So they dropped from insanely overpriced to just overpriced.

Imagine spending quarter of a million dollars on a RO that’s now 80k 💀💀💀💀💀💀💀

Buying an overpriced watch from a flipper or grey market dealer is the worst decision you could make if the watch is still in production. The only reason watch prices have not fallen below retail is because grey market dealers overpaid for these watches and can’t afford to sell them for a loss. The watch market is dead with inventory being listed on multiple sites at the same time sitting around collecting dust. Nobody is buying anything at these over inflated prices. In fact, if the watch is still in production, the best move is to buy it from the manufacturer (Bucherer for Rolex) directly and wait for it. At least you will know you’re getting the watch at retail and it’s not falling below that yet. There are no more supply chain shortages so watch manufacturers can make plenty of watches.

As a broke boy and actual enthusiast who wants prices to crater, this is great news.

Buy what you like is the key. If it increases/holds value then bonus

I didn't lose anything. I bought a Casio 😅

I lost my shirt but my grey dealer says I'll make it all back if I buy into his new hot line.....................Tulip bulbs!! What should I do????? 😂😂😂😂

Happy I bought a Tissot it did not go up or down

The same individuals that paid 30k over MSRP on vehicles two years ago .

Remember when everyone was saying that watches were INVESTMENTS?

As a broke guy I am waiting for royal oak replica price to crash from 350$ to 150$ so I can finally afford one used for 90$

The Sprite is a failure in design, it's awkwardness hasn't faded.

As someone with some watches, I hope they fall to the point of bringing back an enjoyable honest retail experience.

Definitely not yet the bottom, waiting till this Q3

These are actually watch market values. If you are selling to a dealer take 25-30% off the above to cover their margins. So if you are selling some of these watches today having bought at peak; you will get back 25 cents to the dollar.

Drop Drop Drop Dropping!!! TSGWMID

I’ve been into watches since the mid '90 and I'm also a WOSTEP graduate. The AP are (from a pure product perspective) $15k to $20k tops. Chopard does waaaay better stuff at a fraction of the price with their LUC line.

Imaging paying over $150,000 for a product that took $2000 to produce.

Thanks for the info!!!

Great information! What’s your take on the Rolex Hulk? Predictions?

This report is so delightful!

Was on a cruise ship last week, they had used Rolexes in the gift shop. They were asking $30k for a Batman GMT… yeah right.

Very interesting as always. Many thanks 🙏

in short... The bigger it jumped the bigger it fell lol. What would have been more interesting is the models that jumped like crazy and maintained their value the most after the correction. I wonder how many sad souls bought at the peak and are now turned off of watch buying seeing their losses.

Great content

So how much for AP year 2000 model 14790ST today?

Great video but opusntime watches has been saying this for the last two years. The watch market is dead in a backyard pool and floating face down 🏊

As the economy slows, the prices will drop further...

One thing important to point out is that the prices in march/april 2022 were ridiculously highly overpriced due to the covid pandemic, ppp loans, scarcity of watches and so on so it was the "perfect storm" for that crazy overinflated increase in prices. Now we are coming back more to reality and even so many of these watches are still quite overpriced compared to prepandemic prices in years prior. Many of these watches are still going for twice or three times their reatil value (which is crazy) but yes it's defenitely more attractive to buy now than two years ago, however watches are still coming down so we'll see what happens, say at the end of 2024.

That Daytona model is discontinued, and many people mention that they like it more than the new one for several reasons, including the case and the dial. Do you think it has already reached its lowest point?

I remember seeing an Aquanaut in the AD window in 2016 and I had an Aquanaut before they were sought after. It’s not a great watch and quite a few people told me it was a poor man’s Nautilus.

go to school : In business and economics, "cost," "price," and "value" each refer to distinct concepts: 1. **Cost**: This term refers to the amount of money that a company spends to produce a good or provide a service. Costs can include materials, labor, overhead, and any other expenses directly related to the production process. 2. **Price**: This is the amount of money that consumers are charged for a product or service. It's what the buyer pays to acquire the item or service. Price is determined by a variety of factors including the cost of production, market demand, competition, and the strategy of the seller. 3. **Value**: Value refers to the utility, importance, or benefit that a product or service provides to the user. It is a subjective assessment and can vary widely among different consumers based on their personal preferences, needs, and the degree to which the product meets these needs. Value is often perceived as how much a product is worth to the consumer in terms of satisfaction and utility, rather than in terms of cost to produce or price to purchase.

I know people who teamed up to buy super expensive watches on secondary market and are now out of the money big time…

I sold all but my AP bucherer in 22’ icluding my favourite watch a Patek bimetal nautilus ..sold privately for £110k honestly the best watch I’ve ever owned but the prices were crazy then…I’m not buying any watches until say I can buy back a Patek say the same bimetal Patek for 50k ..I originally bought mine for 38k.

grey market greed killed the watch market 😂😂😂

you got the snoopy spot on. the watch is no long on my mind and i have move on.

