After 70 years: German national team takes off adidas, puts on Nike

After 70 years: German national team takes off adidas, puts on Nike | DW News

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Ай бұрын

It seemed to be a marriage for eternity: From the very beginning the German national football team dressed in adidas outfits. All of their World Cup victories in 1954, 1974, 1990 and 2014 showed them in the iconic three-stripes-garments. So it is understable that it comes to many as a shock, when DFB, the German Football Association, announced that from 2027 on, US-rival Nike will be the official partner. DW sports expert Mark Meadows looks behind the scenes and explains the real reason for this swap.
#dfb #dfbteam #adidas #nike
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Пікірлер: 1 500

@ElRadioDJ913 Ай бұрын

That's just embarrassing that an American brand like Nike is taking away adidas' home country like that.

@edwardkurniawan8167 Ай бұрын

it's been done before though like england ditched umbro, like italy did it with diadora, for nike. there's nothing embarassing they needed money to finance the whole operation

@karabomafa5609 Ай бұрын

@@edwardkurniawan8167 Diadora and Umbro are small fry...

@drewbranch7700 Ай бұрын

Well,do you know Adidas and it’s aggressive commercial marketing in the U.S ie. adidas and Major League Soccer and lately they have been aggressive with players who used to be sponsored by Nike,so this does not surprise at all. It’s that good old saying,okay it’s going to be like that,bring it on! 😜🤣

@jamesbrowne7601 Ай бұрын

USA where Adidas in the nineties including US World Cup in 1994

@karabomafa5609 Ай бұрын

@@jamesbrowne7601 1) US Soccer is not an institution 2) Nike was not relevant in world football at the time

@karrr1573 Ай бұрын

Feels like a loss not just for Adidas, but entirety of German brand.

@dom4591 Ай бұрын

The entire MLS wears Adidas. The American league. You guys are overreacting for no reason

@karrr1573 Ай бұрын

@@dom4591 . MLS is a B sports league in the US. The equivalent wud be Adidas taking over NFL or NBA from Nike.

@dom4591 Ай бұрын

@karrr1573 it's easy to tell when someone doesn't like a response lol. MLS is the top football league in America. The league Lionel Messi plays in. And in USA it averages the same viewers as the NHL. The world's top Hockey league. If it's a B league, tell me who the A league is for football/soccer in America?

@skuffman Ай бұрын

@@dom4591Canadian Premier League

@dom4591 Ай бұрын

@@skuffman that's Canada only, not USA, lol. The CPL is a new infant league in Canada that just started in 2019. 3 teams from Canada actually play in the MLS (USA) league as well. MLS is the 1st tier league in North America. It's the league that represents football/soccer in America

@blueskull1119 Ай бұрын

Sad news. Germany never had a bad Adidas kit. Best Adidas kit were always in Germany.

@Nicolas-1812 Ай бұрын

except the pink kit

@blueskull1119 Ай бұрын

@Nicolas-1812 yep that is the worst german away kit ever

@CognizantCheddar Ай бұрын

Several of the kits Nike has given the USMNT have been downright terrible. Bodes ill for Germany.

@handriantosoegianto9642 Ай бұрын

Until 2022. It was Japan who have the best Adidas kit.

@liberatetutemeexinferis5902 Ай бұрын

The kit for the 94 WC was pretty bad.

@biggsleezy Ай бұрын

Like how Nike also convinced England to sell out Umbro

@Zagirus Ай бұрын

I hope neither country wins anything.

@Hounds_Tower Ай бұрын

It was worse. Nike bought Umbro just to take over the best contracts and then offloaded the diminished company once they were done with it. Mind you Adidas did something similar to Reebok to take over their NBA contract.

@Dark_Bandon Ай бұрын

Have you seen the poor quality of Nikes football shirts? Paper thin trash.

@Alex.8081 Ай бұрын

"Money Talks BS walks" is all about the $$$$! Nike offer England way more then Umbro can afford! When it comes to Sport Wears Nike rules! I guess you're just waking up to reality...

@danwilkes8964 Ай бұрын

@@Dark_Bandon Yepo look at the uproar of the new England kit, home and away are doghshit and nike took it upon themselves to change the colour of the england flag.

@user-ko8mo7ic9u Ай бұрын

As a 50-year-old growing up in AFRICA, I have always known all German national football teams to be in Adidas kit. This is a huge surprise to me, far more than England ditching Umbro for Nike or France ditching Adidas for Nike.

