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#Chrysler #KCar
Near bankruptcy, Chrysler in the late 70's got $1.5 billion in loans from the Carter administration and could restructure and finish developing the K-Cars.
Initially slow sellers, as those on dealer lots where optioned-up and more expensive, Chrysler quickly addressed that and they went on to be huge sellers and massively profitable - allowing Chrysler to pay back it's government loans 2 years early!
This platform was stretched, expanded, strengthened and underpinned almost everything Chrysler did for the next 14 years - from the Shadow and Acclaim replacements, to the near-luxury New Yorker, to most famously the Minivans.
I believe there's no single platform in automotive history that was a flexible and widely-used as the K-Car.... and here is a far too brief history of the Chrysler K-Car