I was going to have The Timepiece Gentleman sell my AP on consignment but he doesn't seem to be around anymore.

Out of curiosity, are these prices confirmed sales? Or the asking prices from the muppet boiler room secondary grey watch market dealers

AP losing 69% of its value! (nice)

2025 prediction. 99% of used Rolex models will be below retail.

A picture of your grandfather can have high sentimental value to you despite having no cost and no set price. This value is deeply personal and isn't measured financially but by the emotional connection and memories it represents.

I really enjoyed the term "Correction" being thrown around as I watched various KZfaq videos from people who would cover high end luxury watches. Looking at the losses I wouldn't be surprised if the rise and fall ties closely in with the boom and bust of the Crypto markets over the same period of time.

Great info!

Still double from retail

Few years ago, I recall stating to myself, “so I need to save 17k for an AP. Got half that, then they went up! Yea, I’m good.

China had this huge boom due to foreign investments in the last 30 years. Now that FDI goes out of China and into other emerging markets, the luxury market is adjusting down to what it should be.

Love the video and info…but I think if you shift the “Market Price 2 years ago” to the left a bit, it won’t look like it’s aligned w the depreciation graph/timeline.

How can you buy the snoopy at retail. I want it for me not to flip

firstly to be clear (for some). when these watches have recently lost value. you mean they lost the grey market value. not retail. grey market prices are unrealistic.. secondly. NO watch is worth more than it's retail price IMO.. when you buy at retail. everybody makes plenty of money. the Company. the Boutiques. the ADs and Suppliers. paying grey market price is utterly stupid. e result is what you see today !!. personally i will only buy from the Boutiques at retail. thanks for the update.

Market price is more than MSRP that’s NUT.

When you consider that an AP RO was 7500€ only 12 years ago, this is insane.

The price of a second-hand item and its market value are two different concepts, often confused in transactions, especially by those who are stupid ,not well-informed or lack understanding basic economic principles: 1. **Second-hand Price**: This is the actual price at which a used item is sold. It can vary widely based on factors such as the condition of the item, the demand for it in the used market, and how urgently the seller wants to sell. For example, an individual might sell a used car at a lower price if they need a quick sale due to moving abroad. 2. **Market Value**: Market value refers to the estimated amount that a property or item would fetch in a competitive and open market under all conditions requisite to a fair sale, where the parties had each acted knowledgeably, prudently, and without compulsion. Market value is more theoretical and is often used as a benchmark in financial contexts. It considers a wider range of factors than just the actual sale price of one specific item, including overall demand for the item, its typical condition when sold second-hand, and broader economic conditions. Therefore, the price for which a second-hand item is sold might not necessarily reflect its market value. The sale price could be lower or higher than the market value depending on individual circumstances surrounding that particular transaction. This confusion can lead to misconceptions where people might assume that the price they pay or receive for a used item should directly reflect its market value, which is not necessarily the case. This misunderstanding is particularly prevalent among those who may not be educated in economic principles or stupid people’s mistakenly oversimplify complex

In summary, during and just after Covid people with a lot of money were bored and began using watches as investment mechanisms. People started paying over the odds and now they are starting to level out.

AP LP used to have 30% margins for AD's - so go figure what the watch is worth....😁

You didn't mention my Pagani Design? 😂🤣🤪😂🤣🤪

Why are they losing value?

Grey Mkt Dealers trading up prices between themselves....don't trust them ever.

They haven’t lost x % of their value unless it falls below list.

This is a drop from a peak of temporary insanity. To normal buyers (not speculators) this is irrelevant.

Wait is wise

Great video and info. Hope the hoarders, back door buyers of ADs and flippers are happy. Hahahhahaha...

Frightening how fellow humans manage the so called " money investment " and it's not only watches that suffers from that craziness, investment is becoming a big ponzi scheme.

Very informative...and predictable. Given the state of the economy...I predict another 40-50% drop in popular model prices before one of two things happen. One, the market stabilizes and turns around...or two...world war and you'll be lucky if your Daytona buys you a loaf of bread.

When Rolex production reach the 1,8-2,0 million a year in 2028 secondary rolex prices will drop to 50% below retail for regular catalogue pieces

Looks like the trends are making a several month bottom. Reasonable now

Who, apart from the late Charles Schultz, would spend more than $20 on a Snoopy watch, with the huge choice of classy Omegas available? Presumably for flipping only.

What insanity! That $261k could have bought a nice home in many parts of the world.

Royal oak chrono can be found much lower than 60k so profit is not so evidnet

😅😅😅 Finally, market correction

wait ... these guys will sell on discount in a year or 2 ..