@jamesmangue Ай бұрын

Just to correct you France ditching Le Coq Sportif

@Jackie-ji2sj Ай бұрын

What's it to do with Africa?

@danielosdinia4258 Ай бұрын

@@Jackie-ji2sjThat means Africa knows Adidas as well!!!.

@BladimirButin Ай бұрын

But Adidas isn't a french brand so it's not even worth mentioning.

@faith...9289 Ай бұрын

@@BladimirButinhe's just making comparisons

@Gemarica Ай бұрын

Laughable. A sell out to the Americans and giving your 70-year-long partner no opportunity to make a counteroffer.

@willfungusman8666 Ай бұрын

Russia can have it 😂😂😂

@jorgjorgsen7528 Ай бұрын

lol they are both multi billion€ companys, who pays more is the best sponsor.

@timmy-wj2hc Ай бұрын

Just like how the US 💥 NDS p1p3line.😂

@cypher330 Ай бұрын

Not really. It’s business and that is a fact that German companies, one after another, are losing their competitiveness. Lack of innovation, terrible customer service, lack of flexibility in German corporate culture, not embracing the full power of software and other “newer” technologies. You don’t adapt, you become irrelevant. Easy.

@angelcabeza6464 Ай бұрын

Someone's 😭

@TheMohammadDanish Ай бұрын

This is equivalent of German Chancellor choosing American Car for his motorcade over German cars

@Ummba13 Ай бұрын

Smells like bribery or some kind of deal requirement when adidas was not allowed to counter offer

@arteson6093 Ай бұрын

Yup!

@andrewpierce1588 Ай бұрын

Nonsense…Adidas had months of negotiations and then stated they wouldn’t sponsor NDS for any price. They got out bid, it would be dumb for a club to make half the money it could on the market.

@regulus6936 Ай бұрын

@@andrewpierce1588 If they "stated they wouldn’t sponsor NDS for any price", how did they "get outbid"?

@1998Danielon Ай бұрын

Exactly.

@scottbergman8662 Ай бұрын

If Adidas didn’t follow up with their proposal/offer, I blame them. If you want the business, you keep on it until it is finalized.

@naugiavrilio Ай бұрын

Nike? that's really weird why not Puma tho? it's german brand as well

@abhisheklimbu9609 Ай бұрын

is PUMA willing to pay over 100m ?

@stefan5730 Ай бұрын

Both are french owned companies actually

@nagreus Ай бұрын

@@stefan5730Adidas isn't

@DM_Laf Ай бұрын

Because, it must be American! They driving Ford now instead of Mercedes! But Americans helped Germany with Nord Stream 2 🤣

@ogbonnachinonyebosco7496 Ай бұрын

@@stefan5730 ,Please can you explain in details how French owns these two companies that is been founded by two German brother? Rudolf Dassler and Adolph Dassler

@C-Thunder Ай бұрын

OMG!!! 😮 I would totally understand if the German FA switched over to Puma but to Nike?! This is absolutely shocking!

@keithframe3489 Ай бұрын

Puma can't offer $100M

@liamzulficari8729 Ай бұрын

@@keithframe3489Yes they can.

@shawnanderson6313 Ай бұрын

Source ? @@liamzulficari8729

@bosley629 Ай бұрын

I'd prefer Puma over Nike 😢

@gcm4156 Ай бұрын

nike kits are also the ugliest too

@kaitheguy3572 Ай бұрын

Without adidas, the German national team has no identity.

@leehenry5764 Ай бұрын

It hardly looks German today anyway

@40_sb Ай бұрын

Ok bye go watch anime football is not for you 😅😂😂😂😂

@gomugomu3701 Ай бұрын

@@40_sbehh because he have opinion?

@danielm2827 Ай бұрын

Just like every other national team which wear Adidas, Puma or Nike. Italy, Spain, Brazil, Argentina, England and many more...they all do have local sports brands but prefer the money

@unknown_471 Ай бұрын

Adidas Shot themselves in the foot, with the national politics going at the moment in Germany, that pink jersey is just a disgrace. In times when pride and heritage is more important than ever in Germany, adidas went with the Lgtbq* agenda just embarrassing what priorities/agenda’s are being pushed upon Germany and a lot of other European countries.

@mthokozisinkomoxulu8097 Ай бұрын

The DFB Have Become Very Good At Making Very Bad Decisions

@leftsidem5030 Ай бұрын

ADIDAS IS THE PROBLEM

@argiberico Ай бұрын

Is Pumas feeling orphanned?

