Boston Consulting Group Matrix; The model is part of a portfolio analysis of products in a SBU

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Boston Consulting Group developed the Boston matrix in the early 1970s.
It is a tool for clarifying how resources are best spent on the company's products to achieve the highest revenue. A company must continuously look at how its business areas are doing.
A business area is also called an SBU, which stands for the Strategic Business Unit, which is an area of products that have independent management and marketing. The model is part of a portfolio analysis, which means analysing the company's products. The Boston matrix is well suited to looking at how these business areas are doing in the company's overall product offering to see if some products need more marketing or whether there are product groups that should go out of the range.
Section
0:00 Introduction
0:24 SBU - Strategic Business Unit
1:47 The construction of the model
2:05 Relative market share
3:14 Market growth rate
3:42 Growth-Share Matrix
4:50 Review of the four fields
5:13 Question marks
5:55 Stars
6:54 Cash cows
7:37 Dogs
8:12 An example - Samsung
12:04 A criticism of the model
Download the model (powerpoint) from our website:
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Пікірлер: 44

@joantrendafilov7963 3 жыл бұрын

thank you for not including annoying background music as most cheap marketing videos!

@flixabout 3 жыл бұрын

Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

@d-81hrmrunalisalian32 Жыл бұрын

Nicely explained! thank you!😊

@flixabout Жыл бұрын

You're welcome 😊We hope you subscribe and tell others about our channel.

@radiksgray4717 3 жыл бұрын

Thank you so much. I had presentation on this topic. It went well. All thanks to you. 😊

@flixabout 3 жыл бұрын

Thanks for your kind feedback. Glad your presentation went well. We hope you tell others and subscribe to our channel.

@radiksgray4717 3 жыл бұрын

@@flixabout sure.😊😊

@shreyaarora307 3 жыл бұрын

this was so helpful, thankyouu!!

@flixabout 3 жыл бұрын

Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

@daliasaied505 3 жыл бұрын

Thanks a lot for the vedio. very helpful and clear.

@flixabout 3 жыл бұрын

Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

@davinpradipta8009 2 жыл бұрын

Thank you so much, you are amazing

@flixabout 2 жыл бұрын

@Davin Pradipta. Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

@gurleenkaur288 3 жыл бұрын

Great explanation!

@flixabout 3 жыл бұрын

Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

@madhumitadas5862 Жыл бұрын

Very lucid explanation..

@flixabout Жыл бұрын

@madhumitadas5862 Glad you think so! Hope you tell it to others and subscribe to our channel.

@tusharkhandelwal2404 3 жыл бұрын

very nicely explained.. Great work !

@flixabout 3 жыл бұрын

@Tushar Khandelwai. Thanks for your kind feedback. Nice to hear from a user. We hope you tell others and subscribe to our channel.

@tusharkhandelwal2404 3 жыл бұрын

@@flixabout Please make a video on McKinsey 7S model as well.. thanks

@flixabout 3 жыл бұрын

@Tushar Khandelwai. Thanks for the feedback. The 7S model is on our list of models we need to work with.

@emmanuelanania9833 2 жыл бұрын

Amazing presentation

@flixabout 2 жыл бұрын

@Emmanuel Anania Glad you liked it. We hope you tell others and subscribe to our channel.

@Jayden-qq1ei 4 жыл бұрын

Great example of how to use BCG model!

@flixabout 4 жыл бұрын

Thanks for your kind feedback. It is the first comment on the model. It's nice, it's positive. We hope you tell others and subscribe to our channel.

@neika_404 11 ай бұрын

Wow, I'm surprised at the dog example for Samsung watches 😮

@flixabout 11 ай бұрын

@oneikagoode5241 Hi Yes your right. They are still on the market and have developed new models. They are today taking on Apple, the best-selling brand in the world, followed by Xiaomi and Huawei. It seems like Samsung wants to be in every category of electronics. It is a strategic choice that cannot be explained by the Boston matrix. Hope our example still makes sense. We choose to write about well-known brands and products, otherwise the examples make no sense to the viewers.

@neika_404 11 ай бұрын

@flixabout thanks for further explaining, and I understand your examples. I just thought that they were doing really well in the market and bot to end up in the dog category. More like in the cow 🙊

@flixabout 11 ай бұрын

@oneikagoode5241 It could be fun to see where they place themselves.

@joantrendafilov7963 3 жыл бұрын

is samsung smartwatch really a dog i was thinking they are super successfull, even though apple might have a bigger share? However i realise that you just gave an example, however i could not see the reasoning behind it, but i got the model !

@flixabout 3 жыл бұрын

Thank you for your response. It is actually difficult to give an example of dog where the products are known by the users. These products are usually gone and forgotten. The fact that you have understood the meaning of the example is the most important thing.