Morgan and Morgan: www.forthepeople.com/benhardy

It's the greedy dealers, all their BS markups, $699 for Mopar protection, $299 for wheel locks, $2,500 for Millennium package $799 for spray-on paint protection. And $1,200 for Doc fees. I hate all dealers!

I agree, the biggest issue is the price increases on these trucks. It's beyond ridiculous.

I drive a '94 Ford F250, full load, 7.3 turbo diesel. I paid $4500 for it about 5 years ago. It has about 150,000 miles on it. Other than some minor things, it's been a pretty good truck. I look at the prices of these new trucks and I have no idea how people can afford to own them. I certainly can't afford it, and really have no desire to buy one. I like my old truck.

The interior is beautiful. Doesn't need to change every 2 or 3 damn years.

There is a large percentage of owners that replace their vehicles after 4 years or less. I believe alot of these buyers are thinking about keeping their vehicles longer due to the insane prices.

I think interest rates and Rams high pricing is a big factor

I'm glad I bought mine when I did. These prices are crazy! I bought my '21 Big Horn in November '21 for 34k. It did have higher mileage on it at 21k, but I don't put a lot of miles on a vehicle so I figured it would balance out over time😄

GMC is selling a lot of trucks, but buyer beware that they’re one of the most unreliable vehicles you can buy. I learned the hard way. I live in Texas and a bunch of coworkers are having issues with theirs.

It’s the price jump more than anything. When I bought my 2020 Ram 1500 Classic Tradesman I got it for $32k. Now it goes for $41k with the exact same options. No way I could afford to get it now.

Great video Ben. Myself and two friends leased 2019 Ram 1500’s. Two Big Horns and mine was a Limited. All of us are buying out our leases due to the high prices. That’s a reason you’ll see trucks sitting on the lots. Great trucks but no big changes that would make you even think about spending all that money. The regular guy can’t afford these trucks.

I got a 2021 Chevy Silverado 1500 Z71 LTZ with just about every option. Spray in bed liner, technology package, heads up display, rear view camera mirror, heated and cooled seats, adaptive cruise control, etc it was listed for $65k and I walked out the door $57k with an additional warranty. Today that same vehicle basically but a 2023 is MSRP'd at $71,000 with an $8,000 market adjustment. Not to mention my interest rate then is half of what it would be now. SO that's a difference of my truck that I got in December of 2020 for $57k at 4% interest rate vs now $78,000 at 8 or 9% interest rate. It is freaking insane

I've got to say, I love my Ram! Unlike many 5th gen Ram owners, I haven't had very many problems with mine. I had 1 recall, a factory brake problem at 5K miles. But my biggest complaint about my 2019 Ram Big Horn is the cheap paint. It's sad to see such a fine vehicle suffer from crappy paint. I live in KS, after less than a year the front of my truck looked like it had been driven through several sand storms. After 5 years of ownership, It's much worse now. Also, the paint just began peeling away on my back bumper for no reason. No hits or scratches? When I inquired about WHY, I was told by my dealership that Ram has change to a newer paint chemistry. (Huh?) This is my 2nd Ram Big Horn, I am at 72K miles. The first one (2017 Big Horn/4th Generation-NO problems) was TOTALED in an accident about 5 years ago with 17K miles. While at a dead stop on the freeway in traffic, I was rear ended by another vehicle at 65MPH. I sustained a concussion & a broken left shoulder, but thanks to the & design quality of the build, I did walk away from the accident. Like others, I belong to a Ram website. The major complaints that come in are mostly "electronic gremlin" complaints. (Engine malfunctions & electronics/entertainment system problems.) Too bad Ram has let the quality of their vehicles slip. I would probably would buy another one, but I just don't trust their warranties, or their dealerships any longer. Sad to say, after over 5 years of happy ownership, I'll be looking for another brand.