@VikingBP Ай бұрын

Taking double the money because they were low-balled by Adidas is a bad decision?

@grandefrppc Ай бұрын

@@VikingBPAdidas isn’t lowballing, from what I’ve learned, Adidas isn’t allowed to counteroffer! Bit shady if you ask me!

@rikkidgermano9640 Ай бұрын

@@VikingBP It is not always about the money but the principle but I guess money rules, right?! 🤦🏼

@otanakabpm Ай бұрын

This should be a matter of national security in Germany.

@fusionsuper34 Ай бұрын

The German parliament should have the power to annull the deal the football association had done with Nike, its a betrayal on a big scale.

@dom4591 Ай бұрын

@@fusionsuper34every single team in the MLS wears Adidas. The American league. Stop overreacting, it's just a sports brand.

@1T3DD34D Ай бұрын

It is not comparable at all. MLS teams are privately owned, the national team is representing the country. The DFB changing from a German owned brand to an American is an act of treason. @@dom4591

@NoeticInsight Ай бұрын

@@dom4591MLS is not a national team…

@anselina1668 Ай бұрын

@@dom4591 bro is commenting this on everything, this is a huge deal, German football is adidas and adidas is german football, it is like jordan signing with adidas, they are synonymous

@infinati Ай бұрын

Reasons for leaving: 1. Money 2. Pink kit

@Toby__Rose Ай бұрын

😂

@kyorikusagami84 Ай бұрын

The pink jersey is made by adidas... what are you talking about ???

@Giooseb Ай бұрын

What's wrong with the pink adidas kit? It's beautiful.

@ave-6130 Ай бұрын

The pink kit was obviously approved by the federation , these kits are approved years in advance

@user-uy6rx9zo4i Ай бұрын

Definitely the Pink kit. 😒

@OzyMandias13 Ай бұрын

As an American, Adidas make far better kits. Nike are often embarrassing. In fact, the entirety of the MLS wear Adidas and I’m happy they do. I wish Chelsea still did.

@jamesbrowne7601 Ай бұрын

Chelsea Adidas was a lot better than Nike & cheaper I’ve still got quite a bit of it I haven’t worn yet

@OzyMandias13 Ай бұрын

@@jamesbrowne7601 Yeah, man. Agreed. I have 1 CFC Nike kit (Home w/ UCL patch) and 4 CFC Adidas and 4 ATL Utd (my home MLS club) Adidas kits. They’re just better.

@DMfanforever2009 Ай бұрын

@jamesbrowne7601 Yep man, I bought the last adidas Chelsea FC shirt with the Yokohama tire sponsor and Chelsea FC isn't the same anymore neither without it. I don't even watch their games 😢😢

@cfcblue8 Ай бұрын

Chelsea + Adidas + Samsung kits looked very sharp

@fireproximity4225 Ай бұрын

@@cfcblue8100% I have most of those kits and love them more than any other, the 11-12 third kit is my favorite, famous due Torres' goal against Barça

@DavidLimofLimReport Ай бұрын

The DFB has become a joke since that glorious night in Rio in 2014.

@HrithikAhari29 Ай бұрын

true

@ccaassiillaasss Ай бұрын

the night was in Belo Horizonte not Rio

@Ved_Desai Ай бұрын

@@ccaassiillaasss he’s talking about the final, not the 7-1

@dibaskg Ай бұрын

The part I don't get is why the DFB did not give Adidas the chance to match Nike's offer. Obviously, there is much more into this that we don't know. As an outsider, have to say, it will be interesting seeing Germany in Nike, as it would be if we saw the US in Adidas (who knows?).

@weljenks Ай бұрын

Adidas is very popular amongst American college tackle football and track and field so it wouldn’t seem that big of a deal. Most Americans don’t even realize Adidas is a German company because it’s so prevalent. I believe Japan soccer wears Adidas even though there are some high profile Japanese sports apparel companies. Money speaks volumes and Nike is twice the size and apparently had more cash to throw their way.

@johnl.7754 Ай бұрын

It’s all about who offers the most $$$$$

@christiang.3616 Ай бұрын

Twice Adidas’ current offer? I think Some numbers cannot be matched. And Nike, I’m sure, would give a time-limited offer as they’ve done in the past with winning the signatures of promising athletes.

