Bro out here quoting himself 😂

The old heads predicted this would happen. They've been warning of this for literally decades

The Boondocks predicted the deterioration of hip hop before the current landscape occurred.

Isn't that how colonization occurs? Some of the natives sell out themselves to the colonizers and it effects the rest. The British didn't rule India by sheer numbers. The local leaders worked with the British to create the British raj and profited from it while the majority suffered in many ways.

Commercial hip hop is like pharmaceutical medicines. Profitable and well marketed but comes with a bag of undesirable side effects.

I’ll be real, hip hop should’ve kept its gatekeepers.

Hiphop turning into what it is today was inevitable due to the nature of capitalism. Rock music went through the same rise and fall in the mainstream. So long as the driving force behind big record labels, music platforms, and the industry at large is profit, artistry and authenticity aren’t required.

Nobody gone talk about big Sean getting violated multiple times 😂

Dropping a 50 minute video out of nowehere about the exploitative WHILST the Hip Hop community is more divided than ever.....This guy is a VILLAIN! 🤣🤣 Dope video as always. We await the NY and Chicago drill fans to come after you for saying the UK produces the best drill music

C.R.E.A.M. was the biggest warning that people did not take to heart. What happened to the Wu in late 70s through the 90s is happened to each rap generation even worse right now. Cash really does rule everything around us, that's why rap is fast food now. Good food died with DOOM. It's legit tragic I've seen pretty much ALL my favorite rappers/hip hop artists die; Sean Price, Prodigy, Nujabes, DOOM. Even some young mooks like XXXtentacion, FBG Duck, Young Dolph and Young Pappy.

Hip Hop was not always a sport. Hip hop started as POETRY, as an expression of the community… and in the beginning it was not competitive (outside of battle rap) until CAPITALISM sunk its teeth into it. J. Cole didn’t let hip hop down. He’s just not a battle rapper. Period. Not everything is about battle. Sometimes it’s just about art for art’s sake, and that’s where Jermaine excels.

I ain’t even gotta watch the video to co-sign your thesis

TPAB literally addresses this and this can relate to sports as well like the NBA

These conversations always speak to one element rap. As if raps success or failure solely determines the whole of the culture. Meanwhile, Bboying has became an official Olympic event. Meanwhile, a Graffiti artist is the most celebrated artist of this generation. And some of the greatest Dj's are selling out shows and producing hits. So when we talk about the direction of the culture singularly. We are in fact complicit to its destruction. Rap is not HipHop. Its part of collection of artforms that make up a culture ...a culture depending what element your fan of, is either excelling or trash

No lies told, but I believe the beauty of hip hop is that it is an art form, like many others and the cycle of art is destruction to restoration. Rap is still there and the sound is still there but you got have an ear for it from whence it came. Sum artists grow up their sound matures completely from their SoundCloud era, others are underground but still tempering the flame with unique sounds, I’d say hip hop isn’t dead. It’s just the camera is directed towards the wrong artists, the real ones stand out of frame.

Reduxcity out here putting out bangers left and right..

I saw someone say J.Cole out Draked Drake when he apologized.

From an official old head! This was a very good take on the history and current state of Hip Hop!! This young man did an incredible job giving his views and thoughts on past and current issues. Hats off champ! New subscriber here! I am also sharing with my brothers who have left what we love as we felt there was no hope.

As a 40 year old man, I just want to mention that I appreciate this video, and I appreciate you and your awareness. Keep your foot FIRMLY pressed on the neck of the BS.

21:51 Bro ain't have to do Sean like that💀😭😭

Let's be honest. Rap has been a cringeworthy, partially self-inflicted, nightmare for a very long time now - decades, if not a quarter of a century.