I have owned my 2019 Ram 1500 Laramie for 4 years now, and it has 34,000 miles on it. I literally searched from coast to coast for it, and I found it in Alexandria, VA. The dealership had it in their showroom for 6 months when I bought it. The list price was $57,200, and a similarly equipped 2023 model is $67,125. The dealership let me have my Ram for $45,000 plus tax, tag and title. I hated to pay that much for a fully equipped crew cab 4 X 4, but it was $6000 cheaper than I could buy a comparable Chevy, Ford or Toyota. About every two weeks, I get an offer from the selling dealership for $35,000 trade-in credit on one of their new 2023 models. This sounds good, but I would have to pony up another $32,000 to buy a 2023 model. I have no inducement to trade. My 2019 Ram is the best truck I have ever owned. It drives like a Mercedes, and it gets the best mileage I ever experienced for a big V-8 4 X 4 truck . I drove this truck roundtrip on a 4000 mile trip from Virginia to Arizona averaging 72 miles per hour and got 22.0 miles to the gallon. I had only one problem with the truck in 4 years of ownership. I had to have the overhead console replaced, and the dealership did this at no cost to me.

Price, price, & price of trucks plus gas prices. The crazy MSRP scares away most buyers. From what I’ve seen through the years, Ram and other FCA/Stellantis products get the biggest market adjustment off MSRP if you do your homework and find the right dealership.

i owned ram since 1998 (8 new trucks)the other day i bought a gmc because of price

i have a very cherry 09 ram Laramie i paid 5k for with now 413k on my last oil change. highway driven. runs like new. replaced front struts and got new front fenders because of the rust. best 6k total i ever spent.

You are 100% spot on. Price, design, power all need to be changed. The design is really boring to look at. HD needs at least 8 speed transmission. However, the most crucial problem Ram has is leadership. It's been awful for several years.

Pickups have become nothing more than a rolling mortgage for the middle class. Add on gas prices and insurance and it’s not worth owning one.

One of my local dealers is not marking up the price but is giving discounts. This is interesting to me; while other dealers is still marked up.

I'd be interested in a 1500 now that they have better Consumer Reports reviews but the price is prohibitive and I'll keep rolling in my 2006 Tundra with 347,000 miles on it.

I got a 2022 Big Horn Crew Cab quite a few options for 20% off sticker a couple months ago. There are deals to be had if you shop around. It’s a fantastic truck for the right price

Ram shot themselves in the foot. Especially in the heavy-duty market, they are selling a 2010 truck with 2023 prices, yes the interior is different but the old cab, no telescoping steering wheels, pulling options while cranking prices. Also along with the interest rates now you're looking at a 1000-1500 dollar payment and most people can't float the payment for a 6 speed truck with significantly worse specs than Ford.

Yeah, I love the ram trucks, good- looking and luxurious. I really wanted to get one but the price scared me off. Also, some lagging mechanical issues with the 5.7 hemi made me a a little worried. I didn’t wanna spend that much and have my truck in the shop all the time. 😳 Thanks Ben I appreciate your analysis.

I hope that one day they get rid of dealership franchise laws. Without stealerships vehicles prices would be a lot cheaper, too.

The “price adjustments” dealers put on their vehicles is a huge factor also.

Solutions: Re-price. They are not a premium product. Hemi V8 and shitty V6 need to be replaced with high and regular output versions of the new hurricane inline 6. Kill that goddamn rotary dial shifter and put a console shifter like the TRX. Kill the classic and go all in with the new body style. Finally bring the heavy duties into the new body from the classic body. New transmissions for the diesels. Needs a mid-cycle restyle. Get rid of the ugly base level headlamps.

When I turned 20 years old I went and got a used 2019 ram 1500 for 36k with 28k miles I thought it was a great deal only had it for 2 months got rear ended and it was totaled been thinking about getting a new one but prices are outrageous 😩 got a new 23 Camry xse instead love it but I lowkey miss riding in a truck 😮‍💨😂

absolutely the pricing! I was looking to trade in my Diesel for gas cause I don't want to keep paying the high prices, but I don't see the logic in paying more for a 1500 than I paid for my 2500 when the inside is more or less the same as when I bought my truck back in 2017. Ram is going to be in some deep doo doo if they don't straighten up, if I find a cheaper truck I may end up getting that instead of a Ram.

