Thanks Russell and Mrs Russell! Great to hear your thoughts mate - as always - and all points noted. Can I book you in now to look at all 26 versions of watch #3? Cheers, Jody.

I disagree with your statement that there are too many dials. Yeah, it might be better for the brand but not for us customers. Thank you Jody for releasing all dials in one go and not taking the Seiko route with loads of special/limited editions! I‘ve frequently felt somewhat left behind by other brands when they launched a much better looking version while I had already bought one of the older ones.

Knocked it out the park i think. Ref the choice- nothing more annoying than buying a new watch and then later they do a "special edition", so i think they've been super honest releasing all together.

I love how real you are. Integrity and honesty are sadly missing in this day and age. Well done for having spades of both.

I like this better than the Origin.

This is a great review with solid points made. I expect Jody and Mr P to use this moving forward and building their brand. This review also reaffirms that your reviews are truly authentic. Great job!

I love what your wife said about the logo! 😂 I bet that made Jody's day. I wouldn't be surprised if he sends your wife a T-shirt with a one-of-a kind logo embossed on it 😉

If you think of Grand Seiko, it's a dress watch. If you think of Omega Aqua Tera , it's a sport watch.

Thanks for the 100% honest review! Much respect!💪🏾

This is an aside to your excellent review! But I have to disagree about your take here on sports and dress watches. I think most enthusiasts would place watches like the Rolex OP and the AP Royal Oak in the sports watch category, and I'm not sure I'd want to go hiking, mountain biking, or mud wrestling in these. Are we talking about a GADA sports watch or a tool watch/beater/G-Shock? The line between dress and sports watches has definitely blurred, for sure, but I guess I have a more conservative view, and the Ascent is a long way from something I'd consider a true dress watch. 100% a GADA sports watch, though!

Nice review. I'm personally glad that they chose to give all of the different options at once. I like the idea that I'm not buying the same exact watch in the same exact configuration as everybody else who buys the watch. I think I would have been upset if I only had a couple of color options, chose one, and then a little while later they came out with more exciting ones. I'm glad they did it how they did it.

Although I don’t always agree with your opinions on certain pieces, I appreciate that you kept it real in the last part in the video, when you talked about the brand intangibles, despite your friendship with Jody. It is more than commendable that they launched so many dials and they’re trying to please as many enthusiasts as possible. But branding is also developed by people talking about your releases in anticipation, about possible v2 dial colours, about design language, etc. I too agree that they are so well intentioned in terms of pushing these great watches to as many wrists as possible that they are leaving these more long-term aspects behind.

The cat's bum is the new dog's bollocks!

I think it's ok for the sports watch and divers to differ in look. My first thought was that a submariner and a date just dont have that much in common either. Though I do get the point about brand identity and how some brands have made a real effort to establish their "look". Completely agree that they should have staggered some of the colour releases but also kind of glad as a consumer that they didn't so no colour or style was subject to an arbitrary limited edition scarcity tactic or other marketing ploy.

That Ginza style "helix" dial is stunning 😯

I definitely get a SARB033 vibes from the Ascent. The SARB is certainly on the dressier side of the GADA watch spectrum so I guess it makes sense. I liked the diver but I am much more of a GADA watch guy so this is very tempting! Jody is a total legend of the watch game so it’s no surprise he and Steve have nailed it once again. Anyone interested in one of these will be getting a cracking watch, I have absolutely no doubt! Awesome show as always MWC 👏👏👏

Love the video, as usual. I have to disagree on limiting the number of variants. I have serious LIMITED EDITION FATIGUE! It was refreshing to see so many choices. I bought 2 watches and my wife bought 2 watches. I have skipped buying a watch because I am waiting to see if they come out in a different dial color and now I know not to buy your next watch if I really like it, but I will wait to make sure I can't do without it because you may come out with something I like even better as a "special edition" later.

