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Ilya Volodarsky, Co-founder at Segment - a customer data infrastructure startup, shares how startups can leverage analytics to answer the tough questions and enable growth. From uncovering hidden opportunities to identifying trends, patterns, and problems areas - Ilya will discuss the advantages and ROI of collecting user behavior data.
Ilya also shares insights on how top startups have built their technology and growth stack as well as guidance on how to build your own.
What you’ll learn:
- What metrics matter and what to do with them
- How to set and measure analytics goals
- How to build conversion funnels and your marketing stack
- How to create a tracking plan for growing startups