An insightful conversation about the Advertising world, where Harish shares his most recent experiences on:
1:22 How is measurement done for sponsorship of IPL, Elections etc in an era of performance marketing?
5:00 How should brands decide between linear and connected TV advertising?
10:03 Trends in influencer marketing & Live commerce
13:58 Use cases for GenAI & AI
17:20 Forecasting ad spends from various industries in 2024.