As a brother who listens to very wide band of genres across the vast generations of music and I had never fully recognized the deterioration of hip hop and rap til it happened

Bro really put Mac Miller in the same bag as macklemore, lil dicky and jack harlow, come on man

It is a myth that rap was founded on competition and battling

JUST finished the Black Independence vid to find this in my recommendations 🙏🏾 Thank you for the entertainment

Honestly I saw a post explaining about how rappers especially men do the "fast life die or live fast die young" movement that has young black men in America on choke on You see every country has it's own culture and music but when you ask someone what do you think about rap, they will say it's demonic and ghetto especially because majority has people doing drugs and twerking etc Mind you I am not African American but Zambian and growing up I was afraid of black Americans because of the music and movies highlighting this but changed when I realized that not everyone is living like this and people want to escape that culture and I remember seeing a couple of videos of blk Americans talking about the issues and why it needs to stop but yeah they got hate for it The contact that these people sign is truly dangerous Imagine being gave 2 to 10 years and then it's either you get shot or overdose

If tupac blew up in this generation he would be call corny if biggie and nas blew up in this generation they would be underground and never touch the mainstream

The way you brought it back together was amazing brother. I admire this worm of art you just put together

love how you use issac as pfp. Like it fits the tone you have in majority of your videos.

This is that era where you'll hear Indian hip hop and Chinese drill and see ppl from other races make KZfaq videos about old school hip hop and black culture 😂

Competition will always be a part of hip hop, but beef is specific to people who have an issue with each other and use music to deal with it. Seeing how personal this drake/kendrick beef has already become and it's barely round 1, it makes no sense for cole to be in the mix tryna compete. Competition is in the influence in the culture, longevity of careers, and cole has kept right alongside kendrick and drake for a decade, and many have regarded him as top 3, which is why he even said it on the song, prefaced by stating "love when THEY argue the hardest mc." That doesn't get thrown away by a decision. Also, to compare rap and battle rap is insane. Two completely different art forms. When geechi and rum battle, they disrespect and threaten each other relentlessly, but at the end they KNOW they're gonna shake hands and be cool. I doubt drake and kendrick are just gonna be cool after this, because they aren't battling for sport, they're battling because they hate each other. Cole tryna compete for fun woulda got him flamed anyway. Cause this isnt about whos best, its about "i dont like you as a person, and i wanna end your career."

Damn I didn’t think you were going 50min deep in like that but I’m here for it

This is amazing work! The video quality is superb!

"Rap Snitch’s telling on there Business, Sitting in court being there own star witness" - MF DOOM. Hope you doing Good Man! 👍🏿✌️😆😄😄

Im from Harlem NYC and im 51 and I was there when it all came about so your explanation about the origin is so on point Fam no cap😊

Well made video. You got it, keep doing what you are doing!

From the title alone. Sir, you are greatness💯

The only reason i rap and got into rap was cause i cant sing. No one in my family can sing and so rapping is the only way i can express myself

Omg you’re not stopping and I love it

Hip-Hop isn't the only genre that has this competitive nature, Dancehall (which is different from Reggae) also has it and "clashing" (i.e dissing) is encouraged and welcomed by fans and artistes alike. Sometimes it can become violent and spill over from the music/artistes to the fans, like in the case of Vybz Kartel vs Mavado, and then there would be calls for peace saying that everyone can thrive but it always goes back to who's the best or the top dog just like in hip-hop. There is competitiveness in other genres too but the people who don't see it either aren't immersed in these genres or they don't listen to them to begin with. And in response to what you said about rappers not being competitive or pussyfooting, I feel like Kendrick's not the only one who has opposed this or has tried to keep the spirit of hip-hop alive but obviously the ones who aren't on the same page are far more. A lot of rappers out now just care about getting a check and some of them have even said so (like industry plant cardi b) so they couldn't care less about the foundation or essence of the genre, and a lot of fans nowadays don't care either and are quick to call people haters or bitter for pointing out how soft hip-hop has become. When cardi b took issue with Nicki Minaj over a bar in Motorsport, people were quick to take her side and scream about how unity is needed in the community especially amongst the women, and that's been one of the biggest trends since 2018. These same fans who preach about how there's room for everyone, no one rapper's better than the next, there's no king or queen etc are the same ones willing to hand out participation trophies and believe made up accolades while saying that the beat's more important than the lyrics or that it's ok for (some people who call themselves) rappers to put out bs cause they (the consumers) don't care either way. The majority of the rappers now don't care, the majority of the consumers don't and the record companies definitely don't when they profit regardless and can always just push out another plant to capitalise on the trend at any moment.

