Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality, such as:
• Using negative attributes to deprioritize bad fit leads
• Going beyond page views and email opens for behavioral attributes
• Programming forms to automatically progress lifecycle stage, regardless of score
• Understanding how lead scoring can affect your Salesforce or Dynamics sync
• Reporting on the average score of closed deals to determine how well your formula is working
• Bonus: implementing a marketing contacts automation strategy to save money on your HubSpot subscription
Our HubSpot Director, Emma Washington, won't just be talking about these best practices…she'll actually be leading a screen-sharing demonstration, so feel free to follow along in your own portal!
Here are the links referenced in the video 👉
- Sample lead scoring matrix: resources.kiwi...
- 5 Steps to Take BEFORE You Integrate HubSpot and Salesforce: resources.kiwi...
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This is the webinar recording from the December 2023 HubSpot User Group (HUG) for B2B Technology USA.
View/download the slides at www.slideshare...
Sign up for future HUG events at events.hubspot...