Are Online Courses Doomed in 2020?

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Күн бұрын

Blog post: thrivethemes.com/course-busin...
Is 2020 and beyond going to be a good time to be an online course creator? Is it now a particularly good time or a particularly bad time to start an online course business?
The answer is... not quite that simple. There are a lot of changes happening in the online education space and for course creators, some of it is good news, some of it is bad news. In this video, we look at the 6 things you must know, to survive and thrive with online courses in the coming years:
Time Stamps:
00:00 - Intro
00:54 - Is this a growing market or a shrinking market?
02:16 - The normalization of paying for online education.
02:56 - Online courses are easier to create than ever before.
03:52 - How competition & price pressure are changing the market.
05:14 - The problem of monopolies in online markets.
07:08 - The one thing course creators MUST do to succeed in the future.
Check out our own course building plugin for WordPress, Thrive Apprentice: thrivethemes.com/apprentice?u...
And check out this video to learn a lean approach to successfully launching an online course: • Product Launch Strateg...

Пікірлер: 55

@Thrivethemes 4 жыл бұрын

Want to see an in-depth analysis of exactly how I created and launched a course in only 2 weeks? Check it out here: kzfaq.info/get/bejne/bb16adloq5-xd5s.html

@wedoebe 4 жыл бұрын

Thrive Themes I need to help a client create a course. I hope this helps me do this. 😎

@andy9435 4 жыл бұрын

More honest advice from Thrive Themes. Once we get an Apprentice/Thrive Cart integration, I’ll be so happy 😀

@Thrivethemes 4 жыл бұрын

Thank you, Andrew!

@DennisAbad 4 жыл бұрын

@@Thrivethemes whoa, thrive cart is teaming up with apprentice?! woohoo!

@alancox6108 4 жыл бұрын

I am a Thrive member and have created a course using Thrive Apprentice and will be releasing it on April 1 2020. Thanks to Thrive's team and the advice they give. Thanks to Sean and his fantastic team.

@NatalieSisson1 4 жыл бұрын

Have to agree with you on most of these. I personally love being an online course creator and NOT being a mainstream platform. It allows me to add unique elements to my courses like coaching, accountability, community and masterminding to help my students learn and make it an experience versus a course. There's lots of room to grow within the 'experiental' course space in my opinion.

@Thrivethemes 4 жыл бұрын

Thank you for your comment, Natalie!

@SelbststaendigkiteDe 4 жыл бұрын

Hi Shane, I think that showing your personal side is the most important thing when creating courses. Some people on the internet talked about the "unfair advantage" which every person has due to his / hers personality. If you are able to built a community with thriving "fans" they'd rather buy from you than from anybody else who might have an advantage in the pricing. And yes, I am planning a few courses for 2020 and of course I use Thrive Apprentice to do that! Happy new year and cheers from Hamburg! Keno

@Thrivethemes 4 жыл бұрын

Very true, yes. Personal branding is one way to gain an advantage that really no one can take from you. Competitors can copy your course and even your unique selling point, but not you, as a person and as a teacher.

@jenniferhayward4128 4 жыл бұрын

Fantastic video. Wonderful background. Thank you!

@chrisreavis9484 4 жыл бұрын

As always great video and working through Course Craft now! Happy New Year!

@Thrivethemes 4 жыл бұрын

Thank you, Chris! Happy New Year!

@raylang2996 4 жыл бұрын

I am launching at least one course in 2020. Thanks for the great info Shane!

@Thrivethemes 4 жыл бұрын

All the best with your course launches!

@mastermindtvdeutschland3096 4 жыл бұрын

This is exceptionally informative. Thank you very much! - Greets from Mannheim, Germany :-)

@JonKapity 4 жыл бұрын

Very helpful info, thank you.

@Thrivethemes 4 жыл бұрын

Glad you like it!

@aceaguilar7318 4 жыл бұрын

Thank you, Thrive Themes for making web designing easy as 1 2 3! More power!

@Thrivethemes 4 жыл бұрын

Thank you, Ace! :)

@DennisAbad 4 жыл бұрын

Happy New Year Shane and Team!

@Thrivethemes 4 жыл бұрын

Thank you! Happy new year!

@DavidPWitte 4 жыл бұрын

Hi Thrive themes customer, love the platform! The better way to position may be to “ niche down” in your course sales. Instead of “Digital Marketing” make it “Digital Marketing for Chiropractors” Good way to differentiate

@Thrivethemes 4 жыл бұрын

Thanks for your comment! Yes, being more specific and more targeted is a great way to make an offer less generic.