@stefankazimirovic7957 Ай бұрын

@@weljenksAdidas is owned by Kering group, a french company. It's not a german company anymore.

@aston-s Ай бұрын

@@stefankazimirovic7957 You are thinking of Puma... founded by the other Dassler Brother

@MrXsfd Ай бұрын

Was Hugo Boss not allowee to bid?

@NCSheriff7 Ай бұрын

That would go hard😍

@ericziqn7019 Ай бұрын

I see what you did there 😂

@theemperor6540 Ай бұрын

Ford is warming up

@raypins Ай бұрын

Not a bad idea at all by any means.

@gcberto Ай бұрын

Warum nicht? Napoli uses Armani 😂

@MrX-wd8cm Ай бұрын

Yet another national icon bites the dust.

@baconatorrodriguez4651 Ай бұрын

Just like Lyin' Volkswagen

@SergioRedz Ай бұрын

As an American and USMNT supporter I want US to have Adidas made kits. What Nike has given us has been horrendous for years. Not cool DFB.

@3BeatsPain Ай бұрын

Nike-made kits have been awful of recent, even with Liverpool our best kits in the last 10 years came under New Balance and our home kits with Nike all look practically the same. Seems like they’re going for quantity of clients rather than quality of kits

@86kickass Ай бұрын

Nah no way. 2006 was cool and also the blue and white kit was pretty dope.

@subzfit Ай бұрын

@@86kickass I think he means post 2006 mate. They’ve been horrendous since then. At least Football wise.

@shaag92 Ай бұрын

Horrible these last two

@Melior_Traiano Ай бұрын

Well, this is only the last nail in the coffin of what used to be world-class German football.

@u.p.1038 Ай бұрын

BS. Thats what people said a dozens of times over the last decades. The Germans always came back.

@Melior_Traiano Ай бұрын

@@u.p.1038 I know they will, but for now they are making every mistake in the book.

@moos5221 Ай бұрын

i hope nobody buys those jerseys.

@christospanagopoulos5821 Ай бұрын

The Adidas three stripes was always like it's part of the German kit and not just a manufacturer brand.

@Thijs-Kuiken Ай бұрын

Adidas is such a classic German brand.. (though not without a little controversy); since I'm Dutch I don't have any stake in this when it comes to include feelings of patriotism but if even I feel angry with the way a part of German identity is given up because of economically opportunistic motivations that define capitalist globalization processes. Sad and it doesn't feel right at all (!).

@koushikdas1992 Ай бұрын

Is it not French owned nowadays!?

@u.p.1038 Ай бұрын

@@koushikdas1992Is Gucci French?

@swagkachu3784 Ай бұрын

By that logic lamborghini is german or chinese@@koushikdas1992

@thepretorian5292 Ай бұрын

@@koushikdas1992is Bugatti french?

@aroldomarcospereiraprimo6156 Ай бұрын

Sou brasileiro e acho a camisa da Alemanha a camisa mais bonita do mundo principalmente com o logo da adidas, a nike vai estragar a camisa da Alemanha.

@stuart2151 Ай бұрын

Just hope the colours on their flag don’t get changed

@Toby__Rose Ай бұрын

😂

@cesaralexis73 Ай бұрын

lol. Of course it will. Imagine the rainbow flag 😂

@tomthomson7367 Ай бұрын

Why would they change the colours?

@ScratchySlide Ай бұрын

@@tomthomson7367They "playfully updated" the England flag on the collar of the England shirts to something that's not the England flag 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿

@Geometric-Rate Ай бұрын

I'm a Brit but that move is outrageous. At least team up with Puma the other big German brand.

@Adam-1001- Ай бұрын

End of an era like England ditching umbro or japan ditching asics, In 2025 Portugal will have puma.

@bosley629 Ай бұрын

Loved Asics for Japan 👍

@alancawfield6549 Ай бұрын

If I was German I'd be fairly pissed off about this, it's an iconic partnership with an iconic German company. I'm from Ireland and I was disappointed when I saw this. I wonder will it backfire a bit like the Bundesliga trying to sell a share to private equity and Bayerns partnership with Qatar airways. Seems like people in Germany take a lot of pride in a sense of Germanness being reflected by their football teams and organsiations.

@SangNguyen-ql3qm Ай бұрын

They did not allow Adidas to make a counter deal. Totally wrong.

