I worked for a Korean woman that owned a salon (which I later managed). There was a Korean woman that was my aged that worked there as well. I learned SO MUCH. The education and training they receive in Korea is FAAARRR more advanced than anything we receive in the U.S. I was fortunate enough to learn some of the techniques from the other Korean stylist. She had the digital machine like the one in Guy Tangs video and the last one you showed. I assisted with a lot of the perms she performed on her Asian clientele. It was very involved. Again, I was fortunate to have those opportunities to learn more advanced techniques. It is very involved. There is a lot to learn. Asian hair is some of the most difficult hair to work with. I could go on and on about what we did, different techniques, products, clients, their hair, what most desire for their hair….SO MUCH! It’s incredible. I cannot express how much I appreciate their culture and how incredibly grateful I am that I was given the trust to learn what I did.

That’s like the perm everyone wants but all stylists say cannot be achieved. Love!!

I have been getting digital perms and straights for over 20 years and can honestly tell you that they can literally give you whatever look you want. Also, you really don’t need to dry your hair. You can air dry it and just twist it a few times with your fingers and it will look stunning. Same with the straight.

I used to be a fan, but after watching this masterpiece, I'm a whole air conditioner

I’ve had this done several times. In the states, I’ve payed between $180-250 for medium length hair and this process takes 5-7 hours to do. The results have always been worth it to me since it looks so natural.

"I want everything, but I can't have everything." Same Brad, same.

I just want a day of Brad doing my hair with all his products and telling me how beautiful I am is that really too much to ask 🥲

It still blows my mind that people pay money to have some texture, when I spent my entire life hating my curls. Now I love them!

I got a digital perm on my virgin hair so I wouldn't have to do much with my hair when travelling for business, and it was the most amazing hair I've ever had. Looked great, so easy to maintain. Unfortunately I got it at the end of February 2020. 20 days later, I was in lockdown, no more business trips. 😅 I had 6 months of great hair in zoom calls. There were plenty of places offering it here in Sydney and it was only a couple of hundred dollars, would 100% recommend.

Me: never heard of Korean digital perks. But since it’s a Brad Mondo reacts video, I am totally here for it! 💗

Okay, I'm 247 years old but I can actually remember when we had those strange looking perm machines in this country. Each curler was attached to a cord that was attached to a machine and enough heat was generated to "set" the curl. I never had my hair done on one of those machines; I just saw them in salons. I did a double take when I saw that perm machine in the first part of this video. Takes me WAAAAY back. I've heard that there's nothing new under the sun and THIS certainly isn't new. It may be new in Korea but the last one I saw in this country was in the mid-60's. I think on the ones in this country the curler was actually a part of the machine but on the Korean model the curlers are separate. How tight the curl is depends on how long you leave the curler in. Just take them out sooner if you want a loose curl and leave them in longer if you want a tight curl. I never thought I would ever see one of these monstrosities again.

i got a perm in Korea and it was exactly like the 3rd person i never had such beautiful hair not damaged at all. i had virgin hair tho and my hairdresser legit had me reply to a questionnaire to make sure my hair could take it. he refused to do a perm on my friends damaged hair, really professional! it was not even expensive! i’ll do it again in a heartbeat. it lasted for more than a year too, truly magical

This just looks like a modern version of the old school perm machines they used back in the 40’s/50’s. Those ones were admittedly a little scarier to look at though.

I've always hated my naturally curly hair. But after seeing what people do to themselves just to get the curly hair I have every day makes me appreciate it a little bit more... It's still a pain in the ass though😂

I got a digital perm done a few years ago and it was the ONLY time I was happy with a perm. It kept the shape pretty long too. But the process also took FOREVER!!!

😂I died laughing when Brad almost falls out of his chair at the end and reacts the way he did. I watched it atleast five times. Love this video and the Korean Perm. And Brad, you have a stellar personality that just draws my attention to you so easily. You're awesome.

“I want that…I want everything” LOL twins.

Digital perms are now common treatments in the Philippines! I used to feel so pressured to keep my thick naturally wavy-ish straight-ish hair stick straight due to dominant western beauty standards in Asia. But I decided to get one done in high school and that was the first time I felt like my hair was beautiful. Since then, I’ve been trying to transition my hair back to its natural waviness even after the digital perm “wore off” and I ended up cutting it. I’m all for embracing your natural hair and this was one of the turning points that lead to it.