@pablopipipopo 4 жыл бұрын

thanks :-) will launch a course with thrive 2020

@Thrivethemes 4 жыл бұрын

Awesome! Wishing you all the best with your launch!

@johnlewis3163 4 жыл бұрын

Yes ...multiple courses Client Facing and Fitness Career Building As usual salient and kill shot business acumen. building course material and diving into course craft starting now Always relevant always schooling the competition. keep it coming

@Thrivethemes 4 жыл бұрын

Thank you, John!

@WyattChristman 4 жыл бұрын

In the 80's Ben Badikien wrote Media Monopoly where he outlined the reduction of media ownership (at that time it was 6 major corps now I think it's 3 or 4). It's since been duplicated for other industries so what you say about courses is so true...the beauty of online courses though is smaller course creators (when they charge the right price) can give more attention to people...which beats the all you can eat mass approach of the larger corporations.

@Thrivethemes 4 жыл бұрын

Yes, that's absolutely true. Even as the space monopolizes, there's a lot of "small scale success" to be had. We don't all have to try to build the next billion dollar company.

@WyattChristman 4 жыл бұрын

@@Thrivethemes Of course couldn't do it without tools like Thrive Architect and others! Really appreciate your calm no bs approach and the new page blocks feature!

@Yahooooogle 4 жыл бұрын

@@Thrivethemes what would be your advice about protecting content from your course? eg. if a course was created that gives very high value ('insider' sorts of trade-secrets etc.) what's stopping a customer from getting all the basics and high-value parts of the course and just putting it out there themselves in a much cheaper course etc? My thoughts are keeping branding prominent in videos, but most importantly building up all the hype during a 2 month launch phase to get as many interested people/companies as possible, then launching to maximise possible profits from the get-go before the knowledge leaks out to YT or Udemy etc! Any further ideas or thoughts?

@DavidJamesAult 4 жыл бұрын

It is certainly possible to make a living selling courses on Udemy and Skillshare (tens of thousands of courses sold at between 5 and 10 dollars a go soon adds up), BUT the same rules that Shane speaks about still apply: your courses need to offer a lot more than the 90% plus of competing courses on these platforms, if you are to be successful. And let's not forget that you can still offer exclusive material on your own platform(s), which can be sold at a premium price to students who already know and value your work.

@Thrivethemes 4 жыл бұрын

Yes, this is a good point. These platforms tend to have a "winner takes all" tendency, where the top 1% of creators make almost all the money earned on the platform. And that can only be achieved by strong differentiation as well.

@justinjurij1164 3 жыл бұрын

Price-Pressure is not the problem on udemy. It's udemy themselves setting prices extremely low and conditioning customers to only buy in these sale-periods that take place every other week. They can make profit through the quantity of courses, but the creators are paid little to nothing

@techzshorts8674 4 жыл бұрын

First of all Happy New Year! Secondly, why you guys don't make checkout pages for WooCommerce, it would be very helpful. Thirdly, Thrive Cart is very good tool but expensive for start, why you don't create your own payment gateway like thrive cart? Templates for e-shops are not exist and product pages too. I am not talking about to create your own. I am talking about for product pages from WooCommerce that can be customized from Thrive Architect. This could be awesome!

@Thrivethemes 4 жыл бұрын

Thank you for your suggestions!

@refaelchaimov5784 4 жыл бұрын

what about the theme builder?

@MrMrbadboy4life 4 жыл бұрын

What options do I have, If I want my students to pay using their credit debit card without using stripe? I don t seem to find a valid satisfying answer

@wedoebe 4 жыл бұрын

👏👏👏 Thank for covering this topic. I’m looking to help others create their online course. Any suggestions on where I may can go to find real, valid, applicable training? I’m not looking for the endless garbage that’s floating out there in Google.

@Thrivethemes 4 жыл бұрын

The realest, most applicable training you can get if you want to help others create online courses is to create your own online courses first. Nothing beats hands-on experience.

@ThirtyMinuteMarketing 4 жыл бұрын

As you say your course has to deliver more than just the normal information... I would say make it targeted in both audience and the information ... a good thing is to have a course that is results based not just a bunch of “information”...

@Thrivethemes 4 жыл бұрын

Absolutely, yes. I'm a big believer in creating results oriented courses.

@peakminute 4 жыл бұрын

I have an idea to launch my own course, but I will definitely not gonna use Udemy. I think it is very cheap to sell own knowledge/time/effort for 10$.

@Thrivethemes 4 жыл бұрын

I agree, yes. A good course is worth way more than that. Here's the best way to price online courses, based on my experience: kzfaq.info/get/bejne/q86IiM-VzJ2mhGg.html