Reggie, my guy, say Adidas however you want, just, please, don't say it twice everytime.

Don’t forget the incredible success coming from Rick Owens and Raf Simons over at Adidas. Jerry have a huge opportunity here to sustain even within Athletics.

The effects of Jerry going to Adidas. More minimalistic stuff Overpriced basic stuff Yeezy x FOG maybe MNML MNML stuff More MNML copies

Damn imagine Adidas signing Sacai, Ambush, and maybe even undercover. Would love to see more collabs with Japanese designers from Adidas. Also ain't Adidas selling Reebok which means Jerry won't be able to use the Iverson silhouette?

Actually a crazy move, let’s see if it pays off

Just pick one way to say the brand name. Stop saying both lol.

Adidas is the future tbh. Nike is just re-relasing their old jordan and dunk silhouettes with different colors and collabs...

Not surprising at all. Adidas gives more free reign over designs.

I feel that Kanye had a role in bringing him over to Adidas. They used to work together on fashion for years along with Virgil Abloh and others.

Adidas forming the Avengers of streetwear and sneakers, taking all the power players.

The way he keeps on saying Adidas/Adidas is irritating

If they let Jerry do his thing, we might all be rocking Athletic/Techwear looking garments in the next year or two 👀

If we’re being honest designing nikes is a lot easier than adidas but I’m excited for jerry

I forgot who said but Nike didn't even like having competition from Brand Jordan and use to treat it like a redheaded step-child.

When u continuously said “Adidas or Adidas” is kinda annoying 🙂

Good lord you said Adidas both ways together like 10 times. Pick one lol

I mean kudos to jerry for having full creative control over basketball adidas but I can see why Nike didn't want to give him the same treatment.

To be fair, Nike’s tech in their running shoes is insane.

Good example of Adidas job recently is collab they did with Wales Bonner.

I definitely hope Adidas glows up (again?) in 2021. They have a bunch of heavy hitter collabs & designers their roster: Jerry Lorenzo Beyoncé Kanye Kerby Jean-Raymond (Reebok) Alexander Wang Pharrell Yohji

Back in the Kanye going to the stripe from falling out of the check, I would have thought Nike would have learned their lesson and would get saved by Jerry. Outside of a few releases and the fog Nike stuff Nike has felt stagnated, stale and uninspired. Peak and gold standard Nike basketball was during Kobe 6-9 LeBron 8-11 and kd 5-8. Since then it has been lacking and weak

Still a bit sad that adidas x RAF SIMONS is over

im sorry but you gotta stop pronouncing adidas twice every time you have to say the name. just pick one n move on

If adidas doesn’t improve their customer service and supply chain quality they will never stand a chance to catch up with Nike... so many ppl ordered late November and hasn’t received products up till now, and adidas is refusing to provide any refunds, such a fking joke

if you asked me, adidas is already far beyond Nike fashion wise, with the clothing lines and banners they've distributed within the past 10 years.. and it all started with Raf Simons, Jeremy Scott, & Yohji Yamamoto. Nike are some douches.

You think this’ll have any effect on the Fear of God Essentials line? Those are far my favorite sweatpants I own so beyond the shoes, I look forward to seeing what clothing they come out with

I see Jerry’s aesthetic more in tune to adidas design language, which is more flexible than nikes

Adidas basketball needs a style direction for sure. Regardless if people like the simple silhouettes or designs, Adidas basketball needs SOME type of direction.

Virgil will be on adidas within’ a few years...Watch.

Fog fits always had them y3s and adidas on anyways with them ankle zip joints. Glad hes on adidas

I was left MOUTH OPEN at the news. I'm slowly picking up fashion, and sneaker culture again, and it's been easy thanks to contributors like you. Keep the education coming, the future looks very bright for the "3 STRIPES" oh yeah pronounce it like you will, I've come to start pronouncing it like you as well.

imagine an air fear of god 1 level quality sneaker on a new adidas silhouette

Been a die-hard Nike guy but it looks like they want so much creative control they've got a way of fumbling the creator bag.

The complex podcast with Jerry has so many hidden gems in there on where he’s been at for a year and a half, also that potential AI collab was one of my first thoughts since adidas owns Reebok 🙌

Adidas seem to be moving toward the right direction with acquisitions, time will tell if it pays off. Nike probably left Jerry out to dry because they didn't see the numbers being pushed as much as they hoped with the FOG line outside of the shoes (pieces stayed in stock for quite a while, even at a discount). It may also have to do with them focusing on their new Nocta line with Drake, who has a tenure with Nike for much longer than Jerry, and quite frankly holds more influence than Jerry. With Drake and Travis Scott as their spearhead, Nike might not think it is worth spending their resources on Jerry if the past collections probably didn't reach the expectation Nike had.

Creativity is nothing if operational efficiency isn’t there. They should’ve prioritized hiring better managers especially in the Philippines.

Designers are the new athletes

Hi, I just have a question , so is Jerry still with Nike currently? And isn’t Kanye signed to Gap?

