Product Launch Strategy: Follow these 7 Steps for a RAPID Online Course Launch

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Watch my new case study video on how I launched a successful online course in just 2 weeks ➜ • Case Study: Launching ...
Discover the product launch strategy I used to create and sell an online course within 2 weeks.
Execute a successful product launch with our tools → thrivethemes.com/apprentice?u...
In this video, I lay out the 7 strategies I used to successfully pre-sell an online course. Not only did this help me make sales before I even started creating the course, it also helped me create a BETTER course.
Following the rapid implementation strategy, you can gain a lot of feedback and insight as you go through the launch sequence. This is a way in which you can "fail early" and make changes before investing a lot of time and money. Or, as in this example, validate your idea early on and build the kind of product people will want to buy.
Part 2 of this series - how to PRICE your online course: • How to Price Your Onli...

Пікірлер: 201

@Thrivethemes 4 жыл бұрын

Check out part 2 here - the perfect price for an online course: kzfaq.info/get/bejne/q86IiM-VzJ2mhGg.html

@alexandrac.macarthur4785 5 жыл бұрын

This is one of the best talking head/explainer videos I've ever watched.

@ravanabrahmarakshas4263 3 жыл бұрын

Alexandra C. MacArthur do you have a product? Are you selling? Have you stopped learning and start selling some product? If yes, what is the URL of your product?

@johncreates 5 жыл бұрын

Incredible value! Many would charge hundreds and package this video up as a premium course. Thrive themes is a special company for sure. Thanks Shane!

@Thrivethemes 5 жыл бұрын

Thank you, John!

@hellenjuma2217 2 жыл бұрын

I just stumbled on this video as I was researching on how to launch a course as a solopreneur. Its my first time and I will use all these strategies in the next few days. Thank you for such an informative video.

@mastermindtvdeutschland3096 4 жыл бұрын

One of the most valuable videos I have ever watched on KZfaq. A while ago I got my first customer to create an online-Course with. About 50 people signed up for our webinar, about half of those people watched it, but nobody bought (yet) - it is a super exciting journey and I am extremely grateful that Shane is putting out this amazing stuff - it feels deeply right to follow his advice. All the best to all of you guys that try to create outstanding courses and greets from Mannheim, Germany :-)

@samroobol1249 4 жыл бұрын

My sister and I are a startup and working towards our first launch. This video (and loads of others) are so so helpful for us! Thanks a lot, much appreciated

@munasama2184 Жыл бұрын

Thank you so much for simplifying this process!l have been overthinking how to launch my course and am now ready to start!My favourite top was tip number 5, new customers don’t like to be left in the dark after making a purchase so sending out the 5 emails is brilliant to keep them engaged!

@kristenschulle6700 4 жыл бұрын

I'm thinking of launching my first course. This is so helpful thank you!!

@uwehayn 4 жыл бұрын

Most valuable youtube video I watched so far!✨Thanks for sharing this

@shelleyhunterkukuk7725 4 жыл бұрын

Just want to compliment you on all of the content you provide. I'm a new Thrive Themes customer, but am not new to online content. I'm excited to apply the things you shared. Most surprising to me is that you would sell the course before you make it. But I love the idea that you use that opportunity to get the content correct.

@ayurvedaforus 4 жыл бұрын

thank you! i have been doing so much research lately on how to do this sort of thing - i have enough information now on how to launch and will be doing my first official one! tech stuff has been my biggest hang up - so now - time to go! thank you

@anuragsharma04 4 жыл бұрын

Great energy! Not many educational videos keep me engaged for more than 20 mins!!

@thebestinterestoftheparent7768 4 жыл бұрын

Your content is amazing! Launching my first signature digital course and I'm so inspired by your channel!

@Marinche1007 4 жыл бұрын

This was very helpful and really good information. Thank you for creating this video. I’m totally scared of a pre-launch but I kinda feel I should go for it. I’ll let this thought settle in for a week and decide. This is my first online course and I’ll take a lot from this video! 🙏🙌🏻

@lowellsheppard 3 жыл бұрын

Thanks that was really helpful. I am about to launch my first course for ‘never too laters ‘ called Daring to Realize Your Dream … I am 66 years old and two years ago I stepped on board my dream … a dirty foot sailboat and as a rookie sailor preparing to sail solo across the Pacific Ocean

@jasonstallworth 3 жыл бұрын

Shane, I’m watching this over and over as I prepare to launch my first course, Metal Riff Master! I’ve already got a great buzz going with my KZfaq audience! This is scary stuff but also exciting!!