@Chris-st9mm Ай бұрын

They don't have to if they didn't have a matching clause in their contract with adidas

@sudiptokdey Ай бұрын

Now is the best time for adidas to go for Barcelona.

@costergumede9457 Ай бұрын

Don't worry Barcelona is American..I bet my bottom Rand😅 ..as long as Adidas sponsors Real Madrid , Man U and Arsenal to name but a few, they should be great..World Cup holders Argentina is loud enough..

@sudiptokdey Ай бұрын

@@costergumede9457 true but at the same time barca is also going through this kit deal problem. And snatching barca away from nike would be huge..barca still sells the most no. of kits out of all clubs under the nike umbrella.

@viniciusmagnoni6492 Ай бұрын

Congratulations, I will never buy Germany Shirts ever again, I don't buy nike products, just historical shirts.

@user333-us4qz Ай бұрын

Germany is now 100 procent US vassal 🤣

@keithframe3489 Ай бұрын

Always has been

@SamRichardson1990 Ай бұрын

it was even during 1933 to 1945. truth is hidden.

@quinosonic82 Ай бұрын

In broad daylight now

@teforamokoka5857 Ай бұрын

puma would have been better received by fans as its a big German brand

@wobblybobengland Ай бұрын

Who wears PUma?

@Lukas-ci3ym Ай бұрын

@@wobblybobengland me

@wobblybobengland Ай бұрын

@@Lukas-ci3ym are you a national football team?

@PeruvianPotato Ай бұрын

@@wobblybobenglandMe

@Ntsiki_M Ай бұрын

The fact is Nike has more money than Adidas. I don't think Adidas would have matched Nike's offer

@sadihy Ай бұрын

Adidas pays Real Madrid a lot more than that, my guess is they didn't think they could lose the German team.

@DM_Laf Ай бұрын

Germany is USA since 1945, now its obvious!

@karabomafa5609 Ай бұрын

@@sadihythey never got the chance to counter offer... They probably would've outbid Nike

@sadihy Ай бұрын

@@karabomafa5609 that's the weirdest thing, isn't it?

@gozlemspinacci Ай бұрын

@@karabomafa5609 apparently adidas offer was lower than the current contract.

@flyingface Ай бұрын

Someone in the FA is enjoying some nice kickbacks

@FierBarca1899 Ай бұрын

The Mannschaft moving from Adidas to Nike is as cataclysmic as when Les Bleus moved from Le Coq Sportif to Adidas.

@stephcarlofc Ай бұрын

England has never been sponsored by Adidas!!

@jzlnz Ай бұрын

3 lions move from Admiral to Umbro still a British company to Nike. Adidas was never in the mix

@FierBarca1899 Ай бұрын

You are correct, and I was wrong.

@jzlnz Ай бұрын

@@FierBarca1899 no worries it's not a test. 😄 Nevertheless I was shocked when the news broke out

@263Insights Ай бұрын

he is talking about France@@stephcarlofc

@jerrybade465 Ай бұрын

I couldn’t believe I would see this in my lifetime. Puma would’ve not been a big deal for me. But a non German brand…

@marvellousibiteye6366 Ай бұрын

Hmmmmm 🤔

@callofdutyguy9 Ай бұрын

Nike has designers in Europe. I’m sure they have people that will respect the German uniform identity. These are multi billion dollar companies with talented designers. It is all personal preference though. Some will like and others won’t. I think a good test would be to wait for the first Nike kit, and photo shop an Adidas logo and 3 stripes onto it and see if people are being fair.

@kzm-cb5mr Ай бұрын

Basically saying that Germany is now a US state

@julianespeche5148 Ай бұрын

Since 1990*

@sidharthramesh3016 Ай бұрын

L move

@farisalkathiri655 Ай бұрын

Wtf this is insaneee

@keithframe3489 Ай бұрын

money

@Tiger_the_Gunner Ай бұрын

It's embarrassing & a huge disgraceful decision taken by DFB 👎🏼

@wayneebrilliant Ай бұрын

Becareful Germany, Nike might want to make a "playful update" to your national badge.

@michaelshepherd8299 Ай бұрын

This is an absolute embarrassment for Adidas..

@mattiaantonelliofficial Ай бұрын

And Italy took Adidas instead of Puma 😅

@carlosparra6521 Ай бұрын

Puma is German too anyway

@Verita1975 Ай бұрын

I know it’s sad🥲… Italy always wins in Puma 🥲

@sean-child10 Ай бұрын

What next? A Rainbow Swastika?

