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A clarification mate, Ferrari and McLaren started building cars in order to fund their racing teams. Selling cars was always a secondary objective for Enzo Ferrari and Bruce McLaren. They wanted money to create the FASTEST cars on the grid. Mercedes and Renault/Alpine on the other hand want to advertise their road cars through f1

Interesting fact: During their night-club promotions, they would often toss empty Red Bull cans onto the floor, to give the dancers the sense that the drink was in high demand :-)

Red Bull making F1 engines has me inclined to believe that the next natural step for Red Bull is to manufacture an engine that runs on Red Bull energy drink.

Kimi is like a butterfly effect for so many things during the 00's and 2010's is amazing....from making Schumacher quit to the creation of Red Bull Racing in F1 and the Hamiltom/Alonso clash of 2007 at Mclaren!

This is very interesting! I was just reading about Kimi’s first test for Sauber. It’s amazing how this young guy from Finland with only 23 races to his name got called up to Formula 1 by Peter Sauber all that while having pressure from Big Red Bull Money. Most team principals these days would cave in and go for the cash. So massive props to Peter Sauber for fighting for giving Kimi the seat and thereby giving us the last Ferrari world champion and an absolute legend of the sport. And also props to Mateschitz as well for his brazen attitude that has given us Vettel, the youngest WDC in history and one of the greats in the sport and of course all of the RBR academy drivers who have graced F1. Funny how things worked out in the end for everybody 👏🏽🏆

Dietrich is a genius, this guy was so smart in the way he runs the Red Bull operation. Thanks athletic interest for the great video

Kimi is the ultimate wingman; he indirectly founded red bull racing so seb could get his 4 championships!

One thing I wish you had mentioned: aside from owning not one, but TWO Formula One teams, Red Bull also owns the Red Bull Ring, a racetrack in Austria where F1 and MotoGP hold their annual Austrian Grand Prix races. During 2020, while many tracks and promoters were unable to hold races because they couldn’t sell tickets, the Red Bull Ring held two races for Formula One and two races for MotoGP, because they had enough money to hold races without fans and not risk bankrupting the circuit. Oddly enough, Alexander Albon, the first Thai F1 driver, almost got his first podium driving for Red Bull at the Red Bull Ring in 2020, until Lewis Hamilton crashed into him. That would have been very cool to see, considering the Thai-Austrian roots of Red Bull.

More F1 content please! As far as sports go, it can sometimes come across as an elitist sport so putting these things into "layman" terms is amazing content

Also worth mentoning: Red Bull Advanced Technology is involved in chassis manufacturing for the 2024 Hydrogen Fuel Cell Le Mans Prototype ruleset. So they are taking the techbology side of things really seriously

I think you failed to mention that they Hired Adrian Newey, he's the most brilliant F1 car designer, winning multiple championships with multiple teams ;)

This video is so fresh I can smell the taste of it ⚘

Man your content is incredible, you really make people interest more in sports.

Red Bull has built up their franchises to be even more Independent. For example, Leipzig as a Football team rely on youth and their Academy for Players. They create their own Superstars and can sell them for a lot of Money. And they distance themselves from being a Club that just buys good Players through foreign Investment like Man City and PSG.

I don’t know why, but the quality of the videos on this channel still surprises me every time. Fantastic work again

MAX WON IT! What a great placeholder in the video 05:05, great job!

The timing of the budget caps plays a big part in Red Bull being able to build their own engine. That $160M/yr they were putting into the race team was when the team was spending close to $400M/yr. With a budget cap of $135M in 2022. That leaves a lot of money on the table to do other things with. Without the budget caps, Red Bull would be nuts to try this.

Gerhard Berger also gave Red Bull their first win as a sponsor(1989 Portugal), and their first win as a constructor(2008 Italy).

Wow, putting Raikonen on the thumbnail really worked. When I saw the previous thumbnail, I didn't click even though I'm a hardcore Max Verstappen fan. 10/10 for the thumbnail

Redbull sells energy drinks AlphaTauri is a fashion brand Haas is a CNC Company And whatever Williams actually does

In spite of what all sofa experts are expressing, I think you made a very comprehensive exposition of what Red Bull wants from F1. Thanks for the info.

One additional thing about the Valkyrie was that it was also a project to keep lead-designer Adrian Newey on board. Ferrari has been looking to poach Newey from Red Bull for years and giving Newey a chance at one of his dreams, designing an actual road car, was a way to keep him at Red Bull. Last known offer Ferrari made to Newey was 30-40 million per year, that is how much he is in demand.

