The 1000 CR brand - VEEBA, India's most loved Sauce Company ft. Viraj Bahl

Рет қаралды 52,223

Indian Silicon Valley by Jivraj Singh Sachar

Күн бұрын

In this episode of the Indian Silicon Valley Podcast, we host the Founder & Managing Partner of Veeba - India's most loved sauce brand. All of us find Veeba sauces in our kitchen and sachets in our deliveries. Veeba in the last 10 years has become all incumbent brands in its category and become the market leader, crossing a revenue mark of INR 1,000 CR!!
Veeba is India's leading brand story and we are incredibly glad to feature its journey in the most candid way on the podcast. Check out one of the best episodes on the Pod.
veeba.in/
Viraj Bahl on LinkedIn - / viraj-bahl-82a595aa
Jivraj Singh on LinkedIn - / jivrajsinghsachar
00:00 - Introduction
01:03 - Meet Viraj Bahl, Founder of Veeba
02:03 - How to build a Consumer Brand
03:58 - All about Distribution
08:27 - Learnings from the Family Business
11:27 - Beginning of his Founder Journey
14:15 - Running a Food Business
22:24 - Vision for Veeba
27:07 - Setting up Manufacturing since Day 0
38:04 - The Dominoes Order that saved it all
40:59 - Strategy is Everything
50:52 - Early Days at Veeba
1:01:29 - Establishing the Brand
1:04:44 - Mastering Marketing
1:05:36 - Innovation in Product
1:07:48 - All about Retail
1:08:20 - All about Scale
1:25:19 - Motivation to build Veeba
1:30:00 - Conclusion

Пікірлер: 112

@virajbahl Ай бұрын

Absolutely humbled and grateful for all the love and support I’m getting. It truly motivates us to do more - do better. And Jivraj your diligence, kindness and love means a lot to me. Thank you 🙏

@LifeWithSomit Ай бұрын

Loved hearing from you. When I worked with a food company, we used to follow your brand to learn and see how to improvise :)

@IndianSiliconValley Ай бұрын

Thank you so much for being on the show Viraj🙏🏼🙌🏻

@mayankchoudhary9746 Ай бұрын

I am your distributor from Rajasthan I want to contact to you, how can I contact you..

@parikshithmo Ай бұрын

I have 5 SKUs in my fridge😂. By far my favourite sauce company. It really helps me with my diet and staying under my fat and caloric limit. Plus the taste isnt compromised. Peri Peri and Bhut Jhalokia sauce with 0.3% Fat is a game changer!

@YogeshKumar-hj8lm Ай бұрын

Man said he's middle class when he earned 3 lakhs in 2002

@ch10ya38 19 күн бұрын

If it is 3LPA then that’s equivalent to 11 lpa today. If its 3LPM then its equal to 1.4 crore per annum today

@mustafabasrai Ай бұрын

Please do these type of podcasts more and more which founders who have built companies from grassroot level and have achieved a massive growth

@IndianSiliconValley Ай бұрын

Absolutely!!! Well keep doing such amazing podcasts 🚀🚀🚀🚀

@siddchopraofficial Ай бұрын

A long one but an amazing episode…. We need more founders like him who value the team and are Down to earth !!

@IndianSiliconValley Ай бұрын

Thank you so so much!!!

@krunalshah222 Ай бұрын

1 hr done, so far a brilliant podcast! Thank you bringing out the best out of the conversation 👏

@IndianSiliconValley Ай бұрын

Thanks a ton!!!!❤️🤗

@vaibhavizaveri55 Ай бұрын

A story of a great founder. Humble, honest man making it in India. Makes us proud!

@IndianSiliconValley Ай бұрын

Absolutely!!!🙌🏻

@jayakumar1716 Ай бұрын

Very nice to hear from his mouth regarding; VEEBA / WE were selling his products since it's birth , i also really liked packaging and taste right from the beginning , before VEEBA ' s birth fun foods was doing well as there was no competition. NOW IT'S VEEBA. All the best wishes to him, please convey him. JK.

@lofivibes5942 Ай бұрын

Please Please Jivraj try to do one podcast with Kishore Biyani Ji (Founder of Future Group) as he is considered as the Raja Of Retail in Indian Consumer Market ..... It will be a great learning for all of us... Thank u

@IndianSiliconValley Ай бұрын

Surely - we need any to host him badly as well!!!

@navnithbhatera7156 3 күн бұрын

Great postcard very interesting and informative…Above all the host is amazing with great communication skills…Keep up the good work dost..Once again thank you

@Thedigitalalex 26 күн бұрын

This episode was total value for time spent. Thank you so much 👍

@aagmayank 26 күн бұрын

Have watched almost all of the podcast on this channel. This particular one by far is amongst my top 7! Thanks for this ! 🙏

@IndianSiliconValley 25 күн бұрын

Thank you so much!! This means a lot :)))

@RajeshL-bz9zo Ай бұрын

Very insightful interview. Thanks for sharing views with such innovative founders. Well done Viraj

@IndianSiliconValley Ай бұрын

Thank you so much!!! Really glad that you enjoyed it :))

@raunakagarwal8038 Ай бұрын

Had the pleasure of meeting him recently, such a passionate founder!