@atlantismed471 Ай бұрын

😂 That's in Canada

@joelleabounader1706 Ай бұрын

🤭🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣☠️

@Zagirus Ай бұрын

*Rainbow hammer and sickle

@wandymorsyd2580 Ай бұрын

Hahahahah

@12Monkeysable Ай бұрын

Maybe Adidas has lost its patience with the German football team?

@BNOVA Ай бұрын

Did you not watch the video?

@Nicolas-1812 Ай бұрын

na, adidas and argentina parted ways after ‘98 because of bad results since italy 90 but adidas and argentina reconciled for the 2002 world cup and stayed together ever since. ‘02 was argentina’s worst performance and it took them 20 years to win the world cup again. bad results is not the answer and when you find out nike is an american brand is not hard to fill in the blanks

@agill2103 Ай бұрын

Some folks in the german FA got paid very well😂

@shawnanderson6313 Ай бұрын

Yes, double 100 million vs. 50 million. Isn't that how business works ?

@worldofspeedy Ай бұрын

The mesi adidas shirts are currently the most sold adidas shirt

@xquisid Ай бұрын

Why they didn't choose Puma, though?

@shawnanderson6313 Ай бұрын

Money

@ajx34 Ай бұрын

Puma is more broke than adidas.

@davidcoldstar6333 Ай бұрын

Both Adidas and German football are over.

@WooShell Ай бұрын

German football has been over for decades already. As has been most national football in most European countries. They're all just imports from other countries with better training, who had been given a local passport. IMHO, a national sports team should have been mostly raised and trained locally.

@stefankazimirovic7957 Ай бұрын

Adidas isn't even owned by germans for some time now.

@jillesdjon Ай бұрын

@@stefankazimirovic7957it doesn’t matter… Nissan is owned by a French company but nobody in their right mind would think Nissan is not Japanese ! A brand is a symbol. Ownership doesn’t matter

@tempo5366 Ай бұрын

@@WooShellEuropean countries won 6 of the last 10 championships. The only competitors are in South America, the rest are nowhere near the European level. The best ranked national teams are also all located in SA or Europe.

@remypascal4872 Ай бұрын

Haha, DFB gives AfD right with german sellout to the grand capital. But wait, AfD wants it as well. But of course less to the USA.

@quinosonic82 Ай бұрын

Unbelieveable that Adidas had not agreed by contract a chance to match any offer. I'm a River Plate (Argentina) fan and that is exactly what they sign with us, time after time... for almost 40 years providing the club.

@commandZee Ай бұрын

Seem crazy, but the blow is lessened when you remember almost all of either companies merchendise is made in Asia anyway. Even in design, they both have studio hubs located all over the world.

@ZAGIDI Ай бұрын

You think USA national Teams will wear Adidas instead of Nike? The USA will not allow that to happen so I’m kind of surprised that Germany allowed this. But at the same time, money is talking here. It’s what it is .

@wafiseifsungkar2112 Ай бұрын

What surprising is that DFB didn’t ask for counter offer from Adidas.

@shengyi1701 Ай бұрын

Like Goring once said that once you have Mustangs flying over Berlin, you know you have lost the war. Nike is the new Master of the Air over Germany!😮

@scotth5988 Ай бұрын

生意兴隆

@s.b.605 Ай бұрын

As an American, this makes me sad. I love the German team and I love Adidas and always associated them together

@ewaewa3194 Ай бұрын

Thanks, Ye

@studentuser101 Ай бұрын

What a shame. If I was the decision maker for the national team, I would never sell out my home country's company like that

@jmtz3149 Ай бұрын

It’s actually kinda fitting, Germany is becoming less German and it seems their football jerseys are mirroring this trend.

@cenktoplar8378 Ай бұрын

"We all living in Amerika Coca-Cola , wonderbra""

@santiagorestrepo8401 Ай бұрын

Am I the only one that likes this idea? as a Colombian I LOVE Germany in all ways. I kinda get that it’s not something that you would feel proud of as a German, but it would look crazy amazing to see one of the biggest brands on the world, work with the German football team 🇩🇪🇨🇴❤️ btw I would die to go to Germany one day and see the BMW museum and football game of Bayern Munich ❤ btw x2 im learning german as my third language its really hard so far but love it any ways😂

@patkorie Ай бұрын

The Kanye West's Addidas exit effect 😂

@leonardo3399 Ай бұрын

Nah

@jonesnyirenda Ай бұрын

They really gonna regret dropping Kanye now

@leonardo3399 Ай бұрын

@@jonesnyirenda nah

@jonesnyirenda Ай бұрын

@@leonardo3399 what else do they have left?

