$100M CEO Explains How to Build A Brand in 2024

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Alex Hormozi

Alex Hormozi

2 ай бұрын

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 604
@AlexHormozi
@AlexHormozi
To get started for free:
@harrisonedwardz
@harrisonedwardz
i dont think theres an audience in that room
@IZSIN222
@IZSIN222
Two uploads in one week
@cup-guy
@cup-guy
Alex's new book 100 million dollar brand
@daun55
@daun55
something wrong with his voice or im tripping?
@explorebecause
@explorebecause
“Raise your hands… alright fantastic… otherwise I’d be talking to the wall” 😂 he’s literally talking to an empty room though
@tyler5892
@tyler5892 14 сағат бұрын
Idk how I got past the 10 min mark, but you lost me at “maybe we’ll have a Nike swoosh cow one day.”
@Nodsaibot
@Nodsaibot
will NEVER buy budlight ever again
@hugowesley4074
@hugowesley4074
$100M Brand
@englogovoritel
@englogovoritel
I've been uploading 1 or more videos a day since the beginning of the Spring because of your advice. Thank you a lot! You helped me start my journey
@brandintentional
@brandintentional 7 сағат бұрын
80% of buying decision is based on emotions... I can give you the (scientific) answer to WHY the Budlight add wasn't working (or not on brand!) - They didn't communicate to the right emotional customer type (The scandinavian method called the 4 emotional customer types)
@BrianRiendeau
@BrianRiendeau
Remember: watching videos all day will never help you make money. After watching write down 5 actions you can take to implement what you learned from the video and do them this week.
@zaenalarifin8
@zaenalarifin8
5:30
@ЭркинКабар
@ЭркинКабар
I love the consistent uploads!!
@DJ_ATXA
@DJ_ATXA
I have learnt more in
@AdrianPuiu
@AdrianPuiu
Nice bonus video for the week. Thanks Alex and the team. 🙏🙏
@murielglemaud8807
@murielglemaud8807
You’re the man Alex!
@mohamedhaneef1863
@mohamedhaneef1863
you are an amazing story teller, every time I listen to it I learn something new depending upon the stage I am at in my Branding Process. "Thank you "does not do justice to the amazing learning you are creating here for me.
@marianaconvery5435
@marianaconvery5435
Wow! I've been listening to audiobooks, KZfaq videos, etc. on marketing, branding and never really understood the "how" of branding. In just a few short minutes, his branding explanation set off a giant lightbulb in my head. Best explanation I've ever heard! Thank you so much. I'm about to launch a startup and have been on a rollercoaster ride in my mind. This is giving me inspiration! Now, back to the video for more learning.
@FranzStFleur
@FranzStFleur
I think this is in his free course because I remember seeing it. I remember making some changes when I heard the uncle Warren quote. This man and his wife drop so much values, I know cuz it shows up in my bank account 🔥🔥🔥
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