@dr.stephenoconnor3631 3 жыл бұрын

Fantastic content! No fluff. Gives the perfect roadmap. I'm going to launch my first course!

@illustrassy 3 жыл бұрын

Incredibly helpful! Working on my first product launch and I'm amped up! Thanks!!!

@smartbiz888 3 жыл бұрын

Pure gold! Added this training to our resource library...Cheers! 👍😎👍

@ladyl4147 2 жыл бұрын

Most useful and surprising is what you do before you even complete writing your course. This completion has been stymieing me because I’m really ready to go but I feel I need that push and inspiration. This will be my first online course and the other really helpful thing since it is now November, is for me to ride the wave of people’s New Year’s resolution and pick a first week of January launch day. Yes give them time to sober up after New Year’s eve and launch.

@phoenixal 2 жыл бұрын

Thank you so much for sharing this! Will try implementing it next :)

@aprilhappy6383 5 жыл бұрын

Thank you for this video! Very informative and straightforward.what you said about prelaunch is genius!

@jenniferhayward4128 4 жыл бұрын

Great video thank you! I loved the lean sales page and how to design your email sequences.

@ritaparihar8909 4 жыл бұрын

You are genius man ! What a video..keep up the good work !

@ml-ec5dw 3 жыл бұрын

You are the business!!! This simple yet hugely impression video has set me on the way to creating my first rapidly implemented course to be green lighted on the first week of Jan 2020. I am almost speechless, I kid you not, at how appropriate all your advice and strategies are for me right now! Which one is the best? Well, the combination of the parts means that the whole is much much better than any individual part could possibly be. Therefore, one alone is simply not enough, I wanted the whole cake and you have delivered - 5 stars no less. And it doesn't stop there. Given what I expect to be a successful launch, I want to continue on and present part two of a series in September and I will want to discuss with your company how I can do that with you. Many many thanks! Ps. the idea to actually produce a customer focused course by extracting the info of their needs before creating the course I have come across before, but the sequencing of blog post to comments to sales page fills the gaps of the actual practice, which is yet another star for you to pick up!

@KJA1211 5 жыл бұрын

Thank you so much for the valuable video Shane! I’m building my first free course and launching it soon with Thrive Themes! Love your videos and big fan!!

@evanworldwind5468 3 жыл бұрын

Thank you so much for being straight forward in this video. I have a vision of creating an online course. I am clear on what I want to offer, but now knowing how to structure it. You explained it very well. I am interested in learning more.

@brandonbooth3811 3 жыл бұрын

I can’t even remember the last time I made a comment. Incredible value in this video. I appreciate this.

@sy2yd 5 жыл бұрын

I can;t wait for this. Learned a lot from the rapid product creation and the course pricing videos. Shane has a way of explaining things using facts better than most. He and Thrive Themes keep me motivated.

@Thrivethemes 5 жыл бұрын

Thank you!

@ExploreNewZealand 4 жыл бұрын

This will be my first product launch. I just love Thrive themes and ALL the training

@36126128 3 жыл бұрын

Clearly worth the time and watch. Thank you.

@andy9435 5 жыл бұрын

Always top content! Some of the best and most sincere out there! No koolaid

@Thrivethemes 5 жыл бұрын

Thank you, Andrew!

@Priyadarshan_Nag 3 жыл бұрын

Man! You are awesome. I hope can pull this off for my online courses 😉

@thechristineon 5 жыл бұрын

Thanks for laying everything out so clearly, Shane. Fantastic info, as always.

@Thrivethemes 5 жыл бұрын

Thank you, Christine! Glad you found it useful.

@SheMeansBusiness 4 жыл бұрын

What a valuable video. I'm heading towards a launch and this is huge help

@carolynmurphy9521 Жыл бұрын

I just stumbled on your video. I enjoyed listening to it. Thanks for the steps for launching a course. This will be my first time. I'm in mental health and wellness. I've created a mini-course on managing anxiety.

@CrystalGray 5 жыл бұрын

Great explanation and laying out what you did. Very helpful!

@jacquicoosner7743 3 жыл бұрын

Really useful and informative - watched it twice and took notes. Thank you.