@therambler3713 Ай бұрын

Yeah it's been downhill since Kanye left

@mole1596 Ай бұрын

The fact that two grown men are discussing these SHOCKING NEWS with a straight face like they are discussing world peace is just hilarious to me.

@Steveinthailand Ай бұрын

Lol. I agree with you. This is totally funny

@phetogokgathi4217 Ай бұрын

The Kanye effect 😂

@johnathanhornesr Ай бұрын

Wow! This is wild. No one saw this coming

@8CJ1 Ай бұрын

lol. Already lost Yeezy, now this. Kanye really killed them.

@nawafa4307 Ай бұрын

Ridiculous. A new low for Germany.

@Marbella125 Ай бұрын

I heard all German tennis players are switching to Croc shoes next year

@ButterflyG673 Ай бұрын

Nike is wayyyyy better than adidas 🙄

@C-Thunder Ай бұрын

@@ButterflyG673 yeah, in terrible quality

@Sunday_Morning570 Ай бұрын

Even as an American, I'm completely baffled by this move.

@balltalkdeep Ай бұрын

this is mind-blowing tbh

@marskriegsgott9979 Ай бұрын

No The German DFB Team wear Erima 78 - 81

@angelrobles7201 Ай бұрын

Erima was a subsidiary of Adidas, so... still Adidas

@marskriegsgott9979 Ай бұрын

@@angelrobles7201 not true the company never was with Adidas read the history

@angelrobles7201 Ай бұрын

@@marskriegsgott9979 I did. At Erima's website (tried to copy the link, but YT doesn't help), you can read the following: 1976: ERIMA AS ADIDAS SUBSIDIARY Erich Mak sells ERIMA for reasons of age and lack of an available successor. Adidas purchases the highly profitable company with around 600 staff at the time.

@jeffreysurya Ай бұрын

They should make this into netflix series 😂😂

@oscarsibanda9454 Ай бұрын

Does puma have £100m?

@tonosan4696 Ай бұрын

most unbelievable news this year!

@terrencepereira169 Ай бұрын

The Reason is the attitude!

@wolfheadedconjuror Ай бұрын

How many german national team shirts with nike will they sell though. I bet very few. This will be a big L for both the DFB and Nike!

@tiagomendes6475 Ай бұрын

That’s the big point , boycott it and it will be back to adidas at a discount rate :)

@ozonzechibudike4293 Ай бұрын

Nike got many outlets to sell shirts globally more than any other brand

@jczura5602 Ай бұрын

Germany nt doesn't have a globally loved player to make casual foreigners buy the nt shirt.

@shawnanderson6313 Ай бұрын

2024 Euros and 2026 World Cup coming up, I doubt anybody is not going to be buying national team shirts.

@callofdutyguy9 Ай бұрын

If people will behave that way, IMO, they don’t deserve for their own brands to take money from other nations.

@paulibaer_206 Ай бұрын

Well, for all we know the Adidas offer was a slap in the face. Time for the DFB was able to slap back and a few years of Nike won’t be the end of the world.

@none_the_less Ай бұрын

Exactly, people in the comment section are overreacting. This is how businesses operate. The better company with the better deal got to do business with the DFB. After 70 years of partnership one could say that Adidas got a bit complacent.

@rhimiles Ай бұрын

As an Australian I’ve often wished we had the option to support local with our choice of kit supplier, but it’s a total pipe dream. But imagine adidas being on your doorstep and still choosing to import?? The mind reels.

@akhil0177 Ай бұрын

Wow such an important news 👏

@budo4 Ай бұрын

This is a surprise. It gives off a treacherous vibe.

@thegreatattila Ай бұрын

Switching to Puma would be bad for adidas, but this is worse for the three stripes.

@Deco_2k Ай бұрын

Addi and Puma is brothers

@widiawankusumajati3577 Ай бұрын

At least Germany Team supossed to be sign with Puma Germans Pride brand.

@Salacious-Crumb Ай бұрын

Dont worry adidas you got Aston Villa for the first time

@marcoss727 Ай бұрын

Noooo. Why? Germany t-shirt is Adidas, Argentina t-shirt is Adidas, that is culture, history. Those 3 lines on the shoulder are the are the most beautiful detail on a t-shirt. Sad.

