I have never, until now, given a thumbs up on an ad.

Now that's how you do a B&O advert, stunning! That actually gave me goosebumps! John.

Imagine seeing this in 1978. Go look at what cars looked like in 1978, and you'll realize how groundbreaking just the design of this was back then. To B&O, thank you for bringing this back. Im not into vinyl, but I love the aesthetic that your company created and the beauty of this turntable specifically.

My B&O system is 35 years old , I use it every single day , and its as good now as it was then its a pleasure to listen to and a joy to look at.

Once, in a previous life - I was a Technician in a B&O store. This one as many mind blowing pieces went through my hand back in the mid 80’s.

A classic reborn = You in the hospital with a heart-attack when you see the price tag..

Marketing, Video and Director Team are on another level!

My original Beogram 4000 (predecessor to the one in the ad--and even more beautiful, IMHO) still sounds great thank you very much.

A throwback to the days when Bang & Olufsen products were not just beautiful but were innovative and rethought every convention and, when possible, replaced with unconventional ideas that were just, simply, better.

I had the Beogram 8000. Surprisingly, it outlasted some of my manual turntables.

Now thats how you make an advert! Always hated when a movie is interupted by adverts...but this one would make my day!

I sent them an email 2 yrs ago to bring back the wedge. At least every 5 yrs or so. That's the best design ever! My brother had one. Hopefully they'll make all the componets again.

The masterpiece of all time. I have been working on the Beogram 4000 series many time and this make my very proud to see the Bang & Olufsen has put the product to a next level high model.

Absolutely love it! I especially like that it can link straight into a Core, Beovision TV or any B&O wireless Multiroom speaker via the 3.5mm Aux input socket, very neat!

Finally a genuinely well done advert from B&O

Cool indeed. I'd be hyped if this was actually a re-launch, not a 10k per unit auction ad.

Wonderful devices - I have three original 400x decks and all still work. The 4000 in particular is a fantastic design and massively engineered. It is a joy to use and to listen to.

This is not an add, since none of us will ever buy it. It's a testimonial to craftsmanship and perfection. Which we can all feel.

This video was beautiful storytelling!! It makes me love my 4002 so much more!!

I'd love to have this TT next to my other vintage b&o gear, but my god the price on this thing! I'm in love, good job b&o!

Very exciting, awesome video!!

Love this. Insane price, but shows they are proud of it. I would if I could!

I only buy Bang and olufson products now there products are the best money can buy and I won't settle for less The H9 headphones I have are second to none the sound quality is perfect I love them you feel executive when using there products. Keep up the good work

Can’t wait to see more details but I will imagine this will be super pricey!

Funny. I was just contemplating getting the old one in the attict the other day. I hope the belt still works. I should have a couple original pickups some where too

Jacob Jensen will be proud!

They are refurbishing 95 turntables. Not against it at all, but I thought they are starting a new production of turntables. I am fascinated with their old hi-fi design myself. Not an audiophile, but I do love retro futurism. And Bang and Olufsen are like something that came from a different possible future.

I'm impressed this look is from 1972. As a child in the eighties, I remember seeing similar (probably inferior) designs in mail order catalogues, thinking they looked futuristic.

Luv it! 🙏🏻

Back in 1979 a guy who lived across the hall from me in my college dorm had a B&O set up. We had a number of rich kids at our school.

If only I could afford this turntable, probably the best there is today. Beautiful design, great video, and wonderful products. I hope this means B&O will get back into producing turntables with more models, larger production runs, and lower prices, and also making more spare parts and cartridges for existing models of turntables they made in the past, it is becoming harder and more expensive to buy an ever decreasing supply of replacement parts and cartridges for these amazing B&O machines. Also, their recievers, CD players, sound systems, and more were pheonomenal back in the day, but is this not true for all of their products?

I have restored a 4002 with new bearings, belts, and pullies. Completely refurbished and calibrated. Looks and plays fantastic. Message me if you would like to buy it. $3k...not $11k...

I was browsing for a turntable, luckily I haven’t decided to buy any, until I saw this one!

Very nice, but I just spend 175,- Euro for a complete revision of my Beogram 1203 and it works like a charm again. I am very & truly happy, but when my SP 14 needle runs down in a few years I am also in big trouble. So be nice and go supply affordable replacement again until we old geezers are all gone. It's just 10 or 20 or 30 years! 😉

I have to thank B&O - because of the launch of 95 of these €10000 refurbished decks, I decided to start reselling ClearAudio Record Decks; the performance of these high-end decks far exceeds the Beogram 4000c with a SoundSmith cartridge, at a fraction of the price.

I wish I could have one of those!! 😌

Wow, is the Beogram really back???? Can’t believe it, its amazing

I have a Beogram TX and a Beogram 8000. Are you guys going to be making cartridges again? THe MMC and the MC20-CL? I know Sound Smith makes them but is B&O going to start manufacturing them again?

Ok now I'm getting excited with just the thought of what B&O will release in 2025, their 100-year anniversary!

My Beogram 8500 still plays perfectly

The future of music listening seen in the 70s

My Dynaco A25’s attest to the Danish perfection

Too Cool

you can keep b&o for 20 years and it will still fit

Epic

So does that mean the Beotime wall clock will be making a return too :P

I was so excited to see Bang & Olufsen bring back restored Beograms. But the price tag of $11,500 killed it for me.

Wow!