This is why I was mad as hell the rap artists like Beanz and Armani Caesar aren’t more loudly spoken of

Boom-bap was a 90's aesthetic

Very well done video. Thank you for sharing your work

back with another BANGER

bro. This video takes the thoughts right out of my brain. Kendrick and Drake represent ideological differences in artistry , music, and what success means.

Drake is a capitalist to the core, Kendrick and Cole are a little more resistant but they ultimately fold as well. At this point we should listen to hiphop for good bops/vibes it can no longer be heard as a message to the grass roots.

That was a great watch. I was let’s talk with one of my homeboys about this exact subject matter. I will definitely be sharing this great job.

Thanks for this man

Solid points made, I feel like this convo happens every 4 or 5 years and mainly centers pop music when in reality we're experiencing a consistent cycle in music consumption. If we look at pop trends in the 70s with how Disco became oversaturated, hair metal in 80s and Nu metal in the 90s/00s you can consistently see that usually what's the most popular doesn't stop the substream from making generation defining art. And in that area I feel like hip hop is in a really good place where there are so many artist making challenging, accessible or high quality work.

you started so well

Great video bruh.... Imma stay tapped in

This should have millions of views. Not clout chasing but I truly appreciate the time and effort that you put into your videos. Thanks man

Yessirsski we back

Hip Hop lives. Rap glam is not hip hop. It's ego music. They just label it as hip hop

This vid was very informative and put together quite well. I appreciate the humor, your valid points, and overall perspective, but 20:25 was a highlight for me. You dropped straight heat with that insight. In the words of Primm... you a Allstar.

Very well thought out and put together documentary bro

On the real, Hip Hop's audience has grown and value different things. It has also diversified. Some niggas are out of the hood, with money in their back pockets, some are still stuck the hood who relate to the thug shit and girls popping ass. I'm not judging. The only string that ties all of hip hop together is a sense of "fuck you, imma do what I want; defience" and self expression.

Bro don’t hate on Lauryn Hill

Great analysis. Keep up the good work Sir.

Dude, this take is awesomely accurate ‼️

Remember, the internet didn't exist. Information about the music business was highly coveted. The fact that hiphop stayed in "black" hands for so many decades was a feat in of itself. No one was happy to "share" their knowledge about record deals, contracts, masters, etc...

This is like the 3rd video he cites himself and it always hits

great video. great perspective!!! very necessary perspective 🌟🤲🏽

Didn't expect to see Myron's "AGAIN!!!" meme😂. I will say, good video man. Very thought provoking, bold. Some points I agree with, some i disagree with. Made me reconsider certain viewpoints regarding this topic.

Who is the man behind the magic of this channel.

Denzel Curry pretty good, JID, we got a few big names popin up

This is WELL crafted!!!

Definitely gained a subscriber. Well executed video essay.

I've been listening to Hip Hop since the early 80's (I remember when Planet Rock was out). Hip Hop has been in decline since the late '90's. I know what I saw/heard.

Battle rap is just an aspect if rap. And ti say you want realness of rap yet want someone to take uo a fake beef

Great analysis man, keep it up! Blood Oranges 🩸🍊 are my favorite , really tart with a rich raspberry flavor!

Beautifully summarized.