@IndianSiliconValley Ай бұрын

Vvv true 🙌🏻🙌🏻🚀🚀

@mustafabasrai Ай бұрын

Watched the whole podcast without skipping a second of it. One of the best podcasts by a consumer brand founder on KZfaq i must say which i have come across to, It was full of learnings and very insightful, it was very beneficial.

@IndianSiliconValley Ай бұрын

Thank you so so much, such comments make our day :))

@ProNextFoodBrands Ай бұрын

The family business was Fun Foods which was also into Mayonnaise and sauces. Do not hide the fact and also the B2B business is major part of business

@yashsavla9626 Ай бұрын

Damn, no wonder how he cracked Domino's and the GT so quick.

@yogeshshah119 Ай бұрын

Not making him a director/partner and only giving ESOP as a employee was a smart move so the non compete will not apply since he is only a employee. Looks like a thought out plan to sell out and restart the same thing immediately No wonder he stressed this a couple of times in the interview. There must be some issues with this Actually the whole interest in the story diluted when i found that their family business background was seemingly kept hidden throughout the interview Doing a new thing altogether viz doing the same thing again is a vast different story Raises doubts on the channel also since they are not presenting the whole truth . People may get misguided

@dummyaccount5073 25 күн бұрын

@@yogeshshah119sahi pakde 😂

@vishakhdayan9409 21 күн бұрын

Ahaa

@Spread_only_love Ай бұрын

Listened it in one go. Very insightful conversations at the Sametime, emerseful enough to keep the audience glued to it . Loved it 👍

@IndianSiliconValley Ай бұрын

Thank you so so much !

@Lucifer-hm2sz Ай бұрын

Jivraj doing great work , please bring such founders so that we can learn more lessons about business

@IndianSiliconValley Ай бұрын

Thanks a ton!!! Appreciate the kind words :)))

@saurabhluthra629 Ай бұрын

Thankyou for such an insightful session !! Thanks Viraj and Jivraj

@IndianSiliconValley Ай бұрын

Thank you so so much!

@Ishank50606 Ай бұрын

Just amazing to listen to this interview ❤ , Jivraj - you are such an intelligent and understanding host 👍, Viraj Sir loved your questions and answered them candidly. Keep up the good work , Best wishes brother

@IndianSiliconValley Ай бұрын

Thank you so much!!! This means a lot 🙏🏼🙏🏼

@nishantmathur7139 Ай бұрын

It was great working with these guys as a product guy, they exactly know what they want

@IndianSiliconValley Ай бұрын

Super to hear!!!!

@saahilpeeradina2300 Ай бұрын

One of the best Intws / podcasts I’ve watched 👍👍👍 … Viraj - Kudos to you and your modesty 👍👍👍

@IndianSiliconValley Ай бұрын

Thank you so much!!!❤️

@manasrai6108 Ай бұрын

Love the valuable insights ✨...looking forward for more🚴‍♂️.

@IndianSiliconValley Ай бұрын

Thanks a ton!!

@abhinavdesign Ай бұрын

Mr. Viraj, thank you for the excellent and educational podcast. It is quite beneficial to us.

@IndianSiliconValley Ай бұрын

Super glad to hear this! Viraj is a legend. We’re grateful that everyone is enjoying this pod!! 🚀

@lalitdash6000 Ай бұрын

Absolutely loved this episode, took me 3 days to finish it but worth it 💪🏻

@IndianSiliconValley Ай бұрын

Super to hear!!!

@mohankumarr.k3753 Ай бұрын

The most humble and honest founder. God bless you.

@IndianSiliconValley Ай бұрын

Insanely humble and honest indeed!

@harnoorsingh7075 Ай бұрын

great people, great conversation.

@jaswanthtalada. Ай бұрын

Advice to your younger self is a great question to ask the entrepreneurs who have achieved it. Great podcast, unique one.🙂

@IndianSiliconValley Ай бұрын

Awesome, thank you so much!!

@rajgupta4129 Ай бұрын

Excellent podcast, viraj sir is my mentor. I learn so many thing from him, this podcast help me so many thing now clear my vision. When he said ki TC PC is borring but i really enjoyed i wanted to khow more about. Please re invite him and asked more about tc pc and how he will grom is GT sale. Thank you so much indian silicon valley team. For lovely podcast

@IndianSiliconValley Ай бұрын

So glad to hear!!!🙌🏻

@koshh007 Ай бұрын

Fantastic entrepreneur, never had Veeba, gonna try their product

@IndianSiliconValley Ай бұрын

You definitely should, you’d love it!!