I agree with you about the Erebus DNA. They should think about it more seriously in the near future. Think less about putting good things from other sources together with minor changes, but more about the originality. I agree that more generic and safer designs are okay at the beginning, but that phase should not last too long. I will buy the Ascent. Just because I like it.

Nearly choaked on my slice of pizza when quoted the wife's opinion especially the logo comment regarding it resembling a cats jacksey !! 😂😂😂😂😂😂

I pre-ordered the malachite and aventurine - seemed to go better with the overall design aesthetic. Bracelets look awesome at this price point.

I think you voiced some good niggles there. But at the same time, I think it is of Erebus' best interest to move as many watches as they can at one given time, to make it cost effective to produce. Producing more than you can turn around and keeping stock cost lots of money. Personally, I really dislike when companies release a product that you buy in to, only to release a "better and improved" product a few months later. So I much prefer that they are offering all the dials at the same time. That being said, I did not get the feels enough to buy the Origin, but I ordered the green fumé Ascent pretty much right away.

I REALLY love these, very easy to put with any outfit and the dimensions are stellar. I’m getting one

Excellent video as usual. Great comments here pro and con, some really good points there. Keep up the good work (and make sure we always hear your wife's comments as well lol).

I don’t usually go this way, but I’m going blingy for this watch. I love the Purple Helix dial on the Ascent.

Good review! Still looking extremely forward to my two ordered Ascents and I wouldn't have ordered two units if only two dial colors were available from the beginning. Personally, I love the approach. And, by the way, why should two models of a brand have similar crowns or cases? Look at all well established names, they significantly differ from model line to model line too! Well done, Jody!

I agree with the Lorier comment on making an actual impact to the market. This Erebus brand is just…a brand that’s a good value. It’s just like every other entry level brand though. Good business decision? Most definitely, I could see any average Joe wearing 1 or the other

Am no expert in a lot of things and a specially watches but just enjoy your enthusiasm that comes a cross on your channel

Great video Russ.i think you are right with to many dial choices .. should do what CW do and introduce them in gradually.

I really like the watch too, I see it as a sport watch but obviously don't know how shiny it is in real life but wouldn't be much of a problem cause I never plan to roll down a hill with any of my watches anyway, the amount of dial color variation makes it really hard to choose but my biggest put off would be the import taxes, I really like it but not enough to splash 500€ more or less in total, great review and appreciate the honesty

Thanks for the great review! We love our cats bum here at Erebus!

Great job Russell. Always a great laugh.

Thanks Russell for confirming with such certainty that it is blingy! I was hoping it is very blingy and now I know for sure. Peter Kotsa's review helped me pick the color and dial for my pre-order and you helped affirming that my blingy choice will actually be really blingy😊. Good stuff 👍

Enjoy your videos. You add Pop to the watch community. Have you had a look at the Adamascus AD7. Similar but not the same, a bit more expensive but probably aiming for the same market. Nice job by Jodi. Take care Broman

Great review brother 👍

I ordered that exact blue enamel on an "O" bracelet. I love the look and the specs but I also completely agree with your comments about branding and identity. That same issue is what put me off Marc's Islander range for all this time.

Final someone who says the date is to small, Thank you I will wait for the next offering

I'm a toolwatch guy so the Erebus is more of my thing. The only mineral dial I would even consider in a more dressy watch would be a labradorite dial.

Wow, what a beautiful review!!! The watch is nice too though! :)

Definitely agree regarding the font. It just doesn't look right and some brushing on the case would have been more fitting for a sports watch. However, for the price it's still a good buy.

The black Helix dail/jubilee combo is amazing.

Great honest review, thanks. I know what you mean, fewer dials might give Erebus more class, but maybe flooding the web with different dials is like a marketing test to see what works?