I remember this turntable as a gimmick for the 1970s jet set. In parallel high performance designs came from Linn, Thorens, Oracle, SME, Rega, etc. B&O never made actual audiophile gear. Along with Braun it's been a leader in industrial design and lifestyle products that blend well into the home and provide a flattering user experience, but to a few exceptions (like the extravagant Beolab 90) it's never been a parangon of superlative audio. The price-to-performance ratio places the company into the ostentatious luxury arena. Meanwhile several audio engineering breakthroughs have come from a diverse and healthy Danish audio industry. Makes you wonder why B&O seems uninterested in reference parts from OEM vendors Jantzen, Scanspeak, Dynaudio, Purifi, et al. and why would one pay so much primarily for good looks and not so much for performance. This realm is dying fast : Today with a pair of well-designed active speakers, you pretty much get everything you need; just connect your smartphone, or computer - some designs even integrate the streamer, room correction DSP, wireless multizone support and so forth - all in slick industrial design that also exhibiting great craftsmanship. If this post seems offensive, it's meant to remind you guys that your thinking needs to evolve. Look at formely prestigious brands like BMW, with zero growth; meanwhile Tesla can't produce fast enough. If you married your first-rate sense of industrial design with truly superlative audio performance, robust mechanical design (sorry, that's always been a weak point of yours) AND realistic pricing, you'd be selling like hot cakes, and not just to Rolex-set poseurs.

Hope seeing cassette deck revival also

Can you guys please start making the MMC and other stylus assemblies for the older turntables? My Ben]ogram RX still works, but it has a bad stylus.

I would love to do a comparison between the Beogram 4000 and my Linn lp12.

as of this moment, 2 people thumbing this video down have no clue what B&O means to the sound engineering industry! their loss ...

Guuuuuuuuauauaua.

Is B&O going to actually make cartridges again or are they going to have Soundsmith do it for them? I’m sure that many people would like new 20CLs

Amazing but the price ( 10K € ) it's totally crazy

Who will produce your moving iron cartridges? Doesn't soundsmith now own those patents?

I'm watching this on a laptop and guess what, It has the B&O logo as has B&O audio : }

👌🏼👏🏼

👍❤

So the mechanical parts (gears etc) are still 45 years old?

呜呜呜我一定买！

It looks stunning but I am sure they have added a PCB with bunch of 'digital' components that you will never find spares to have it repaired in 5 to 10 years, as all other B&O devices.

That is one powerful advertisement

O M G

Mama Mia.

Great Commercial! But... The price is INSANE!

What type is the cartridge , and who produced it ?

Ship to Australia please!

Directed by nolan?

Now remake the beosystem 8000 with modern guts , a true high end statement of intent

Great I’ve allways wanted a b&o turntable, but this one will cost 9000€, I’ll never have one 😞

When Bno were cutting edge

oh.. please🥺🥺🥺

A shame they are selling the campus in struer where this was recorded :(

I really wish I have the money for it🙏🏻🙏🏻 because all i have from B&O is stolen by movers and i always love it

Why is there 2 arms and what does it do ?

Who is the agency and production company for this?

The amount of time/money my uncle has spent getting B&O items of his repaired by B&O is enough for me to stay away.

Ik bezit alles van B&O Heb nog een beocenter 9000 Maar geen audio kabel meer voor de beogram en mijn active phenta boxen wie kan mij daar bij helpen Niks kan ik meer aansluiten door aankoop nieuwe televisie van B&O eclips 😱👍❤️

Amazing! Prize?

The reason why Bang & Olufsen turntables are bad is that they no longer make replacement parts for the older turn tables. The turntables are made to work only with proprietary cartridge and stylus, which are impossible to find as new.

I went to the B&O store and asked about the price tag. The clerk told me they are sold out.

It was all grand until the stylus descended onto the turntable at speed and then landed with a loud click- ouch!! I expected a gentler descent.

Worth it €10000? I don’t think so.

Anyone know the music they used in this video

9000 Euro?,think i can get a much better turntable for this price...

Too bad the control panel isn't that of the 4000, it's the later design of the 4002/4004. The original was much better looking, more fun to operate & more futuristic in design.

Sad my less old Beosound 1 is not that timeless. The CD’s laser did not work any longer and the service refused to repair the product because it was discontinued. That's the company policy, they said.

Goodbye life savings!

The end of the ad is a disservice to the product... ... Sounds like the LP was just taken out of a trash can. I think any person spending that ammount of money on a turntable would play records in better cleaness.

Kære Bang og Olufsen. Jeg sidder med hovedtelefoner på og ser jeres video om denne klassiker og glædes. Men ved ca 1:41 eller så når ordet core udtales er der en rigtig grim peak. Om det er støj eller en dårlig indtaling aner jeg ikke. Men for et firma der laver lyd-produkter er det ikke super genialt at det ikke er redigeret væk.....Im just saying

Form over function.

Excellent ad for a design masterpiece but mediocre sounding turntable (even then) . But at the end what's that with the click and the pop? WTF B&O? Do you really think that playing vinyl is about that?

Records are very tactile , physically and aurally . But ultimately a bad way to engineer music .

10Κ? Not even B&O. There are beasts greatly superior out there with the same pricetag

75000 danish kroner????? What the fuck. It must be a bad joke. Rega planer 3 will sound better, and that cost 6000 danish kroner.

10000€ hahahahahah Just buy a Rega planer 3 or 6 with a good cartridge, and you get better sound

Very nice, I have a 4000 and 4002, but be honest here, how many of you all will pay £10,000 of yr hard earned cash on one?.. At this price they are footballer type things, sort of HiFi Arm Candy for those who will never appreciate the engineering which went into the originals or these new ones. Something to show off to their other footballer mates whilst snorting cocaine .. Sad really.

That's a really f***ing noisy turntable