I agree with you but I’ll do you one better. I’ve been shopping in my area of NC for about a month now, and the biggest culprit in my region are the dealers and the dealer installed options and excessive prices for them. 98% of the new 1500’s coming on the lots and the remaining 22’s all have these dealer options installed and they refuse to NOT put them on. I even inquired about some in transit and they still refuse to not put these option’s, modifications and lift kits on trucks coming on the lot here. This is pushing the pricing up substantially once they hit the floor. It’s mind blowing to me how greedy the dealerships are getting. You can go to most any Ram dealers in and around my surrounding area and they are full of trucks with these options. I spent 5 years in the car business and this is something we never did.

Here in Qc, the RamClassic represents 60% of all Ram trucks sold. No wonder why Stellantis keeps offering them.

You are spot on about pricing. I have a few Rams,from 1500s to 3500. My last 2016 3500 big horn , I paid $59.000 dollars 3k below msrp .sold it 5 yrs later for 55k. I had to replace it in 22, First I couldn’t find one for months and when I found it, it was a tradesman base truck Cummins HO. I paid $74.000. Msrp the dealer wanted $9k over. After hours of negotiation. I paid msrp. $74k I have seen others in the upper $90s Thank your videos, great job

I bought my 2022 2500 Laramie almost one year ago exactly for 61,600 MSRP/Sticker was 62,600. I had to drive 500 miles to get it but saved a good 7K vs my home dealer who was marking them up a few K and offered less on trade. It had been built like Dec. 2021. I continued to "build" that truck at the Ram website until they shut down the 2022 ordering on the website. The last time I built it, sometime in Nov, the price was up pushing 71K... So, my truck went up over 7/8K during that time. When I bought, I got 7K equity on my 2021 1500 traded in over what I owed and one K for trading at the dealership off MSRP. The 1500 wasn't cutting it for towing... Well, all in all last March, I thought I got an OK deal with no mark up and a couple K more on the trade in vs home AND, that was just when gas went up AND interest rates were...getting ready...to go up. I knew I was in a window for purchase. I KNEW interest rates were going up and was able to get a 3.24% loan so, I made out like a bandit there as they went up over a percentage point by April/May 2022. Right now in a 2023 2500, a roughly equivalent Laramie to mine is window stickered between 72K and 73K... So, in retrospect, I got a killer deal if you are comparing now with then, one year ago almost exactly... today is March 7, 2023. This is getting outrageous.

I own a ram, and I do have an issue with the price being as high as it is, but not being able to hold its value more than likely because of the MSRP being so high in the first place. Luckily I beat this market back in early 2021 just barely.

Who can afford an $80k truck? That's crazy.

You are so right brother I have owned a dodge for 40 years and now I have a Chevy because I can’t see paying so much money for a truck

Ram has always been the "Value Choice". but since they started competing with the All in options for interiors, they are actually more expensive option, and the 5.7 Hemi is now lagging behind in the towing end of things.

I had a 2015 RAM 2500 Limited Mega Cab with the 6.4 Hemi. I really liked it at first...nicest interior on the market IMO. Unfortunately the truck did not hold up well. I had it for 6 years and put 136k miles on it but it was plagued with problems and very expensive repairs.

Years of vehicle redesigns are a big factor as well. When Ram introduced the new model, people flocked to it. now that it has a few years under it's belt, the sales figures are probably more accurate.

In 2021 I was torn between a Tundra or a nicely equipped Ram 1500 Big Horn. For me, I couldn’t get past the rear window leaking issues on the Ram that they refused to address. Reliability and quality was a huge factor in my decision. I went with the Tundra and couldn’t be happier

The prices are too high, no one that's willing to come off MSRP, and everybody's waiting to see how bad this recession gets.

My Biggest gripe with all 3 is the prices are going sky high yet quality is barely acceptable... hell half of em if you look under the body they are rusting before they leave the lot

It's simple really, it's because these manufacturers are pricing out the everyday American, making it nearly impossible to find a real deal, and making it so your average person cannot justify buying or leasing a new truck. The price jumps, dealerships charging over MSRP, and manufacturers halting production in order to keep supply low, thus keeping demand high is all making buying or leasing a new truck a commodity only for the "rich". These manufacturers are literally to blame for this.

