FPD is the most reliable source of data for marketers, esp in a market where tracking restrictions are tightening. However, consumers are reluctant to hand over their data, without a solid hook, aka trust, transparency, and tangible uses of the data.
In this session, we’ll explore the challenges brand and marketing teams face in collecting first-party data and delivering personalised experiences. We’ll also look at best practices, real-world examples and discuss how we can develop creative and compelling value exchanges for prospective and existing buyers. What’s your hook?