4:45 - "...2014 saw rule changes, & Redbull hasn't won a championship since..." I promise you, it couldn't have hurt to dive a bit in those rule changes (especially since these rules that changed affected Redbull's performance in terms of not winning the championship since) Enjoyed the video as always.

One other thing to note on this, along with stuff others have mentioned, is that the new cost cap introduced to F1 means a lot of teams need to restructure their personnel and operations. This cost cap has freed up a lot of money for Red Bull, which means they can take on engine design and manufacture. So, it's not just about turning the company into a technology company. And, they won't be designing their own engine from scratch. They'll be using the existing Honda engine and making improvements to it. Honda are also staying on in an advisory capacity as well.

Hindsight is always 20/20, but the reality is this - Kimi had a really impressive rookie season in that Sauber car and the rest is history, while Bernoldi had two really mediocre seasons with the struggling Arrows team, which went bust halfway through the 2002 season. In fact, Red Bull had more drivers that failed misreably in F1 (like Christian Klien and Scott Speed) than drivers that succeeded or having respectable F1 careers. Out of all drivers in the 2021 Formula One World Championship, 6 drivers owe their careers thanks to Red Bull's programme - Max Verstappen, Pierre Gasly, Yuki Tsunoda, Sebastian Vettel, Daniel Ricciardo and Carlos Sainz Jr. (though Sergio Perez is currently driver for Red Bull Racing, his career was supported by Carlos Slim and his Mexican telecommunications companies)

5:03 He won it! 🥳

How come you didn't get sponsored by the Red Bull? So many RB content, we will definitely get wings xD

I love the breadth of sports you get into. I watch multiple sports and it's great to have such high production value across all of them. There is always that 'I love X, I wish they did Y as well', but you guys do it. F1, MMA, Football it's all gravy.

In 2035 we'll be watching videos about how an energy drink company become a tech/car industry giant.

I love your F1 videos, would love to see more of them

These kind of videos increase my interest in F1, they are so interesting

McLaren(started selling road cars afterwards), Williams, Haas, Sauber (now named sponsored by alfa romeo), Alpha Tauri and RedBull are teams that began solely as F1 teams. It's rather the trend than the exception. Maybe even Ferrari started their F1 team before selling roadcars but of that I'm not sure

Whoever edits these videos should get a raise. The narrator as well.

So basically Kimi was the reason RBR exists today. Lol

Great video. I wish you could have gone into a bit more detail on why Red Bull have a second F1 team. While I can see some sporting sense in that they can rotate drivers and give them more of a real life trial in F1, I assume the costs are quite high. I could never quite understand why they made this investment; especially at the time before this newer idea of developing a car technology company.

We're all so used to RB's presence in F1 at this point, but it's still crazy to think about. A god dang energy drink company pour ~$180 million/year to go racing in top flight motorsport. I too was super surprised when they announced they were spinning up their own powertrain division. That is NOT a small or easy investment, considering only 4 other companies in the world are willing to do so, and one of them is leaving!

This is a well-deserved praise for the documentation and editing skills! Love every minute of it!

Bro I always love the way you narrate and you have an amazing talent in youtube

btw your pronunciations of the name‘s were on point!

In one of your videos you commented that f1 canceled a contract with NBC. She did the same thing here in Brazil gave up a contract of +20 million dollars with Globo one of the 3 largest TV in the world, with 115 million of the 495 million 23% of the total so the audience fell from 2020 to 2021. The reason was the non-agreement on F1 Pro, currently in the Band which has an audience of 4 Pts average vs 15/16 Pts globo. But this was very positive because the Band delivers much larger broadcasts with Qualifying and Gps broadcasts from the USA and Mexico on open TV and most importantly showing the podium ceremony something that fans always complained about. In addition to providing space for drivers and team bosses even the president of F1 Stefano Domenicali to aperecer in the Pre race at the São Paulo Grand Prix for the whole of Brazil. In addition to a great novelty a deal with Gaules a streamer of Twitch one of the 5 largest in the world to show the live race that reached 100,000 people. I don't speak English, i'm sorry if it got bad.

One important mention missing: Adrian Newey 🏆: The CTO and designer of the Red Bull Racing cars since 2006 (and also the designer of Williams and Mclaren F1 cars which won 7 championships between 1992-2005) 😮. Schumacher was the only pilot who can beat Newey those days).

Your voice is kind of therapy for me ❤

I just love to see kimi raikkonen on the thumbnail♥️♥️

RIP Dietrich Mateschitz.

Hands down one of my favorite channels on KZfaq! Such great content. I’m here for it🙏🏾👊🏾

Dude your graphics and info is elite, keep grinding with the sports content.