Bought my 2019 Ram 1500 classic tradesman with the 5.7 and a 8speed with LSD and I couldnt be happier. At the end of a generation is the best all the kinks worked out. Screw paying 70k for a new truck with shit you dont know if it will last.

I was considering a ram. But the price hikes killed it for me. I ended up getting a new Tundra, it was roughly the same price I would have gotten the ram for, but had some more features. And honestly, between a Toyota and ram at the same price I went with Toyota because it’s a Toyota

You made some good points. There are many people who only keep their vehicles for a few years and then trade them in for the new model. So why would anyone want to do that with the Ram truck right now? It is basically the same thing! Last year I bought a new Ram, but my previous Ram was a 2012. Because of that, I never even considered getting a Classic because it is basically the same thing. It’s time for a change.

People who buy these get 84 month loans @ $900 a month. 😂

I have a 2008Ram .. paid $1500.00 incredible depreciation 😱😱😱

It’s makes more sense for them to lower the price and seep more units than it is to jack the price up sell less units and lock up your flow of production ! This makes me happy because the more we don’t buy new trucks they will have to lower their prices !

"Market adjustment" is bad word! A trick of theirs to rip you off more they used last year... this year they need the rebates just to get people to look at them. As far as I'm concerned these dealerships can close their doors. They don't care when they rip you off I don't care if they aren't selling. It's called karma!

Full disclosure I’m on my 4th GM truck. With that said I really wanted a ram this time. For me it was all about infotainment. Ram was first to put in that huge display. I was very jealous. But GM has caught up with the 2023 refresh. Not only is it better looking…..it’s available in every trim level except the custom! Ram wants to bait you into a high trim level for something that is no longer unique to just Ram. The GMC Sierra elevation gave me just what I needed and they still give you the same infotainment center the Denali gets. Ram needs to just make the damn big screen standard across the line and for Christ’s sake LED headlights are not a luxury item anymore.

I guess some people need updates and fufu features and various other bs. I'm a truck dude. Air conditioning would be appreciated. I need a box that holds a lot of tools and gear. Properly rust proofed at the factory. I need a 4x4 with hd axles, a manual trans, manual hubs, gaa/diesel. Options to me are extended or quad cab and 6 or 8 foot bed? Single or dual axle? Paint it thick white or Grey. Price it at half of what you're currently trying to fleece people. Have the confidence that you put out a good product tand behind it with a 100k mile or more warranty. So everything and opposite of what you're not doing now is what a truck dude needs in a truck.

Rams biggest sales year was also when it was the cheapest truck you can buy. Now it's a Chevrolet Silverado.

I agree. It is the price!

I think by adding the turbo 6 cylinder will make it worse for Ram. Anyone that understands towing knows that the bigger displacement engine is more reliable than turbos on a smaller displacement engine.

All trucks are way too expensive. We considered one, but decided to just keep our old one alive. Even crate motors look reasonable now, given the greedy new truck prices.

Well when a base truck costs over $50,000 for a 1500 and a loaded one is $100,000 no wonder us working class can’t afford them

And get rid of that digital display. Ram had the most beautiful gauges!!

Big issue with Ram is also the way they group the packaging. Spending thousands just to get a few things that are important to you is a hard sell when other manufacturers allow you to add them individually.

I love my 2011 Ram 1500, and will keep it forever. If I ever need another, I will get a Toyota.

You are right on the $$$-“literally!” The main reason that Ram is not selling trucks, IS the “PRICE,”

Make all the excuses you want for why they aren't selling it boils down to price. They are all tremendously overpriced and beyond the reach of buyers. No everyday vehicle should require 5 years to pay it off, much less 6, 7, 8 years or more to pay off. It is absolutely criminal.

Interest rates high even for someone like me with over an 800 score, then add manufacturers increasing MSRP for typically less features because of “supply chain issues”.

Yup. Pricing is a huge factor. Also, the known issues with the transmissions that people keep blowing out at 2-3000 miles that RAM either can’t or just won’t fix.

