How To Find Your Target Market In 6 Steps

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Күн бұрын

Learn how to find your target market with this proven 6-step framework for your brand and marketing strategy.
#findtargetmarket ##branding #brandstrategy
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By the end of this video, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.
First, we’re going to define exactly what your brand building efforts aim to achieve and why that’s so important for your target market research and analysis.
Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources.
Then, we’ll cover the 6 steps and tactics you can use to identify your target market.
0:00 How To Find Your Target Market In 6 Steps
3:27 Step #1 Start With A Title
4:12 Step #2 Uncover Their Circumstances
4:47 Step #3 Understand Their Behaviours
5:30 Step #4 Identify Their Goals
6:22 Step #5 Uncover Their Obstacles
6:57 Step #6 Reveal Their Emotions
This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions.
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Пікірлер: 56

@shielathompson5663 2 жыл бұрын

Thanks for sharing! Keep up! Very informative!

@BrandMasterAcademy 2 жыл бұрын

👍👍🙏🙏

@mozzy2llc275 3 жыл бұрын

Thank you for this valuable information Steven.

@BrandMasterAcademy 3 жыл бұрын

Glad it was helpful!

@HameelasNaturals 2 жыл бұрын

Thank our soooo much for this info! We subscribed and liked! We need to learn our target audience for our Luxurious Whipped body butter

@BrandMasterAcademy 2 жыл бұрын

New video later today about find your target market... :)

@aleksandrataraschansky965 3 жыл бұрын

Steven Thank You very much so value packed insights !!! 👍🙏

@BrandMasterAcademy 3 жыл бұрын

Most welcome 👍

@osinubiadedamola 3 жыл бұрын

Thanks so much for value Stephen

@BrandMasterAcademy 3 жыл бұрын

Delighted you got value 👍

@ollysafronova473 3 жыл бұрын

Great video. Identifying the target public is the toughest task for me.

@BrandMasterAcademy 3 жыл бұрын

It's one of the most difficult tasks for any brand. Understand who needs your solution then who you are best placed to help most

@reynardtbriers4981 3 жыл бұрын

Thank you for your insightful content

@BrandMasterAcademy 3 жыл бұрын

Most welcome 👍

@kesienaogheneochukojonatha5010 3 жыл бұрын

Amazing content Steve 😊

@BrandMasterAcademy 3 жыл бұрын

Much appreciated 🙏

@canaykoseoglu4766 Жыл бұрын

Thanksss a lot! God bless you🌺 According to me, the seventh step must be using a tool. For example, I'm using WASK for determining the right target audience. It has a good target audience feature. You can locate potential clients through a variety of methods. The savvy audience option, in particular, performs admirably. It automatically locates your intended audience.

@BrandMasterAcademy Жыл бұрын

Thanks for the share Canay... SparkToro is also another very useful tool

@Adlip_Kun 6 ай бұрын

Thank you so much for sharing

@BrandMasterAcademy 6 ай бұрын

You are so welcome

@lavishhair4007 2 жыл бұрын

Great content full of value. Im looking for the best way to calculate my market size once I find my target.

@BrandMasterAcademy 2 жыл бұрын

Glad it was helpful!

@AntonioGarcia-kx4ph 3 жыл бұрын

Great video 💯

@BrandMasterAcademy 3 жыл бұрын

Great to hear thank you 🙏

@belloemmanuel9399 Жыл бұрын

Thanks a lot for the video, Mr. Houraghan. Extracting that level of information without doing any interviews is difficult for me -- I don't know where to find that amount of information or how to at the moment. And if I were to do interviews, doing enough to have covered a significant market portion is difficult as well.

@BrandMasterAcademy Жыл бұрын

Start with what you know... Build a hypothetical person and replace assumptions with fact through guerilla research... use software like Sparktoro to help... this interview with Rand Fishkin will help - kzfaq.info/get/bejne/ibt-f7mDnJOnXas.html

@danielwilliams7078 Жыл бұрын

@@BrandMasterAcademy woah that site has exactly what I’ve been looking for for the past week or so. Thank you so much!

