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How did F1 manage to leave heavy weights like the Premier League, NBA and UFC behind and become the fastest growing sports on social media?
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⏱ Timestamps
00:00 The Rise of F1
01:15 Old Man's Club
02:21 Rebranding F1
04:10 USP: Broadcasting
06:32 Data, Data, Data
07:50 The Future?
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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