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Ferrari has mastered a strategy no one else has. Probably the only strategy they will manage to master

Ah, finally the actual Ferrari masterplan.

Ferrari has mastered the strategy no company has... Ahh the irony 😂😂

Ferrari in F1 is like Brazil in the World Cup, the New York Yankees in MLB and Venezuela in Miss Universe.

Ferrari as a luxury car brand mastered a strategy no one else can do. Meanwhile their F1 Team strategies...

i truly can't imagine F1 without Ferrari

“Ferrari has mastered a strategy no other company has…” Charles: NOOOOOOOOOOOO!!

Absolutely top-notch analysis. Turning complex details into such simplicity for us to understand. Another gem from Athletic Interest!

I think they both need each other. In Ferrari's case, because of marketing reasons: F1 is their base for existing as an independent team in the first place (they were an Alfa Romeo works team back in the 30s), the reason why they started selling cars in the first place, and the thing that differentiates them from Lamborghini and other luxury car brands. Without F1, they'd be a more historied and older Lambo.

Ferrari hasn’t won the F1 championship in decade now. Their marketing strategy is faultless but their f1 strategy is a complete rubbish. They seems to mess up every possible victory

There's another strategy that Ferrari mastered quite well which isn't talked about in the video: Bottling championships

Brilliant as always, amazing how much detail you can pack into a 10 minute video

Enzo Furrari is literally what I named my new chihuahua puppy 😓 I got him the same day of Silverstone, where Carlos won driving the Ferrari. Him being a chihuahua, I had to go left field and make him Italian of course. I came up with the Furrari part thinking I was sooo clever 🙄🤦🏻‍♀️

There are very few channels in KZfaq that can match your level of professionalism. Lovely presentation. Way to go. Love you AI.

Ferrari has been there long enough that F1 is unimaginable without Ferrari and they are still milking the Schumacher era for sales. I should make a film about Ferrari on my yt

There is a saying that says when Ferrari does good on the car market, it doesn't do good in F1 and it's true. From 2000 to 2006 Ferrari was winning every F1 race and title basically but almost went bankrupt.

If only Ferrari f1 had that type of strategy’s

Great video as always. Thanks, Athletic Interest.

It’s all about protecting the brand.. Love it or loath it, their system works

I'm addicted to your videos. I'm improving my knowledge in the marketing field from your videos.. Thanks for every video you've made.

Ferrari sells a small amount of cars compared to mass-market manufacturers, so obviously they weren't going to be affected by the semiconductor crisis during the pandemic.

I respect Ferrari for how they operate in this money minded world. They don't care how much money you have.

Appreciate you putting your sponsor at the end of the video. Liked and subbed, you earned it.

Great video! I didn't think it'd turn to a whole overview of the company including it's common stock.

Ferrari mastered the brand strategy at the cost of every other strategy as it seems.

This was fascinating and funny and your humor kept me engaged. Thanks for putting your Ad at the end too, that's classy.

It's my most favourite KZfaq channel. Your voice is just awesome. Always waiting for your next video.

My first real port of interest in Ferrari was the F40. A supercar with all the elements of prestige art and beauty yet it's purposeful stance suggested this car would deliver an adventure beyond expectations for the few privileged to be seated in the drivers seat, igniting the glorious harmonious sound of an engine manufactured in a country synonymous with style, fashion, beauty and exclusivity. It didn't matter on closer inspection that it's interior seemed sparse by comparison to rival manufacturers in the sector, in fact the message was forthright, transparent, unpretentiously clear this car's focused engineering was to unravel the complexities of performance balance weight then deliver a world class product on it's own terms, thereby setting a benchmark unquestionably designated to it's marque and the genius mind of company founder Enzo Ferrari.

As an Italian I admit that sometimes I feel more like a Red Bull fan having the opportunity to buy one almost every day at the bar.

Much love to your videos ,clean content .❤

Ah Ferrari, the prancing horse mystique. I remember when I finally went to Maranello and Modena to visit the museums, they show a video telling the Enzo's story and finishes with the thank notes to the Commendatore, first from the employees, then from the fans and owners of the models and finally for those fortunate enough to experience and drive a Ferrari once in their lives (with those words). So many legends regarding Enzo, he used to make everyone to wait up to 4 hours in a cold room before meeting him, back when there was no dealers, so kings and tycoons had to subject to Il Drake, otherwise they would go home without their beloved scarlet machine

if only Ferrari see my nfs modification...

Unmissable - I can never wait to tell people about the stuff these videos reveal!

Brilliant video as always!

Such a class channel:) Brilliant content!

When put into context, that finger wag by Mattia Binotto to Leclerc at end of the race marred by strategistic blunders makes lot of sense.

One of the parts people tend to ignore is that Fiat owned 50% of Ferrari in 1969 and 90% in 1988. Without it, none of the classic models people often cherish would even exist. Ferrari was primarily a racing team and Enzo was not interested in producing road cars.

Such an Great Account, you deserve much more attention!!

Ferrari in real life :👑 Ferrari in F1:🤡🤡

*ATHLETIC INTEREST are really good with timing because Ferarri really had been meme troll so hard right now...and the uploade from you guys...are icing on the cake 🥳*

f1 without ferrari is like motoGP without rossi

This was a very well put together video. Kudos

I used to love Ferrari since I was a kid, but after realizing just how much ego and narcissism it has, as in "you should be on your knees kissing our feet we even decided to let you sit in one of our cars," I started to fall out of love with them.

As Frank Sinatra said: "You buy a Ferrari when you want to be someone, you buy a Lamborghini when you ARE someone!"

Great content 👍

This video was well put together, I really enjoyed it & I've learnt alot because of it, thanks for having me.