@sincerely.annasia 3 жыл бұрын

I am going to use this formula to launch physical products. This was extremely helpful! Thank you so much!

@Goatsontheroad 5 жыл бұрын

Your best video yet Shane. Super actionable and well-produced. Great. I was most surprised about taking sales before creating the content! I did the opposite but like this strategy for my next course. (Perhaps without the pressure of the quick deadline)

@Thrivethemes 5 жыл бұрын

Thank you! :)

@lifewithluci3124 2 жыл бұрын

Great video! I will use your strategy to launch my first course.

@CyrusLemonius 3 жыл бұрын

Love this strategy walkthrough. However, the key thing missing is stating that you need a warm audience / group / email list and Autoresponder to run this rapid launch process. So, I think it would have been beneficial to have outlined these as pre-requisites fo this strategy to work. However a great strategy for those with a warm audience of followers!

@evanskenn179 2 жыл бұрын

While it's a fact he had a warm audience, you can still get the same result with a simple Facebook Ads. Simply create a Facebook ads to test your idea and see the response you get, if you get enough people raiding hands you go forward... So Warm audience or Not, this is GOLDMINE!

@alexdez9186 4 жыл бұрын

This content is amazing! I know commented before but this is a MAJOR game changer for me! I am very detail oriented and I love how you broke this down !!!

@pds002 3 жыл бұрын

So all of these things can be done with thrive themes? I want to create first course and have been looking at Teachable and Thinkific. However, I have now discovered the possibilities from these teachings. I'll need to watch many of them so that I fully understand. This guy is inspiring. I want to get it tested then created. Thank you

@theyaelbendahan 4 жыл бұрын

This was so very helpful. Especially the product map! Thank you!

@Thrivethemes 4 жыл бұрын

Glad it was helpful!

@TownsGroup 2 жыл бұрын

Outstanding! Interested in learning more about how you formulated your survey questions.

@dzemalduric 4 жыл бұрын

You rock and inspire people... Thank you.

@Sisanf 3 жыл бұрын

This is invaluable!!! Thank you for this!

@GolfMark 5 жыл бұрын

Awesome as usual Shane, Thanks!

@Thrivethemes 5 жыл бұрын

Thank you, Randy!

@trithuc8447 3 жыл бұрын

The video is very helpful. I love the way you lead.

@RokoDesign 2 жыл бұрын

this content is totally amazing. Thank you¡

@MondesThreads 2 жыл бұрын

This is so good.I really appreciate this. I have gone through a course and the launch part is overwhelming. But this rapid launch seems doable. Are your video blogs hosted on a website or are just youtube videos?

@opionetics 4 жыл бұрын

Great content as usual, I’ve been a thrive customer for more years than I can remember, awesome value! Just wondering what email marketing platform you are using?

@calmcheerfulgrateful 4 жыл бұрын

Fantastic video on productivity for digital marketers.

@simongoode7025 4 жыл бұрын

fantastic overview - thanks so much! My suggestion, if it's any help, would be to make that specific flowchart with slightly more detail or examples as a downloadable and get all of our email addresses for the next course in launching courses :-)

@wealthbuilder3832 4 жыл бұрын

Wow!! You just gave me my template for my course promotion. Thank You.

@Marinche1007 4 жыл бұрын

Michael Charles how did it go? How did you do?

@myhappyvoice 5 жыл бұрын

Thanks for the tips Shane! I'll use some of your "here is some great content for you (with an Ultimatum ribbon)" in my email sequence.

@lian1_ 3 жыл бұрын

Wow! I'd be happy to pay for the info that I got from this video! Thanks much!

@CustomSneakers 4 жыл бұрын

Loved this video...Thanks

@projetoculturaldelas 4 жыл бұрын

Hey Shane! Thanks a lot for your video and tips! You're amazing! I'm a newbie on Thrive and feeling absolutely enchanted with all I got until now!! One question here: in these 4 days between the final purchase deadline and the beginning of the course were you able to create all classes and put it into the platform? How has the next step? Or since the first purchase, you started recording the classes? In the scenario, people buy on the last day, what to do?

