“Brand Boosters” = BEST Way to GROW Your Wedding Photography Business

Рет қаралды 10,935

Жыл бұрын

In today's video we're taking a trip down memory lane and exploring one of my popular blog posts from 2012! In this post I talk about the power of utilizing a "brand booster." What is a brand booster and how can it help you raise your prices and grow your wedding photography business? That's exactly what we cover in this video!
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Пікірлер: 46

@carlosread5887 Жыл бұрын

"Let yourself be yourself on line" Excellent advice!

@lindaallen594 Жыл бұрын

Great video! I love the phrase Brand Boosters! I am a hobbyist photographer whose favorite genre is Event Photography. This video is definitely food for thought for me! ❤️💙❤️💙

@brookemurray Жыл бұрын

Katelyn 👏🏻👏🏻 this is so bang on it’s insane! I feel more connected to photographers and business owners who let me into their life. I will book them over a random person who takes amazing photos. It’s about more than just good photos for me too. I want that connection and authenticity. Being vulnerable as scary as it is, connects us all. Such an overlooked marketing strategy! Thank you so much for making this one it really resonated with me ❤

@felicityjohnson8095 Жыл бұрын

So helpful! Time to do some self-reflecting and figure out my own "brand boosters". Thank you so much for sharing!

@albinadudchenko8928 Жыл бұрын

This is phenomenal Kaitlyn thank for sharing. I am not a marketing expert but definitely see truth in this as I follow the same people who open up a bit of their lives and I get a feeling that I relate to them ❤ thank you

@Cheryle0823 Жыл бұрын

Thank you this info .. its part of why i love you! I love your blog and what you’ve shared of your life. James Aslop. I just recently read all about him & i became closer to you. What a special boy to a special family. Thank you for sharing the journey … for all of you. 💝

@lyncollier4 Жыл бұрын

This is so great and so helpful. Love it!!!

@AleshiaFrancis731 Жыл бұрын

This was so encouraging!! I needed this!

@thaispiazza4278 Жыл бұрын

I love this! My daughter is absolutely my biggest brand booster lol her pictures and videos have bring me so much work. So many moms that connect to me through our craziness

@jamilgotcher365 Жыл бұрын

I've had people connect with me too because of my daughter but be careful to not use to many photos of your daughter on your website because some people will think you don't have enough real photography clients. I unfortunately had someone say something slightly rude (a former classmate) and she pointed out how a lot of my photos were the same person. Does my daughter make amazing portfolio samples as a former IMG and Ford fashion model? Yes she does but that comment that was made several years ago now, kinda stung and thankfully my business has grown since then and I've been able to add many more beautiful faces and even regular non models to my portfolio so that it adds diversity and also shows you don't have to look like a model for me to capture a great headshot and or portrait of you.

@christhompsonphotography6783 Жыл бұрын

Really digging the new content Katelyn and team.

@carolinanava9939 Жыл бұрын

Oh man, I needed this video today. I struggle with opening up on social media. Going to give it a shot!

@nitabueckert8904 Жыл бұрын

Very encouraging. Thank you for sharing this.

@heatherpugh6432 Жыл бұрын

Thank you ! Just what I needed to hear!

@PIXELvoiz Жыл бұрын

I think this should be your best video. Thanks!

@seraiahroslin4748 Жыл бұрын

This is so helpful!! Thank you ❤️

@sjphoto9167 Жыл бұрын

Interesting I just signed up for a blog Wow great information. Thank you!

@Domnaomi 6 ай бұрын

Great video. Thank you!

@carolynyoung3067 Жыл бұрын

Thanks for this!! Haven't finished my website yet,, when I do I'll look into blogging,, never have I ever done them.... (Almost finished the Consistency course extremely helpful)

@Kristenwynnphotography Жыл бұрын

Everyone still has "I love coffee, I'm a newlywed myself, and my dog little Biscuits and hiking! We also love adventuring and travel" ;)

@csc-photo Жыл бұрын

Super helpful, thank you! I need help in this area, as I grow my business. I'm a former news photographer moving into the event and portrait space, it's a different world to navigate. Especially developing brand recognition / boosting skills. Thanks!

@denisesuiterbanas2618 Жыл бұрын

love this!

@rebeccaschmidt5519 Жыл бұрын

What if you don’t like sharing your personal life?

@waynosfotos Жыл бұрын

This has backfired for a number of people on line, if you get a client that feels they didn't get what they wanted they can be really nasty. If they know your family and private life then they can take advantage of that to harrass you. I know we all say come on this is photography. But believe me stranger things have happened. I have had some situations where you would roll your eyes. The philosophy is good, but i do think you need to compartmentalize what you show your audience.

@largefamilyruralliving7434 Жыл бұрын

Maybe just some of your other interests and things you enjoy, like golf, kayaking or knitting doesn't have to be super 'interpersonal' and 'findable'. Saying you are healing from a broken finger, or making bread and it failed might be a way to do it that doesn't 'backfire'?

@shutterlag192 Жыл бұрын

You can show your face and share anecdotes that convey your personality without revealing anything really personal.

@sjcproductionsandmedia Жыл бұрын

There's a fine line on what's sharable to the public and that's what I struggle with.