As long as i can remember, the prancing horse logo would always be connected to f1

If the get these strategist to their f1 team they’ll be unbeatable 🤣🤣🤣

I don't care about Ferrari or Lamborghini, I am so blown away & amazed at your video editing and story telling skills. I do video editing myself nearly everyday from the past 3-4 years and honestly I can say that you are in same level or even Above major Networks like BBC in terms of high production video making. So inspiring!! Keep it up mate.

This channel is underrated this is the next biggest thing. The narrotor has a good voice

Money is not everything for Ferrari. And I LOVE that. It’s about honor, respect, and brand identity. Lamborghini and Gucci for example ruined their brand image through selling to anyone. Ferrari is one of the only brands that stay loyal to keeping their image. That is why the rules are so strict. And if you don’t want to play by them, then it’s fine. They don’t need you :)

Very smart of Ferrari to take control of their brand. I believe Ford and some other manufacturers also have something similar.

Another banger from Athletic Interest 😮‍💨

Please the name of the music started at 6:11 Thanks in advance for any help

Great video. Only thing I’d have changed is the bit about Ferrari selling 8k cars a year. Right now is quite a lot more. 11500 last year, and this year could be closer to 15000. Impeccable analysis anyway.

WE need this the strategy in F1

Amazing repot 👍🏼

07:44 „The Dead Trousers“ 🤣 I wonder how many people noticed this „easter egg“

Ferrari's strategy as a car brand:🗿🗿🗿 Ferrari's strategy in F1💀💀💀

Im sure mayweather is crying himself to sleep every night inside one of his multimillion dollar mansions over this.

I totally enjoyed watching this!! Loads of info here.

Keep the good work and Make more videos about Formula 1 please 🙏

Some people dying for a crappie car. Lexus. BMW. Mercedes. Audi Is good enough for me

Finally glad to see a Ferrari strategy pan out in a good way!

I love the fact that you also cover motorsports!

This is the beauty of catering to high end customers. They buy your stuff no matter what is happening to the economy. Bull market, bear market, it doesn't matter - rich people will still buy expensive stuff. That's why luxury brands are not cyclical unlike average consumer brands.

You’ve got Red Bull constructors championship wrong ,they have 4 titles not 6.

Thanks for making a video on my favorite F1 team!! bellissimo my friend!! #forzaferrari

My first brand new Ferrari purchased was California. Bought 7 years ago. There were some weird points in the contract that mentioned about parking places, no modification and the logo., also apparently at that time I can only bought red color for my 1st purchase lol.

Another gem of a video. Love it ✨

I usually avoid these videos because they tend to have some kind of bias, agenda, or are factually incorrect but AI seems to always be absolutely top notch. (Donut media did a video on this exact topic, and they were clearly trying to crap on Ferrari and take a weird moral high ground)

You had me until “Ferrari has mastered the strategy”…..

Volkswagen: 9.305.372carsx1.757profit=16.349.538.604 they have had their stocks on the marked since 1961 (Its a more active company(which means its shares should move arround more aswell) whitch owns other car companies) vs Ferrari: 8.400carsx69.987profit=579.490.800 they have had their stocks on the marked since 2015 (its a less active company(even being less active it still hard 2 major drops in value in 2022)) It also makes sense that the more profit% you make pr car the less risk you have when being unable to sell as you need to sell less cars to make up for the loss.

Suscribed in the first 15 seconds! excellent Analysis.

Hey Athletic Interest 👋

I think at this point Ferrari is like a cult or a religion. They have achieved something no brand has ever achieved before, they are truly beloved by their fans and customers. Most of them do not see the brand as a status symbol they just see it as a community and an institution they want to support.

This is just too notch video with minute details to it yet so interesting and entertaining.

I just love this guy's voice and accent.I could listen to him speaking about anything for days.

Ferrari Masterplan is really exist😳 But they can't really implement it on the track though💀

Very interesting, I'd heard there were conditions on purchasing but always thought they applied to the most exclusive models. Did not realize their overall strategy ran this deep ! That said I much prefer Lamborghinis 👌🏽

Nice informative video

When the video reached its end, I felt like it is just beginning! Athletic interest is on top level.

Ferrari are so powerful and confident, that they can even black list VIPS, no other brand can do it. Ferrari do not need any off them. Even though they have not won an F1 championship for a long time, Ferrari is amazing.

Somehow this video made me even more sad for Charles

Interesting and informative

Are you the guy who was the voice behind "Volkswagen, das auto" commercial? because your voice sounds similar

And I still own a Hyundai🤣🤣🤣🤣

I have a friend who used to work in Singapore as an investment banker. He earned loads. His colleague bought Ferraris. It is crazy expensive in Singapore. But his colleague did. He bought old shophouses that nobody wanted. He refurbished them. My friend retired at 45. Earning a very high income renting his properties in land scarce Singapore. He travels every month to anywhere he wants. His colleague is still working. Moral of the story. Ferrari is not an investment.

i enjoyed this video a lot... Sincere Ferrari lover 😘 thanks for the art 💐

big laugh on the toten hosen reference there!

Ferrari's one of the two reasons why I'm proud to be Italian. The other is pizza

Great video but I think Ferrari just banned everyone who worked on this video

I LOVE ATHLETIC INTEREST, MY FAV CHANNEL !!

This is my favourite channel

"Ferrari has mastered the strategy" - sentence no one said since 2004.

I strongly hope Ferrari stands up to the NWO and continues to design and create magnificent petroleum powered machines for as long as time has to offer. Ferrari has truly left a significant influence in my soul.

I love how the title and the thumbnail is a click bait so I can learn something interesting

im pretty certain those bells have rang 2 times since this video dropped. Good job Carlos

Ferrari is right. If you don't like the philosophy, stay away from the brand.