I would absolutely buy a Rolex Daytona at retail. 😊

Never ever buy above retail. It’s a mugs game. Besides, wouldn’t you rather a brand new watch from retailer than to have to deal with the angst of whether there are any issues with your used watch? I get taking the “risk” when you’re buying on the secondary market and paying way below retail - no issue there - but paying above retail? Nah, not for me

The prices of two years ago are unrealistically high, historically speaking. So using that as a benchmark price to assess the depreciation today is a bit of sensationalism. Secondly, for the non-complication models to have dropped so little when their chronographs have dropped so much just means that their respective price gaps are not realistic - the non-complication models will have to fall further in price (a likely scenario IMO) and in fact even the chronographs (e.g. PP's annual calendar chronograph) will have at least another 10-15% depreciation; ditto those of AP. I reckon the Omega Speedmaster Snoopy could have as much as another 40% to fall. Meantime, Omega's perrenial rival, Rolex, have always been over-valued relative to Omega. Fans would always claim it deserves its premium over its Omega equivalent. But even if that were the case, its premium over Omega has always been too big so expect Rolexes to fall further across the board. Surprisingly, the Rolex Daytona's current price is the least over-priced compared to the historical evolution of its price. I expect that the Daytona will have little room for a price fall at its current price. To put all of the above in perspective, with all these recent depreciation of various models across various brands, the end result is less price dispersion across the premium/high-end watch universe. This is as it should be as the last few years have seen the top-end models of premium watches running ahead of themselves. So some collapse in price dispersion is just what the doctor ordered.

These watches have not lost VALUE……. They’ve lost hype. They’re now trading at a more realistic price….. I have no sympathy for anyone burnt…. This is what happens when you buy to sell rather than buy what you want…..and then wear and enjoy it!!!!

Snoopy is no longer in production, not that it matters now but it will at some point.

Never pay above retail for a watch that's still in production - that's basic common sense, and those who lack it are the ones taking a beating.

They choose to dump them and take a loss rather than maintaining them. I asked how much would it cost me to maintain a $15K Rolex. The answer was $3K every 5-7 years.

Wait until the coming depression I’m betting you most of these watches will be traded for a couple of gold coins

70k for an aquanaut 🤣🤣🤣🤣🤣

I think you mix "market value" with what some fools where paying in the past. call it former flipper hope......

Dropping like BClintons pants 👖 in the White House in 1994. 😱😱😱

The way to make a price development chart is to add a data point whenever there’s a confirmed sale, plotting price and the date of the sale. When you have added all the data points you connect the dots which then forms the graph. Hence, each fluctuation in a graph indicates a data point /sale of a watch. For some of the limited watches there is no possible way that there were as many sales as indicated in the graphs. I conclude that many (perhaps all) of the graphs look manipulated and false.

Supply and demand. They can afford the loss.

10 Dollar watch tells the same time as a 1 million Dollar watch 😂

Preowned watch above market value when you can get one from an authorized dealer for cheaper anybody that goes in here and buy something used on a gray market or secondary market of Frio and they pay over retail. They are a dummy that would be like going to a used car dealership And finding a Chevrolet damn Ford what flavor car is yeah I know the Chevy dealership down the road there sell that car for $70,000 but yeah I’m gonna give you $190,000 for that car makes no sense to me. I have a white Daytona, I bought it and 2000. I paid under retail for it. I have the dealer at an authorized dealer because he had his case about nine months to buy it. I like it I bought it. I still wear it. I won’t sell it.

من فضلك عندي ساعة pierpont ميكانيكية نسائية قديمة وهي بحالة جيدة وعندي ساعة Sndoz قديمة رجالية خدش بسيط بالميناء ولكنها تعمل بشكل جيد وساعة sirgint تعمل بشكل جيد اريد بيعهم وساعة ام صليب قديمة يلزمها اصلاح بسيط وايضا اريد بيعها

Way lower prices

by Casio g shok

Don’t wanna work? Rather try speculating in watches? Excellent idea!

I lost money but not that kind of money. Maybe 6k at most. Still enjoying them even im hit. Well. U learn and move on. Bot 2 ym

You also need to mention watches that’s gone up in value on the secondary market over the same period like some A Lange & Sohne watches

Time is free, why do you need a $50,000 watch?

Watches as an investment is dead

What kind of idiot would pay over 250k for a watch retails 33k

Did speculation drive prices during the pandemic? I have bought several watches over the last 6-8 months, finding good value in the secondary market. I use another website to track my collection which is showing mixed results, but up overall. My humble opinion is that the 2022 year was a one off.

Add another 10% loss for inflation of usd

What a shame. 🤭

😂I’m so glad I bought Gold instead of

My friend has both the APs mentioned. Well he paid retail so he didn’t lose anything, nor could he have sold it because AP would have barred him. But can’t help but feel like he lost something 😂

Anything above the retail price is simply a scam