Brad is like the only person that I believe when he says I'm beautiful. I know it sounds silly but it's just something about the way he says it. Thank you Brad! Also, so glad you didn't fall off your chair!

Those perms came out beautifully. However, I must point out they were done on Asian hair, which is thicker and is known for being able to withstand a ton of treatment. If I was to have that last perm (deconstruct/reconstruct the hair bonds, twist, heat steam, brush and set) done to me, my hair would be fried. 😊

I never realized that ‘digital perm’ is a Korean thing. With our natural straight hair, we Asians are obsessed with making curls. When we say we’re going to the hair salon it is taken granted that we’re getting a perm of some sort. :)

Interesting to see this old technique gain a spotlight again. Got my first digi-perm in the early 2000's and even then I remember it was old technology lol. But my curls lasted so long like 6mo minimum (and my hair hates holding any shape). However curling technique matters a lot since looking back, some digital perms can yield curls from another era and definitely look more old fashioned. Nice to see the technique has somewhat updated itself here to yield a fresher look.

Watching your videos as a beauty school drop out makes me feel like I probably shouldn't have dropped out because literally, I screamed at the last video and we both "oh my goddddd"ed at the same moments. Her hair in the last one was just SO beautiful, so healthy, bouncy, shiny! I feel so much passion towards hair in general because I have a lot of thick, COARSE hair. I wanted a perm so badly as a child but no hairdressers would do it because they said it would "ruin" my hair. My hair has been bleached to oblivion and back with 40 vol, my hair is near indestructable. It makes me sad I missed out on my childhood dreams of volume and curl because this method apparently wasn't available back then!

This makes me think of the vintage permanent wave machine. It’s actually a very similar process except they say “digital” now. If you google vintage perm machine you will see pics that are basically the same.

Brad is the ultimate hype friend we all need! And with stunning hair cutting skills and supplies we can access, he really makes sure we are always looking and feeling our best 💜

Yay Tina! I love how Brad barely interrupted her video, she explained the process so clearly 😊

The client definitely cares when you tell them their ends are dry and crusty.. 😭

I just LOVE when you give such positive feedback to other cultures/stylists/etc, it’s so refreshing! You are the best Brad! My mom owns a salon for 15 years now but it would be a dream for us to meet you!

The original perms from like 1920 were just like this. Everything old is new again.

i'm sorry brad but this whole head of blond is your best look, you now have to keep it forever.

Brad having a hairgasm over the way the hairdresser combed the little hairs in, how he blowdried the hair and the final product. It looks amazing btw. I want that.

My favorite is when brad says "the best part when they connect all the aux chords to her head and it just start playing music" - 8:24

I feel like they would need to have you sign a paper certifying that you're not pregnant or wearing nipple piercings before they hook you up to this thing.

"I want everything, but I can't have everything..." Brad Mondo, 2021. Most relatable quote of the year.

I just recently discovered Brad and the few videos I’ve seen I think he had the sweetest most charming demeanor. Honestly it is so dang soothing.

Brad you always make me laugh. Your so unapologetically yourself and it’s so refreshing! You turn my day around. And your so relatable, ‘ I want everything but I can’t have everything 😂’ your just pure awesome sauce 🥸

This looks a lot like the old-fashioned perm machines of the 40's and 50's. When I was a kid I used to see them in beauty shops but never had the pleasure(?) myself.

This is almost spot on of what I wanted when I was younger. I wanted Julia Roberts hair in pretty woman so bad! I wanted huge bouncy curls without having to spend hours on my hair each day. Still jealous of those curls. Lol!

Wait, the last one was mind blowing. It looked amazing and like he used curlers, no perm here in the UK comes out looking that amazing! I am shooketh!😳😲🔥🙌

Brad. PERIOD. We need a perming on extreme long hair. Like I’m not talking to the shoulders, to the elbows. Like TO THE BUTT perm on a hair. I need it!!!

This is the kind of thing that revs my engine. When I was in cosmetology school back in the 90's, we studied the history of perms. The earliest perms in America used a heat delivery system very similar to these, but with much more potential for damage. If I had stayed in the business, I would probably have been a perm specialist. I still give my mom perms 25 years later.