Very much like Russell I love the look of the watch, the choice of dials and the look of the two bracelets. Luckily I can go for two versions, I have gone for the black enamel on oyster and orange fume on jubilee. I am still torn between the orange and the green fume. The dimensions are perfect for my wrist. The Miyota 9035 is definitely an upgrade on the NH35 movement currently offered by a lot of other microbands. The origin though nice just didn’t quite do it for me. I already far too many divers. Also the DHL variance in the import duty to UK didn’t quite do it for me. Really looking forward to getting both versions of this current release. September can’t come quick enough.

100% accurate on brand feel. And yes way to many dial options but all stunning

Glad you really doubled down on the negatives!

Thanks for the review! I was waiting on yours to see if I can make up my mind, i’m torn between black enamel or black helix. Any points to consider from handling the watches that might help me decide?

Great review.

Love it going for the green patterned and the stars one .

It's great to some good quality clasps and bracelets at this level. A good looking watch that's bound to please a lot of people, given that there are many variations to choose from. The case shape is just ok and really a tried and tested samey looking one. Dimensions are pretty much OK to suit a lot of wrists. I also think releasing a second model so soon in the line up puts me off a little. But as you said and I agree, it's a decent quality watch and if you don't need to pay import taxes, not a bad price. Great honest review

Great review, but I think I disagree on the number of dials available. I think people, Jodi and Steven included are tired of the limited edition slow release b.s. and I believe they'll sell more as people have a choice from the start. This type of watch doesn't usually do anything for me and with only one or two dials I wouldn't have bought one. But because there were so many my order has been placed for a Purple Helix on a "J" bracelet.

Zelos releases new watches every couple months, and releases many different colorways each time. That approach has not seemed to hurt Elshan at all. Zelos remains one of the most hyped, respected microbrands out there. I have a feeling Erebus will do just fine with their current approach.

I am new to your channel. That is a truely honest review, you do leave out the negatives, much more honest than the others. Personally I don’t like the Word ‚Erebus‘. It is a dealbreaker.

Besides the finishing, what makes a GS is the movement. Nice watch this, but no comparison.

I agree with what you said about people buying this watch for the dial. I am one of those people. I was not impressed at the watch in the release video, until Jody showed the purple helix. I ordered one the same day.

I ordered the Black Helix. I can't wait.

I like it alot. But what a massive selection of dials as you said. Cestrian master series kind of only slightly better made and movement. With import tax on the Erub the Cestrian being a UK brand clinches it for me as the gada watch on a budget.

Great review! I think you might have talked me out of the watch a little; I have spent my watch budget for the year, and really shouldn’t get anything more now. For me the deal softener is the capacity for scratching given how shiny it is. As you say, might be a little too shiny for a true GADA.

When you look at the Aqua Terra, do you consider that a dress watch or a sports watch? Appreciate your perspective even when we don’t see eye to eye…

this is surely an Ascent from the previous model. I'm 100% agree with the negatives. you made a good point with sorta brand DNA. they're just another well made homage brand at this point.

congrats, i was hesitating about the blue enamel, now i’m sure it’s a want

Im definitely a bigger fan of this watch then i did the origin i just feel like the prices are a bit crazy to me id still go with a seiko,hamilton,tissot etc over these all day and twice on sunday but once they start hitting the used market ill take a look...love the channel as always💯

Like most GADA watches, by trying to be everything to all people they inevitably lack identity and bore me. If I want a dress watch I'll wear a dress watch, likewise with a diver, field or pilot's watch. I wear a watch to match the occasion. That's not to take away from the obvious quality of this piece mind you, it does look very well made and has a great movement. It's just boring.

I’m curious, why would you never buy the Aventurine one? I’m on the fence on that one. I think it looks great in photos/video, but I’ve never seen an Aventurine dial in person. Curious about your thoughts. Thanks. 🙏

Its fine, i dont need one. Dressysport i think is spot on. At thoes prices its surprising there is a lot of options with that movement about more than you think in the uk. A very good review and balanced, you are right about drip feeding would have given it a longer sale life.

