Best way to setup UTM parameters in Google Ads

Рет қаралды 17,532

Жыл бұрын

There are many ways that you can add UTM parameters to your Google Ads campaign. You can add them manually to each URL behind each ad, use tracking templates, use final URL suffixes, etc.
In this video below, we outline the best practice for implementing UTM parameters behind your Google Ads

Пікірлер: 24

@nicholasadams9098 10 ай бұрын

I’ve been on and off looking for an explanation like this for 2 months lol so thank you for the very helpful video. I apply static utm tracking to every ad in the ad final url for a very complex client and we’re finally transitioning to a dynamic method. 😅

@mtiderman 10 ай бұрын

outstanding. Thank you very much!!

@ZacchaeusNifong Жыл бұрын

Very nice. Thanks for this.

@bunkoti 6 ай бұрын

Very well explained. The other videos just ramble on.

@stephenessex4515 Жыл бұрын

Brilliant explanation of the Google Ads Tracking URLs. You're perhaps the only person that actually understands and explains its usage correctly. Only minor issues (for future videos) is that the sound was very low and difficult to hear, and the video/image too small (I ended up using earphones on a mobile and pinching and zooming). Keep up the great work 👍🏻

@nicholasadams9098 10 ай бұрын

Totally agree he’s got one of the only helpful, concise explanations, I didn’t really have audio issues thankfully

@gonzalorojas8501 Жыл бұрын

Hey, I have one question. How do we track which ad is getting conversions now with RSA?

@dirceucardozo Жыл бұрын

Nice dude

@meditacoesdiarias_song Жыл бұрын

How copy this UTM parameters to Google Ads?

@martymcmart 2 ай бұрын

Great video! Got one question for you on this. Why do you need to use the {_campaign} and {_adgroup} in the tracking template instead of just {campaignid} and {adgroupid}. Would that work as well?

@attributer Ай бұрын

You could that and it would work, but it's worth noting {campaignid} and {adgroupid} will return the internal Google Ads Campaign ID and Ad Group ID, which is essentially just a long string of numbers and letters. It's pretty much useless. That's why you do the custom parameters (I.e. {_campaign} and {_adgroup}) as you can specify what gets returned (I.e. a legible campaign name)

@kristenlee18 18 күн бұрын

@@attributer This may be a silly question but... what if you're tracking multiple campaigns and want to use this method? Does using the same custom parameters (i.e. {_campaign} for every campaign) confuse the system and make it so it doesn't know what to spit out when _campaign is used? Or does it really have nothing to do with an underscore specifically but really just ensuring you add a unique character or symbol within the curly brackets that's unique to each campaign?

@ManaliSinkar Жыл бұрын

How to put adgroups in custom parameters

@mizhao3250 6 ай бұрын

Could you explain the differences between manually adding UTMs to each URL behind the ad vs. using tracking templates vs. putting the UTMs in the final URL suffix field? Do all methods result in the same outcome? Is there a "best practices" implementation method out of the 3 options? Or is it just a difference of how much time/how manual the process takes for each?

@attributer 3 ай бұрын

Yes, they all have the same result in the end, which is the UTM parameters are in the URL when someone clicks the ad and lands on your site (which ultimately means the analytics tools you have running on your site can see where these people are coming from). As you said, the main difference is time and how manual the process is, but I would also add that using tracking templates results in better data. I have seen several times where people are creating new campaigns, ad groups, etc and forget to put the UTM parameters in. If you're using tracking templates (particularly at the Account level), then they'll always be applied.