The day just gets better when brad uploads!

We all had digi perms when I lived in Japan, they are amazing! Super easy to take care of, even if you are bad with hair stuff and they always look so natural!

The ending had me ded. 😂 So extra about almost falling off his chair. He really does live that extra life.❤️

Guy Tang and our Brad? The Gods of Olympus have arrived!

I had a Korean digital C-curl perm for my really frizzy and fine hair too but it was not fancy contraption like that. The first time I got it done it was terrible as the frizz was still bad and I went back to the salon. The owner did some work again (Not sure what she did) and after that it was great. I love that the Korean digital C curl perm does not give me hair that is so flat (compared to the traditional straight perm) and lacks volume. I still manage to have a bit of volume despite my texture. Love Korean digital perm.

It just reminds me of that scene in Clockwork Orange when he's hooked up to that contraption that's holding open his eyes and mouth.

Omg, Brad. I think you need to indulge your urge to learn about Korean perming. I love how excited you are about it and how intense your reactions are !!! 💗

Got a digital perm a few years back in Japan and I loved that with the digital perm you can choose what kind of curls or waves you want.

anyone else binge brad when they’re having a bad day?

I actually had digital perm before from 2012 to 2019. Every year i always have my hair refreshed but ive finally moved on from perming because i already bleached my hair lol. Digital perm is really gorgeous and less maintenance (for me) i just twist and scrunch my hair after every shower and just apply hair product for it to stay the whole day.

Brad, I got a digital perm in LA (mid length, unbleached, thick Korean hair) and it took 4 hours. Took tons of selfie while in the machine. My hair retained the perm smell for a week after but my hair was/still K-drama worthy.

I recently dyed my hair back to my natural colour to have it healthy rather than pink, and now I’m living my hair dreams vicariously through these kinds of videos. 💖

I work for a Korean couple here in Canada and they do digital perms all the time ! It’s very cool to watch !

Who else is with me That Guy Tang and Mondo need to colab? That is goals. Maybe they did and I missed it but I never found that video. I would so be hyped if they did. The energy level would hit the roof and beyond.

I like watching hairdressers roll the hair up for perms. It’s so satisfying to watch!

Thanks to you I am embracing my natural hair more then ever. Watching your videos have given me the confidence boost I needed. Thank you so much Brad💖💖💖💖

I had a digital perm in Japan almost 10 years ago. It was fun and very easy to dry and style. Looked more like large ringlets on me, maybe because i have fine, non-asian hair. Straight perms though, those were my jam!

Wow im so envious right now, so many different techniques to create natural looking beautiful curls and waves. I have never seen stuff like that here in austria. There are so many different steps to follow, amazing

OMG as a hairdresser that last technique had me gasping in horror at first and then I was in COMPLETE AWE. that man is a perm god! what a beautiful result! xO

This machine is straight out of a marvel villain's basement. I mean damn. That thing is insane.

Yayaah!! I'm definitely perching the merch on your jewellery. I love jewellery to, but unfortunately haven't be able to treat myself lately. So yeah, definitely going to treat myself. Loving the new merch Brad. Thank you. X👍🏾😁❤️

Those hairdressers have got some amazing skills. I've got waves naturally which I hate always wanted straight hair think I'm going to start loving my curls now thanks Brand Mondo.

ugh!! brad's videos are never boring!! i seriously wanna have him as my personal hairstylist at least once in my life😭😭❤

Brad is seriously the most amazing person. I've learned so much from his videos and he always spreads such positivity.

JUST WOW ON THAT FIRST ONE. i totally agree with brad, thats a medieval torture machine

This is literally an updated version of perm machines from the 40-50. Anyone who is licensed or knows hair history should recognize this 🤷🏾‍♀️

I love guy tang literally does the best hair color transformations

1 year deciding and still contemplating. Is this a sign to get that digi perm? 🤣

I lost count of the amount of times I lol to Brads comments. He was saying what I was thinking. hahaha I'm not sure I'd jump on a digital perm for fear of destroying my hair but these results are wonderful.