I’ve been hanging out for your take on this one as I think the ascent is really nice and despite the current discount it’s still a fair bit of coin to consider parting ways with. Totally agree on the branding comments, just not a big fan of the Erebus font which devalues it a bit for me. The logo seems to look better in 3D at least. I just have to work out if in 5 years time if I’ll be glad I spent this much on this brand of watch. I definitely normally don’t care about brands at all so it’s mostly the font ha ha. Great value for money otherwise!

Some good thoughts there. My first impression since I own it was that the blue dial looks a lot like my 39mm Aqua Terra. Thinking Omega again you're correct that a plethora of choices confuses the buyer. I find myself wanting more changes to this than the last watch but still think this is a much better effort. The import charges also make me look elsewhere since there are a large number of UK microbrands now doing good things. I wouldn't go overseas for something as generic/box ticking as this one. The wife is giving the guys a hard time but they'll get plenty of smoke blown elsewhere I'm sure. 😂😂

Second video on the trot that's absolute mustard 😊

When I see a watch, I either like it or I don’t. I don’t like to analyse everything. I like this one.

I’ve preordered a purple fumé on o style bracelet with black strap pack. I’m very strongly considering adding a white enamel on j style before the preorder period ends 😊

Love the review.. Jody just got roasted -:), Fan of both your channels and few others like Ben & Kieren... NH35 was a safe bet as per Jody! - agree with you - lot of dials and too many options to choose.. I think, i like the Helios dial in blue. Good review.. I think Mrs MWC absolutely nails it with her review.. I agree hers more than yours - Compliment to both -:)

I really like the watch and the value is undeniable. Import the a is a bummer though and Russ' points are all very valid, especially the design language stuff.

Great review MWC! I don't have a problem with the brand name, watch model name, or logo. The font on watch model name looks a little like on a SARB 33/35 but that's not a bad thing. The font on the 10 ATM though I don't like and would also prefer 100M, which is fewer characters. But none of this will keep me from buying one. The problem I have is 1 or 2. I really don't need any more watches, but want two of these to fit styles and dials in my collection. Aventurine and Blue Helix catch my eye.

that blue enamel dial is amazing

I do like this watch. And the origin too. But you're right on tha fact that they are kind of "disconnected". Love the offering of dials but 12 it's honestly too much. Just pick 4 of them and make them unforgettable.

A superb watch from Jody and a bargain too, but I have to say your review was so well balanced spot on Russell, particularly your observations about identity and brand family connections. What the Wife said, always makes me slightly anxious beforehand but she has an uncanny knack of cutting through the froth to deliver a laser sharp killer response. Logo like a cats arse, yikes! that’s gonna hurt but hey, she’s spot on.

I think you're right about having 12 dials and 2 bracelets to choose from, so I envisage that the less popular ones won't be around for long. As the quality of everything is very high, I think that any 'discontinued' versions are likely to increase in value. On another note, the 'special' dials could have been presented as different releases, each one in a variety of colours. For example, imagine the helix style also in white, pale blue, aquamarine, then later on, 4 aventurines!

That's a really good point about brand, which I imagine is a really difficult thing to get right. probably needs a lot of over arching design thinking, or design the next 5 watches at the same time. But I think Jodie is making watches for watch fans focusing on features and build quality. maybe over time the Erebus brand will get it's own identity.

I ordered the malachite version with the jubilee bracelet Russ. Can’t wait mate!🤤👍🏻😎🇦🇺

Which colour is best please tell from India plan for purchase

Very much an updated Sarb 033 and obviously no bad thing as the Sarb was a very special watch at the time .

Nice watches from Jody. I do miss the days of Mr Pagani and the good old time tardis though! Those were staples for me to the perfect MWC reviews that I miss greatly.