Max Verstepan has been BOSSING F1 in 2023, The kid won 10 races IN A ROW

Came back here because Red Bull has a racing champion again not too long after this video was made !

He narrates so well. That tone of someone telling you interesting secrets. Thanks for this video.

Commenting on december 12th.....Max Verstappan....

Great Video ! i like the fidelity/quality ! way ahead of others i saw till now in this topic area. keep up the good work !

as a regular watcher of KZfaq this video is by far the BEST in the terms of content, timing, research and placement of sponsors

Verstappen has won!

Great video! Gotta say I’m also very impressed with your pronunciation of all the Austrian names. Not a lot of English speakers can do that, well done!

This was a great video. I’m glad I found you, as one can never get enough F1 content. Maybe more videos about the history of other teams…???

What a brilliant visionaire businessman. Wanted to promote Enrique Bernoldi over Kimi Raikkonen to Sauber in 2001. 🤣

Awesome work my friend!! nice video!! all the best for Redbull in the last two races of 2021!!

How on the earth this channel doesn't even has 500k subs! This channel and their production quality deserves millions. ❤️

Just 5 minutes in and I feel extremely educated on such a unique topic! Absolute privilege to have found you AI 🙌🏼

clicked on this video faster than ever. keep doing f1 videos pls

Loved the story and loved the transition and design of the information in this video 👍

The Level of quality is just insane.

Ur editing is in next level man. Hats off

Honestly, one of the most beautiful storytelling voices I’ve ever heard. Thank you for this.

man this video was good!! great quality. subbed!! great info too!

Even though it is a huge brand with an abivalent image it's great to see the sort of 'from underdog to champion' story, although it took very little time.

Regarding the exposure, the manufacturer of the engine is also shown on TV, and in the name of the team. So, Red Bull is Red Bull Honda, Mclaren Mercedes, Williams Mercedes, so if Red Bull do decide to carry on with the engines, and eventually sell them to customer teams, we might see teams like Haas Red Bull team, Aston Martin Red Bull team, so it's also a form od advertisement.

Red Bull is not the only one: Alpha Tauri (I know, it's a subsidiary of Red Bull) makes clothes, Haas makes automated machines, and Force India wasn't associated to any car manufacturer before it became Aston Martin. And Williams has always raced to win and nothing else.

My guy your voice is legendary keep up

Ahhh...loved it! You guys make content suggested by viewers...and it was really knowledgeable

This is a side of sports that I never knew interested me, and now I cant get enough! Awesome video as always, keep it up guys!

renault was one of the best engine supplier in the past Formula one

ngl, when I wanted Alex to thrive on track last year, on every session, I went out and bought a can

Absolutely love this channel. Keep up the good work guys.

Really interesting episode! Helped fill in some gaps in what I knew about Red Bull and the team!!

9:12 "Watch out Elon, Dietrich is coming for you" 😂

He did, in fact, win the championship

0:01 williams,hass:AlphaTauri am i a joke to you?

Love the way you produce your videos! Informative but flows well and light mood!

That pronunciation of Toro Rosso is so crispy, so good, i love it

How you can not mention Adrian Newey is beyond me. He's the sole reason they won during the Vettel years.

I've been wondering about this for a while! perfect timing!!

great video as always 😉 plz consider making one about european le mans series or about famous racing circuits like spa or nurburgring thx

btw , the vid quality and the narrating is NEXT LEVEL .

Today, 5/12/21 Hamilton and Verstappen ties at 369 pts and 1 race to go 😶

4:56 Update, it happened

once again, Awesome, keep it up, Buddy

Really unfortunate that this video isnt doing so well😥 Its one of the best so far

I love the way this guy talks and presents himself

Yes Max and Red Bull did it. World Champioooon!!!

2:48 is the most cursed F1 livery i have ever seen in my whole life

I have been following your channel for a while and in my opinion, Athletic Interest is the best sports content available on KZfaq! Netflix, please collaborate with these good folks.

Verstappen became the 2021 F1 world champion

3:46 Just a note: Christian Klien NEVER achieved a podium in his F1 career. It was David Coulthard who won that first Red Bull podium and, since the team was sponsored by "Superman: The Movie" for that race in Monaco, he stepped up in the podium with a Superman cape (this also explains Horner's colorful attire in that clip).

Videos on this channels is sooo amazing! Best❤️

Not even an F1 fan & was still glued to every second of this - love your work!

Red Bull and Max just won

Amazing banger video!!!!! Bro can you also do a video on how the sport golf earns money? And how tiger Woods and other golfers earn a lot of money?

These videos are so high quality. Brilliant job!