Adidas Playas Ball, Polished and a3 Superstar Ultra's were the business back in 2003. Classical style.

This was a little surprising since Jerry is an actual full time designer while Drake and Travis, atleast from a distance, don't appear to be. I think this will be good for both parties overall but I'd be surprised if this has some tremendous effect on Adidas in the long term. Nikes legacy products combined with their constant innovation for the serious athletes is just too much to overcome

I think almost everything Jerry did at Nike was superb, so I'm extremely excited to see what he does at Adidas. I fuck HEAVILY with his design style. The FoG Air Raids are one of my most worn shoes.

Man as much as I want to have that Reebok Question x FOG collab , it may not happen. Because Adidas is selling Reebok to someone else (buyer will be announced in March). But whoever does buy the brand should not pass up on the idea of that FOG collab as it will give Reebok a good amount of press. Plus Kerby Jean Raymond (Pyer Moss) is the Global Creative Director for the brand so there is some hope there.

Bottom line, it’s about profit. To us hypebeasts (yeah I said it), this is groundbreaking news. However, ceding more control to Jerry to run an entire Nike department is a mistake to Nike. Regular consumer isn’t going to spend $250 plus for basketball or running shoes or $100 on a tee because it has FOG branding. Heck, they don’t even know who Jerry Lorenzo is. If a regular person has a choice between a discounted $15 Nike tee or a $100 FOG Adidas tee, they’re going for the $15 tee every time.

Looking forward to the designs he’ll come up with.

didnt know yohji went to nike first, that said, i wonder how profitable Y-3 is

Holy this channel blew up since i first subbed back in the day.

Nike losing everyone. They lost NEYMAR, SERGIO RAMOS, LEWANDOSKI, and now Jerry Lorenzo CRAZY!!!!!!

such a big move! although basketball sneakers brought the hype their new designs across all brands have been bland so to see Kanye now Jerry put their innovative spin to a streetwear/ performance staple that is a basketball sneaker is exciting!!

His sneakers will be crazy hard to find until the span of 4 to 5 years where we will see them sit on the site like just recently some of the 4D ultraboost colorways.

Quick side note, adidas plans to drop Reebok pretty soon, like Q1 2021. They probably already completed the sale and are just waiting to announce.

Everything lines up behind Jordan brand at Nike. Adidas has a bigger vision. Nike is too arrogant to see the stupidity of their ways.

The real power moves are what Asics and Reebok doing with their collaborator to give them more control over the company, Kiko Kostadinov for Asics and Pyer Moss for Reebok, both of them are actually sitting equally with the higher ups, something Kanye right now can only dream

I decided to no longer purchase/wear nike shoes because of how ridiculously difficult it has been to buy their shoes at regular retail price. If Nike isn't going to make enough of its product so that ordinary people can buy it then FUCK NIKE.

As much as you say you have no bias towards Mr. Abloh, you sure seem to take every opportunity to make backhanded "compliments" about him. Come clean and tell us how you REALLY feel about him and his ascent, because as much as I try to understand your perspective, I and many others sense a smidgen of what can be described as bias. Convince us to be wrong because we really enjoy and respect your knowledge, wisdom, and insight across the board.

Honestly Adidas can bring in who they want. Unfortunately Nike has crystalized it's reputation in fashion and urban. You barely see people repping Adidas only Nike which is lame because I don't think Nike silhouettes or colorways are that interesting. Except of a few collabs and air force1s

there's really a chance for a yeezy x fog collab under adidas now, the thought of that is just insane

Why does Nike refuse to keep collaborators under their umbrella long term like Adidas??

I know his stint is over but would you consider Errolson's role with Nike ACG parallel or close to Jerry's? I guess it's slightly different where Y-3, YZY, and I'm assuming FoG are sub labels, but I feel the idea is the same. Although Acronym wasn't actually a sub label, the aesthetic was present in the ACG designs. Personally, I don't think Nike is behind the ball on this too much. All they have to do is the same thing with Fragment, Undercover, and Ambush. Everyone is still playing catch up to Nike and I think in this day and age, collaboration is still king. Y-3 line isn't really for the masses. It's for a group of loyalists for the most part. YZY had a lot of buzz in the beginning but has died down the past year and a half or so. Jerry's line will probably follow the same path. A lot of buzz early on because it's new but I think the drawback is the repetitiveness of the aesthetic. IMO, it'll start off with everyone wanting to get a hold of everything, by the 4th or 5th collection, it'll be more for the loyalists. Either way, I'm excited to see what he comes up with.

Cool jacket, man 👍

It seems like Nike is banking on people who are in awe of the Nike brand and everything it represents while people who know their worth are switching to Adidas.

Adidas basketball tho 🥴

I couldn’t care less about FOG and Jerry Lorenzo, I’m here for Reggie. I hate the Nike collab and probably gonna hate the adidas stuff too

I can’t believe you did the Adidas thing thru the whole video 🥴

pls what is the name of the song used in the background

I respect the move business wise, I love FOG but I don’t wear Adidas. What do I do now? 😭

your videos are so fun and interesting to watch, thank you very much

It will be a huge success for 2yrs then they'll over produce and ruin it like everything else Adidas does. They put boost in EVERYTHING. Yeezys at the outlet. Interested to see what Jerry comes up with.