@jamilgotcher365 Жыл бұрын

I used to see the "I love coffee" bios of photographers on their about page and as the daughter of a Master Portrait and Commercial photographer I immediately thought, they are using that in their bio because their photography is mediocre at best. I'm glad you said to not use the "I love coffee" in the bio because it became such a cliche for personal branding for all business owners lol. But in this super crowded market space I do use my personal story to brand myself and agree that it is necessary. Thankfully I'm more interesting than someone who actually does love coffee lol.

@karahoffmanphotography9246 Жыл бұрын

whoop whoop!!!!!

@Kristenwynnphotography Жыл бұрын

I never got into Twitter. Currently still blogging/FB/IG/TikTok. I think of ALL the people you mentioned in that blog though - none of them are doing weddings anymore, they've all transitioned to something else! It's hard because some of that marketing worked for a time (being young newlyweds with a puppy) and some of it doesn't work over time - when you're not in the same life stages anymore. I feel like I dealt with that when I was widowed young and my marketing had to change to be less about me and more about what I was offering the client. My brides aren't 22 anymore and neither am I and that's okay. My branding is now more competency/kindness/hard work and effort now instead of being fun and new. Still love that color teal blue though! I am so happy we no longer have to be perfectly curated - we can post messy hair and blurry vacation photos etc.

@kendramanuel968 Жыл бұрын

Teal is my favorite too. ❤

@LiamAaronGillan Жыл бұрын

12:06 Is the most valuable comment in this video! Packed full of great info but this is a brilliant comment

@kristyadams5633 Жыл бұрын

Aight…I gotta pause this video right now at 9:39 because…ya got me. Through this whole thing I’m thinking “what are my brand boosters? COFFEE! I LOVE coffee!” ☠️☠️☠️back to the drawing board!

@camrynschwab6916 Жыл бұрын

Where do you suggest starting with sharing about yourself? I do feel insecure and not confident about what I share because to me it feels like who would care. Also, I feel like not much is truly going on in my life-- I work a full time job so I go to work, come home, sleep and repeat. I got married in December but didn't post much because I was so busy with work, school, and planning a wedding. Now I feel like it was a lost opportunity. Doesn't feel like there is much to share overall so I feel like I cling to my work to share because it is about the only interesting thing I do in my life in this season. Guess my question is, where do I even start when it feels like there isn't much going on in our lives right now?

@sjcproductionsandmedia Жыл бұрын

Where are you blogging??

@candaceollis1102 Жыл бұрын

Question. A big part of my life is the fact that I have Lyme disease. It’s not something I’ve ever shared through my business. But I know you’ve shared your loss. Do you think chronic disease is something to share? I have been able to connect with some of my clients because of it. Thoughts?

@sadiesofia7605 Жыл бұрын

Do you think there is anything to the idea of being in a similar life stage? I am a family photographer so I want to attract moms but I'm not married and don't have kids. Does that hurt me? Also, my family does not really understand personal marketing and they don't want to be featured on my blog or IG so I can't really use the family I do have very much. If all I'm talking about is my own interests, is that enough or do I need to focus more on high school seniors (who I also market to)?

@Kristenwynnphotography Жыл бұрын

Moms are people too outside of momming, so maybe try to appeal to what they do when they're not in the thick of it with a baby. Where does your client shop? Where do they live? What activities do they do with and without the kids? You can portray yourself as a helper to moms because you're not a mom and can therefore be really present and helpful on their session - do "outfit looks" and lay out clothes a family could wear. Incorporate hair and makeup into sessions and talk about what beauty routines you have that are fast and easy (best tips for after a sleepless night etc). Maybe do a best "date night" series if you are yourself are young and dating and it can be something for married parents to keep in mind. Just some ideas I had really fast! And keep marketing to HS seniors - some of them will be moms within 4-6 years too so that cycle from senior to bride to mom is pretty short and can benefit you!

@sadiesofia7605 Жыл бұрын

@@Kristenwynnphotography Thank you Kristen! Those are great thoughts. I appreciate it.

@DavidVelasquez9 Жыл бұрын

Cool video, My relationship of 5 years ended a month ago. The love of my life decided to leave me, I really love her so much I can’t stop thinking about her, I’ve tried my very best to get her back in my life, but to no avail, I’m frustrated, I don’t see my life with anyone else. I’ve done my best to get rid of the thoughts of her, but I can’t, I don’t know why I’m saying this here, I really miss her and just can’t stop thinking about her

@peterwilliams6361 Жыл бұрын

its difficult to let go of someone you love, i was in a similar situation, my relationship of 12 years ended, but i couldnt just let her go i did all i could to get her back, i had to seek the help of a spiritual counselor who helped me bring her back

@DavidVelasquez9 Жыл бұрын

@@peterwilliams6361 Amazing, how did you get a spiritual counselor, and how do i reach her?

@peterwilliams6361 Жыл бұрын

@@DavidVelasquez9 Her name is Sylvia Regina White, and she is a great spiritual counselor who can bring back your ex.

@DavidVelasquez9 Жыл бұрын

@@peterwilliams6361 Thank you for this valuable information, i just looked her up now online. impressive

@kendramanuel968 Жыл бұрын

Oh your dogs name is darling