That Korean digital perm looks like something we should all be lining up for. That last girl! Wow! The shine, the curls the bounce! 🥰

That last transformation was gorgeous!! Literal hair goals!

lol i JUST did these digital perms last thursday i’ve been doing perms like this since i was 4 yrs old so i never thought this technique would feel so new to foreigners the feeling of your hair being pulled upwards and the moment the hairdresser unravels the thingys it’s SO satisfying so happy you discussed this in your channel😍

I have thick, somewhat wavy Asian (Korean) hair, and my mum loved the results of how natural the curls came out! If you’re able to, I’d highly recommend you try it out if you can! ❤️

When he was breaking the bonds in her hair, I was also terrified. I have seen this happen by accident in Cos school when someone would use a acid instead of alkaline. Its insane that he brought her to that extreme of a bond break. I was freaking out with Brad 😨

OMG. These results literally took my breath away 😍😍🤤 they made my brain tingle 😂

This is why we all love Brad Mondo his amazing videos 🌟

There are literally people perming to get my natural texture ( My hair is like the second perm from guy tangs clip ) I’m speechless and finally feel pretty. But Tina’s friend Zen is what I want 😭

That last “straightening/perm” looks just absolutely amazing! It’s like after you take a million hrs to blow out then wand the hair, but it’s a rough easy dry and viola perfect style! Oh if I were a younger girl!

Ok I officially LOVE Brad!! I just discovered him and have watched almost half his videos. He is so fun!!

Ugh if I had the money I would have Brad taking care of my hair all day every day

Brad looks amazing with the little bit of facial scruff he's rocking

I can’t stop laughing about u and that chair! Oh gods, you make my day Mr. Mondo!

I would let brad do anything to my hair! That last perm was to die for!!!😍 I need that in my life!

This is terrifying but also amazing at the same time! Also….just ordered myself a piece of jewelry! 💜💜💜

My hair is so thin, when I was 12 I got a perm, and it fell out in like 2 weeks, I would love to get a digital perm from the girls on Guy Teng s video! ! Those curls look AMAZING! !

I love how Brad is always willing to learn! 🥰🥰

The last one was the most impressive and gorgeous...LOVE! 😍😍💯💯

Did anyone else see that "digital" machine and immediately think "THE MATRIX IS REAL!!!" 😱😱😱

Hey Brad isnt this just what they did in the 50s/60s? They had these very similar 'octobot' machines which ran electricity through the rollers...

How did I get here? 😂🤣😂🤣 Brad’s personality, love, respect, and flare is everything!! 🥳😘💞💖

I love your reactions haha...It was so fun watching you react to the videos. Just spotted my hair stylist Jameson in your video, he is literally a digital perm God! Digital perm been around for the longest time in Asia. I first did it 15 years ago and yes it looked just as beautiful.

I always blush at Brad's intro when he says, "Hi beautiful". I want to feel like he's talking to me. Surely I can't be the only one?

That does look amazing. I could never afford that. I'm the kinda person that has to save up for bread.

Gorgeous! I'm also laughing at Brad's reaction to almost falling out of his chair 🤣 "My life flashed before my eyes!". Been there...

Love your outfit today. Just love that white pearly necklace when you wear it.

That’s so interesting. This curly girl is intrigued 😂.

Started getting these once a year since I was 19. I love it so much. A few things about this perm: 1) It’s a hot perm, so unlike a cold perm, it’s more curly when dry, so you don’t use mousse or gel. Because you don’t use mousse or gel, the styling while blow drying is very crucial and you can do so many different styles. 2) Because it uses heat, you can’t do it all the way to the roots unless you want it to burn your scalp, so that’s why in the first video, she choose to do an additional root perm. It gets kinda hot during the process, especially around the ears and neck 3) I have long hair (to the small of my back), so it takes 4-5 hours each time for me. It’s a very long process 4) It also isn’t very damaging for me despite what stylists have told me. Not sure if it’s because of my hair type, but I’ve never had damage from the perm. I have gotten damage from the styling process after the perm (using high heat from the blow dryer), but that’s more because if my carelessness. 5) It’s very highly recommended to have layers with this perm if you have longer hair because the perm along really shows up on the bottom 1/2 of the hair, so without layers, the line between curly and straight is very obvious

I get so much joy out of watching Brad's expressions then I do the videos.

I love your positivity! You’re gorgeous! 💞