@lnapier1006 3 жыл бұрын

This is our first Launch even though we've been in business for a long time. Thank you for the map. Now I'm going to listen to the Q&A

@zsofiatolgyessy8692 5 жыл бұрын

huge value, thank you:)

@neotechhk 4 жыл бұрын

This is so awesome！the stuff is so valuable as much as those costly $1997 product launch formula courses！

@aceaguilar7318 4 жыл бұрын

Thanks, Shane! Very helpful. It's my first launch ever.

@Thrivethemes 4 жыл бұрын

Good luck with your launch!

@annxiao7721 4 жыл бұрын

Thank you so much for sharing, def valuable!

@Thrivethemes 4 жыл бұрын

You're very welcome! I'm glad you liked it.

@arturoarvizusart6127 4 жыл бұрын

Great video Shane!...I wonder if the same strategies apply in times of Covid-19. I guess the principles are the same but the behaviour of people has changed...

@JenniferRMaxwell 4 жыл бұрын

Another excellent session! Thank you!! I'm curious though - how far out do you set your course start date if you haven't written it yet? What's the 'magic timeframe' customers will wait between purchasing a course, and the course beginning? And how long would your typical course or sessions, or product be? Thanks!

@adrianrsingh6082 2 жыл бұрын

Excellent. And. Inspiring.

@22caswel 3 жыл бұрын

Very helpful !

@erwinmoreno23 4 жыл бұрын

Awesome video

@riac.butler1679 4 жыл бұрын

Really great video. How do you formulate the scripts/content for your emails and determine the sequencing?

@jasonstallworth 5 жыл бұрын

Thank you so much for this Shane. I’m getting ready to launch a low ticket eBook and find myself getting hung up on some of the details.

@Thrivethemes 5 жыл бұрын

I hope our content helps! Next video will be interesting for you. Low ticket items can be way more difficult to sell than most people realize...

@jasonstallworth 5 жыл бұрын

@@Thrivethemes I shall patiently await the next video! I re-watched this video 2x more, took notes and took a screen shot of your full process flow at the end. The product I have is a '12 week lean muscle' workout program eBook (about 80 pages) and I have spent a LOT of time making sure it provides the best value. However, I will only sell it for either $9.95, $14.95, or $19.95 (haven't decided and need to research other product prices in this genre). My original flow was to offer a free condensed version of the product, pitch the product on the thank you page and email series to follow (I will segment so that those who purchase do not receive the promotion emails), and when the purchase is made they will receive a mix of content/value along with affiliate products I promote that compliment the workout. Once this series ends, I will move them to my main list to where I'll send only 1-2 emails per week. I know this is a lot, but if you can offer any additional advice (or even use this for one of your videos) that would be helpful! Thank you (also, I am a Thrive customer and LOVE to ease of use of your products)

@ProducerRoderick Жыл бұрын

Great stuff, thanks!

@Thrivethemes Жыл бұрын

Thanks for watching!

@SarahArnoldTheAccidentalArtist 5 жыл бұрын

10:56 is genius. I rarely follow up because I was not sure what to do! TX

@Thrivethemes 5 жыл бұрын

Thank you, Sarah!

@MedMadness 3 жыл бұрын

Thanks a lot

@apprentimillionnaire 5 жыл бұрын

Amazing video ! 😱

@Thrivethemes 5 жыл бұрын

Thank you!

@nadiaal-samarrie6253 Жыл бұрын

My product launch will be my first one. I am looking forrwrd to implementing this.

@self-developmentmadesimple 5 жыл бұрын

#ThriveThemes #TheBest #ThankYou #Excellence #ThisisGreat #ProductLaunchStrategy #UsefulInformation

@Mshukrimahadi 3 жыл бұрын

amazing contents.

@MiraLavandier 3 жыл бұрын

Awesome.

@alfastores6294 4 жыл бұрын

Wonderful

@Meditieremitmirkatrinloch Жыл бұрын

Thank you for your amazing videos - AND amazing products , I am a huge fan. Given I am currently building a new business from scratch and my E-Mail audience is currently containing zero people I just take this video as an inspiration to just start with a landing page - announcing a meditation online course. Let’s see where it goes 🙆🏻‍♀️☺️🙏🏻.

@Thrivethemes Жыл бұрын

Come back to us if you have any questions!

@Meditieremitmirkatrinloch Жыл бұрын

@@Thrivethemes thank you - I will. I am in touch with your support team, they are doing a great job;)

@GideonAbochie 4 жыл бұрын

omg!This is it!