The helix and mineral dials look nice. Agree that releasing so many different dials at once seems like overload.

other than bussines advice and personal taste I can't see any downsize, (for me it would require a little bit of adjustment since this would be my smallest watch and my wrist is masive) the watch is great, Jody and Steve knocked it out the park with this one.

Totally agree on the amount of dials and the bracelets, I think 3 dials would have been good. Blue + white on oyster bracelet and black helix on the jubilee. Then release as another 3 in 6-8 months

The erebus origin was a safe bet as a dive style watch to start out with, the ascent is much better I think, but still I think it's not unique enough to set it apart from other "dressy field watches". A step in the right direction for sure, but still haven't seen something new that would sell it for me. I kind of agree with you on the dials. Personally, I'd have only kept the fumé dials in 2 colours (e.g in blue, orange), 2 enamel (black and white) and leave the aventurine and helix versions for later as a specialty release.

I love it. IF I did not already have a Seiko SARB and a CW Sealander plus the import duty (to the UK), I would snap it up. The Helix dial is beautiful and (unlike me) I like the black. I kinda see where you are coming from with ‘too many all at once’ however it gives you choice and I can’t argue with that. The wife’s take on the logo did make me LOL though 😂 … sorry Jody.

Sarb033 + Aqua Terra 🤔. Black enamel and helix dials looks good to me. Nice release 🎉

Love the new Seiko Sarb models 👍

Hey MWC, any chance you know of any good rubber straps for BB58? Cheers

Hi Russell. You complain about the italic font. To me, that is a pretty obvious tip of the hat to the SARB033, and therefore it is AWESOME by default !! 😄

The American accent in the price drop. I love it 🤣 I smiled. Much love from across the pond in WI 🧀

Just revisited the Erebus website and the cases definitely look more brush finished, which I prefer. Maybe the production models won't be as shiny!

So is the SARB017 a dress watch or a sports watch? Polished bezel…sunburst dial…shiny gold hands… bad lume…

What a great review. I appreciate the fact that these watches are well made but but I don't feel the love. As you say the Erebus Brand seems to based on soley on ticking boxes in order to provide the best watch for the money. Admirable, but your comparison with Lorier was well founded and very insightful.

These look very nice indeed. If they applied the Erebus logo onto their divers, I think that would be a boss move and definitely a watch I'd buy because everything else looks perfect.

Nicely balanced review. I love the obvious quality and the dial designs but agree that this is more a dress watch than a sports watch. That's what is holding me back from placing an order, as I just don't wear dress watches these days.

Generally, this is a thoughtful review. However, I do appreciate that Erebus watches offer so many color variations. May I also suggest that different styles on different watch models can be a virtue? At least Tissot, Seiko, Longines, Hamilton, and many other venerable brands seem to think so. I suspect that most watch buyers are less interested in a brand having a consistent aesthetic than the company presenting a range of designs that might appeal. The Ascent logo and fonts are attractive, at least to this prospective buyer. I'm most interested in the black and blue enamel variations. Congratulations to Erebus for this new release!

I like the selection of dials, I only preordered their unique helix dial as it offered something different for me vs. the others, even aventurine seems to be everywhere at the moment in every brand...had it launched with two predictable dials I'd have flicked off the video straight away and not given it the time of day. Appreciate the video though and agreed the design language will need to have some cross-over at some point to build the brand - cheers chief!

or should I say Superlative review as usual MWC! Agree with most things, the quality definitely looks great and they need to sort out the branding before it becomes like CW. Less choices would be good, but they will still sell, however your marketing brain would be useful to them. I don't believe they have as much character as the mad hacker, but they are great watches. You can't lose being so similar to a GS, but I think they need to find their own identity. 👍

I want the malachite dial on the jubilee but I already have a green Oris aquis so maybe black whirlpool helix on the jubilee. IDK but I really think these watches hit a sweet spot for quality, versatility, and price. I don't need another watch but...

Will you do a review on the new set of air fix watches that have just come out, the spitfire watch looks the best out of all four watches