@GurshansinghGill-ds7je Ай бұрын

The best podcast ever watched ❤

@IndianSiliconValley Ай бұрын

Thanksss a ton!!!!

@anuraggarg5637 Ай бұрын

i want to ask one question that ecommerce , q-commerce, reliance, dmart etc. all are going for a private labelling in the fmcg segment which has price less than national ,domestic brands and also has great margin. Isn't it will affect lot to these fmcg,sauces brands so how do you see this ?

@IndianSiliconValley Ай бұрын

But Veeba is already very known and big, so they’ll continue to thrive. This won’t be a threat to them!

@fronaldtrump1608 16 күн бұрын

Private labeling is a low margin business, especially when it comes to ketchup and sauces. Another way to look at it is, private label contract manufacturing business also goes to companies like veeba, dr oetkar, del Monte. So, the topline may not be impacted, but as contract manufacturing is low margin business, it can impact the bottom line.

@raspalsingh7722 Ай бұрын

Great work mere veer ❤

@makessensewith Ай бұрын

What an episode 😍

@IndianSiliconValley Ай бұрын

Thanks a ton!!!

@rajeshbuch7275 Ай бұрын

please talk about present retail scenario , modern trade , grocery, types A ,B , C etc merchandising , modern trade retail entry charges etc

@rajeshbuch7275 Ай бұрын

great answers

@IndianSiliconValley Ай бұрын

Sure - will cover in future episodes 🙌🏻

@apexemperor 18 күн бұрын

Had just ordered veeba sauce yesterday... It's awesome and price worthy 😅😅

@win289 Ай бұрын

Awesome podcast thanks

@IndianSiliconValley Ай бұрын

Thank you so so much!💯🤗

@kartikeyagupta6430 Ай бұрын

OG consumer founder with the best brand and bestest host

@IndianSiliconValley Ай бұрын

Yessssir! Thanks always for the support :)))

@win289 Ай бұрын

Pl do founders who failed so we can learn from Their journey as well

@IndianSiliconValley Ай бұрын

Surely, thanks for the suggestion!

@praveenpcpc 25 күн бұрын

Please English subtitle

@woicewithsagar Ай бұрын

❤

@IndianSiliconValley Ай бұрын

Thank you!!!

@RobiShow Ай бұрын

Great 👍

@IndianSiliconValley Ай бұрын

Thankssss!

@praveenpcpc 27 күн бұрын

Please bring technology wala bhi founder.. Coding related and digital marketing

@delightcatering4u Ай бұрын

fantastic fantastic fantastic

@IndianSiliconValley Ай бұрын

Thankss a ton!!!

@lavtheexplorer9739 Ай бұрын

Amazing podcast sardar ji 🎉but I am wondering how u convinced him to come on this podcast ?

@IndianSiliconValley Ай бұрын

Thanks a ton! A common connect made it happen, very fortunate to have amazing + supportive people all around me 💯🙏🏼

@user-cw6vt3xr2r Ай бұрын

Wow

@IndianSiliconValley Ай бұрын

Thanksss!

@themeniacs7376 Ай бұрын

Pls can u paste ur Spotify channel link

@IndianSiliconValley Ай бұрын

Here it goes - open.spotify.com/show/5HZ9y88I43ba7pO5S3K9nM?si=prEvY00aQySz0_dnTiSvdg

@meraladdu9828 Ай бұрын

❤❤❤

@IndianSiliconValley Ай бұрын

Thank you so so much! ❤️

@meraladdu9828 Ай бұрын

@@IndianSiliconValley main veeba me hi kaam karta or ye company apne employee ko ek family member k jese hi treat karti hai Aaj k time me veeba jese company bahut Kam milti hai

@user-zi3ps9od2w Ай бұрын

Put English subtitle bro

@ranvirsingh6204 Ай бұрын

I hope "Label padhega India" 😊

@IndianSiliconValley Ай бұрын

Absolutely!!!

@mridullakhani1215 Ай бұрын

lovely podacst

@IndianSiliconValley Ай бұрын

Thanks a ton!!!

@smallbusinessunleashed Ай бұрын

Veeba sauce taste good but it has highest sugar compared to others Thats why ditched and stopped using Veeba

@dilsere1775 Ай бұрын

Please invite parthiv patel and apurv patel of petpooja pos the biggest petpooja brand in bharat

@IndianSiliconValley Ай бұрын

Sure!!!

@shailendrabansal8673 Ай бұрын

GT is very boring and profitable for the company point of view but not from the distributor point of view. It is very hectic and less margin business. Company always pressing the distributor to complete their monthly Target. It's is very less profitable business

@computerscienceresearch Ай бұрын

Not in the case of the product is good like the whole truth I ask distributor to keep it and he keeps because of me and friends. It's a great product