Mainstream hip hop fell off like 8-9 years ago…during the blog era (which started around 2009 ) the powers that be realized hip hop was taking back control of itself through the internet…guys like Kid Cudi , J Cole , Kendrick Lamar , Odd Future , Pro Era , Funk Volume , A$ap Mob etc …hip hop was starting to be more diverse than ever…all kinds of lyricists bringing different perspectives…all kinds of soundscapes etc they wanted to take the power back make music homogenous again like it mostly was in the 2000’s with some exceptions like kanye , missy elliot or outkast….most rappers at the time were either copying jay-z , 50 cent , nelly or lil jon…..there was an atlanta scene going on in 2012-13…more focused on repetitive hooks & catchy flows with guys like future & migos they signed those guys the minute they got a bit of buzz…there was the Chicago drill movement around 2013-14 they signed chief keef ,lil durk & lil bibby immediately then there was a movement going on soundcloud in 2014-15 with artists like lil skies , lil yachty , lil uzi vert , lil pump , playboi carti…they signed all those guys put on the xxl freshmen list….there was also guys like 21 savage getting buzz in atlanta…he didn’t fit the same aesthetic but they were able to make him fit in with the whole “mumble rap” label…then again there was another movement on soundcloud the whole emo rap sound in 2017-18 with lil peep , xxxtentacion , trippie redd , juice wrld….they signed them immediately…while all those movements were different in terms of sound one thing they had in common was the topic of hard drug use being normalized…while lean has been a thing in hip hop since the 90’s….besides lil wayne , ugk & three 6 mafia…it was a pretty niche thing…outside of houston it wasn’t really cool to rap about that…the 2000’s was more about alcohol & weed…the blog era rappers did rap about psychedelics (shrooms , lsd etc ) like a$ap rocky & joey bada$$ but it wasn’t until guys like future , the whole chicago drill movement, the mumble rap movement, the emo trap movement that molly was being introduced , pharmaceutical drugs were introduced like percocets & xanax….& rapping about being addicted to those substances was cool now….while yes the 90’s & 2000’s even the 80’s had some rappers rapping about hard drugs it was never cool to be addicted…but after all these movement in a row it became normalized….same with violence…yes rapping about violence was a thing since the 80’s….chicago drill normalized seeing a bunch of young kids showing guns to the camera & rapping about specific gang wars…then uk drill & ny drill only solidified how normal it was to see those things in a rap video….if i wanted to write about how sexual content has evolved in hip hop it would take me another paragraph so i’ll just stop there

While I disagree with more than I agree with you made some great points and I overall enjoyed the video ! Can’t wait for the next one ! Your qoute game is in fact insane 😂

The last good era of hip hop was the early 2010s. When we got to the mid 2010s…it was a wrap. Social Media became a juggernaut and these labels stopped signing people with musical talent and started signing people with high follower count on IG and TikTok. The industry today is not about talent anymore…it’s about social media popularity and gimmicks. There’s a lot of throwaway music that was produced the last 8-9 years and now the music industry aren’t producing new stars and bleeding money. That’s what happens when you chase gimmicks and social media popularity over talent

I 💚ED THIS🤗THANKS BRO👊🏽

I love how ice spice really think people worried about her music and not the object of attention.

You just skipped over the South.

Great vid I was just having the conversation recently

Love this Channel

Why did bro say rap became mainstream in the 00s after Em?? Is he just young? Rap went mainstream in the early 90s when NWA burst onto the scene and the advent of all following artists. Shit, it could even be argued it went mainstream in the late 80s with LL, Run-DMC, Queen Latifah and so on... Rap cemented its place and took over mainstream music in the 00s but it was already mainstream before that.

It's confusing, is hip-hop an act of expression and activism or a competitve sport? Is it both? If it is, to what degree? How do you contextualize which one takes priority in certain scenarios?

That was a dope analysis

OMG this is one of the few videos I want to double like

Bravo once again for a fantastic video!!....You didnt have come for Big Sean head like that tho. lol

Another banger and I know bangers I know bangers

You earned the F out of this subscription. Thanks my man. Echo's my thought more eloquently than I could ever. hahah.

Wow this is the first time watching one of your videos, now I gotta go through the catalog!

Damm didn't expect to see Hopsin in this too lol

This hits so different after the drake AI diss

Grouping young thug next to Hopsin is actually a crime. One of the most unique and incredible voices in hip-hop history

This channel is gonna blow up!! I’m saying this at 44 minutes in - can’t believe I watched this whole thing !!

Out here doing GODS work brother 💯

Weird to think I'm an old head now, but I started noticing Hip Hop sliding real hard in 2014. A lot of the underground artists like Big Krit, Mick Jenkins or Chance that I thought would take the baton for the next decade never did, whether it was due to falling off, Spotify becoming a thing or staying underground. Then the mumble rap/new wave punk rappers from Soundcloud ended up dying young before they could evolve. I generally thought their music was complete trash, but at least it was a new movement like what happened to rock in the early 80s. Great video tho, only advice I'd have is to listen to Melle Mel's verse in The Message, it's hard af and not just 80s hippity hop

You got right to it with this title 🤙🏿

Keep the videos coming

Mangoes. Perfection in every form.

No way Fivio went on a 20 vs 😂. Man went from a main man into one of the Sidemen

Hey bloke. You articulated a very common (rarely expressed) sentiment very nicely

So spot on with this...