@gluteusmaximus1657 Ай бұрын

In professional football it's money only. The sport is secondary but necessary.

@mracer8 Ай бұрын

What’s about the shoe player will be wearing? That might actually affect performance?

@263Insights Ай бұрын

players wear whatever boots they want they have separate contracts with sports brands when it comes to boots

@kagamitaiga7055 Ай бұрын

boots and kits have different deal for example ronaldo used to wear addidas kit with socks at madrid but used to wear nike boots

@angelrobles7201 Ай бұрын

Players pick their boots, regardless of their team's kit supplier. This is thanks to the Adidas-Puma rift and the fact that players like Johann Cruijff and Lothar Matthäus would prefer to pay fines and keep wearing their Puma boots rather than the ones Adidas officially supplied to their national teams (when suppliers wore from head to toes the teams).

@mypritux5897 Ай бұрын

DFB to Adidas, "You can't take us for granted!"

@jairamramakrishnan5511 Ай бұрын

Just finished reading shoe dog - autobiography of the founder of Nike He talked about how European brands such as Adidas are dominating the American market This news will make the founder of Nike very happy

@Tobi-ln9xr Ай бұрын

It’s just representative for the whole country. We have people in leading positions who don’t value things like culture, patriotism and national identity. They would sell everything and are willing to lose anything for a few more Euros. That’s the typical "rainbow flag supporting establishment“ which is also in most German companies and in the German government in a leading and deciding position…

@victortaveira8271 Ай бұрын

Capitalism, that hates culture, patriotism, national identity, kindness, badness... Our economic system doesn't like moral things and social constructs

@NoeticInsight Ай бұрын

Makes me sick. Deutschland schafft sich ab!

@nonnayoubuzinnes1669 Ай бұрын

ADIDAS are way better than Nike. If Jurgen Klopp takes over the German national job in the next few years it will be interesting as he snubbed Nike who are Liverpool's kit makers and went with an exclusive ADIDAS contract.

@yawhan6828 Ай бұрын

Reminds me of England switching from Umbro to Nike

@whattheshc Ай бұрын

It just follows market logic. It was a proper negotiation and deal.

@i0073 Ай бұрын

That's insane, I always thought that Adidas was the dominant player in sportswear globally, especially in football but I guess Nike is taking over now.

@briantitchener4829 Ай бұрын

Lookout Germans; Nike have the contract for the England team football kit and have just sparked a big controversy there by completely altering the English flag on the shirt collar. A warning to you of what to expect in Germany from the Nike company.

@TheGamblerGomez4097 Ай бұрын

Ameican brands are taking over the world

@serafinacosta7118 Ай бұрын

Not Ford for sure. Country after Ci7ntry, they are in self defeat.

@im2102 Ай бұрын

Being a Liverpool supporter, id say even New Balance makes better, Lot Better jerseys than Nike. Wonder what Nike had on Fsg that led them to replace NB. Because the club certainly sees no promised money/ investment

@yal100 Ай бұрын

Maybe its just simply that Nike is just better at this marketing thing than anyone else. Nike has been financial struggling also having to deal with all these upstart brands like Hoka and Atreyu. But its clear their marketing/sales team are good at this. I mean this would be like Adidas sponsoring the USA Team and the whole MLS League together. Its huge.

@dreamingpain Ай бұрын

What marketing are they looking for with the national team? Germany is staple in world football and adidas has been with them for 70 yrs so surely it can’t be sales

@stereomtl9001 Ай бұрын

First Nord Stream , now this 😂

@nigelsmart7187 Ай бұрын

You said it, I was about to state something similar. Their industry were sabotaged as well, what an ally huh?

@thelosth9911 Ай бұрын

Americans have more money..Obey American Boss now.. Americaanss owns europeeen peoples, their thoughts , their lives

@jakarthz Ай бұрын

Instead of Nike, why not PUMA or JAKO? Still a German brand... or why not drop the other partnership with other countries like Japan? They have good local brands like Mizuno and Asics...

@datocosmico Ай бұрын

Is awful that a single brand, in this case Nike, has basically the monopoly on football branding, monopolies are Never good

@michaelwalker7400 Ай бұрын

Not surprised to see the change. It's obviously money based, but the DFB got pushback from others in German football after the 2006 World Cup when Nike offered significantly more money and were turned down.