I didn't watch the whole video but I'll tell you why Ram trucks aren't selling. We wanted the 3.6 Ram 2wd with the technology package that list for about $41,000 . Most dealer were advertising it for $35,000 . Our local dealer said come on down we'll match that price . Went there on our appointment and when they were done they somehow got that vehicle that list for around 41 to $51,000 with market adjustment and all the other fee's .We made it very clear not to waist our time . We bought a Honda Ridgeline and will never consider a ram product.

It's the pricing... over $60k for a 2023 2500HD Tradesman 6.4 ! That's just insane !

I got over $10k off my limited midnight. Never owned a truck before in my life. Probably the nicest interior that I’ve ever seen for a vehicle that isn’t an ambassador level luxury car. The air ride suspension is unreal. Plus it looks amazing with all the black accents.

I was looking at a Dodge a few months ago, everything checked out except the turn dial gear shifter. I believe Trucks should either have the console or at least the column gear shifter. A turn dial for a car or mini van OK, However a truck, sorry could not do it, will stick to the 302 A Ford package.

Focusing on the need to "refresh" packages is silly. Durability, Functionality, working power, frame strength is what matters for a truck buyer. "Bells and whistles" are not the real issue. Massive price increases, phony mark-ups at dealerships that the customer has to find and then line by line demand be removed are the real reasons people who actually buy a truck to work it, rather than those who just want a "toy" are not buying. I had a 1993 Ram 1500 and put 371,000 miles on before I sold it in 2009. I still see it running around today. I have not seen or heard of anyone with a new Ram getting that much work-life out of a Ram made past 2006. Now they are even worse quality but more than double the price. Same goes for Ford and the GM family. Durability and work performance is way down and the prices have skyrocketed. Dealerships are ridiculously dishonest now and the manufacturers, knowing about it, do nothing. I will try a Toyota this time.

To much money

Price. Plain and simple

Oh yeah let's not forget the manufacturers are pushing 6 and 4 cylinders in a full size truck. I'm simply not paying 50 grand + for a 4 banger let alone a 6 banger!

Has anyone bought a ram that didn’t have 50 issues. Must be one guy out there😂😂😂

A fully loaded ram Laramie in 1997 had beautiful cloth seats, good infinity stereo system for the time and a lot of effort into the design. If you want a cheaper truck today it comes with interior afterthoughts and anemic engine options. What I’m saying is the truck companies only put real effort into volume sellers and upper trim levels but all that standard equipment costs and arm and a leg, these companies need to create a basic yet thoughtfully beautiful interior people can afford and be proud of. The starting price of these trucks is out of reach for what you get. No one wasn’t to spend 50+ thousand on a basic afterthought of a truck. Also no one can afford a fully loaded new truck

Morgan & Morgan will only take cases where liability is clear. Also. They will take 40% of your settlement yet they claim insurance companies are evil?

The biggest issue is that manufacturers raised prices too much too fast... there was never a shortage of anything it was profit taking at the expense of the consumer after 2 years of lax sales

5.7 ram is the biggest reason to buy. Mine has 185k miles

I think also affecting trucks of all 3 is that they are all much bigger, heavier and fuel guzzling than those of the past. For many, fixing their trucks, not having payments for a few years, are still good working trucks is a lot cheaper than going into debt for a new one. I also suspect fleets, government agencies are not buying or changing leases on light trucks as often due to also issues with higher costs.

So much to like in the Ram1500. I'm looking to buy now, but can't get past the lack of modern driver aids at this price level. I don't need lane centering, but at almost $90,000 out the door, I want it. Not sure what I'll buy.

No problem for me. I’m keeping my 263k 2002 Ram 1500. Still going strong.

Yep, I just went to an auto show and was shocked that new 1500 Ram Limited was over $80k. The same truck 2 years ago was $20k less. They also have a stigma is being problematic. Tons of videos online of malfunctioning screens and mechanical problems not to mention frames snapping in half. Ram will have to go back to offering massive rebates to get the numbers up.

Ugly looking truck for that price. $76,000 holy sh*t!

Hi Ben. This is my first comment. Love watching your videos. Love my Limited. It's a bit pricey, but damn, it's better than the others right now. Agree with you that it could use a bigger refresh, but it's still the best truck out there right now. It's a very luxurious truck. Can't believe that ride quality in a truck is this good.