@vannenvashanth646 2 жыл бұрын

Great video steve thank you so much for your content! And small doubt in Reveal their emotion that is what to do with the emotions in terms of identify the audience

@BrandMasterAcademy 2 жыл бұрын

Most welcome... could you ask the question again in a different way... not sure I understand

@vannenvashanth646 2 жыл бұрын

@@BrandMasterAcademy I mean what to do next with revealing their emotions. In the sense, how to move with their emotions further....

@BrandMasterAcademy 2 жыл бұрын

When you know what emotions they're going through you can appeal to them... for example if their desire is to feel a sense of freedom... you paint the picture of what that freedom looks like using emotional language

@RantPocalypse 2 жыл бұрын

Thanks for the amazing work man! Question - how would you go about revealing their emotions?

@BrandMasterAcademy 2 жыл бұрын

You can find it in behind their objectives and goals (there fears and desires are lurking here)... what do they want to achieve, why and what are the consequences of not achieving it

@rachelladipo5895 3 ай бұрын

Great video. Would you recommend this same process for a b2b?

@BrandMasterAcademy 3 ай бұрын

Yes, absolutely

@aikonni Жыл бұрын

Great vid! How is the target audience different from the buyer persona?

@BrandMasterAcademy Жыл бұрын

The buyer persona is a fictional representation of the audience... it brings them to live as a real porson

@shabbirthanawala3331 3 жыл бұрын

Can you give an example to understand the difference between GOAL and OBSTACLE in reaching the GOAL v/s CHALLANGE

@BrandMasterAcademy 3 жыл бұрын

Obstacle is just another word for Challenge. Obstacles/Challenges are what needs to be overcome in order to reach the goal and succeed

@tamikauniquecraft5115 7 ай бұрын

All

@nwachukwu457 Жыл бұрын

Hi, thanks a lot. I am working on branding a food items export business for a company, but it is quite a challenge for me to build a customer avatar for this niche. Can you guide me to succeed on his quest?

@BrandMasterAcademy Жыл бұрын

What exactly is your biggest challenge?

@FANTAFRUITYTWIST 2 жыл бұрын

How am I collecting this data and information? Am I running questionnaires? Or am I filling it in from my own perceptions? Thanks

@BrandMasterAcademy 2 жыл бұрын

Start with what you know and believe to be true, then confirm as best you can with research including questionaires, surveys and guerilla tactics

@MJScottPhoto Жыл бұрын

Can you explain HOW you could possibly know where a peerson eats, what sports they do, what is their life's goal. I understand how this could be done on a single, uniques person, but a market segmnt??? Almost every eBook, cheat sheet, whitepaper etc says the same thing. Most of us know these statements, but I have always (and still do) struggle with 'How on earth do I find out these things.

@BrandMasterAcademy 11 ай бұрын

There are a few ways… Use software and tools such as Sparktoro and Survey Monkey to interview segments of the market… Or do guerilla research on groups, social profiles and forums (This can be heavy lifting) Either way, you pay with time or you pay with money… But no one hands you this information - you have to go looking

@DeckplateTone Жыл бұрын

I am struggling at that, identify my target audience. I started my YT channel to stay connected with my friends and family, and help them understand my Navy Lifestyle ever since I decided to extend that out to everyone and now it’s a pain to identify who I want to reach. It sounds so simple though😒

@BrandMasterAcademy Жыл бұрын

Usually, you have some kind of value to offer that people want… What is the value and who needs or wants it?

@abdujemal1872 3 жыл бұрын

Great video man. But i think you should have light bro you re in complete dark.

@BrandMasterAcademy 3 жыл бұрын

Thanks for the tip

@tamikauniquecraft5115 7 ай бұрын

Thank you but I need help please

@BrandMasterAcademy 7 ай бұрын

Thanks for reaching out Please shoot your question Or Email us: support@brandmasteracademy.com

@yellowboat8773 Жыл бұрын

This is really all the what, not really how. How do you actually find this information? How do you know that person is your target market. How do you actually research this? Tools? How do you know the person you are researching is the person that will actually be your target market

@BrandMasterAcademy Жыл бұрын

This depends on your budget. If you have money to spend you can send out surveys to sample sizes of your market or use software such as Spartoro... if not, you have to be more resourcesful such as piecing together the information using readily available information online (Eg social profiles of your competitors followers can offer a lot of insights)