@Thrivethemes 4 жыл бұрын

Thank you! Glad you liked it. :)

@BryanStoudt 5 жыл бұрын

I'd be super interested in a video about how to rapidly create a course. In other words, this same philosophy applied to creating the course itself, one that costs $70-200.

@Thrivethemes 5 жыл бұрын

Thank you, Bryan. I'll be sharing some more on this topic in the next video. :)

@BryanStoudt 5 жыл бұрын

Perfect, thank you. These are some of your best videos ever, IMO. Grateful.

@AmitabhDayal 2 жыл бұрын

you are amazing mate #amitabhdayal #actor #filmmaker #creator

@Capt-es4wc 4 жыл бұрын

Am launching my first digital product online for the first time...am building the sales page and other pages but I completely have no list...in fact I have no prelaunch and have a low budget ,am doing everything my self....what should I do to have some success with this first launch.Thanks for sharing your expertise

@Julian-Weber 4 жыл бұрын

using a go pro mic is a bold move, respect ;-D

@JacksonCaesar Жыл бұрын

Very informative video. Q: should I have a deposit to hold spots for my students (online course)?

@ZERMELOmusic 5 жыл бұрын

I love the idea of sending customers to a survey. I also really like the value-driven email sequence with the final sales email. Sometimes I feel like I'm yelling at people when I use more traditional sales sequences. Question: Is there a way to access each piece of this launch? The emails, sales page 1.0, sales page 2.0. etc.? Cheers!

@Thrivethemes 5 жыл бұрын

Thanks for your comment! You can download a PDF with the email copy here: thrivethemes.com/online-course-1/

@giliegg 5 жыл бұрын

Wow i love how you did an experiment by launching it as a solopreneur! Thank you!! I am planning to launch a course later this year and am thinking about using some local online course platform (kinda like udemy but in chinese). And as i was deciding about whether to use clickfunnel to run my website i stumbled upon thrive and love the videos you share. One question, will the apprentice works in other languages like chinese? (do i have to consider tax related stuff?)

@Thrivethemes 5 жыл бұрын

Hmm, good question. I think pretty much everything in our products can be localized. However, I don't know if it would end up being really suitable for Chinese...

@tflg 5 жыл бұрын

Great stuff - exactly what i was searching for. Is there sth like a PDF or a Blogpost version with all the screenshots and Emails?

@Thrivethemes 5 жыл бұрын

You can download a PDF with those here: thrivethemes.com/online-course-1/

@amandah4412 3 жыл бұрын

All well and good, you mentioned low to almost no cost. I think it's important to note the cost of website hosting, CRM system, creating an email list, there are some costs involved, although low... I'd say you need a few hundred at least.

@BlaQFireNation 2 жыл бұрын

Wow! So you used the survey to create content for the sales page 😳😳 brilliant lol

@chrisreavis9484 4 жыл бұрын

Great video as always - question for those of us not yet with a large email list to push with this - start with our FB or IG followers?

@Thrivethemes 4 жыл бұрын

Absolutely, yes. Your audience doesn't have to be in the form of an email list to start with. Also, I have a video here where I addressed this question in more detail: kzfaq.info/get/bejne/nt2SaM-Jq8rReWQ.html (see timestamps in the description)

@OfLocal 4 жыл бұрын

TOP!!

@JStone281 5 жыл бұрын

Instant classic! One question: how did you determine the price point for the course prior to ever getting any feedback?

@Thrivethemes 5 жыл бұрын

That's a great question! I'm working on a video that explains this in greater detail. :)

@jdcolo 5 жыл бұрын

Good Questions!

@inspiremindfulness 4 жыл бұрын

What do you use for the sales page?

@DjKave 3 жыл бұрын

Awesome

@sanchika 2 жыл бұрын

how did you build your email audience list for the validation, was it a third party data or directory list or in-house data/primary data from previous offerings?

@floriankristel 3 жыл бұрын

investing in a good camera is needed for KZfaq. Although some phones can do it. Most successful KZfaqrs use a good camera.

@Achievly 5 жыл бұрын

Shane... It's been proven the most important part of the sales page is the headline correct? Let's get some text animation effects, please!!! Even just making the "Typefocus Animation" a one time only animation option so the headline looks to be typed out once on page load would go a long way.

@Thrivethemes 5 жыл бұрын

Thanks for the suggestion!