I got my 2017 Ram 1500 SLT Quad Cab with the 3.6L V6 end of May. It had 98k when I got it and it's now at 104k. It was $22.5k so I still feel like it was slightly above value but good for today's market. It's my first ever Ram and I love it.

Having old technology is not an excuse that Ram can't sell trucks. I specifically bought my 2022 Toyota Tacoma because it uses the same old technology from 25 years ago. (My 2022 Toyota has the legendary 25 year old 2TR-FE cast iron core and naturally aspirated port injected engine, old school hydraulic power steering, etc). Toyota sells more trucks because they use proven designs (except for the new Turbo charge Tundra which I hate).

You list many of the reasons I ordered a GMC 3500 Denali. It took 1 1/2 years to get! Local dealer treated me very well on trade, etc. I have been a di-hard Ram/Cummins buyer many times over. Ram has failed to keep up in many ways. Transmissions, mirrors were big for me. BTW, Love my GMC with now 18K miles. A great report Ben!

Maybe do some updates,,, would love a more modern v8 that is more reliable and better fuel mpg than the hemi. Also,,, better driving assist features, you can’t buy extra lives but I would like to be able to buy a safer truck. There lane departure blows. I would like as much self driving assistance as possible as I like taking long fishing trips of 24 hours plus of driving!

Price goes up, sales go down !🤔 also the lack of customer service after the vehicle is sold is a major downfall where I live.

I ordered my truck over 6 2 1/2 and no word yet. I did notice that my $73,500 price tag dropped to $71,000 and they are giving... so far up to $3000 in incentives.

Sales started going down for EVERYTHING in 2020. Hmmm…. What else happened in 2020??? Hmmmmm…….FJB!!!

I love the RAM brand, actually considering a TRX. What they need to do is keep prices the same for 2-3years as Ford and GM will be increasing prices so the field will be even. A refresh is needed with an engine update, nothing crazy 10% more power and just 1-2extra mpg will grab people.

To me, truck prices are a joke. I’m in the market for a midsize and one option I am seriously considering is buying closer to base and buying aftermarket infotainment, suspension, led lights, wheels and tires. This option is coming out much less expensive with much more value.

Strange how the Canadian market differs. Up here GM is the most expensive and Ford and RAM are kinda tied price wise. The RAM dealer in my town has a ton of stock to the point they needed an overflow lot BUT I see the trucks in the overflow disappearing. Also, there's nothing wrong with the 4th gen. Just got OUT of a 5th gen Laramie and went back to a new 4th gen almost fully loaded (only missing leather and sunroof) Warlock 4X4. More truck like, has all the features I want and NONE of the tech features I don't want. Picked it up for the USD equivalent of about $42,000. The Laramie rode really nice, but almost TOO refined for me. As far as engines, I personally prefer familiar and tested powertrains.

Truck prices in some dealerships are starting to drop. I just got a 2022 ram 2500 power wagon for 5k less than sticker, and someone at work said he checked last year and saw the truck marked up 15k which made him and his wife pass on buying one.

Maybe it's because people are seeing all the reliability, quality and durability issues they are having.

70000 for a new truck. As a tradesman I'll go buy a used van for 25k and ride it till it dies. Then just replace the engine and repeat.

Definitely the pricing. I’m active duty with great credit and no real debt and I couldn’t justify swinging the price for a truck. I’d love a new Ram Rebel but I’m gonna end up buying used and saving myself $20,000.

The economy is getting bad and will get worse. All large ticket items will slow down, and consumers will not be able to consume.

easy because it is a dodge!

MPG issues! I bought a 2022 limited. While it's a very nice truck, the MOG isn't close to what the sticker predicts. It had the E-Torque, sticker said 20 around town, 22 combined, 25 on the highway. That isn't going to happen. Maybe 25 on the highway if speed limited to 55 on level ground with no wind. The city and combined, absolutely no way. The dealer always just blows one off about the issue. There were missing bolts/screws in the bodywork under the hood. Very disappointing for such an expensive vehicle, even though I got a solid deal (out of state) on the truck. The Southern California dealers' pricing policy - well, the Ram dealers won't get my money. Thanks for the podcast Ben!