Jerry may not get a chance to work with AI or the Questions. Adidas put Reebok up for sale. Also that active lifestyle might be in direct competition with Reebok.

Love your videos, love a dee dahs, can’t wait for more content in 2021! :)

That's one way to level the playing field.

Tbh I'm really happy about this deal! adidas is love adidas is life

always been stripes over checks for me

I actually caught onto the slight comeback too. Hope Adidas is back in the conversation next year

And here we all thought Nike would have got to the hint and learned a lesson from losing Kanye, guess not 🤦🏻‍♂️

Nike has dropped the ball with these designers. Even Sean Wotherspoon opted out of Nike if im not mistaken . Now it's just mainly Travis Scott and I feel he's been losing his touch a little bit I prefer the earth tone colorways that he was dropping.

Fashion is forever changing being progressive with influencers. Is where it's at in the current climate of the culture 💪🏾

Why do I have a feeling Adidas will mess this up...

Jerry literally Kanye 2.0

Adi das... not a dee das. Youre right.

I do think this is a big move by Adidas but we'll have to wait and see if this has a lasting impact. I definitely respect your opinion about Adidas being willing to hand the keys of the castle to creatives but I'm not so sure that's the way going forward. Do creatives have that much staying power? From what I have observed it seems at the end of the day people are more willing to follow the brand itself more than the creators attached to them. Signing Yeezy, Pharrell, Beyonce, Ninja, etc. hasn't made me any more interested in Adidas as a company or their products at all. And I think this is true across everyone I know. I think Nike overall, apart from the collabs and creators that they have in their fold, is a much stronger company overall across all of it's products regardless of what it is. Fear of God may bring more people to Adidas and the apparel that comes from this deal might be interesting but I don't think this is going to have much of a splash beyond the initial buzz that it's creating. Nevertheless, it'll be interesting to see how this unfolds. Keeping It Casual.

I say this with love, but my dude just say “Adidas” whatever way you like. Saying “Adidas or Adidas” throughout the majority of the video breaks the flow of your dialogue. And we all love the natural flow of your dialogue. Just keep it simple. Say “Adidas” whichever way you like. By the way, I like the simple backdrop.

2:36 BARSSSSS

The drip wars continue between Adidas and Nike. Lol looks like we winning am I right people............. 😂😑😐

Nothing is a risk with Jerry that’s just fax

Not one Adidas shoe was in the shoe of the year discussion.. Nikes too big to care about this.. if Jerry moved the needle they would have kept him.. they got Virgil and Travis the 2 most popping guys around.

Nike 🤔 ... starting to think about what’s wrong with Nike ...

"Adidas basketball isn't even a thing" lol, can tell you don't hoop, hella people play in Hardens

it’s damn pandemic i can even buy sale adidas shoes pls. make it affordable pls. adidas❣️ I mean all brands of shoes pls. pls. pls. we just need a shoes that comfy and protect our feet❣️❣️❣️

Great video.. have a great 2021

I just think Nike and Adidas have different cultures, and I doubt that will change anytime soon. Adidas has been way more collaborative for a long time already, while Nike’s progress is much more technical and ‘skunkworks’. I don’t really see a need for Nike to change their formula. If anything, I appreciate the difference in culture.

The comments: nike fumbled hard. Nike always taking Ls Also the comments: why cant i cop dunks, off white, travis, etc.

Reggie, I always value your perspective. I’d like to provide my juju with you. 1: Nothing Wrong With Pronouncing it Right. Say it like you do and embrace it because you come correct. Big ups. 2: Adidas is NOT oceans behind. I’d argue they’re oceans ahead. What metric are we using to gauge this progress? # of collabs / sneaker silhouettes? People Collaborating x Materials Used? For me, Parley, Prime Blue, Prime Green and 4D are enough for me to put Adidas ahead of the rest. Space Hippie is cute and Nike’s commitment sustainability is admirable. (Side note, don’t say you are committed to sustainability and then release a shoe filled with TPE beads). If you’re measuring how a company is ahead or behind via any of the aforementioned variables above or elsewhere I’d love to hear your thoughts but my mind is on the environment and how the fashion industry will need to address their “business as usual” operations to even compete in the future. Mahalo my guy.

you can only steal property...let that marinate.

Lol, if Jerry wants to put some work into the Reebok Question, he'll have to hurry it up before the potential Reebok selloff happens.

Adi Dassler -> ADI . DASS -> Adidas

We love Ah-Dee-Dahs! Love from BOSTON!

Watch the value of all fog Nike sneakers skyrocket.

What is this change

I can't lie I literally have 9 pair of question mid 😂😂 I fucks with reebok & adidas 🤙

I just got super excited at the click of this video. lets fkn go.