has influence but to think he is the sole reason to normalize something to what you call white America is ridiculous. Bieber is called out for cultural appropriation. He is called a 'wigger' since forever. Did you see the episode of Atlanta where Bieber was black? Also the looking the part thing is misguided. LAPD didn't care what you were wearing. It was more racially motivated but also they were against anything resembling what they considered gang culture. Aside from race they discriminated against people for social class, religion and even the type of car you drive. I was told to never wear my hood while driving, or a baseball cap. That was guaranteed police interaction.

@@THECASUALco I'm saying that the teachers, store owners etc who would call people dressing this way would describe them as thuggish we're the racists. For those older people where that wasn't a thing, they were bias. Same as kids wearing all black skinny jeans, a band tee and rocking a mohawk. It is a physical reality that people will have a preconception based on your fashion or even your race. It isn't hard to understand if someone never met a guy with face piercings and tattoos they would assume what they seen on tv or movies etc . I get it, it's the internet but I was in no way attacking you or calling you racist if that's what you thought. While Californians may seem to be in a bubble we have one of the most diverse states in all 50. So many sub cultural, and people from all over. Surfing white boys been rocking board shorts and a hoody in Hawaii, Florida basically anywhere that weather is nice and warm and cools a bunch by sunset.. Basketball shorts and a hoody is not just a California. I never thought of it as a style thing it was always just a comfort thing people wore everywhere. Going to the airport especially 😂. Now I agree LAPD would target people of a certain style and look, but I still think it boiled down more to race and neighborhood. I've had neighbors call the cops on me for walking down a suburb in my hoody and basketball shorts while I'm on my way to practice with a neighbor. I won't say all of white America felt that way but that one old lady on that street did. Majority of the time I just felt people had their guard up in the 90s. I dealt with neo Nazis and bullys and being called racial slurs all through school just for looking different. Guaranteed I've been pulled over more than majority of drivers and the one time I was arrested I was actually the victim. I agree people do play appearances in their ignorance but young white kids in the suburbs have been wearing that look and aren't seen that way since forever. Once they get older and are more intimidating they can get treated differently. I think the internet and exposure to more cultures has brought this down quite a bit and while celebrity exposure can bright light to more people I guarantee you the old lady on that street could see Bieber today walking down her street and she would call the cops so fast on him. TLDR: it isn't specific to California, there are always racist/biases. Nobody is ever safe from other people's preconstructed notions. Painting broad strokes is left to the background, what is important is the detail

CCS

yesss well said

Interesting. Do you have any brands in mind?

​@@testing6753 yeah, like when I wear Vans and Levi's and I feel an obligation to like be a certain way, in a restrictive way somewhat, you know? that's what I had in mind. But then again I truly understand if it's something else for you entirely.

Why did I read the I’m kanye in his voice 😂

@@jojomojofofo cause that’s probably was his exact words 😂😂

😂😂😂

Really appreciate that dude. More to come.

It’s more than that. Printed tees are fun but the problem with these examples is that they try incredible hard in a market that is absolutely over it. Because anyone can do it, it comes off lazy. People are savvier now. It’s not fooling anyone.

kikstyo still goes hard need more people rocking it still

well you gotta start somewhere 😉 try it, you might like it. I'm probably just a nerd but learning languages is fun.

RIP Gus

Peep is a legend

Supreme was originally a skate brand but now it’s testing its boundary’s to see how far it’s customers are willing to go to support it so it’s working. They released a brick and they sold out and resold what other brand has the same power and influence to do the same thing.

@@isai1222 that brick shit was years ago i cant believe yalll still holding onto that. supreme does fire shit, its just that hypebeasts killed the brand and now that all the hype is on other shit people think supreme fell off and do wack shit which couldnt be farther from the truth.

THIS! Nothing “couple” about the work done. Don’t be a hater bruh. Too many years of practical study and living in this country to call the ability I gained “a couple of phrases”.

@@THECASUALco you’re right my dude I was hating. Judging you on the very first video of yours I ever watched. And that’s ducked up bc having watched even a few of you videos I can tell you’re very deep in Japanese culture and I really enjoy everything I’ve seen on your channel. So I sincerely offer you the biggest apologies. 🤝

Well yes. That’s the game until you’re above it that it no longer matters. We live in a world where money runs it. However it’s always about choice. Some of these brands you can choose to wear or not choose to wear. There’s plenty of people that wear stuff that isn’t even close to hype and feel fine about spending there money on something that reflects themselves. I have no problem with the prospect of making money but blindly following something simply because “it is” or “popular” is a waste of money.

What!? Lol. You must have taken a microscope to the piece. That’s not EVEN a focal point AND it’s White Mountaineering. You might want to check it out.

Well said!

Trying to help people make better stuff so they can succeed in this industry is hardly pretentious. Every single reason has a solution AND insures you don’t have to follow hype. Most brand fail miserably and never make money and part of the reason is they don’t differentiate. Stating a truth is never pretentious unless you take offense to it.

@@THECASUALco you right on some level. For sure trying to help is the intent same as saying be creative on a shirt is intended to help that person. You offer a solution which is what to do better. What you miss is some of these brands are doing that part to if just isn't written on the shirt. IE every shoe purchased we donate one to charity (Tom's) or supporting scholarships for HBC etc etc. They aren't always fashion heavy people like yourself who know what they are doing or how to express it but instead a business sometimes not as creatively controlled by a single visionary but are a collective. In something as saturated as fashion it's sink or swim and majority will sink. I just find it funny that the critique comes off similarly to what your are criticizing. I'm glad you are giving advice to those of us who are looking to start a brand and flourish. I took no offense to what you said. I've seen many brands fall and I've worked with many of them. Maybe they would have benefitted to your advice.