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There are a lot of players in the CDP space but Segment is probably one of the largest and most well-known since it was just acquired by Twilio in 2020 for $3.2 billion. Segment is not a bad tool by any means, but its core value proposition will always be capturing and transferring event data, so what are the best alternatives to Segment?
0:00 What is Segment?
1:17 What are the alternatives to Segment?
1:38 mParticle
2:16 Tealium
2:46 Lytics
3:17 Rudderstack
3:57 Simon Data
4:27 ActionIQ
5:06 Amperity
5:32 CDPs and the modern data stack
6:06 Reverse ETL
6:56 Getting started with Hightouch
#Data #Analytics #Marketing #Dataengineering #ETL #ReverseETL #dataintegration #moderndatastack